Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth
Hosted by I Hear Everything · EN
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
313episodes
Episodes
Newest firstAll episodes
One AI tool every marketer should be experimenting with right now
Today00:04:10Summary readyMost marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow to launch AI-Native Marketing Campaigns
Yesterday00:44:26Summary readyAI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how enterprise teams like OpenAI, Google, and YouTube build AI-native campaigns. He breaks down OpenAI's agent workflow that starts with an unstructured Slack message, builds a structured brief in Linear, then passes assets to a production platform for a human to add taste. He also explains applying Goldratt's Theory of Constraints to find the single bottleneck in your go-to-market process, and why speed to market can mean millions more customers reached.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWill CTV merge fully with digital advertising?
1w ago00:03:21Summary readyConnected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow to move marketing budget into CTV
2w ago00:03:24Summary readyConnected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWill AI create more video ads or better video ads?
2w ago00:03:15Summary readyConnected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryThe biggest misconception marketers still have about CTV
2w ago00:02:29Summary readyMost marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital strategy, not beside it, and how omnichannel buying across television, display, and social works as one strategy. She also covers why brand perception now shapes AI-driven discovery and outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWhich live sport is still the most valuable advertising property in America?
2w ago00:03:49Summary readyConnected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryHow CTV Became Performance Marketing’s Next Channel
2w ago00:29:10Summary readyConnected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryWhat's more important in the AI era: trust, traffic, or personalization?
4w ago00:04:01Summary readyAI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic matters most as AI reduces website visits, why LLM-driven personalization risks repeating the "creepy factor" of early automation, and why human judgment still determines whether personalization builds trust or breaks it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryIf you could delete one category from the MarTech stack tomorrow, what would it be?
4w ago00:03:46Summary readyWebsites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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