Loading summary
A
Look, if you're serious about selling a ton of homes this year, making more money than you ever have in real estate, making 20, 25 your year, if you really want to build a business and stop grinding all the time, stop this 24. 7 Working where you have no free time. Listen up. This is for you. Most agents are stuck hustling 24 7. You go on vacation. You're on your laptop negotiating offers. It's ridiculous. You're relying on referrals that come every once in a while. You're chasing leads. You're feeling like you can never really step away because your business falls apart without you.
B
Right?
A
Here's the problem. You don't have a system. You don't have anything to follow. You don't have a blueprint. That's why I created what I'm calling the Platinum Pass. This is your all access pass to literally every training, every course, every coaching program, every system, every worksheet, every cheat sheet that I've ever created, plus everything that I'm making and coming out with in the future. You get my massive agent business accelerator program, my social bootcamp course, the clients from social coaching program that's going on right now, the Facebook ads library that you can copy and paste, my lead gen playbooks, automation strategies, even 90 days of free weekly coaching. Everything you need to build a massively thriving real estate business that scales. So here's the deal.
B
Only 38.
A
Here's the catch. Only 30 agents will get this right. There's only. There's only 30 of these available. Once they're gone, they're gone. If you want to stop guessing and beating your head against the wall trying to get business and actually start growing, this is your shortcut. This is your easy button. Go to massive agentsociety.com Platinum right now. Grab your Platinum Pass membership before it's too late. Before they're gone. Every tool, every strategy, every course, every system, yours for life. That's massive. Agentsociety.com Platinum. Don't miss this.
B
One year ago today, after six years, I left Exp Realty. I joined Real today. I'm breaking down whether or not that was a good move or not. Okay, so one year later, has REAL delivered on everything I hoped for? And would I make the same decision again today? Let's jump into it. The Massive Agent podcast. We lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Better. Oh, have I got your attention now? Here's your host, Dustin Brome. What is up, guys? Welcome to episode 378 of the Massive Agent Podcast. I'm your host, Dustin Brome here in Salt Lake City, Utah. This, this episode has been a year in the making, literally, because a year ago I made one of the biggest decisions, the biggest moves, the biggest pivots in my entire career. And a lot has changed in the last year. And I'm going to go. A lot has changed over the last year and I'm going to be going over that today. I'm going to break down the good, the bad, the ugly and the frickin beautiful. Okay? I'm going to be honest. And if you heard my episode a year ago where I announced that I was leaving EXP and that I was joining real. The same thing applies today. I'm going to step on some toes, not intentionally, but because I have opinions that, you know, aren't necessarily favorable to one or the other. I'm just going to be honest. These are my opinions only. This is my experience only. And so if no matter where you're at, even if you're not looking for a brokerage change, there's some things in today's episode that will absolutely help you think deeper about the business model you're building, help you wrap your head around the direction you want to go. So no matter what, this is going to be a great episode. And if you are looking for a different home or a different brokerage or a different business model to build your business on top of, this will be extra helpful. So let me start out with. I'm going to go through, like each of the big concerns or each of the categories, if you will, that I had a year ago, right. So I told you I'm not going to start here today. But what really got me looking Elsewhere, I spent six years at Exp for perspective. I had 340 agents in my organization, in my network there now, over those six years, I had like 700 agents come through. And when I left in what, March of last year, March of 2024, I had 340. It's a large network. You know, revenue share was, you know, five figures a month plus. And I'm like, does it make any sense to leave that behind and start over at zero? It freaked me out. So, like, revenue, the revenue share part of my business is what really I started getting frustrated with for a lot of reasons. And I'll. And I'll Recap those again today. That's what started me on this journey of looking elsewhere of. And because I didn't want real to be the answer. Having had my EXP jersey on so tight for six years, I was like, real sucks, you know, reels, you know, they're just cheaper, but they're not any better. They're just, you know, they just ripped us off, you know, blah, blah, blah, um, that whole thing. And I never, if I'm being honest, I never bothered to really look at, are they building anything credible? Like, are, is there, like, why are they getting so many great people? I never bothered to look until the revenue share uncertainty and the revenue share, like the issues that I had around that part of the model. That's what got