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Unknown Speaker A
Want to pull off the season's freshest trends? You just need the right shoes. That's where designer shoe warehouse comes in. Loving wide leg jeans. Pair them with sleek low profile sneakers. Obsessed with the sheer trend. Try it with mesh flats. Feeling boho comfy sandals. Nail the whole free spirited thing. Find on trend shoes from the brands you love like Birkenstock, Nike, Adidas and more at dsw.
Adam
What's up, everybody? This episode is brought to you by me. We're going to talk about this in this episode. But if you're looking for a way to shop small business for all of your party and celebration needs, then check out my new website, Partyfair Shop. And by the way, I'm offering just for our Marriage and Martinez listeners, 20 off your first purchase, use code M&M20 at checkout. That's PartyFair Shop. P A R T Y F A A R Shop. Hey everybody. Welcome to Maritime Martinis. I'm Adam. Here's Danielle. Hello. I so I think this is a great example for an episode for like, it's never too late. It's never think that you're getting too old or the thing that you want to do, you know, all those things. And I'm really excited about the fact that we're both doing it, you know, like, I think we've both. Well, I mean, we'll get into all this stuff, but it's been a long time coming for us both trying to be able to do our thing and find our thing and all that stuff. And here we are going to be 48 this year. I wish I was 10 years younger doing what I'm doing, but, you know, I'm not. So it's, you know, it's, you know, do or die, you know. So. Yeah, so I'm really excited for both of us here.
Danielle
Yeah, I mean, I feel very much when you're talking about finding your thing, you're talking about like, professionally and passionately.
Adam
What do you want to do when you grow up?
Danielle
Yeah, I mean, for me, I feel like I have, you know, I had already found sort of what I. This is kind of another branch off of like this tree that started as the podcast, you know, and sort of has grown into a lot of other things, which is, you know, I mean, for some people, I think their business comes first and then they start a podcast or whatever. We started the podcast first and all these other things have come from it. And, you know, I'm very passionate still about podcasting. I mean, I do it a lot more than You. Because I do a lot of interviews and stuff and episodes on other podcasts, and I have the social media component. You know, I have all these other things that sort of connect me back to it. And this is why, you know, I'm very, very excited and passionate about what I've been doing also. But I. I wouldn't. I would say it's. It's like another. It's another experience that I'm getting to have because of the podcast.
Adam
Yeah. I think you're underplaying it maybe a little bit. Like, I think the.
Danielle
Well, it meets the moment, right. With the podcast. I've always sort of gone, or we've sort of gone wherever it takes us as far as content goes. You know, when the pandemic happened, we had to sort of, like, pivot and figure out how do we make it relatable and, you know, timely for everybody listening? And that was really hard. When we've gone through personal stuff, we've had to do the same, and we've shared with our audience, and that's how we've sort of connected those two worlds. And now I feel like, you know, there's this. There's this element of. I've always had this passion inside me for, you know, human rights and for, like, you know, I want to say politics, but it's really like humanity and fighting for what's right and then this sort of bridges that also. So it's been sort of like. Rather than it. It being this sort of. Oh, this is where it's taken me. In some ways, yes. In other ways. It's also like, the podcast for me has been a bridge to all these other opportunities. You know, when I've gone. Done speaking stuff when I've gone and, you know, when I. With the social media, when I've done, like, creating other kinds of content and writing in our book and all of that. Like, it's. It's nice to have to be able to try all these other things, too. So.
Adam
Yeah, I mean. I mean, and for myself, it's not like, here I am gonna be 48, and I finally found what I wanted to do. Like, I'm doing the same thing. I'm just now taking it to the next level of the thing that I've always wanted to do with that.
Danielle
Yeah, Yours is very different.
Adam
Yeah.
Danielle
Because yours really is something. Look, you're. Most people know your family has a business. You've been involved in it. Your dad opened it when you were, what, six? Six. Yeah. And you're 47, so that's a long time. And you've. And you've. It's been like a pillar in your life. It's been this thing that's a constant, you know, and. And it's gone through all these phases, I think, like. Oh, yeah, Yeah.
Adam
I mean, I. Look, I've been doing this for 41 years. You know, I started when I was six.
Danielle
Well, you weren't working when you were.
Adam
Six, but you know what I'm saying? Like, it was part of my being. It was part of. Yeah.
Danielle
The party industry, retail.
Adam
So, you know, like, I. I got fully involved in my late teens and, you know, early 20s, 100 involved. Right. So I've been doing this for a long time, and I've had so many ideas and there's been so much behind it of why things haven't gotten done, why I haven't expanded in certain ways and why I. Although I have in other ways, but there's always been this. I. I need to create something from scratch. I need to do something on my own. Right. So here, you know, so that's what I'm saying. Like, here at 48, I'm doing it. And, you know, you know, I've had people say to me, like, really? Like, you're almost 50 and you're starting over, you know, like, you're. You're now, like, can you do it? You know.
Danielle
Oh, really? Have you had people say that to you?
Adam
You know, but. But I get it. They're not doing it.
Danielle
I feel like you're like a young 47.
Adam
I hope so. Thank.
Danielle
Well, you are.
Adam
I do feel that way, so.
Danielle
You look that way, too, But.
Adam
But like I said before. Yeah, I do. I Wish I was 38 doing this. Yes, of course. You know, but I'm not. And it's something that I've always wanted to do, so it's. I got to do it, you know, like now. And there's so many things that align to make this the right time, and so I'm taking advantage of that, you know.
Danielle
Well, you know what would be so interesting to research, which I'm actually, I'm going to do this is I think women are used to sort of finding their passions later in life and starting something fresh and new later in life. Right. Like, maybe that's becoming, like. I don't know if it's becoming less and less, but I think also more and more women are feeling confident enough to actually do the thing and take the leap and, you know, and just realize also that you're never too old. And it's never too late. But you know, so many women have either been home or if they were working full time, it was sort of like, I can't take care of my kids and go back to school or and get, you know, invest all this money in something else. Or maybe, you know, some do and can. But I think a large portion of women really in their 40s and 50s, and I would say even 60s, start fresh in a lot of ways.
Adam
I mean, yeah, it does make sense for the reasons that you said. And you know, I guess if they had been stay at home moms and they're raising kids, you know, that's 18 years of you're raising kids. Right. So that means you're in your 40s, maybe 50s, when it's time to say, I can devote my time and energy into something else.
Danielle
Right. Or you're in a job that you need because you need to pay the bills. Pay the bills and the kids and you know, whatever it is. And then you're sort of like, not that you're free of everything, you know, and then of course, a lot of people have debt to pay off and everything. But I do feel like maybe if, if we did the research and I could be wrong, but if we did the research, I bet that women, a lot more women pivot and really pursue their passions, you know, later in life.
Adam
Sure.
