Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth
Hosted by I Hear Everything · EN
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
292episodes
Episodes
Newest firstAll episodes
Why great marketing is like baking Cookies
Today00:32:39Summary readyPersonalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe most slept-on product from Adobe that people should be using
1w ago00:06:15Summary readyEnterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThis marketing job became more valuable thanks to AI
1w ago00:02:38Summary readyEnterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe most overrated use of AI right now
2w ago00:04:20Summary readyEnterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWhat does an SVP of a global company do on a daily basis?
2w ago00:04:10Summary readyEnterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryDefining simply what Adobe does
2w ago00:02:41Summary readyEnterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryAdobe SVP's take on Marketing Enterprise AI
2w ago00:39:37Summary readyEnterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBiggest mistake made while scaling Thrillist
3w ago00:04:34Summary readyScaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to first-party audiences, balancing organic reach with paid amplification, and why frequency caps matter more than promotional tags when building executive credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne LinkedIn “best practice” that’s actually a waste of time
3w ago00:04:43Summary readyMost executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules. Rich advocates for publishing less frequently but with higher quality, emphasizing that professional networks require thoughtful, crafted messages rather than spontaneous posts that work on consumer platforms like Instagram.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryPutting links in your LinkedIn posts kills your reach?
4w ago00:03:02Summary readyLinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus relying on organic reach, optimal frequency caps for promoted content, and targeting first-party audiences to amplify executive thought leadership without appearing overly promotional.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary