Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.

Article available at:

Link building for marketplaces. Mira Muurinen, Marketplace Academy

Sources and further reading:

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal

Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable

How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy

How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy

How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast

A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog

Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog

Spam policies for Google web search, Google Search Central

Google Analytics and the GDPR, Cookiebot

Mira’s favorite SEO resources:

Beginners’ Guide to SEO, Moz

Professional’s Guide to SEO, Moz

SEO tutorial video series, Ahrefs

Whiteboard Friday video series, Moz

Semrush Blog

Search Engine Journal

SEO Insights, BlueArray

BlueArray Academy, Blue Array

Domain authority checkers:

Ahrefs Website “Authority” Checker

Moz Free Domain Authority Checker

Semrush Backlink Analytics

Tools:

HARO, Help A Reporter Out

MozBar Chrome extension

Cookiebot

SEO experts to follow:

Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.

Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.

Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.

Carie Fisher tweets about a broad range of website accessibility topics and best practices.

Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.

Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.

Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.

Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.

Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.

Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.

Amanda Natividad writes insightfully about content marketing and audience research.

Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.

Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!