Have you ever wondered if your message is actually getting through? You keep saying the same things over and over, and you look around thinking... is anyone actually hearing this? I want to share a moment that completely changed how I think about that question.

I was driving my daughter and her friend to school, and I overheard my daughter tell her friend, "Sleep makes your brain smarter." That's something I've said to her dozens of times. But she wasn't quoting me. She said it like it was hers, like it was just something she knew to be true. And it hit me: the message had gotten through. I just didn't see it happening.

The same thing is happening in your business right now. Your values, your beliefs, the things you keep saying over and over to your audience and your team, they're landing even when you can't see it. In this episode, I break down three reasons why repetition matters more than you think, and why that urge to switch things up might be the exact signal to keep going.

In this episode, you'll learn:

- Why repetition is how people learn (and the research behind 7-10 exposures)

- Why your boredom with your own message is actually a good sign

- How this applies to your team just as much as your audience

- A 10-minute exercise to clarify your three core messages

RESOURCE: Grab the resources from this episode at https://podcast.stu.me

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