Danielle
Than men.
Adam
Yeah.
Danielle
So I think while that's something new for you and it. And people say, oh, are you really gonna, you know, start over? Yeah, I think that as a woman, it's, it's common.
Adam
Yeah. Yeah, that makes sense. Yeah.
Danielle
So I just wanted to throw that out there. And. And I also think 47 is not, you know.
Adam
No, I'm just, I'm thinking of those tiktoks that like the husband is on and he's like, my wife is starting this new venture and it's only costing me $30,000 a month, you know, like, that's not funny. No, you wait a minute. You've laughed at those. With me.
Danielle
I laugh at that. Well, when it's like so that she can open up a dog shelter for free and like all of that stuff.
Adam
Or like there's a great episode of Married with Children when Peggy Bundy like starts one of those door to door makeup set, you know. MLM yeah, one of those things. And she's like, I'm the number one salesman, I'm doing the best. And it turns out because she's buying all the product.
Danielle
Right, right. That's what my dad used to say to me. In high school, when I worked at Banana Republic, used to be like, can you just quit? It's not worth it. Between the parking tickets I got in town, because you know how it is to park in town and all the clothes, like. Because when you're in there and you're seeing other people buy it on, and you're, you know, 16, 17, 18, and you can wear everything in there perfectly, you're just spending your entire paycheck and you think that you're getting a deal because you get 50 off, but you're not making that much money. To begin, I was making 575.
Adam
55.
Danielle
Oh, yeah. Five zero and some when I worked there, they did. But this was back in the 90s. Yeah, but I mean, it winds up that you're just spending all your money on that.
Adam
You want to hear a crazy. Want to feel really sad?
Danielle
I don't know. I mean, sure, if Back to the.
Adam
Future was made today, Marty would go back to 1995.
Danielle
They should do that.
Adam
That's. They can't. Roberts and Mecus will not allow a reproduction.
Danielle
Yeah, yeah. And I guess because Michael J. Fox can't be in it anyway.
Adam
Well, I meant, like, if they were going to reproduce it with some, you know, new actors and the whole thing. Yeah, yeah. I don't think he will allow.
Danielle
I get that there are a lot of movies that should not have been remade, so that makes sense. But, you know, I. I feel like what we were just mentioning about MLMs and everything and that that is sort of something. Look, a lot of women, I think, and now they've been. A lot of them have been exposed and I think there are still some out there. But I do think that women, because we're so. We have such a narrow. A lot of us for a long time in our lives, have a more narrow selection of what we can do, but yet we want to feel a part of something. We want to feel like we're contributing to the household. We wanna feel like we can have some money of our own and everything. And so I do think that's why women go towards these MLMs and everything is because, like, you know, obviously, first of all, they. They market it really well. Yeah. I mean, now that. I think now it was much different, but. But a lot of women do get kind of sucked into that because you do want to be sort of, you know, into. You want to be in. You want to feel like your. Your whole life isn't just your kids and your home and. You know what I mean?
Adam
But, yeah, when Somebody comes to you and says, you can work for yourself. This is how much money you can make. You can be your own boss, you can be a mom. At the same time, you can be, you know, all these things, you know, and it's, and it's these incredible salespeople who are pushing this on you that do it the right. Like, yeah, of like, why would I not do this? You know, so they, it makes it sound. And you know, if you've been, you know, a stay at home mom for so many years and you're like, I gotta do something. You know, people have that drive. People have like they want to do something.
Danielle
Oh, for sure.
Adam
For, to shadow, just show, you know, for, for what. All the reasons, it doesn't matter.
Danielle
But now there are a lot of other options because there's, you know, a lot of, you know, social media, there's podcasting, there's self publishing, there's real options, you know. Well, yeah, yeah. I mean, less. Yeah, less. Less dangerous. Not dangerous. But what's the risky.
Adam
Well, I mean those MLMs aren't. Not that they're risky, they're just not true, you know?
Danielle
Yeah.
Adam
Unless you're at like the founder.
Danielle
Well, there are some women who are still very much like even the ones like that Lularoe. I believe I could be wrong, but the last time I checked it was still in business and there were still women in it who were working and who were making money.
Adam
They're probably like some of the originals.
Danielle
I don't know, that have like maybe.
Adam
A thousand people under them.
Danielle
I don't know.
Adam
That's how they make their money.
Danielle
And I haven't checked in a little bit, but the last time I checked.
Adam
That was, that was the one with the documentary they made, right?
Danielle
Yeah, they've made a lot of documentary. Okay. So I wanted to sort of talk about. So you, it's. This has been like a journey of you. You know, you're we. You've been a small business in a small business, a family business for like you said, a long time. And now you are opening a small business. And there's like a lot of variables here. There's, you know, the whole family dynamic, which makes it a little bit complicated. There's the timing of it, which is making it more complicated. There's you know, the idea that like our expenses are high right now and you know, we gotta invest a lot of money and like there's, there's so many different components to it. And when I say small business, you know, the store, it's A. It's a huge space. It's a really big, you know, like, brick and mortar space. So when I say small business, it's. It's a small business in the sense that you're not part of a larger corporation or anything.
Adam
Right. It's funny because we come across as if we are. Like, if somebody comes into our store, they. They probably think, oh, they're a big, you know, a big corporation conglomerate or something of a bunch of stores. Because we don't look like a small business.
Danielle
Yeah.
Adam
You know, we look like. Not that. Not. Not like a Target or not like a Walmart. You know, not those kind of things. But, you know, Party City, you know, our biggest competitor ever since we opened. Huge corporation. When you walk into our store, that's what you think we are. Most people think we are Party City, you know, when they come in there.
Danielle
Well, that's also another of the variables of opening it now that Party City went out of business. Well.
Adam
Right. So as far as the timing of this.
Danielle
Hear something that's our cat jumping all over the place.
Adam
Yeah. The timing aspect is. I've been saying since I started considering this, this is either the best time ever to be doing this or the worst. And there's so many things that, you know, are involved in both aspects of that, you know, because, you know, Party City did close their stores. They did close online. They. What they're going to be doing in the future, I'm not sure yet. You know, there's ideas. It doesn't matter. But. So they're gone. That's a thousand stores that are gone. Right. So there's no Party Store left available throughout the country and some internationally as well. So. So the fact that they're closing is a huge opportunity for. Because that makes our stores. We're the biggest party store chain in the country with our 14 stories, you know, so it's kind of weird to think about that. Right. But there's a huge opportunity to go after now. There's a. There's. You know, I've seen people on Facebook like, oh, my God, Party City. Where am I to get my stuff? Where am I to get my balloons? Where am I to get my party supplies? Like, and a lot of people say, like, I don't want to go to Amazon. Like, I don't want to do that in, you know, for my industry. Amazon sucks anyway, and I hope they never figure it out, but.
