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Kyra's Doll
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Kyra's Doll
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Kyra's Doll
On today's show It's a shiny, sparkly, brand new year, but the themes of the economy? They're everlasting. From American Public Media, this is Marketplace in New York. I'm Kristen Schwab in for Kyra's doll. It's Thursday, January 2nd. Thanks for tuning in. We have finally moved into the new year, but when it comes to the economy, we're still gathering intel on 2024. Today's data dump is construction spending from November. The figures from the Commerce Department's Census Bureau take in everything from home building to putting up new power plants, hospitals and schools. Also the repairs and rebuilding of public infrastructure like highways, ports and water treatment plants. In November, spending was flat from October and up 3% from the year before, numbers that are lower than what economists expected. But as Marketplace's Mitchell Hartman reports, there are pockets of strong construction growth.
Mitchell Hartman
Nearly half of all construction in this country is residential. Single family home building has held up well, with spending up about 8% year to date through November. Multifamily construction, though, is down nearly 6%. Demand for rental units is strong, but builders are deterred by high interest rates, says Gary Schlossberg at the Wells Fargo Investment Institute. And we do expect to see rental inflation picking up this year. Meanwhile, home renovation is booming, says Ken Simonson at Associated General Contractors of America. Homeowners have a lot of discretionary income, and they are putting some of that into fixing up their existing homes. In non residential construction, the big story is a surge in manufacturing. Up by double digits year over year. 1 out of 5 total non residential dollars is going into giant manufacturing plants producing semiconductors, electric vehicles and batteries. A lot of that is driven by billions of dollars in federal spending from the Inflation Reduction and CHIPS Act. But with the incoming Trump administration promising to sharply cut government spending, Paul Ashworth at Capital Economics says the risk would.
Kyra's Doll
Be we got some of the Iranian Chips act provisions undone, reversed, and then we saw a drop.
Mitchell Hartman
Manufacturing construction spending One specific type of commercial construction, meanwhile, is really hot, says Ken Simonson. Data centers jumped 43% year over year, and the appetite for them seems to be unabated. That's partly the demand for more energy and processing capacity driven by AI. The only thing getting in the way, aside from a shortage of skilled construction workers, says Simonson, more and more people are saying we really don't want those giant, ugly white boxes going up across the street from where they live. I'm Mitchell Hartman for Marketplace.
Kyra's Doll
Wall street today started its first trading day of the year with a slump. We'll have the details when we do. The next week, talks are set to resume between dock workers from the east and Gulf coasts and their employers if they don't reach a contract agreement. These workers already went on strike for a brief period this past October. The main sticking point between the two sides is automation. It's a growing part of port operations around the globe. But the International Longshoremen's Union doesn't want ports to adopt technology that could eliminate jobs. Marketplace's Henry Epp reports.
Henry Epp
Ports were built for loading and unloading things from ships in many kinds of containers. As Johns Hopkins professor Ting Long Dai points out, it was up to humans to understand the nuances.
Danielle Abril
We knew the differences between different shapes, different sizes of those boxes.
Henry Epp
But for several decades now, shipping containers have come in standard sizes meant to easily move between boats and trains and trucks, says Phil Evers, an associate professor at the University of Maryland.
Mitchell Hartman
So the handling is pretty straightforward. The ships are pretty straightforward in terms of how they hold the containers. Very easy to automate that process.
Henry Epp
That's happening at some ports in the US but especially in Europe, Asia and the Middle east, says Margaret Kidd, who studies supply chain technology at the University of Houston. Go to the most automated ports. Ports in Europe, she says.
Danielle Abril
You don't see people. People are in the background.
Kristen Schwab
They're in offices.
Danielle Abril
They're in safer locations to execute their work.
Henry Epp
And robots are operating cranes to move containers around. That can make ports safer for the humans who are still around, Kidd says, since they don't have to be near heavy equipment. But it's not entirely clear that automation actually makes ports more productive or efficient. Phil Evers at the University of Maryland says that's in part because the work that needs to get done doesn't.
Mitchell Hartman
You know, a crane can only operate so fast, safely, whether there's a human running it or whether it's automated.