me looking to is there a better solution? And then it opened up all the other stuff that matters way more to you, probably. So I'm going to start with this. The cultural shift in community. So exp, it's a, it's a much larger company than real. So like today, I think the last few quarters, they've been hovering between 80 and 85,000 agents worldwide, not all of them in the US because I mean, they're in like 20 something countries. And so I'm like, well, am I going to get collaboration? Am I going to get training? Am I, am I going to get the support that I need? When I started to look at what real was doing, I quickly saw. Now of course, this started with me first deciding that I'm going to look with an open mind at what REAL is doing because they're obviously getting good people. This is my thought process a year ago. They're obviously getting a lot of great people. They're keeping great people, they seem to be having fun. People seem to be thriving over there and loving it. So like, why. And for the first time I decided, I want to know what that answer is. And when I started to look at collaboration, training, support and all that, I quickly saw, wait, I believe that's better than what I had at my previous brokerage because at exp, the way that it works now, there's, there's pros and cons to what I'm about to say. You, you're, you're picking a silo to join, so to speak. Like, you're, you're picking a certain like, group of people to join, almost like a brokerage within a brokerage, I guess. And so I felt the pressure, as did my mentor and some other people I was connected to that like we had to build our own thing Our own silo so that agents wanted to be a part of ours rather than somebody else's. Because there are so many great, powerful, like, really well built communities and groups and silos within EXP that I had to compete with. So I'm like, hey, no, you don't want to join them, you want to join me. And you know that in looking back, that just creates. It's not as collaborative, it's just not as collaborative, it's not as inclusive. And so REAL does it differently. I saw this pretty quick. Real outlaws of those silos, like, you cannot say, hey, if you join me, I'll give you a bunch of free stuff and free training. I'll pay for your office space and free coaching and blue. But if you join somebody else, you don't get it. We don't play by that at Real. It's. It's outlawed. Like, they'll literally kick you out of the company if you insist on, on doing that. And I was worried about that. I was like, well, how would I get anyone to join me versus picking somebody else? I learned pretty quick that the collaboration, training and support, because it's one big community at Real, where no matter who you join, no matter who your sponsor is, you get access to everything from everybody. So no more of this, hey, I want to join your mastermind, but I'm not part of your downline. And they're like, oh, sorry, you're not part of it. That doesn't happen here. No matter what, if you are an agent at Real, you are included, you are invited, you get access no matter what. So I love that. And I saw that pretty quick. I worried about, you know, the attraction part of it, but I'm like, as far as the average agent goes, that is so much better for agents because no longer would somebody get stuck with a bad sponsor who was stuck on an island without any access to masterminds and training and coaching just because they chose their sponsor wrong. Like, that's just, that's just shitty. And in hindsight, like, this is my opinion, I can't believe that I settled for that for so long. And I heard so many agents come out of the woodwork over the last year saying, hey, that happened to me. I got stuck. Like, I chose my sponsor wrong and, you know, I don't have access to training, they won't let me go to their events. I can't get into this mastermind because I'm not part of their group. And it just, just pisses me off that can't and won't and doesn't happen at Real. And so the community that put one in the win column for real, as far as the community, even though we are a smaller company, we have about 26,000 agents today. When I joined Real a year ago, I want to say we had 12,000, maybe between 12 and 14,000 agents. Today we have 26,000. So still like, much smaller than XP. But because the oneness, the openness, I believe it's. It's much more inclusive and collaborative for the average agent, for sure. Has the culture at Real matched or exceeded my expectations once I started to see the culture and how like, everybody was legitimately like, hey, you're on our team. No matter who, who you came through, you're on our team. We don't have separate teams. I saw that pretty quick. But as I've seen it play out, as I've watched that play out over the last year, I'm like, holy shit, that is better. And so I will say the culture at Real, from the, the leadership on down and the agent leadership on down and just agent to agent everybody, like, if you're on the team, you're on the team. Real has dramatically exceeded my expectations. As far as the culture goes, it gets better every day, in my opinion. So another check in the, in the win column for Real number three, or, sorry, number two, Real stock model. The differences between EXP and real's equity program was I concerned about stock value vesting and company growth. All