Dean Graziosi expected 300,000 people at his AI Advantage Summit. 683,000 showed up. 78% had never heard of him before. Here's the 3-day framework he used to go from cold audience to lowest refund rate in 30 years.

Dean Graziosi is a 30-year marketing veteran, Tony Robbins' business partner, and former infomercial marketer who built his career reaching millions of people before the internet existed.

In this conversation, Dean reveals:

• Why he starts every campaign with pain, not product

• The infomercial avatar: "Mom puts the baby down, sits on the couch"

• How he got 683,000 business owners to a free 3-day event

• Why 78% of attendees had never heard of him before

• The "12 minutes of selling in 9 hours" framework

• Why he NEVER sells on Day 1 (and what he does instead)

• "Ripening green fruit" — the patience strategy that doubles revenue

• Alex Hormozi's advice that made him rewrite the entire script

• Why he condensed a 6-month program to 35 days

📚 FREE RESOURCE: Get Dean's 3-Day Launch Event Playbook + Event Framework Worksheet → https://podcast.stu.me

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