Henry Epp
What automation can lower, he says, are labor costs, as in not having to employ as many workers, which is what the longshoremen's union is worried about. Daniel Fleming, president of the Economic Roundtable, argues human workers should stick around ports because despite those standard containers, glitches and anomalies are inevitable.
Mitchell Hartman
Ships that are coming in through rough seas may have containers that aren't as well aligned as they should be. There may be damaged containers and people.
Henry Epp
He says, are better than robots at catching and fixing those kinds of problems. I'm Henry Epp for Marketplace Foreign.
Kyra's Doll
It's been more than three months since Hurricane Helene hit the US and communities are still dealing with the aftermath. That includes tourism businesses that depend on the white water rapids of the Nollichucky river, which flows freely through a deep gorge from North Carolina into Tennessee. When Hurricane Helene hit in September, flooding changed the river's flow. It also wiped out a portion of an important rail corridor that runs from Kentucky to the South Carolina border. The company that runs the rail line needs to make repairs, but river guides want to keep the river pristine. So now the two industries, trains and transportation versus tourism are butting heads over the approach from Blue Ridge. Public radio in Grist. Katie Myers has more.
Katie Myers
Jubal Row is bushwhacking along the riverbank of the Nolichucky Gorge in eastern Tennessee. He's here with a couple of other river guides to see how Hurricane Helene changed the river.
Kyra's Doll
The river actually flowed closer to where that road is, down through here, so completely changed. This ledge is bedrock sticking out.
Katie Myers
Dennis Ashford, also a rafter, points to a shallow spot along the bank, which used to be filled with river rock. Now it's just mud.
Henry Epp
This was kind of where we first discovered what was happening.
Katie Myers
What they realized is that the railroad company CSX removed rock from the river to repair its nearby train tracks. The railway transports quartz and other commodities that are vital for domestic semiconductor chip production. So it's important that trains get running again. But repairs seem to be changing the rapids and channels of the river which is a huge concern for Ashford and Roe.
Kyra's Doll
When you divide the river up so.
Danielle Abril
Many different channels, it becomes more shallow, right?
Kyra's Doll
And possibly in navigable for rafting companies and stuff that rely on this river for, you know, economic tourism.
Katie Myers
After environmental groups sued, regulatory agencies forced CSX to stop. Now CSX says it's working with those agencies to complete repairs in a safe and responsible way. Meanwhile, a lot of workers who make a living in the outdoor industry are kind of up the creek, including outfitter and guide Trey Moore.
Kyra's Doll
Hurricane has already had a significant impact on my business.
Katie Myers
That's on top of the trauma and stress that a lot of guides experience in the aftermath. Since most guides have swiftwater search and rescue skills, they help to look for survivors. Tourism wasn't happening anyways.
Kyra's Doll
I have been out of work for almost eight weeks now, so I have no paycheck for the foreseeable future.
Katie Myers
Rafting and other outdoor Recreation is a 17 week million annual industry to Unicoi County. It used to be that the railway was the economic engine for the county, but now CSX no longer employs many locals, especially since it closed the town's biggest employer, the rail yard, in 2015.
Henry Epp
Up until that point, we were always at railroad town.
Katie Myers
That's Michael Baker, one of Irwin's city leaders. He says his community already struggled with high poverty and unemployment. And then flooding from the hurricane dismantled a couple of major employers, including two factories and the county hospital. The river and forest are what's left.
Mitchell Hartman
There's not as much available land for.
Kyra's Doll
New industry, for new housing, but we.
Mitchell Hartman
Do have 54% national forest land, which is the people's land that we can use and market.
Katie Myers
In early December, regulators ordered CSX to stop mining river rock, which river advocates say is a win. CSX says it will comply. Rafters like Dennis Ashford say they're not against the railroad. They just want the work to be done in a way that doesn't change this wild river.
Henry Epp
Rivers like this are. They're unicorns.
Katie Myers
The wildness of the river, Ashford says, is what makes it special and what has united the area's tight knit raft guides. It draws young people to this rural community.