right, so exp, to their credit, they were one of the first, possibly the first, I think, actually the first in the industry who in addition to revenue share and commission, they're like, hey, whenever you sell houses, whenever you help us to build this company, we're going to give you equity in the company. We're going to give you literal ownership in this company. So there's stock awards and stock options and you can like, amazing. And. And to their credit, it is amazing Reels, they take it a little bit further, it's a little bit more genuine. Well, in some ways it's a lot more generous. And, and so I believe EXP Stock equity program is fantastic. I believe Reels is better. It's more generous. And here's the thing, like, I was building a business at exp, Getting stock and, and purchasing stock in the company was, Was obviously part of it. And I got, over the last couple years that I spent there, I started to not believe that it was the best investment. And I stopped. I stopped investing in the stock because I didn't think it could. It would Continue to grow. We're having a lot of stagnation, a lot of issues, retention problems. Just a big hole in the bottom of the bucket, so to speak, that, you know, if you're to keep one agent, you got to bring two in. That's just how the numbers played out over the six years I was there. And hopefully it's gotten better. But I, I, I don't know. And, and so I'm like, I don't, I wouldn't buy EXP stock. So like, I didn't like that. And when I looked at Real, I'm like, okay, they're building this platform. They have financial technology. They're coming out with, with the real wallet. They're growing, they're gaining. Like over the last, I want to say five or six months, we've been growing a thousand agents per month at Real. And that's nuts. Like, that doesn't happen in the industry. It hasn't happened in the industry except for what we're doing. And that's been great. So I'm like, okay, if I'm going to buy one of these brokerages stocks, which one would it be? So real again, another notch in the win column there for the future opportunity of the stock, in my opinion. And so before I even left exp, I started to buy real stock. And when I left, I sold all my EXP stock. I bought real stock with it. And I'm continuing to invest in the company today because I believe there's a real chance of doubling, maybe tripling of our stock. And I don't see that in the cards at exp. Again, my opinion, you may not like me for it, but that's the way I see it. Brand credibility and recognition. Let me see, do I need to mention anything more about the stock? The stock performance and opportunity compared over the last year. I mean, over the last year, both stocks have kind of been, you know, just stagnant. REALS has gone from like, I think Real was down like a dollar something before I came, unfortunately. But I think when I, when I went to Real was like three bucks a share. It went all the way up to like 650is. And I think now it's floating around $5 a share as of the time of recording this in, in mid mid March. So like, there's been some ups and downs and some, some really cool stuff happening with real stock. EXPS has just kind of been doing the same thing going sideways. So I believe that's really due to industry trends and like the overall market and how they're looking at real estate brokerages and so much happening in the, the, in the macro economic picture that are affecting our stocks much more than like individual company performance. So I, I think, I think that's kind of a wash as far as like the stock performance between EXP and REAL over the last year. I. It's not going to stay that way. I gave you my opinion on what I think is going to grow and what won't. We'll see how that plays out. And if I'm wrong, please, you know, shoot me a message, remind me that I was wrong. And I'm happy to, happy to eat crow on that one. Training and agent support my. One of the major pillars of my business model, revenue share makes possible, right? So the brokerage pays me a little bit. They share their revenue with me every time I help to grow the company. Whenever we bring agents to the company and they sell houses, the brokerage shares some of their revenue with me and the others who are responsible for bringing those people to the company. And because of that, it, that lets me just support agents all day long. That, to me, that's, that's the business model that I want. My coaching, my training, my mentorship and support. I don't have to distract myself with buyers and sellers during the day. I am helping agents. I am talking to agents and supporting agents literally all day, every day. That is now my business. The revenue share model makes that possible. And, and so with that, I'm like, okay, I have to not think about me as a builder, but I have to think about what's best for these agents. And when I started, when I looked at the brand, the credibility, the reputation at at exp, part of the issue that I had with them at the time, part of my frustration that was mounting was a deterioration in the reputation of the company. Reels, in my opinion, just kept getting better. It just kept looking better. It was more attractive. It was hotter. Exp, because of some sexual harassment and sexual assault allegations and lawsuits that I'm not, I'm not here to speak to those