
The latest price moves and insights with Ondo Finance Chief Strategy Officer Ian De Bode.
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There's about 400 million people out there, primarily outside the US who have a crypto brokerage account. I think if we can convince a lot of those people who hold a crypto exchange account but that do not have access to US stocks just yet, even if we get a couple of percent of them to actually adopt these stocks and ETFs, I think that would be a huge success.
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Onto global markets Launches today. The platform represents a quantum leap moving beyond debt instruments to offer on chain tokenized versions of over 100 US equities and ETFs from Apple on to spy on to investors across Asia, Europe and Latin America. Hey everyone. Welcome to markets outlook on CoinDesk. I'm Jen Senassi and today we're joined by Ondo Finance Chief Strategy Officer in Ian debode. Hey, Ian.
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Hey, Jen. Thanks for having me. It's a pleasure to be here.
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It's a pleasure having you. This announcement is something that I think the folks at Ondo have been teasing for a while. Ian, the last time you, the last time you and I spoke, you said that Ondo is going to do for equities what stablecoins did for the dollar. I think that's the perfect place to start this conversation. Tell me a little bit about what this enables and if you could do a little compare and contrast to what stablecoins enabled for the dollar, I think the audience would appreciate that.
A
Oh, 100%. Yes. Thank you, Jen. We're very excited to finally launch this platform. As you mentioned, we fundamentally believe that on the global markets will do for US equities what the stablecoin has done for the US dollar. And essentially a lot of that is about global access to the asset first and foremost in a very seamless way. A lot of people globally that do not have access to the US dollar have figured out that a stablecoin is a very good way to get access to that asset. In a very similar way, our on the global markets platform is tokenizing these stocks, meaning that we put a token on chain that represents the economic exposure to the stock. That token is fully backed by the underlying stock or etf. And in a similar fashion, like a stablecoin, we make that available on on chain rails, on blockchain rails. We're starting on main at Ethereum, but we'll soon expand it to multiple networks so that anyone globally who has found a way to be active on chain via Web3 wallet or a crypto exchange account is going to be able to access these assets that really have been a incredible engine of global wealth creation for a lot of people. But with on the global markets we really aim to make that accessible to a global audience.
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A
Yes, very much so. Not all models are created equally. Not all tokenization is created equally, as we like to say. We fundamentally believe that the best way to tokenize something is to actually back it one for one, and not just one for one, but also have a meaningful collateral buffer on top so that when people hold a token on chain they can always be assured that they have the ability to redeem that token against the cash value of the underlying and not have to worry about these things being unbacked. As you mentioned, other companies have launched tokenized stocks and ETFs in the past, but typically these things are really derivative products, meaning that they represent synthetic exposure. The token is supposed to track the value of the stock. A lot of the issuers don't back it with the underlying. So you're taking quite a lot of credit risk, counterparty risk when you hold a token like that against the issuer. Our model is very different in the sense that what you're holding really is a tokenized product that is fully backed by the underlying as well as a large collateral buffer. And users of our tokens investors are also have a lot of investor protections. We have agreements with third parties that actually check our accounts to make sure that we are holding all of the underlying. They all post daily attestations that are accessible to everyone. So we're taking a very transparent approach with the best in class investor protections that are available on chain.
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I want to get to why this is such a big deal in markets outside of the United States, but let's Stick in the US for just a second. If I am someone who wants to invest in stocks, what's the benefit for me to opt for a tokenized equity over the more traditional way of getting an equity?
A
I really love that question. It's the number one question I get. A lot of people can conceptually understand that tokenizing stocks and ETFs is helpful for a global audience. But then what about in the U.S. even I think in the U.S. tokenizing an asset and or, you know, a stock or an ETF can be helpful because a lot of people in the US Have a brokerage account, but they are locked into that specific brokerage account and not all brokerage accounts are created equal. I am very fortunate in the sense that I have two different brokerage accounts. One has 24. Five trading, the other one does not. On one brokerage account, I can take margin, but I can only reinvest it in more stocks. On the other brokerage account, I can take it off platform. The rate I get between the different platforms is very different. But I can't really shop it around. I can't easily move my assets from one account to the other. And then on top of that, I need to have a crypto account to hold all my crypto in because a lot of these brokerage accounts still do not accept crypto. So Even for a US audience, tokenizing stocks and ETFs can have meaningful benefits because essentially what you enable is to transfer assets between the various brokerage accounts and to have one single account where you can have both your stocks, your ETFs, all of your other US capital markets products, but also your crypto in one place. So it significantly enhances the mobility of the asset where you can send it to the utility of the asset getting different margin rates. You can essentially shop it around in defi. So we do believe that the tokenization of securities has meaningful benefits for a global audience. The platform that we just launched, to be clear, is only available to non US Investors in the primary market. But we do fundamentally believe that over time it makes a ton of sense to tokenize all stocks and ETFs. And we're working with the SEC to also come up with the US version.
B
Thank you for fueling my curiosity there. But let's get back to the product at hand. Walk me through how a user in, let's say Asia can mint and redeem spy on or Apple on when US Markets are closed.