Henry Epp
It's a free flowing river. It's in one of the deepest gorges in the east coast. It's incredibly remote and rugged. So when you're in there, you get that sense of true adventure.
Katie Myers
But if the river isn't runnable or fun for tourists, they might take their money somewhere else. In Irwin, Tennessee, I'm Katie Meyers for Marketplace.
Kyra's Doll
Coming up.
Liba Golden Colandros
So I think of it as a bit of a Tetris exercise or a Rubik's Cube.
Kyra's Doll
Tricky problems demand thoughtful solutions. But first, let's do the numbers. The Dow Jones industrial average fell 151points, almost 4.10percent, to finish at 42,392. The Nasdaq subtracted 30 points, almost 2.10percent, to close at 19,280. And the S&P 500 lost 13 points, 2 10% to end at 58 68. The number of vehicles Tesla delivered on an annual basis declined for the first time in more than a decade in 2024. Analysts estimate the EV maker delivered just shy of 1.8 million vehicles, down a little over 1% from from 2023. That's despite incentives aimed at perking up sales. Shares hit the brakes to the tune of 6 and 1. 10%. Electricity utility Constellation Energy heated up 8 and 4. 10% after announcing more than a billion dollars in contracts to supply nuclear power to federal agencies. Bonds rose. The Yield on the 10 year T note fell to 4.56%. You're listening to Marketplace. This is Marketplace. I'm Kristen Schwab. With the new year comes a new Congress. As of tomorrow, a new Congress that will face a familiar old problem, the debt ceiling, the limit on how much money the United States can borrow, which the treasury is close to hitting. Last time this happened, in 2023, Congress decided to handle the problem by temporarily suspending the debt ceiling. The plan was to reinstate it at the beginning of this year. It means if nothing changes, the treasury will hit the ceiling and won't be able to borrow any more money, and the country will default on its existing debt, which would be catastrophic but akin to the boy who cried wolf. We've been here before. Marketplace's Kaylee Wells has more on how the U.S. might avert the crisis this time.
Kristen Schwab
The U.S. started this exercise back in 1917 when the treasury wanted to issue a bunch of bonds to pay for World War I.
Henry Epp
Before then, if the treasury was going.
Danielle Abril
To issue a loan, it needed authorization.
Kyra's Doll
From Congress to do that.
Kristen Schwab
Political scientist Philip Rocco of Marquette University says the debt ceiling got rid of that tedium by allowing the treasury to borrow up to the limit Congress set. But that created a new problem.
Kyra's Doll
Debt ceiling has really become a political.
Danielle Abril
Potato or a way for congressional majorities to secure their sort of policy priorities.
Kristen Schwab
Every time the debt approaches the ceiling, Congress must decide whether to default, cut spending, or, and this is what frequently happens, raise the ceiling. In 2023, Congress decided to instead suspend it that move has become much more popular in the past 15 years, says Laura Blessing of Georgetown's Government Affairs Institute.
Kyra's Doll
To me, there are a number of different things that have mapped onto this as a trend that include higher congressional dysfunction and higher deficits.
Kristen Schwab
Blessing says Congress has tweaked the debt ceiling more than 100 times. Most likely that'll happen again. This time. Incoming President Trump has suggested abolishing the ceiling altogether. Blessing says it's not a bad idea because it isn't a useful tool for oversight.
Kyra's Doll
It's a landmine that you've planted in.
Danielle Abril
The calendar again and again and again.
Kristen Schwab
But she also says abolishing it is unlikely because that's not popular with fiscal conservatives. Kent Smetters directs the Penn Wharton Budget model at the University of Pennsylvania. He thinks the ceiling is useful because.
Mitchell Hartman
It has led to various things like budget control acts and pay as you.
Kyra's Doll
Go rules and things like that which.
Mitchell Hartman
Have curtailed some spending or tax cuts.
Kristen Schwab
Smetter says the debt is on a runaway trajectory. A crisis like Covid or the Great.
Mitchell Hartman
Depression, when the crisis is caused by debt itself, you can't issue more debt.