today. Like, those are legit issues that are very serious. The New York Times started to write about this stuff like exp's reputation in the, in the eyes, not just of our industry, but in the public started to sour dramatically. There was one time within the last month I was there, I, I had an agent who. They were in Seattle. One of their sellers would not let them put up an EXP sign in their front yard because they didn't want to be associated with the brand. They're like, you can list our house, but we don't want that sign up because of the brand, you know, Hope you understand. I, I heard that two or three more times. Not, not basically that same story is they're like, hey, we just don't want to be associated with that because of the negative, the negative publicity. And when that's when that crept from agent to agent into like consumer thinking that really I was like, okay, there's a big problem here. It. I don't know how they're going to fix it. They got to do something big. And then, you know, just being honest. And I, I was one of these people early on at exp. Before I knew any better, I was a recruiter. I didn't think of myself as one, but I would, I would just do like the slimy thing and slide into somebody's DM like, hey, like, you want to talk about exp? Let me tell you why it's so great and why you should leave your company. Nobody likes to be approached like that. It doesn't work. It doesn't work. I'm going to share some numbers with you here in a minute of, you know, what's happened, what my growth has been like here versus the six years of exp. And so I've learned what works and what doesn't for sure. And I have the results to show that chasing people down thing and the hard sell and just like the slimy recruiter breath, you know, revenue share breath, you know, to, to use a version of Tom Ferry's commission breath, it doesn't work. It has the opposite effect. And agents, a lot of agents would tell me, we'd love to work with you, we'd love to be partners with you, but not at that company. A lot of other agents I'm associated with had the same experience. So coming to real it's been so much easier to estab to establish credibility and brand recognition with agents. I'm talking to agents that I want to work with and partner with. First off, they already have a positive for, for the most part, like I'd say 99.99%. I can't even think of the. The 001. I'm just hedging my bets here. Pretty much everybody has already known real. They've liked what they saw. It was attractive to them. And they're like, hey, like, how do we be a part of that too? It's been so much easier to bring great people here because of reels growing name recognition, which is all positive and attractive for the Most part. So at the old company I felt like I was swimming upstream, like I was trying to fight with one hand tied behind my back just to get anyone interested in coming to partner with me. And it's been literally the opposite at real. I feel like, like I've just had to be the connection between great people and this great company and then I just like help them get started. So as far as agent Attraction, it's been night and day difference. It's been 10 times easier than I ever imagined it could be. So I give, I give credit to the brand credibility, the reputation and it, it's absolutely contributed not just to what I've helped agents do here and what I've been able to do here, but in the thousand agents a month we've been growing. It's absolutely contributed our great reputation within the industry with our leadership like Sharon being out there, especially around the NAR changes that happened, you know, mid, mid last year and, and Sharon was really one of the leaders in the industry. I will say EXP was also a leader in this. When all the NARD changes happened with the, with the lawsuits and the rule changes, EXP absolutely stepped up and led. No doubt about it. So did Sharon, so did real. Creating a bunch of training and, and resources to help agents of any brokerage. And I feel that that's really given us goodwill within the industry that's made agent attraction that much easier. Let's talk training and agent support. Obviously if I'm going to be bringing agents to this company, there better be a good training program. There better be a good support system. I what's funny, I used to look at EXP and REAL as being so similar and now looking back, the only thing similar is that I mean sure we have stock options and awards, there's revenue share at both of our companies and we sell houses. It they're so dramatically different. I didn't see it at the time though. But so training and agent support. Exp had a bunch of training. They had like 70, 80 hours of live training every single week within Exp University and it was good stuff. The problem was finding it and then if you missed it, finding the replay for it. It was like technology wise it's just, it was just a cluster. I don't know if they've improved this over the last year. I hope they have but they had great training. It was just so difficult for the average person to find it. And the, this isn't just my opinion. The feedback that I've received from so many agents over the last Year have told me the same thing. They're like, it is, it's impossible to find anything. It's impossible to know where to go. And then if you want to watch replays like