Danielle
Well, a lot of people aren't shopping at Amazon now.
Adam
Yeah, there's that, too. But they haven't figured it out anyway, which is a great thing. But so for those reasons it's a great time to be finding the right location and opening stores. But on the other hand, we're in a weird financial situation happening in the country right now with the tariffs and the inflation and you know, all the things, you know, it's made me, you know, this just started for me just a few months ago before the tariff thing was happening and I, you know, I've been out there making deals and contacting, you know, suppliers and you know, having, I'm not going to be open for another three months or more. So I had to make deals to say, hey listen, I'm not opening for three months. Can you ship to me and let's say July and I'll pay you 90 days after so I could have some sell through the whole thing. And then here come the tariffs and it's like they come back to me. Do you want it, do you want to pay what it's worth today? Do you want to wait and see if you know all those things, maybe it won't be available. There's going to be supply shortages, there's going to be price increases, there's going to be, do you want to take it now? And then I got to pay for it now, you know, like, and a.
Danielle
Lot of people don't believe that this is real and you've had actual experiences with it.
Adam
I can get into, yeah, I'm not going to do it here. But if anybody wants to know what, how I'm dealing with this, please message me. I'm happy to talk to you about it but, but I'm dealing with that. So, so for those reasons it's like, is this not a good time to be doing this? You know, but you know, like, like these kind of situations in the past, it's a, it's a hurdle. You get over it and then we move on as a country, you know, all those things. So you know, I would have to say I think this is probably the best time to be, be doing this. I'm really excited about doing this.
Danielle
Yeah, good.
Adam
Yeah.
Unknown Speaker A
Want to pull off the season's freshest trends. You just need the right shoes. That's where designer shoe warehouse comes in. Loving wide leg jeans. Pair them with sleek low profile sneakers. Obsessed with the sheer trend. Try it with mesh flats. Feeling Boho comfy sandals. Nail the whole free spirited thing. Find on trend shoes from the brands you love like Birkenstock, Nike, Adidas and more at dsw.
Danielle
Oh well I, I had asked you some Questions that, I mean, I wanted to know the answers to anyway because it has been craziness for us right now. Right. Like there, there is this overwhelming sense of disconnection, like between you're doing your stuff with the business and you know, I've sort of been a part of it, but also there's a lot of stuff I can't be a part of. And I've been sort of concentrating on my side of things as far as making this community the 3am uprising and trying to be there and use my voice on social media. And it's been a lot, it's been a lot to navigate for both of us, plus just this overwhelming sense of uncertainty anyway. Right. Like there's just this overwhelming weirdness. I feel like, I don't know if you feel it when you're at work. If you don't feel it when you're at work.
Adam
Can you elaborate?
Danielle
Just the state of the country and, and the division and the, and the, the heaviness of it. Right. And the, the idea of navigating, you know, every single day, it's sort of like I feel like it impacts everything and, and obviously it has, look, it impacts my relationships, it impacts my, you know, social media has been craziness with the people leaving, people coming, people, you know, like telling me to go myself or people telling me like I, they are so, you know, incredibly grateful that I'm speaking out, like all the different things. It's like I'm, you know, it's like being in a kind of like in this, you know, not the center of this tornado, but like spinning kind of within this tornado non stop, wherever it goes.
Adam
Well, yeah, I mean you're, you're getting the feedback, you're getting the lash back, you're getting the negative comments, right? And then you're, you're losing thousands of people followers all this because like they weren't here for this. But on the other end you're gaining just as many and you're hearing the good things and you're hearing, you know.
Danielle
Yeah, but it's a lot of, you know, it's a lot of recalibrating and figuring things out and you know, it's just a lot. But you know, and I often wonder like, like my, you know, my, my brother, my sister in law, like I know that they feel it a lot too. They're, you know, they live in D.C. and everything. Like, so I know that there are people who feel it. And then when I speak to some of my friends, I'm sort of like Are you aware of what's happening? You know, like, it doesn't seem to impact them at all, which is to me, sort of like, I don't know, maybe. I don't know, maybe it does and they're not showing it, but it's, it's. For me, it just feels like it impacts everything. So, you know, so I don't know if you feel it or not, but what I'm getting at is there's been this sort of, like, disconnect that's happens recently because we're both so busy and because I think there's just a, like, for me, like a melancholy and a, you know, this overall, like, waking up every day, like, like, it's, it feels heavy.
Adam
Yeah. I mean, it's also. I'm get. I'm, I'm getting the vibes, like, the COVID vibes of this is kind of similar to that situation relative to my business and what we've been going through with that. Like, it brings me back to 20, 20 of when we all shut down and we had to close our store for two months and, you know, the decisions were made of, you know, the quote, essential stores get to stay open. You know, I guess I'm not an essential store. We had to close our store. But, you know, Home Depot gets to be open and Walmart gets to be open and Target gets to be open, like, all the big, you know, and it's kind of very similar now, like, when we're talking about these tariffs where.
Danielle
You know, and Trump was the president. Yes, yes. Everyone always says it's Biden. No, Biden shut everything down. No, it was Trump.
Adam
Like, now, you know, the tariffs are affecting small business in a huge way. I see it. I'm on, I'm on Reddit, I'm on message boards. I'm talking to people in small business and hearing what they have to say about the tariffs and supply shortages, just like back in Covid. And then you hear the next day, oh, you know, computers are exempt from. From COVID or phones are exempt from COVID or all the stuff that the big companies make, they're saved again. You know, they, they get to do their thing. We're the ones who are screwed again.
Danielle
Well, he just said this morning on Meet the Nation, I think it was in an interview this morning, he said, she said, you know, aren't you worried about the small businesses? She. She said. And he said, well, why do you always have to bring up the small businesses? Look at all the good this is going to do for, like, the Car industry.
Adam
Right, Exactly.
Danielle
Yeah.
Adam
Right. Yes. Yes. Just another example.
Danielle
Like, isn't small business supposed to be sort of like what Republicans are supposed to be about? Kind of. I don't. I mean, I don't know.
Adam
I mean, I know. I mean, small business represents. What is it? It's more than 50% of the economy, I think. Right. So, like, there's just not enough emphasis on trying to help us and not have to, you know, bail out the big ones and take care of them. And, like, you know, it's just so frustrating. I'm getting the COVID vibes again. How frustrating? This is where it's just like, the small business. Let's take care of the big. Look, I know smartphones are more important than balloons. Like, I get it. Like, I know it's more part of our everyday life.
Danielle
What is. It's all relative, right? Of course it is, but it's like it's medicine or. And that's, you know, but it's just.
Adam
Like, there's a way to, like, manipulate.
Danielle
Why.
Adam
It's, you know, okay. To take care of.
Danielle
You're acting like there's any rhyme or reason to anything.