A
Yeah, so we have architected this in such a way that it is possible for a user to directly onboard with us and then burn the assets from us. We have also taken a distribution approach where we partner up with a lot of the crypto native distribution venues to make these assets available on those venues as well. So specifically, what does that mean? People can go to 1 inch fusion, they can go to Cowswap, some of these other Dex platforms as well as on a lot of the crypto exchanges to actually acquire these assets and all have their stocks in crypto in one portfolio.
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I mean, you've been working on this for a long time. Talk to me about your ideal for first wave users. What do those customers look like over time?
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We would hope that truly a global audience figures out that Tokenized stocks and ETFs are a seamless way to get access to US capital markets. We do expect the initial wave of adoption really to happen with the same audience that is using stablecoins right now. It is very easy to understand that if a stablecoin gave you access to the US dollar, you can now use that stablecoin and get access to US Capital markets through a wide variety of these ways that I just described. So we do expect the initial adoption cohort essentially to be the stablecoin users over time. We quite frankly expect a lot of the almost call it the Web two brokerage businesses, the Web two fintechs globally to migrate to these on chain rails. Because quite frankly, a tokenized stock ultimately we believe will be a better version than the traditional stock in the clearing broker account.
B
All right, and the last thing I'm going to ask you is if we're looking into the future 1, 5, 10 years from now, what does success look like for Ondo Global markets?
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Oh boy. I'm getting ready for this clip to be played a lot of times on how I was so wrong five years from now. But I do believe that a true success of on a global markets would be that over time a meaningful volume as well as number of users truly start using tokenized stocks. People underestimate the potential scale, I think, of adoption for stocks and ETFs globally. I think there's about 400 million people out there, primarily outside the US who have a crypto brokerage account. I think if we can convince a lot of those people who hold a crypto exchange account but that do not have access to US stocks just yet, even if we get a couple of percent of them to actually adopt these stocks and ETFs, I think that would be a huge success.
B
Ian, it's always such a pleasure. Congratulations on the launch and I look forward to seeing how the product evolves.
A
Thank you so much, Jen. Always a pleasure. Thanks for having me.
Episode: "Ondo Global Markets Will Do For US Equities, What the Stablecoin Did for the US Dollar"
Date: September 3, 2025
Host: Jen Senassi
Guest: Ian deBode, Chief Strategy Officer, Ondo Finance
This episode explores the launch of Ondo Global Markets, a new platform aiming to revolutionize access to US equities and ETFs by launching tokenized, on-chain versions of these assets. Ondo’s CSO Ian deBode discusses how this platform could democratize global access to US stocks in the same way stablecoins have opened up access to the US dollar, and the implications for both international and US investors.
Quote:
"We fundamentally believe that Ondo Global Markets will do for US equities what the stablecoin has done for the US dollar."
— Ian deBode (01:26)
Quote:
"We fundamentally believe that the best way to tokenize something is to actually back it one for one, and...a meaningful collateral buffer on top..."
— Ian deBode (03:32)
Quote:
"Even for a US audience, tokenizing stocks and ETFs can have meaningful benefits...you can have both your stocks, your ETFs, all of your other US capital markets products, but also your crypto in one place."
— Ian deBode (05:16)
Quote:
"People can go to 1inch Fusion, they can go to Cowswap, some of these other Dex platforms...as well as a lot of the crypto exchanges to actually acquire these assets and all have their stocks in crypto in one portfolio."
— Ian deBode (07:14)
Quote:
"We do expect the initial wave of adoption really to happen with the same audience that is using stablecoins right now."
— Ian deBode (07:57)
Quote:
"If we can convince a lot of those people who hold a crypto exchange account but that do not have access to US stocks just yet, even if we get a couple percent of them...that would be a huge success."
— Ian deBode (08:56, repeated from 00:00)
On the vision:
"We're very excited to finally launch this platform...We fundamentally believe that Ondo Global Markets will do for US equities what the stablecoin has done for the US dollar."
— Ian deBode (01:26)
On transparency and investor protection:
"We have agreements with third parties that actually check our accounts...They all post daily attestations that are accessible to everyone."
— Ian deBode (03:32)
On the broader impact:
"A tokenized stock ultimately we believe will be a better version than the traditional stock in the clearing broker account."
— Ian deBode (07:57)
On the platform’s future:
"I'm getting ready for this clip to be played a lot of times on how I was so wrong five years from now. But I do believe that a true success of Ondo Global Markets would be that over time a meaningful volume as well as number of users truly start using tokenized stocks."
— Ian deBode (08:56)
Ondo Global Markets aims to bring a new level of accessibility, transparency, and utility to US equities and ETFs for a global audience, leveraging the blockchain infrastructure that stablecoins pioneered for the US dollar. With a focus on full asset-backing, cross-platform mobility, and investor protection, Ondo envisions tokenized stocks becoming the default format for global equity ownership, with stablecoin users as the primary initial adopters and broader fintech migration in the future.