Kristen Schwab
Smetters and Georgetown's Laura Blessing agree that whatever happens to the debt ceiling, the country's budget deficit is not sustainable. I'm Kayleigh Wells for Marketplace.
Kyra's Doll
We got new jobless claim numbers from the Labor Department this morning. The report says the number of Americans filing new applications for unemployment benefits dropped to an eight month low last week. Great news for the economy and the Fed, but not so great news if you're one of the 211,000 people who will now have to start job hunting, filling out applications, writing cover letters, networking and interviewing, trying to find some way to stand out in a sea of competitors. Well, there's a new social media trend among job seekers that calls for a little bit of creativity and a little vulnerability. Danielle Abril wrote about it for the Washington Post. She joins me now. Danielle, welcome to the program.
Danielle Abril
Oh, thanks for having me. This was a fun one to report. So excited to talk about it.
Kyra's Doll
Yeah, it's a super interesting one. In your story, you talk about how making your job search public has traditionally been a little taboo, but there's been a bit of a shift. Can you tell me about that and what that shift looks like, especially online?
Danielle Abril
Absolutely. So, you know, previously looking for a job was a little bit more taboo. Maybe there was a little bit of self consciousness tied to that where people might just go to their Internet works, kind of whisper to the people they're closest to, that they're looking for a job. But social media has really changed the game, specifically with LinkedIn and the way the market's gone with mass layoffs and people actually recording their layoffs and being very open and honest about what's happening in the workplace. So that has really been a culture shift, which has also allowed people to leverage their networks more, because people now are using LinkedIn more and more to try to, you know, reach the people they need to, even if they don't know them. Maybe they. They have connections at a company they want to work at. And so taking that chance and being really open and less mortified, less humiliated about the circumstance you're in has been a total change in the past several years.
Kyra's Doll
And what do those posts look like? What are people saying? Are they just saying, hey, I'm open to work? Or is it. Does it get a little deeper than that?
Liba Golden Colandros
Yeah.
Danielle Abril
So the reason we wrote this story is really because we started seeing it go to a new level, and that's people getting really personal, either sharing their personal stories, being really creative in their messaging, or their attempts to get hired. So, you know, in one case, we saw somebody who, you know, really called out the company they were trying to get hired for and said, you know, here's all of the reasons why I'm a great candidate, and I'm gonna tag a lot of the people that I've worked for before. And they chimed in, in the comments to kind of sing the praises of this person and really sort of create almost like a marketing campaign. And then going into the more sincere sort of touching side, where people have been really open and honest about their experiences, about the fact that they might lose their home soon. And just, like, if anybody has any leads, anything to get me somewhere, you know, I'd be very grateful. So seeing that sort of vulnerability and creativity is sort of a new sort of light we're seeing here.
Kyra's Doll
Yeah. Well, I could see how this could grab the attention when your resume is in a sea of resumes, but it also seems a little risky. What do hiring managers and recruiters think about this?
Danielle Abril
So you're right. You are taking a risk that somebody will look at it and be like, oh, this person really needs my help, or, this is so creative. I like this person. I like the fact that they took this strategy. We had one recruiter who basically said, like, anything you can do to get out of that stack is great. But we had another recruiter who kind of went the other way and said, you know, this is just a lot of noise. Like, if you tag me in a bunch of stuff, that's not what's going to make me change my mind or make me more likely to hire you. And unfortunately, because of LinkedIn and other applicant tracking systems, we've made it very easy for people to apply, which is great. Right. We want to take out the friction in the application process. But the problem with that is because everything's become so seamless, basically, employers are getting inundated with candidates. And so sometimes these recruiters are like, you know, you really need to get in early because sometimes they just don't make it down the stack. They kind of look at the top 100 or 50 and there's going to be at least 10 good candidates in there. So getting in early is really important.
Kyra's Doll
Yeah, well, if proof is in the pudding, did this method work for anybody that you talk to of shouting out on social media?