Adam
I'm trying to, you know, rationalize.
Danielle
No rhyme or reason to any of it. He can't explain. If you sat him down and tried to get him to explain it, he wouldn't know what the.
Adam
He was talking about. Of course. Yeah.
Danielle
So. Yeah. So that. The tariff thing, you know, I know is. Is part of it. And. And also I think, just wondering where the economy is going to be. Right. Like, what's it going to be like? But. But in the meantime, I guess I sort of just wanted to know, like, how you're feeling about, you know, I don't even know what I asked you. What did I ask you? Like.
Adam
You want me to read them to you?
Danielle
Well, just to maybe one or two read an answer.
Adam
Well, no, we. We. We kind of went over the why now. That was one of the questions. We did that already. Right. And what have you learned about yourself through this process? What are you most excited about? We kind of touched on that.
Danielle
What are your fears? Can I add to the why now here?
Adam
Well, do you want to.
Danielle
No, I just. I wanted to add to the why now that I think that there is also a confidence in you that you didn't have before. You know, and there was this idea, I think, of. Of just not really taking the leap and not really maybe knowing how to navigate it. And. And I think you now are sort of like, I'll figure it Out. I can figure it out.
Adam
I hope so.
Danielle
Well, I think you have been so far.
Adam
I have, but.
Danielle
But don't you feel like you said you Wish it was 10 years ago but like sometimes it's just, you know, look, they always say, you know, the best time to do something was 10 years ago. The next best time is now. Right. But at the same time, like I don't think you could have done it 10 years ago. I don't think you had the confidence or the. Yeah, right.
Adam
But there's the other side of it of, you know, physically there's, you know, emotionally there's, you know, all these other things. You know, this is retail, you know, like if, if you open a store, if you open your own small business, it's a seven day a week operation. It's, you know, I'm trying to, I've got another store, you know, I've got the other store that I've been working at for 30 plus year. You know, there's all these other things, you know, if it was 10 years ago, physically it would have been a hell of a lot easier. Mentally, I probably wouldn't have been ready yet, you know what I mean? So there's that kind of divide now where it's kind of like this cross lap, you know, of emotionally. And I feel like I've, I'm mature enough to, you know, make the right decisions and do it the right way to balance our family life and my work life and your work life and you know, all those things were 10 years ago. No way.
Danielle
Yeah, right.
Adam
Physically, I think I'm still there. It would have been just easier, that's all, you know.
Danielle
Well, you're also going to have help with the physical stuff.
Adam
Yeah. So like, you know, I anticipate, you know, immediately I'm going to have to be there all the time. I'm going to have to try to find somebody to hire them and train them and even if I find somebody on day one, I train him for a month, you know what I mean? Like I got to get them. So it's, it's, it's working all that stuff out, you know. But what was your question?
Danielle
I was just saying the why, you know, you said the why nows and I said why I wanted to add to it.
Adam
Okay.
Danielle
But I want to know what you're most excited about and like what you are feeling most confident about starting a business, small business. And I feel like there are a lot of people out there who, you know, right now, look, one, one thing about certain businesses right now, like, for instance, you know, digital products or coaching, you know, or, you know, not coaching, like sport coaching, but, like, you know, life coaching or business coaching and everything. Like, there's no tariffs on all of that stuff. So, you know, people who have skills, I feel like, are probably. Maybe in their mind, some of them are like, well, I could pivot to this. You know, the. There's the online, you know, presence of. Of everything. And. And a lot of people make a lot of money off of all of that. So I guess for people in their mind who are like, I don't know, I want to start a business, whether. Even if it's not retail, even if it's something else, you know, like, what is most exciting about it to you? And, like, what do you feel most confident about for it all?
Adam
Well, you know, like, I've said 10 times already, like, I've always wanted to start my own. Right. Like, I have tons of examples, which I'm sure you could rattle off off the top of your head of. I. I enjoy. I like starting over. Right, Exactly. I like starting from scratch. I like wiping.
Danielle
I know you should have 10 wives.
Adam
Like, you know, hence all the houses and hence, you know, I. I enjoy that. And I think that's an ADHD thing. Because, look, I'm sure a lot of people like starting over. I'm at a level which is beyond comprehension for that kind of thing.
Danielle
You don't say.
Adam
Yes, I've learned that about myself.
Danielle
Yeah.
Adam
You know, all of my meditation and yoga.
Danielle
Yeah.
Adam
Okay. But I. I've always wanted to start from the ground up and start my own thing. Right. I'm very grateful, and I love where I've been and I've Being able to do what I've been able to do with that. But I've wanted my own thing. You know, I've been in a family business, you know, and I know so many people who are in the same situation as me, who are in family businesses and have either taken it over or pivoted from it and created their thing, doing the same thing, you know, all those. And it's something that I've always wanted to do it. And I feel like, you know, for all the reasons, now is the time. And not only that, I've had so not. Not just me, but you and I, we've talked about this so much about new. New concept. Like, I. I keep calling it, like a concept store, but it's not. It's kind of like. It's like a hybrid, a modernizing of the store to take it out of what it's been for 40 years, and it hasn't changed.
Danielle
Yeah. You're doing the two.
Adam
I call it like a 5.0 from a 1 point. Like, it's not even like, you know, the. I. We. We, you know, we talked about this so much and bouncing ideas off each other, which is another thing that excites me so much about this, is that I have you to be excited about this with me, where that has never been in the past, which I never expected it to be, and I don't, and I understand why it hasn't been. But, like, starting anew here with a new concept, with new ideas that you and I have been talking about, it excites me even that much more to do this. You know, I love that you're involved, you know, to the extent that you want to be. Like, I love that we're taking it to another level of things that we've never done before. And how can we just get out of the monotony of doing the same thing over and over and over and wondering why business is not increasing just because of the economy?
Danielle
And that's another thing. I think that it shows, like, doing it our own way because, you know, your mom and your dad, your people know your dad passed, I don't know how many years ago it was. Yeah, years ago. Yeah. But they, you know, they started that store together, and your mom was there pretty much every day except for like the once a week that she would take off. And they did. You know, they were like, in it together. I mean, I know your dad ran more of it and everything, but they really worked every second of every day. And it was like their thing. That's what they talked about. That's, you know, it was like, yeah.
Adam
She'D go in in the morning, come home for when me and my sister get home from school, like. And then. Yeah.