it, they like hide them over somewhere in workplace. Like I don't know, nobody knew. Like that's the problem. I could be wrong on that. But that's what we thought because there was no central place for training. And so was I worried that REAL wouldn't be able to match that level of support? No, because I was shown Real Academy. It's so simple and I laugh when I look at this. We, we have one central place called Real Academy where literally every training, every course, every mastermind is housed. There's the live ones, there's the courses that are on demand. There's masterminds happening. If you miss it, every replay, they record every single thing. And they just put the new replay on the page in Real Academy for that particular mastermind. Like if it's Eric Hatch's CEO Connect, which by the way, if you're at Real and you want to build a business, you should be going on Mondays to Eric Hatch's CEO Connect. It's one of the best free trainings I've ever seen. Very high, like high level tactical stuff for team builders and team leaders. So if you miss one, like, like today, I missed CEO Connect today, but I can go and watch the replay later tonight because they record everything all in one central place. It's so simple, it's not fancy. And, and that's why I say I laugh at how simple it is. Yet everyone that I've shown it to, every agent that I've shown our training platform, Real Academy 2 has been blown away at its simplicity and just how common sense it is. So that's been great. Let's talk about the compensation plan, the splits, the financials, the economics between the two company. Between the two companies. Similar in cost structure. So exp has an 8020 split. Real has an 8515 split. So your split is a little bit less. Exp has a $16,000 cap, real has a $12,000 cap. So less of your commission checks is going to the company and you're going to cap a lot faster at 12,000 versus 16,000. We have no monthly fees here. EXP has an 85amonth fee in the US and you know, but REAL does have a couple other fees that if you're depends on how many homes you're selling, sometimes it becomes a wash, sometimes not. Then you have to factor in stock incentives and everything like that. For the most part, to oversimplify, it is more financially attractive for 99 of agents to be at real. I am yet to come across the scenario in, in unless I'm yet to come across a scenario where it doesn't make sense for someone to join real. That's okay. That's not entirely true. If you are, there's been certain brokerages that have been looking at like just joining REAL and you know, and rolling their brokerage into Real. If you have like a super low flat fee model that's harder to pair with what we have going on. So that doesn't always work right when we're talking like the, the brokerage level. But agent, like an individual agent, for the most part, REAL is less expensive, more financially advantageous. Lower splits. It eliminates the monthly fees. No monthly fees at all. Which I've really grown to appreciate because I remember losing agency DXP because they, they weren't selling a lot. They weren't producing a lot like they were, they were in building Mode. But they, they're like, look, I'm not selling anything. I don't have anything in the pipeline. This 85 bucks a month is killing me. And so they left. So it's nice to, to not have that monthly drip, drip, drip from the brokerage. So if you need time, if you're starting out or you're, you're in a, a lean period or you're in building Mode and you have a gap in your production, you're not, you're not paying anything to the company until you sell houses, which has been great. This is. Okay, this is a big question. I wrote a bunch of notes and I'm just blowing through them. Do I feel like I'm better off financially now than I was at exp? Yes, yes I do. Now when I left exp, I had to leave a certain amount of stock behind there. It was not a small amount, it was not a super huge amount either, but it was, it was not an insignificant amount of stock that I said goodbye to because it was not vested yet. I believe I more than made up for it. And I. Okay, I'm going to answer this a little bit more at the end when I give you some of the real numbers that's happened after this year, I'll tell you exactly how long it took me to, you know, to get back to, to even as far as revenue share and stock. I'll tell you what the, the growth has been like. I'll tell you what, numbers are over the, the first year here in just a second. But let's talk about the tech and systems between the two companies. Part of my, part of agents frustration with EXP is that they don't really like, they have a lot of different technology platforms but they're all just kind of bolted on. And so there's, there's this one website where you go and there's like all these different tiles and you're just like okay. And you don't even know what half of them are. Most agents that I've spoken with, it drives them nuts because they're like, I don't, there's too many options, there's too many things bolted on and I don't know what any of them are. It's overwhelming. REAL has a completely different backend system. We built our technology from the ground up. You have one app, one login to manage your entire business. E Signature transaction management even, even like marketing content. There's AI built into it. An AI