Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth
Hosted by I Hear Everything · EN
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
285episodes
Episodes
Newest firstAll episodes
Biggest mistake made while scaling Thrillist
2d ago00:04:34Summary readyScaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to first-party audiences, balancing organic reach with paid amplification, and why frequency caps matter more than promotional tags when building executive credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne LinkedIn “best practice” that’s actually a waste of time
3d ago00:04:43Summary readyMost executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules. Rich advocates for publishing less frequently but with higher quality, emphasizing that professional networks require thoughtful, crafted messages rather than spontaneous posts that work on consumer platforms like Instagram.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryPutting links in your LinkedIn posts kills your reach?
4d ago00:03:02Summary readyLinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus relying on organic reach, optimal frequency caps for promoted content, and targeting first-party audiences to amplify executive thought leadership without appearing overly promotional.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryBiggest lesson learned scaling Thrillist
5d ago00:05:42Summary readyProfessional networks remain underutilized for B2B growth. Adam Rich, CEO of Known For and founder of Thrillist, shares strategies for turning executive expertise into consistent LinkedIn presence. Rich discusses using expert-in-the-loop AI systems to scale authentic content creation and explains when to boost LinkedIn posts versus relying on organic reach. He reveals how first-party audience targeting can increase impressions 6x and why frequency caps matter more than promotional tags for executive content strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryShould you boost your best-performing LinkedIn posts with paid?
6d ago00:05:06Summary readyLinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWaking Up Your Professional Network
1w ago00:40:33Summary readyMost executives struggle to maintain consistent LinkedIn presence. Adam Rich, CEO of Known For and founder of Thrillist, explains how AI-powered editorial systems can transform professional expertise into authentic executive content. The discussion covers expert-in-the-loop AI workflows that eliminate content creation homework, strategic approaches to LinkedIn post promotion versus organic reach, and how B2B marketing authority is shifting from corporate brands to individual thought leaders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne AI tool you absolutely can't do without
2w ago00:04:34Summary readyAI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. The conversation covers building contextual intelligence engines beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI deployment, and developing discovery architecture that cuts through AI-powered content curation filters.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryA lesson from operating nuclear submarines
3w ago00:05:42Summary readyAI disruption isn't just about new tools. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally restructuring marketing technology stacks and buyer journeys. The discussion covers building contextual intelligence layers beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI deployment, and developing discovery architecture that cuts through AI-powered content curation filters.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe first SaaS platform to eliminate
3w ago00:04:21Summary readyAI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital communications between brands and customers, discusses why 95% of AI implementations fail by focusing on technology instead of business strategy, and outlines how marketers can build governance systems for agentic outputs while maintaining control of their data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryOne thing marketers are overcomplicating
3w ago00:04:07Summary readyMarketers are overcomplicating AI implementation by trying to solve everything at once. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how AI disruption is reshaping marketing technology stacks and buyer journeys simultaneously. The conversation covers building contextual intelligence layers beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI adoption, and developing discovery architecture that cuts through AI-mediated customer interactions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Summary