Danielle
And. And, you know, I think for us, we're sort of like. We know the stuff that we're good at, working off of each other on, you know, I don't want to be there all the time. I don't want it to be a 24, you know, I don't. I know. I know. I'm just saying I think that's one way we've come a long way also is being able to know that about, you know, like, the ex. Our expectations have changed, and what we're. What we kind of embrace and accept about that is sort of like, you know, I knew before it was sort of an all or nothing, right? Like, I was either gonna have to be. There was no point in me getting involved anyway, because it's. It wasn't. It wasn't your store. It was, you know, your family. But I do think that that's. That's where a lot of the maturity has happened, too, is sort of being like, okay, well, listen, here's what I'll be involved in, but also, these are things I'm not going to be involved in and. Or that I'm not good at, or, you know, like, knowing. Knowing the boundaries of, you know, of. Of where your expectations should lie with it and where I'm sort of willing to be like, listen, this is where I'll be happy and helpful, and this is where I probably will not be helpful.
Adam
But I. I even know that before, you know, we don't even have. Like, I want to talk about it with you. Like, I want to have the discussion. I already know the outcome. I know the expectations. I. I know. You know, and. But. But I realize, you know, like, you're doing your thing, you know, too. And I want to be there to help you with that stuff, too. I don't want you to think that I expect. I know you're not going to be there every day and working, coming home. Like, I. I get that. Like, I. I know what the expectations are, and I want to make sure that what you're doing is your priority too, you know, And I'm there to help you with that, you know? So I think. I think it's a good balance of. Kind of like, we know each other's expectations of one another.
Danielle
Yeah.
Adam
How. How much we want them involved. How much you. Like. Like, I know you don't want me within your community talking to people. That would be a bad thing.
Danielle
Well, especially since it's for women.
Adam
I'm good with women. Like, okay. But you know what I'm saying. Like, I. We know at this point what our limitations are and where we should be, how much we should be involved with.
Danielle
Yeah. I still haven't forgiven you for the one time you posted on Instagram, like, six years ago or something. It was like me passed out on the bed or something, and you posted a picture of it.
Adam
Oh, yeah, I remember that. That was so funny.
Danielle
I was so pissed.
Adam
I remember we were talking to some other people who had a different encounter, a different podcast or something, and he was like, dude, you should not have made that a real. Whatever it's called, a permanent post or something.
Danielle
That is correct.
Adam
Yeah. I was like, why? I don't. Like, what yeah, yeah, yeah, that was.
Danielle
That was not great. Besides, it was just a terrible picture.
Adam
I don't even know what I like.
Danielle
Yeah, it was. I think it was the very beginning of the pandemic. Maybe so. But. But I think that, you know, the balance of it all is important. And I think also that there's this idea sort of. Of like. Of I feel like things are always evolving and moving and like, I'm a big believer that everything is fluid. I mean, everything. Right. Like, the only thing that is constant is this sort of fluidity and everything. That's why I, like, when people talk about binary this or binary that. I don. Buy it. Like, I think everything has all different facets and variables. And like, I think that for business, too, like, I feel like that you should always be kind of changing. And I think that. That, you know, I know that there are studies done that, like, you are supposed to change sort of your career every 10 years or whatever that they say, you know, I know that's impossible for a lot of people, but the idea.
Adam
Seven years is the thing for, like, everything.
Danielle
Seven years is like friendship and friendships. Yeah.
Adam
Moving, selling your.
Danielle
Either I don't think you're supposed to move every seven years.
Adam
No, I think. Or it's refinancing or something.
Danielle
Yeah, it's not moving.
Adam
Not moving. No. You make new friends every seven years. You refinance every seven years. You. Yeah, seven years is.
Danielle
Yeah, yeah. But I think for. For business, it's a little bit longer.
Adam
Investment account, like, doubles every seven years or.
Danielle
Yeah.
Adam
Weird stuff.
Danielle
Okay, But. But what I'm saying is I feel like that. That should be. We're getting into this time where we're in this space of like, you know, like I said, the hybrid of. Of, you know, of. Of the real world and the virtual world. Right. And. And the nice thing is, is that there's. There are all these different options. And that's why you said, like, I'm finally finding what I want to do. Well, no, it's been sort of this. It's been. You know, the lucky thing, I think, for me has been that I have been able to have all these different experiences. And, you know, and I think in a lot of careers, people stay within one, you know, one facet of whatever they're doing, and that's fine and that's their choice. But, like, I do feel like for me, because I'm someone who can't sit still and because I have, you know, like you were talking about, you always, like, new and everything that I think that I'm always going in all these different directions because I want to be like, okay, well, that looks cool. I want to go see what's over there. And that seems neat. And some stuff has worked and some stuff hasn't. This the three, you know, 3am uprising. And now, you know, it's been, I don't know how many weeks that we've actually been. I guess two weeks. Two full weeks. This, to me, already feels really good. Like, it feels like we're building something that.
Adam
What now you're. I. From what you just said, like, you know, we spoke about how you went for ADHD testing and wanted to, you know, check into that. Like, it finally makes sense to me that your ADHD completely take. Like, I've been. I think I even said to you within the last couple weeks, like, you need to focus, concentrate. Think about the one thing. Like, don't be in all the different directions. And I feel like I was talking to myself. You know what I mean? Like, I was sitting myself down, being like, focus, concentrate. You have a million directions that you want to go into. What's the best Pick the one. Focus on it. And I had that conversation with you.
Danielle
Really hard in the space I'm in.
Adam
I know.
Danielle
Really hard.
Adam
And I don't understand your space. Like, I'm not involved. I don't, you know, except for helping you with whatever you need help from me with. But, you know, I don't know, social media, I don't get into that. Like, I don't know. But I had to. I had to finally say to you, like, pick one. Like, what's. What's the thing that makes sense to you? Let's go there. And I think that was the first time I was ever like, yeah, ADHD is real with her.
Danielle
I can't believe it took you this long.
Adam
Well, because you're. I think you're doing it in a different way. Not like you're trying to navigate. And I think it's because the kids are older. You're not on. You're not on top of them as much as, you know, you've been in the past, because they're obviously, because they were younger, they're doing their thing. You're still on top of it.
Danielle
Of course, I'm still getting used to the fact. And I don't even want to say that, but I'm still getting used to the fact that, like, they're in a good place.
Adam
Right.
Danielle
All of the. All three of them, like, which has not. You know, And I think that. That there's a part of me that is like I, you know, as I said, I'm always waiting for the other shoe to drop. What?
Adam
I know because I want to, I want to say it for you because I've seen it and I realize it, that you don't have to focus all of your time and energy on finding what's right for them anymore because you've done it and they're there.
Danielle
Yeah.
Adam
So now you can actually focus on what do I want to do.
Danielle
Yeah.
Adam
So for the first time, that's something that you can do. Right. Because you were always like, where does me, you know, what's, what's the right school for her? Where should she be? You know, where should I be? Where should Jonah be? Like, we're all, you know that that was your main focus. And now they're all there thriving and you've done it, we've done it. But now it's like, shit. Okay, what now? What can I do?
