
Unpacking the synergy between crypto and sports with NBA champion and entrepreneur, Tristan Thompson and Somnia founder Herman Narula.
Loading summary
Herman Narula
Foreign.
Interviewer
Founder Herman Nerula joins us now. Welcome to the show, guys.
Tristan Thompson
Thanks for having us.
Herman Narula
Great to be here.
Interviewer
Awesome. Now, Tristan, last time we talked, we were talking about Tracy AI. Now we're talking about a collaboration with Somnia that's really focused on the fan experience set the stage for us here. I mean, what are some of the challenges that you've experienced when interacting with your fans? What's some of the feedback you've received from your fans?
Tristan Thompson
Yeah, no, I think, first of all, thanks for having us on. I mean, we're not doing the zoom no more. So we're, we're in person here.
Interviewer
We are in person.
Co-host
Exactly.
Tristan Thompson
The Italian is in here. You know, we're in Korea. But no, for us, for me, as an athlete, what was experience is that, you know, we always preach and talk about how the fans are, what makes the sport right. They're our most important people. We always do that, but we never really put our money where our mouth is or even just elevates them to a place where their voice actually matters. And I think for us, me and Herman, when we were sitting down and talking, we just connected on that and we're like, let's elevate our fans and actually show them how much they actually do mean to the sport and like, what their potential truly is.
Herman Narula
Look, I think this is about more than just gambling, more than just making predictions. This is about information finance. And I think the promise that, you know, groups of fans and groups of people who are passionate about any topic can accumulate information more efficiently, you know, than markets can. And I think Tristan as a founder as well, is pretty unique. You know, here we have someone who's not just a world class athlete, but actually, in my experience, you know, world class founder as well. He's training in the morning, he's in meetings in the evening. It's become one of our largest seed rounds that we've done as a venture builder. And look, bringing together Somnia with a million transactions a second and hopefully enough information on chain, maybe we start to see some, like, real disruptions in the way players are valued, you know, and maybe even in the way that, you know, sports conducts business.
Co-host
I mean, Tristan, I can't imagine you don't bring the same discipline to your, to your game as you do to this. We've had a lot of conversations. You are, you are in it. You are trying to, like, push your brand, but also your, your understanding and knowledge. Herman, you're no slouch. Like, we've had you speaking on stages with us for years, you know, fandom, you know, digital virtual communities better than most.
Tristan Thompson
Yeah.
Co-host
Tell us about how this really came together.
Herman Narula
Sure. I mean, I'll maybe give my bid and jump in, but look, I. I met Tristan, and I think, like a lot of people, you know, I met him for my podcast, Herman's podcast, and I kind of underestimated him hugely. You know, a lot of the talent that we speak to who have become famous in one field often don't necessarily present as having the narratives, the articulation, the communication power to build out a business that is. That genuinely startles us after having thought about this problem for a long time. And Tristan just crushed me. He floored me. Right. Like in my pre meetings, in my discussions on the podc, I was like, here's a person who doesn't just understand the problem domain really well, but can actually help us understand as people who aren't in the sport, you know, how we can apply what we have to transforming it. And so I just. I had to invest. I had to do it. You know, I think I. I called up my founders that day, my co founders from the podcast. I was like, we're giving this guy money. And they were like, who. Who are we giving money to?
Tristan Thompson
Why?
Herman Narula
What's happening? And so, you know, it took us a while to, you know, to get the whole thing sorted, but now we're, you know, well underway.
Tristan Thompson
Yeah, but I think for us, I think we, we. You almost want to challenge the system, right? I think that's why me and Herman, like, we mesh so well. Is that because especially in my world, we're always taught, like, this is how it is. Right. This is like, fans are right here, prediction markets right here, Gambling's right here. And it's almost like we want to challenge that to see, like, are you really as good as you say you are? And is this actually the best solution? Right. And for us, we came together and we're like, especially on the infofi side, right? Like, if we are able to take all this information and what I like to say is this, social media wise, is so powerful that those communities. And I'll give you an example, I know owners in the NBA that literally go on social media and they have fired head coaches just because they've been killed about the hire they've made. So if you can go to the community for negative and make a change to your franchise, imagine if the community is able to give you positive and great information. I'm really telling you the valuable player, the true value of player not just these analytics, statistician guys that are just placed in here, whether it's a favor from mom and pop or just a nepotism thing, right? Where, like, who actually really knows the sport and actually can help the sport grow completely.