Danielle Abril
So in the cases of the people we spoke to, I didn't see any actual, like, this fixed everything and I landed my dream job. But there was a couple cases where I actually saw that happening on social media where the person actually did land their dream job. In one case, we saw somebody go on TikTok a little sad, you know, like, I was laid off and I'm really upset about this, but I want to show you my profile and everything I can do. And she went through her skill set and a hiring manager saw it and was like, wow, I really actually like this person and their skills, reached out to her and offered her a job right there. So it can happen. What is the likelihood? Unclear.
Kyra's Doll
Danielle Abril, writing about job seekers using social media in the Washington Post. Danielle, thanks again.
Danielle Abril
Thanks so much for having me.
Kyra's Doll
What's in a name? Well, Shakespeare seemed to have thought names don't hold a lot of value. But try telling that to a business owner. Because behind every company or brand or product, there is a person who spent hours thinking about what to call it. In fact, there are people who do this very thing for a living. Which brings us to today's installment of our series, My Economy.
Liba Golden Colandros
My name is Liba Golden Colandros. I'm a professional namer and I live in Lowell, Massachusetts. I got into this business by accident. I met up with an old friend who happened to be working at a branding firm where they had just developed the name Viagra. And I always had an inclination that I might be good at naming. I've always been a super word nerd, crossword puzzle solver, love a good pun. And I asked him to give me a try. He did And I ended up sticking around as a contractor doing naming of pharmaceuticals for the first several years. When you get into the medical field or the pharmaceutical field, there's a lot of regulatory issues that need to be addressed and a lot of legal issues that need to be addressed. So you're often more restricted in what you can say in a name. There may be regulatory requirements that you have to encode the name of the generic into the pharmaceutical name. So I think of it as a bit of a Tetris exercise or a Rubik's cube. You're trying to shift together all these syllables into something that's pronounceable, ownable, and able to be cleared legally. So one name I came up with for lens crafters when they were looking to update and announce their new state of the art eye exam, we took a real word clarify, and we added an E to evoke the word I. And it's, it's subtle, it's trustworthy because it's not totally a weird invented name full of vowels and consonants that we can't make sense of. It actually communicates meaning, but with a little twist. When I'm feeling stuck, I dig into my Latin studies. I go online and look at other brands. I may go to other countries online and look at their brands. I'm just a super word nerd, always capturing a turn of phrase that catches my eye or my ear. And I tune into how things look in branding. Because naming is only one piece of a brand, right? It's how it's shown in a logo. It's how the design looks, what the identity of the brand is. So if I stay in touch with all those innovations in branding in general, it helps me stay on top of how naming needs to work.
Kyra's Doll
That's Liba Golden Calundros, a professional namer from Lowell, Massachusetts. We can't do this series without you. Tell us what's happening in your economy@marketplace.org myeconomy this final note on the way out today. Read this in the New York Times. Today, China hit dozens of US Companies with trade controls, saying the country is safeguarding national security and interests. The list includes Boeing, Raytheon and Lockheed Martin, all makers of defense systems. Experts say the move is mostly symbolic, and the symbolism here is that with just weeks to go before President elect Donald Trump takes office and possibly imposes new taxes on imports, China is showing signs it's ready for battle. John Buckley, John Gordon, Noya Carr, Diantha Parker, Amanda Peacher and Stephanie Sikh are the Marketplace editing staff. Amir Babawi is the managing editor. And I'm Kristen Schwab. We'll see you tomorrow. This is apm.
Marketplace Podcast Summary: "New Congress, Same Debt Drama"
Release Date: January 2, 2025
Host: Kristen Schwab
Producer: Marketplace, New York
As Marketplace kicks off the new year, host Kristen Schwab delves into the persistent themes shaping the U.S. economy. Despite the dawn of a new Congress, longstanding economic challenges like the debt ceiling remain front and center. The episode explores various facets of the economy, from construction spending and labor negotiations to the intricate dance of naming brands and international trade tensions.
Overall Spending Trends
In November, U.S. construction spending remained flat compared to October but saw a modest 3% year-over-year increase—a figure that fell short of economists' expectations. The data, reported by the Commerce Department's Census Bureau, encompasses residential projects, public infrastructure, and commercial developments.