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Danielle
Well, and I think that that part of that also what you were saying is, you know, I have, I'm the type of person who like and my sister is really, really like this. I, I am not of the type who's like, all right, well, we'll wait it out and see what happens. I am like, you know, when, when someone has an issue, I am like in there. I am, I am researching to like make it so that, you know, they, they are in the best possible space for them. Right? Like that they are in a situation where, where the, the last thing that they're going to have to worry about is, is fighting against what's around them. Right. Because it's are already so hard to be out in the world figuring out who you are and navigating life and everything, that it's really awesome to be in an atmosphere. Fear that feels safe and good. And I think that that is. That is the thing that I've learned about myself that has brought me to this space of, you know, of the community. The membership community is sort of like, I know I'm really good at that. I know I'm really good at curating a feeling and a space of. I want you here. Like, I want you to feel really good about where you are. I know that there's all this stuff internally that's happening and, like, you know, two layers of the external. Right. Like, not. Not the one layer around you that should feel comfortable, but beyond that. Right. Navigating all the other stuff, society as a whole, on a broader scale. And so I do feel like. Like one thing that I've learned through the podcast and everything and then social media is that that sort of is my strength. It's not about podcasting. It's not about social media. It's not about a membership community. It is about. Wait, I'm. I'm really. That's my strength. Like, that's kind of my superpower is, you know, being able to figure out how to curate spaces for people.
Adam
I've always said, like, your business should have been research.
Danielle
Yeah.
Adam
You know, like, whatever you come to, Danielle, whatever you need, let me know. I'll research it.
Danielle
That's more my sister. I think I am even. I'm more just like, I. If some, like, my friends all come to me, if. When they're looking for colleges for their kids and everything, not that I'm a college advisor, but, like, they know that I'm going to say to them, okay, this is the criteria that you need to focus on. This is not that I can tell them which are the best schools for their kid, but I could tell them, like, this is the feeling you want to have when you leave them there. Right. Like. Like we had with Mia. And like, I have every day now when I drop the boys off and, you know, they're in middle and high school, like, that is what you want to feel. That's the focus. And so I do feel like being able to curate a space like this, but I think that a lot of people focus on the tangible aspect of what they can do. Right. Like, you know, they're really good at, you know, whatever the stock market or they're really good at teaching.
Adam
This is the best school for X.
Danielle
No, no, I'm saying in a general level, as an occup, like, when people find what they want to do.
Adam
Yeah, that's what I was trying to say. Like, maybe you found a school that's if, like you said, they want to go to stuff.
Danielle
You're not listening to me. No, I'm saying a lot of people, I think, like, will think, oh, I have a podcast and it's doing well. I'm really good at podcasting. I'll stick with that. Or I have a family business. I'm really good at what I do. I'll stick with that. Rather than, like, there's this, this actual thing that makes you good at that, that can. Can translate into all these other things, you know?
Adam
Yeah, okay.
Danielle
Yeah, this. It's not just about, like, you know, and I think everybody has it. I think everybody has, like, that superpower, and it is always evolving if you let it, you know, if you are sort of like, I want. I want this to take me to the next level where now I can figure out how to do it in. In this. You know, Like, I think when you think about things from that perspective, you don't feel really as trapped. You feel sort of like, wait a minute, this is within me. It's not actually about the industry I'm in. It's about what I can bring to all these other places. And so that's why, for me, like, starting with the podcast, it was sort of like, yeah, I, you know, I love podcasting. I. It's a passion of mine, but I don't think that it should stop there. Like, I feel like there's all these other ways to be fulfilled and, you know, and I want other people to feel like that too. Right? Like, what is your superpower? What is going to get you through what's. And I feel that way very much about now is sort of like, I know right now that I think my superpower is to make people feel embraced. And so if that means using my platform and going through what I went through to do that, I knew I had to do that. Like, I knew I needed that to be my thing. Right? Making a community for people. And I hope already people are feeling very much like, tonight we have a check in after this, where people, we're just venting to each other and then we're doing all kinds of things. But I want people right now of all times to have a space where they're like, okay, this feels. This is the only place I Can really come where I know everybody is in it with me. And so I'm sort of trying to meet the moment like that. And so I guess where I'm getting at is, like, you starting this other part of your business. It's sort of like, I think that you're gonna tap into. All of you already have. I mean, you showed me this morning the stuff that you've ordered and that you've been able to, you know, you have this passion. You've always had this passion for, like, I don't want to say, like, drinking, but like. But like, you know, cool shit for drinking. No, but like. Like, cool different shit. Right. And that people can enjoy. That's more of an experience than, you know, like an adornment. Right. Like a decoration. It's. It's an. It's an interactive experience. Right. Like, you ordered all these really cool stuff for people to have when they're having parties or people over social situations. And rather than just like a sign that says, like, welcome, you know, you're really good at that. And that's gonna translate now that you're able to make all those decisions. And so, you know, again, I feel like if people get past the. Well, this is. I'm, you know, I'm just, you know, I'm good at this or I'm good at that. It's sort of like there's this over. Overall overarching thing that can make. Can make you okay in any space or most spaces. So.
Adam
No, no, not at all. I'm just enjoying listening.
Danielle
But I guess that sort of was what I've learned from all of this, you know, is that I. When people say, like, you know, you're. You used to be like, a funny parenting account or a funny, you know, marriage account or whatever, I'm sort of like, yeah. And that felt really relevant in that moment, you know? But that's not why I'm here. I'm here to create a space for when people are going through stuff. This is somewhere they can be. And right now, that moment means shifting.
Adam
Well, I mean, doing all those episodes led us to where we are now. Right? I mean, so it's. It's, I think, matured. It's kind of like, evolved.
Danielle
Yeah.
Adam
Thank you. Evolved. That's what I was looking for. So it's evolving into something, right? It's not just, you know, how many episodes can we have talking about how annoying our kids are? Like, how many episodes can we talk? A lot. And we've done a lot, but not.
Danielle
Right now that it wouldn't even be relevant.
Adam
But that's my point. So, like, we can't. We can't go. Like, we have to talk about what's relevant to us.
Danielle
Yeah.
Adam
And listen, I hope everybody is interested in that, but that's how we evolved. I mean, that's where we're going. So that's what it is.
Danielle
Yeah. And look, I'm. I want to still be, you know, I feel like another one of my. My things is that I can make people laugh. I'm not going to. I don't want to stop making people laugh, you know, But I think that you can do both. Right. I actually got into it sort of with this really, really big content creator about, like, last week. I mean, she's got more than double, you know, the following. I do, and she's a very. She's a pretty big name and everything. And. And she came on my page and, like, put a really weird comment about something that I wasn't concentrating on, that I should have been or whatever. And she has 100% stayed away from anything political. And so when she dropped that comment, I wanted. I was sort of like, what. What the hell? Like, here I am showing up every day, and you're still doing the same thing, and you're criticizing me. And she. And so I called her out on it, and she was sort of like, oh, well, I'm giving a different kind of service. I'm just, you know, funny or whatever. And I was sort of like, okay, that's fine, and that's your decision. But also, why can't we do both? You know, and so all these spaces, I think we can do both. Like, you know, we. We can out in life right now, have joy and. And do all the things we need to do and want to do and.