Herman Narula
And I'd say, like, you know, the thing that won me over wasn't just the vision for what we can do for the NBA, but the idea that, you know, there is talent out there in the world. You know, whether that's in Nigeria, Ghana, Indonesia, anywhere. I think you were saying there's like, what, there's like six scouts per team or something to cover the entire world. And so, you know, my thought is like, well, hey, if we make it into a game, if we make the discovery of talent into something that can accumulate value, maybe we can open up a whole bunch of people to career opportunities that wouldn't otherwise have existed. And look, I think infofi is the next matter. There's a lot of talk of like NFTs, etc. But Infofi is maybe the most pure example of what crypto can do to make markets more efficient. And I suspect, you know, it's where we are. We're backing with Somnia. I think it's going to be the next big thing.
Interviewer
Talk us through how it works for a fan out there who's going to use the platform. Like, what does that experience look like?
Tristan Thompson
Well, the experience is pretty simple. I mean, just imagine basically using the blockchain for, for just fantasy and prediction. Mark. Right? Everyone knows about Polymar. Listen, Polymarker is basically more credible than CNN and Fox and all those other coin death. Come on. But, you know, so you're looking at these two areas and especially from the sports and, and the gambling side, right? Like FanDuel and drafting. Yes. Guess what? They're doing great things. But I challenge them. I challenge, like, are they really the best source of, of outcome or really like, we want to be disruptors in this space? And I think that's how you kind of make a change. Like no different than like Uber when it came with the taxis. Like, you got to almost go left field and have this kind of crazy idea. People might think you're like, he's that. Excuse my French. S H I T crazy. But like, he might be onto something, right?
Herman Narula
Like completely. And look, we're already trading shitcoins. Why not trade tokens that represent players? Why not trade things that really matter, right? And maybe that'll allow some of the drama, both on and off the pitch to kind of come into you know, into this experience. I think the other key thing for us is low fees. Like, I think you've been really big on this. It's like making this fair, making this accessible, making this somewhere where an edge actually means something, you know, And I'm really excited about what this can be.
Tristan Thompson
And have the fans really determine about the player.
Herman Narula
Exactly. Right?
Tristan Thompson
Not just the LeBron James and the.
Herman Narula
Giannis, but everybody else.
Tristan Thompson
Everyone knows it's like the role players, right? Like, for instance, I'm thinking in my head like a guy like Marcus Smart, that was with the Celtics, right. He was not Jayson Tatum or Jaylen Brown, but he was just as important to the Celtics in terms of a championship run that they had. Right? So, like, let the fans really ignite that and put a value behind that and tokenize it where it shows how important he is to the actual team, but in a way where we can use gaming and fantasy completely.
Herman Narula
And then the players who are first, the fans who come in earliest, they're going to have the biggest opportunity to win on this. I think there's a huge vision for the company to reward early adopters and not in an exploitative way, but really to make them co creators and builders. So, yes, it's one of the most exciting projects we're building on.
Co-host
Somnia, I want to ask you, you know, Top Shot really kicked off a lot of this, right? 2020 Big Top Shot moment. Now we saw what happened with football. Fun. I want to just understand why sports and crypto go so hand in hand. I think, I think everyone. To your point, Tristan, it's like people want to know the bit players because they think in fantasy that that's the one that's going to make them win. So. So what is it about the information of, like, I just want to be like, do my homework, get inside. Which is not that different than meme coins. Like, if I can figure this out, I can actually benefit. What is it also about split sports that makes it so exciting?
Tristan Thompson
Yeah, I mean, listen, when I was. When I got into the space and when I went to Token last year, you start to realize how much people in web3 and crypto love sports. Like, they're really sports, Madison, to be honest, they love basketball. And like everyone I run into, like the 2016, like, I. I never realized how much people are in the sports and like crypto and it's like, literally whether it's 2K, madam, it's so much. You know, everyone uses the cliche like, rappers want to be athletes, athletes wanna be rappers. No, it's almost like crypto guys want to get on the court and play one on one versus their players and like literally go hoop. Like you see Thread guy and these guys like hooping and talking about who's the best guy in web three in basketball. Right. So it's like, it makes sense. And like we've been getting a lot of grip completely.