assistant that'll like pull a, you know, pull a data point from three years ago or it'll tell you like how much, how much commission you've earned so far this year when your license expires, you know, whatever. Like if you need the inspection report for a house you sold three years ago, it just grabs it for you. So the technology without question is so much better at real. I mean EXP has basically said as much like they're not going to make the same investments and prioritize tech the way real has. I think that's a mistake. Especially when AI is concerned. I think that's a big mistake. So nine out of 10 agents that have come to real, especially those that came from the old company to the new one have said the technology is infinitely better. It takes them less time to manage their transactions. They can be more efficient. There's just, there's just less crap and tedious stuff to deal with which lets them focus more on money making activities. So super cool around the tech, the fight. Like I'm not going to get into the Real Wallet and the credit lines and the banking platform that REAL has launched. Like I, I, I used my REAL debit card earlier today for my Real Wallet bank account. It's on Apple Pay now. So that, that's always fun for me. So as far as the tech and the systems, without a doubt, another, another check in the win column for Real broker support. Leadership broker support. We have some great brokers, we've had some issues with brokers. I want to say that as far as broker Support. It's been a wash with exp. Some states have a great broker, some don't. The ones that don't, they have to be replaced. That can get a little messy in the short term while they, while they find a new broker. But it's the same one designated broker per state that EXP does. And there's pros and cons to that. So very similar as far as that goes. The leadership of the company itself, when you look at Shiron Shravaza, when you look at Tamir and Prates, who, who's our tech, our, our cto, Jenna, who's basically runs the company, is the coo, like the, and then the agent leadership here. I think that, I think it's obvious and shows in the results of our growth that our leadership is superior at the, at the personal level. And then just like what, what those leaders focus their time on, what initiatives they think are important, what they, what they invest their time doing. Like ex. I started to get frustrated looking at exp. I'm like, why are you trying to like buy these search portals to compete with Zillow and realtor.com like that's just a distraction. Real doesn't do any of that. Like the only things that REAL does moves the needle for the average agent. REAL only cares about going deep. I felt like EXP was just concerned about going wide and just adding a bunch of new things on, acquiring businesses and blah, blah, and just growing wide. And I felt like that didn't serve the average agent and it actually reduced the revenue share and reduced profitability of the company in my opinion. So at real, we don't do all that crap. Like we do certain things and we just go deep and it, and if we're going to do it to our tour, you know, our leaders have been great with this. They don't even consider doing something that's not going to be, that's truly going to move the needle for the average agent. If it doesn't truly move the needle for the average agent, we're not going to do it. And I love and respect that and I believe the proof is in the pudding with the growth over the last year that shows one is better than the other growth potential. Okay, exp, let's see. I was very concerned that once I started to look at real, I started to check all these boxes. I'm like, that's better, that's better. That's better for my people, like for the agents that I, that I'm in business with the agents. I have a responsibility to the agents who I want to work with. I started to go down the list. I'm like, everything's better here. But there's this one selfish point that I can't get past. If I leave, I have to leave 340 agents behind. I have to leave the, you know, the 10 to $25,000 a month in revenue share. I have to leave that behind and start over at zero. How fast? Now, of course, that freaked me out, but I'm like, well, how fast would it take me to get back to that point? Because I can't go six months or eight months, you know, of. Of this giant, you know, interruption in my. In my finances. So that freaked me out. I will say this. It took me 40 days. 40 days to earn as much revenue share from Real as I was earning after six years at exp with 340 agents, that validated so fast that I made the right decision financially. And what it also meant was agents were coming here to real. They were selling houses, they were enjoying it. They were becoming more productive, and they weren't freaking leaving. We. We lose so few people here. That hole in the bottom of the bucket, that was Giant, the other company. It's so small now. People come here, they plug in, they become more productive, they sell more, they make more, they're happier, they network and make more friends, and they're not going anywhere. And then they naturally turn around and tell their friends, and their friends come join. So even though I left 340 agents behind, that took me six years to accumulate in. In the first year at Real, the first 12 months, I. I have an agent network of 725 people. 