Adam
Also be miserable together.
Danielle
Right. Yeah, No, I was going to say. And also not just ignore like, acknowledging the weight of everything. I think is. Is. It makes sense.
Adam
Listen, there's a reason Misery Loves Company is a real thing. Like, it does embrace kind of like a.
Danielle
No, I don't think that's it. No, it is, because we're not just together and misery. It's everything.
Adam
That's all I'm saying. You're. You're all there because you feel like something's wrong, think something's miserable. Right. Like, you want to get together, talk about it, bond about it, talk about ways to make it better. Like, it brings you all together. Right. So it's not just like, hey, let's all be miserable together. It's like, let's let's all collaborate on this misery and find a way out of it and, And. And comfort each other. Right. It's not just. I, I didn't mean to insinuate that, you know, like, you're all just there to be miserable, you know, you're all just walking around a circle and, you know, with your heads down and misery, you know. No, you know what I'm saying, Like, there's a situation that you're all upset about. It brings you together. Let's focus on that and make things better for each other.
Danielle
Yeah. And make an impact on everything going on, you know, but also find joy and laughter. I mean, we have these sessions and we're laugh, you know, we're laughing and we're. It's. It's. But again, it's nice to have a comfortable space. And I don't know, I just feel like one thing that I have learned for people who. Look, when we started the podcast, who the fuck were we? Right? And we were sort of like, in this weird place.
Adam
Where the fuck are we now?
Danielle
No, but I'm saying that the first time we put out an episode and we, like, alerted everybody about it. And I'm sort of. When I look back, I'm sort of like, wait a minute, that was so dumb. What if nobody downloaded it? And then we had 10 episodes and gave up? And then we were sort of like, yeah, you know, we tried.
Adam
Well, that was our expectations, so we didn't have much more than that.
Danielle
I don't know what our expectations were. But, but, but for everybody out there that says, look, that was a time that was one of the worst in our relationship, one of the worst financially, you know, one of the worst personally, you know, with your dad and everything, like. And we did it. And so right now, I think there's probably a lot of people sort of like, well, now's not the right time. You know, the con. Who knows about the economy and who knows about the tariffs and who knows about, you know, which is what I was saying, the state of the world and people don't want to spend money and whatever. Like, okay, but at the same time that we knew that we had all this stuff going on, we kind of knew that we could use that as fuel to power whatever we were doing, and that would be relatable. And so, again, it's about sort of meeting the moment and what do people need right now? And I think that also what you're going to be doing is one thing about your industry is you're going to Bring joy, you're going to bring excitement, you're going to bring people together, you know, in, in this other way. And you're gonna kind of. And I, I think you're going to be like part of a community that. And you'll make an impact on that community.
Adam
Well, I always, I, I've said this so many times to my customers that have been around forever and like, they're like, oh my God, thank you so much. Like, because they thought we were closing because Party City is closing. And most people think we're Party City. And we get calls every day. When are you closing all those things? And we have, you know, loyal customers who've come who've been shopping with us for 30 plus years. And they're so sad. Oh my God. Are you close it? You know, no, it's not. After 30 years, they don't even know we are different than Party City. Right. So. But I always say to people, you know, who, who come in and they're buying whatever for a celebration, like, or somebody's complaining about what's happening with the economy or somebody's complaining about whatever. I always have a conversation with them of, I'm so happy that we're involved in a celebration business. No matter why you're in my store, it's because you're happy and celebrating something. And we have that conversation, right? So that, so that kind of brings it to another level of no matter what's going on, that's my customer, somebody who's there to celebrate. So I love that, you know, like, I'm just that, that keeps me going with, you know, like, it doesn't matter.
Danielle
And that's my point, and that'll be the fuel of your store, is that you're going to bring that, you know, like, it's not, you know, it's not like you're selling, you know, it's not like you're selling dolls. And now Most girls get $30 and now they only get two. Thank God you're not selling dolls. That would fudgeing.
Adam
So maybe now's the time to start selling.
Danielle
No, it's definitely not. No, the guy. It was the guy from Learning Resource, you know, the one who, like, they're. He's the head of learning Resources is like the educational. And he came on and he was sort of like, what the fuck? Like, really? Toys? You had to like, use us as the exam. Like, no, like, okay, so that's where you're going to cut back. Kids can't have fucking toys. Like, what?
Adam
Well, now I Think that's why I'm saying it's time to get into dolls. Because now people are going to be like, I'm buying all the fucking toys and dolls that I can get my hands on.
Danielle
I mean, with the male loneliness epidemic kind of. Certain kinds of dolls might be.
Adam
That's why AI is so important.
Danielle
Oh boy.
Adam
Those robots.
Danielle
The male loneliness.
Adam
Yes.
Danielle
The men who, you know. Oh God, I can't even if you're.
Adam
Not just get a robot. Who cares?
Danielle
I mean, a robot.
Adam
Yeah. An AI, you know. Ow, ow.
Danielle
Or how you're gonna stick it in a robot.
Adam
That's. I mean that's. Isn't that the whole thing about like.
Danielle
No, I was talking about a blowup doll.
Adam
Well, this is just a new iteration of a blowup dollar, you know, or like the Fleshlight. Yeah, but this has a whole woman attached to it. It's not just a Fleshlight for some.
Danielle
I don't know why having sex with a robot seems worse than having sex with a blow up doll.
Adam
I don't know. I've never had sex with a blow up doll. I've never had sex with a robot or a flashlight or anything. So I don't know.
Danielle
The Fleshlight, man, that's a best seller.
Adam
Is it?
Danielle
Oh my.
Adam
How do you know?
Danielle
Because I. I should. No, I did when I said one time when I was doing. I don't know what episode I was doing, talking to some intimacy person about it and she was talking about it and that's when I looked it up and I was like, damn, how did I not know about this? Like, I don't know, it has like, you know, a hundred and twenty, zero zero zero five star reviews or something.
Adam
Did you get a sample?
Danielle
No, it wasn't. She's not like a.
Adam
Can you get a sample?
Danielle
Candy man. She was just like talking about it. So anyway, I'm really excited. We'll keep everybody updated.
Adam
Yeah, of course.
Danielle
And you're so the stage that you're at now, just because I'm sure people are interested is, you know, you sign the lease and now they're waiting for permits to start. You know, it's an old store that needs a lot of renovations, so they're going to start renovating and then we're going to go from there. But we're sort of at the. Not like the beginning, beginning stage. You've already done a lot.
