What if four small changes to a single page could nearly double your conversion rate and cut your lead costs in half? That's exactly what happened when we stopped assuming and started testing.

We had an opt-in page for our workshop that had been running for years. People were signing up, and we were happy with it. But working and working well are two very different things. It's like a car driving with the parking brake on... you're still moving, but you don't realize how much faster you could be going. So we got curious. We ran four split tests. Small changes, not a radical redesign. And the results surprised us.

In this episode, you'll learn: • The headline swap that made the single biggest difference (and why "explicit benefit" beats "implicit benefit" every time) • Why we ditched the button-to-form setup that had been "best practice" for years • The short page vs. long page test, and why it won on a free opt-in • The social proof element most people skip that actually moved the needle

This is part 2 of a two-part series. If you missed the last episode on the 6 webinar conversion points, go back and listen to that one first. It sets the stage for everything we cover here.

📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me

CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io

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