Podcast
martech
Hosted by Unknown Author · EN
Quest for solving multichannel business challenges
3episodes
Episodes
Newest firstAll episodes
7 Inspiring Lessons for Marketing Operations and Analytics Leaders
May 20, 2017Tap to summarizeIntegrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. Listen to ... Read More
Transcribe →Hack Low Performing Marketing Programs with Data and Analytics
Apr 19, 2017Tap to summarizeMarketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to get questioned by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques ... Read More
Transcribe →5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey
Feb 14, 2017Tap to summarizeTraditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester, conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the ... Read More
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