Adam
No, I have done a lot.
Danielle
Yeah.
Adam
Anybody who.
Danielle
That's got to feel good, like feels fucking amazing.
Adam
Matter of fact, I feel very accomplished and proud of Myself. Myself. I just want to put that out there.
Danielle
That's how I feel about this. This administration. I've gotten through 100 days.
Adam
No, but I also wanted to put out there, like, if anybody else is thinking about or doing or in the middle of or. And if you want to, like, just reach out to me and how I've done it or collaborate, maybe.
Danielle
Collaborate.
Adam
Well, maybe they've done something that I haven't thought of and I want to, you know, feed off of them too, like, whatever.
Danielle
Yeah.
Adam
Like, we're in a weird time to be doing these kinds of things.
Danielle
Right. So maybe you could do like a. Like a live Q A or something.
Adam
Well, I'm not gonna do it unless anybody hits me up and like, is like, hey, listen, I've got. I'm doing, like. Want to talk about it? I'm. I'm happy to.
Danielle
Like, I love Q A.
Adam
Might be good doing this stuff, you know? So. Yeah. So if you want to hear what I've done. I want to hear what you've done. Like, whatever it is, I'll show you.
Danielle
Mine if you show me yours.
Adam
I'm not showing you mine. Yours is better.
Danielle
Oh, God.
Adam
All right.
Danielle
All right. Well, this was good.
Adam
Yeah, it was good.
Danielle
It was good. And now I get to meet with my group. I'm excited.
Adam
Good. I'm happy.
Danielle
I know. Me too.
Adam
Thanks, guys.
Danielle
All right. Wait. Do you want it? Weren't you.
Adam
I'm going to put it in the beginning.
Danielle
Oh, okay. All right.
Adam
Not off for it at all.
Danielle
Okay, everyone, have a great week and we'll see you next week.
Adam
Bye. Bye.
Danielle
SA.
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Podcast Title: Marriage and Martinis
Hosts: Danielle & Adam
Episode: Big Dreams, Small Business
Release Date: May 5, 2025
In the “Big Dreams, Small Business” episode of Marriage and Martinis, hosts Danielle and Adam delve into their journey of launching a new small business at the age of 48. They candidly discuss the motivations, challenges, and familial dynamics involved in stepping away from established paths to pursue entrepreneurial dreams. The episode also touches upon broader economic factors impacting small businesses, personal growth, and the evolution of their podcast.
Adam kicks off the conversation by expressing excitement about embarking on a new business venture alongside Danielle. He reflects on the importance of not feeling too old to chase one’s dreams, stating:
“It’s never too late. It’s never think that you're getting too old or the thing that you want to do...”
[00:32]
Danielle echoes this sentiment, highlighting her passion for podcasting and how it has branched into other ventures:
“For me, I feel like I have, you know, I had already found sort of what I... have the social media component...”
[02:30]
Together, they emphasize that their decision to start a new business is fueled by a long-standing desire to create something of their own, leveraging the foundation they've built through their podcast.
The hosts openly discuss the apprehensions associated with starting a business at 48. Adam admits:
“I wish I was 10 years younger doing what I'm doing, but, you know, I'm not. So it’s, you know, it's do or die...”
[01:56]
Danielle adds depth to this conversation by exploring the gender dynamics in entrepreneurship:
“I think women... a large portion of women really in their 40s and 50s, and I would say even 60s, start fresh in a lot of ways.”
[08:26]
They highlight societal expectations and personal motivations, such as the desire for financial independence and contributing to the household, which often drive women to pivot and pursue their passions later in life.
A significant portion of the episode is dedicated to discussing the current economic climate and its impact on small businesses. Adam outlines the challenges posed by tariffs and inflation:
“There's the whole family dynamic... tariffs and the inflation... supply shortages, there's going to be price increases...”
[17:16]
However, Adam also identifies opportunities arising from the closure of competitors like Party City:
“There's a huge opportunity for... because that makes our stores... a huge opportunity to go after now.”
[16:01]
Danielle underscores how economic shifts create both hurdles and openings for new businesses, emphasizing the importance of adaptability and strategic planning.
Reflecting on the growth of their podcast, Danielle discusses how “Marriage and Martinis” has evolved beyond its original scope:
“It's not about podcasting. It's not about social media. It's about... curating a feeling and a space...”
[50:15]
Adam concurs, noting the maturation of their content to address more relevant and pressing issues:
“We can't go... how many episodes can we have talking about how annoying our kids are?... that's how we evolved.”
[51:03]
This evolution signifies a shift from lighthearted discussions to more impactful conversations that resonate with their audience’s current experiences and challenges.
The episode delves deep into personal growth and self-discovery. Danielle shares her realization of her strength in creating supportive communities:
“My superpower is to make people feel embraced... creating a space where they're like, okay, this feels...”
[46:16]
Meanwhile, Adam opens up about recognizing his ADHD and the importance of focus:
“I think that was the first time I was ever like, yeah, ADHD is real with her.”
[40:43]
Their candid discussions highlight the intricate balance between personal well-being and professional endeavors, showcasing their commitment to self-improvement and mutual support.
Looking ahead, Adam and Danielle express excitement about their upcoming store launch. Adam shares his enthusiasm for starting something from scratch:
“I enjoy starting over. I enjoy starting from scratch...”
[30:04]
Danielle emphasizes the collaborative nature of their new venture:
“We know each other's expectations... we're taking it to another level...”
[35:37]
They discuss the practical steps involved, such as renovations and securing permits, while also highlighting the emotional fulfillment derived from building something meaningful together.
In “Big Dreams, Small Business,” Danielle and Adam offer a heartfelt and honest exploration of starting a new business later in life. They navigate through personal aspirations, economic challenges, and the dynamic nature of their relationship and podcast. By sharing their vulnerabilities and triumphs, they provide valuable insights for listeners contemplating similar journeys, reinforcing the message that it’s never too late to pursue one’s dreams.
Adam: “It’s never too late. It’s never think that you're getting too old or the thing that you want to do...”
[00:32]
Danielle: “For me, I feel like I have... have the social media component...”
[02:30]
Adam: “I wish I was 10 years younger doing what I'm doing, but, you know, I'm not. So it’s, you know, it's do or die...”
[01:56]
Danielle: “I think women... a large portion of women really in their 40s and 50s, and I would say even 60s, start fresh in a lot of ways.”
[08:26]
Adam: “There's a huge opportunity for... because that makes our stores... a huge opportunity to go after now.”
[16:01]
Danielle: “My superpower is to make people feel embraced... creating a space where they're like, okay, this feels...”
[46:16]
Adam: “I think that was the first time I was ever like, yeah, ADHD is real with her.”
[40:43]
Note: Timestamps are approximate and correspond to the provided transcript segments.