Residential Construction: Divergent Paths
"Demand for rental units is strong, but builders are deterred by high interest rates," says Gary Schlossberg at the Wells Fargo Investment Institute (02:29).
Home Renovations on the Rise
Homeowners are channeling their discretionary income into renovations, boosting this segment significantly. Ken Simonson from the Associated General Contractors of America highlights the trend:
"Home renovation is booming... homeowners are putting some of that into fixing up their existing homes" (02:29).
Non-Residential Construction: Manufacturing Surges Amidst Federal Support
Manufacturing construction is surging, up by double digits year-over-year, driven by substantial federal investments from the Inflation Reduction and CHIPS Act. However, looming budget cuts from the incoming Trump administration pose potential risks.
"A lot of that is driven by billions of dollars in federal spending from the Inflation Reduction and CHIPS Act," explains Mitchell Hartman (02:29).
Data Centers: The Shiny New Stars
A standout in commercial construction is the data center boom, which has surged 43% year-over-year. This growth is fueled by the increasing demand for energy and processing capacity, particularly driven by advancements in artificial intelligence (AI). However, challenges such as skilled labor shortages and local opposition to new data centers persist.
"Data centers jumped 43% year over year, and the appetite for them seems to be unabated," notes Ken Simonson (03:50).
The episode sheds light on the impending negotiations between dock workers from the East and Gulf coasts and their employers. The crux of the dispute centers around automation in port operations:
Union Stance: The International Longshoremen's Union opposes the adoption of technologies that could lead to job losses.
"They really don’t want those giant, ugly white boxes going up across the street from where they live," remarks Ken Simonson (03:43).
Benefits vs. Concerns: Automation can enhance safety by removing humans from dangerous tasks, such as operating cranes. However, it raises questions about overall productivity and labor costs.
"What automation can lower... are labor costs, as in not having to employ as many workers," explains Henry Epp (06:46).
Expert Insights: Phil Evers from the University of Maryland suggests that the efficiency gains from automation may be limited, as cranes can only operate at a certain speed regardless of automation.
"Crane can only operate so fast, safely, whether there's a human running it or whether it's automated," states Phil Evers (06:15).
Economic Roundtable's Perspective: Daniel Fleming advocates for retaining human workers to handle unforeseen issues that automation cannot effectively manage.
"They are better than robots at catching and fixing those kinds of problems," Fleming asserts (07:21).
Impact on Nolichucky River and Local Economies
Hurricane Helene's devastation continues to be felt three months post-landfall, particularly affecting the Nolichucky River region, which is pivotal for both transportation and tourism.
Rail Infrastructure Damage: The hurricane obliterated a crucial rail corridor operated by CSX, essential for transporting materials vital to the semiconductor industry. Repairs have led to environmental concerns among river guides who wish to preserve the river's natural state.
"What they realized is that the railroad company CSX removed rock from the river to repair its nearby train tracks," explains Katie Myers (09:11).
Economic Strain on Local Communities: Irwin County, reliant on both the railway and outdoor tourism, faces exacerbated economic hardships due to the hurricane's aftermath.
"That's Michael Baker, one of Irwin's city leaders. He says his community already struggled with high poverty and unemployment," notes Katie Myers (10:43).
Regulatory Interventions: Environmental groups have successfully lobbied regulatory agencies to halt CSX's operations that harm the river, though CSX commits to more responsible repairs moving forward.
"After environmental groups sued, regulatory agencies forced CSX to stop," states Katie Myers (11:03).
Stock Market Performance
The stock market opened the year on a downturn, with major indices experiencing significant losses:
Corporate Highlights
Bond Markets
With the onset of a new Congress, the U.S. faces the perennial issue of the debt ceiling—the legal limit on the total amount the government can borrow. The Treasury Department is nearing this threshold, raising alarms about a potential default.
Historical Context and Current Stakes
Expert Opinions and Political Dynamics
Philip Rocco (Marquette University): Highlights how the debt ceiling was initially intended to streamline borrowing but has since become a political tool.