Herman Narula
And also like regulatory and legal changes have heavily assisted this. Right. I think we're in a very unusual situation in the United States now where, you know, everything was either securities law or gambling. Now this is like gray area, which is in a sense regulated and in a sense unregulated. And you know, with tax changes that have happened and the approach to gambling being almost seen as like commodity market interaction, I think it's led to a lot of people being, being excited. And look, the other element to this is people like being right, people like winning. Crypto people like winning more than almost anybody else likes winning. And to have an opportunity to take something you're passionate about to win and to even catch the attention of players. You know, Tristan won't be the only one, I think, engaging with this, with, with some of your plans. I think it's going to be very exciting.
Interviewer
Herman, you brought up regulation right there. I'm just curious, like, how closely you're watching regulation in the States.
Herman Narula
Oh, you know, incredibly closely.
Interviewer
Yeah. You know, people are waiting for the CFTC to make some recommendations on prediction markets like polymarket. How closely are you watching and how adaptable?
Herman Narula
Incredibly closely. Right. And look, one of the things we believe in is that a lot of crypto has lost its decentralization. You know, I think when you think about things like stablecoins, which have been a big aspect of growth, they're actually very centralized and it's very easy for like, you know, whether it's tether or USDC to actually ban accounts and prevent you from using your money. And a lot of that centralization has become a way of appealing to regulators. Right. And to sort of go look, it's not that scary, it's kind of different. But a lot of the power of crypto is decentralization and co ownership. So one of the things we're doing is why we built a really powerful blockchain was so that we could put more information on chain and make things more decentralized. So our hope is that if we can maintain credible decentralization, then no matter the regulatory climate, we're going to create an environment that is pretty appealing to folks and to allow them to build and compose businesses.
Co-host
Final question. Tristan, in the locker room, how many guys are asking you what the price of bitcoin is going to be at the end of the year?
Tristan Thompson
Listen, I'm telling you, ever since I've gone to space and my teammates will see me on air, Joan, like, yielding. They're like, yo, what are you doing? Like, I'm yielding, guys. All right? But really, like, my teammates have started noticing. They ask questionnaires, and guys are like, you know, like, do I get more xrp? Do I buy more eats? So, like, literally, guys are texting me and then, like, in a group chat saying, like, yo, it's pumping. What should I do? I'm like, hold it. Long term, guys. Think long. The same way you bet on yourself to get to the NBA, you got to bet on these coins and bet. Bet on, bet on. Bet on the space. Bet on what the future of digital finance is. Bet on. That's what's going to be our kids. Kids. That's the form of that. They're not going to be walking into these. These banks and these. These institutions. They're going to be literally having their wallets and being on a computer and literally managing their finance like this.
Herman Narula
Everyone's going to trade. I mean, it's like, almost like a national sport in a weird way. Yeah.
Interviewer
What Sam, I think was getting at is when they ask you what the price of bitcoin is going to be, do you tell them a price?
Co-host
All right. Arthur Hayes sold us 250,000 by the end. Higher.
Interviewer
Disagree.
Tristan Thompson
I'm gonna say, look, Arthur Hayes is an og, so he's a very aggressive, and he's gonna give it to you hard. But, you know, for me, I'm gonna say, like, a 150.
Interviewer
That's what you said.
Tristan Thompson
I'd rather. I'd rather set the bar low and overachien, like, damn, Tristan, I don't know.
Co-host
I heard it here first.
Interviewer
All right, that was NBA champion Tristan Thompson, who thinks bitcoin could get to 150 by the end of the year. That's not bad. Insomnia founder Herman Narula.
Host: CoinDesk
Guests: NBA champion Tristan Thompson, Somnia founder Herman Narula
Date: September 27, 2025
This episode dives into a groundbreaking collaboration between NBA veteran Tristan Thompson and Somnia founder Herman Narula, focusing on the revolutionary idea of "information finance" (InfoFi) in sports. The conversation centers on giving fans genuine influence through decentralized prediction and fantasy markets leveraging blockchain. The guests discuss how their platform aims to disrupt traditional fan engagement, prediction markets, and player valuation—urging listeners to "trade players, not shitcoins." Regulation, the intersection between sports and crypto, and the cultural synergy between both communities are also prominent themes.
This episode paints a compelling picture of the fusion between sports, crypto, and fan empowerment. Thompson and Narula propose moving the center of market value from speculative tokens (“shitcoins”) to real-world performance and expertise, letting fans and data—not just insiders—shape the sports economy. The episode is an authentic look at crypto’s next frontier, where anyone can "bet on the space" and help rewrite how talent, fandom, and ownership are valued.