Laura Blessing (Georgetown's Government Affairs Institute):
"To me, there are a number of different things that have mapped onto this as a trend that include higher congressional dysfunction and higher deficits." (15:21)
She notes that Congress has adjusted the debt ceiling over 100 times and suggests that abolishing it might be beneficial, though unlikely due to opposition from fiscal conservatives.
Kent Smetters (University of Pennsylvania):
"It has led to various things like budget control acts and pay as you go rules and things like that which have curtailed some spending or tax cuts." (16:02)
He contends that the debt ceiling serves as a necessary check, despite the unsustainable trajectory of the national debt.
Future Outlook
The consensus among experts is grim regarding the sustainability of the U.S. budget deficit, regardless of the debt ceiling's fate.
"The debt is on a runaway trajectory. A crisis like Covid or the Great Depression, when the crisis is caused by debt itself, you can't issue more debt," warns Smetters (16:18).
Unemployment Trends
Recent data from the Labor Department indicates a drop in new unemployment claims to an eight-month low. However, this positive sign for the economy poses challenges for the 211,000 individuals now entering the job market.
Social Media as a Job Search Tool
Journalist Danielle Abril discusses a burgeoning trend where job seekers leverage social media platforms like LinkedIn and TikTok to enhance their visibility and appeal to potential employers.
Shift in Job Search Culture:
"Social media has really changed the game... people [are] using LinkedIn more and more to try to reach the people they need to," explains Abril (17:53).
Creative and Vulnerable Approaches: Job seekers are moving beyond standard "open to work" posts, sharing personal stories and innovative content to stand out.
"Seeing that sort of vulnerability and creativity is sort of a new sort of light we're seeing here," Abril notes (19:37).
Recruiters' Mixed Reactions: While some recruiters appreciate the initiative, others dismiss such strategies as mere noise.
"We had another recruiter who kind of went the other way and said... that's not what's going to make me change my mind or make me more likely to hire you," Abril reports (20:24).
Success Stories and Risks: While not universally effective, there are instances where creative job hunting has led to dream job offers.
"In one case... she went through her skill set... a hiring manager saw it and... offered her a job," shares Abril (21:38).
Spotlight on Liba Golden Colandros
In this segment, Marketplace introduces Liba Golden Colandros, a professional namer from Lowell, Massachusetts, who crafts names for brands and products with precision and creativity.
The Naming Process
Liba describes her work as akin to a "Tetris exercise or a Rubik's Cube," balancing regulatory requirements, brand identity, and market appeal.
"You're trying to shift together all these syllables into something that's pronounceable, ownable, and able to be cleared legally," explains Liba (23:15).
Case Studies and Techniques
Pharmaceutical Naming:
"We took a real word 'clarify,' and we added an E to evoke the word I," illustrates Liba with the example of LensCrafters (23:15).
Staying Current:
Liba emphasizes the importance of staying attuned to branding trends and linguistic nuances to create names that resonate and endure.
China's Strategic Moves
In a notable development, China has imposed trade controls on dozens of U.S. companies, including defense giants like Boeing, Raytheon, and Lockheed Martin. Officially, China cites national security and interests as the rationale.
Symbolic Implications and Future Outlook
Experts suggest that China's actions are largely symbolic, signaling readiness for potential economic confrontations, especially with the incoming Trump administration's hinted intentions to impose new taxes on imports.
"It's a landmine that you've planted in... the calendar again and again and again," comments Laura Blessing (15:46).
Market Reactions and Expert Opinions
John Buckley and other analysts weigh in, indicating that while the immediate economic impact may be limited, the gestures are indicative of escalating trade tensions that could have broader implications for international relations and global supply chains.
As the United States enters a new congressional session, the economy grapples with a blend of ongoing structural issues and emerging trends. From the intricacies of construction spending and labor negotiations to innovative job hunting and international trade dynamics, the episode underscores the complexity and interconnectivity of modern economic landscapes. The looming debt ceiling crisis serves as a poignant reminder of the fragile balance between fiscal necessity and political maneuvering, setting the stage for the challenges and decisions that lie ahead.
Notable Quotes with Timestamps:
For more detailed discussions and insights, tune into the full episode of Marketplace.