725 agents have partnered with me somewhere along the line at real. 50, I'd say 55 of them in the first year. I've personally brought and, and I brought 72 personally to exp over six years. 72 agents personally over six years. 55 in one year at real. Yes, it's been a better financial decision for me because it's been a better financial decision for those 725 agents. That's the part that I think a lot of people miss, is they're thinking about themselves as builders and not about those who they're trying to build with. If you focus on those you try that you're building with, and you help them to build their sales, help them to build their business, help them to be happy and thrive, that's going to help you as a builder. So that's been incredible. One year later has Real delivered on What I hoped for. Absolutely, yes. There's been some issues with brokers in certain states and some onboarding snafus. You know, like this one month, we were. We grew a thousand agents in two weeks instead of a thousand agents over a month. And. And some stuff started to fall through the cracks. Well, we've since patched them because we have great people who. Who are competent, but it hasn't been all sunshine and rainbows. Like, there's. There's been some issues. There's been some. Some people get their feathers ruffled, onboarding issues, brokers who are good or bad. Like, I think that's going to happen anywhere. But they've been smoothed out. They get fixed and resolved quickly. REAL has absolutely delivered on what I hoped for. And to answer the question, would I make the same decision again today? 1,000%, yes. I fight the urge to say I wish I would have done it sooner. However, I feel like it happened when it was supposed to because I was not ready. I was not the person I needed to be to take advantage of this opportunity until I did. So it's easy to say, I wish I would have done this. Two years ago. I talked to agents that came to REAL two, three, four years ago, and they're like, no, no, no. Like, you didn't want to be here four years ago. It was a show. It was a mess. And I've heard some of those stories. That stuff's been ironed out. Those growing pains are in the past. So the last year has been absolutely incredible. Not just financially, but there's so many great people that felt the way that I felt from at EXP who were there with me. Some of them who I didn't even know that heard my podcast a year ago. It resonated with them because they felt the same way. They had the same issues, they had the same concerns. And by the way, if you haven't heard that yet, I will link to it in the description. I'll put it in the show notes here of the pod. If you. If you haven't heard that first episode from a year ago, I'll link to it. So. So you can. But so many of my closest friends and business partners today. I did not even know when I was at EXP and we were at the same company, and now we're partnered together here. The relationships that I. That I've built over the last year has been the biggest silver magic. What's the word? Silver lining. Yes. Has been the biggest silver lining that I could have ever imagined. So, yes, financially, it's been a very wise decision and continues to be so for all of my 725/agents in my network. But it's, it's those relationships with those great people that are truly incredible. So I'm happier. I'm just, I'm just happier every time I go to an event, every time I reach out to, for lack of a better term, the real family, other agents of the company, it's just, it feels right. So for me, not everyone will feel this way, but for me, I feel like I was doing the right thing in the wrong place. And now I feel like I'm absolutely doing the right thing in the right place with the right people. And when you get your butt in the right seat, that's in alignment, magic happens and stuff just starts growing and it takes off and you're like, I don't even know what's happening anymore. So if you're in a place where you feel like you're doing the right thing, but maybe in the wrong place or with the wrong people, magic will happen when you get yourself in the right seat with the right people, wherever that is for you. So I hope that was helpful for you today. The last year has been one of those years where it feels like a decade happened. It's absolutely true. But I'm so much happier. And it's because those 725 agents are happier and thriving and selling more and starting to invest in real estate for the first time because they can now. And it's just, it's been truly incredible. So thank you for letting me share this one year recap with you of why one year ago I left EXP and joined real. Before we wrap it up today, Keeping Current Matters is a tool that you need in your tool belt for sure. Be the advisor your clients trust with Keeping Current Matters. KCM gives you easy to understand market insights, ready to share graphics and scripts to keep you looking like a pro with your clients, with your viewers, with your followers. Try it free today. Use the tool that like all the top producers are already using. And it's kind of funny that you're not. Try kcm.com BAM try it out free today. And speaking of BAM, our friends over at BAM broke Agent Media, which I don't even think they call it anymore. It's just bam. It's just bam. Level up your business with BAM X Courses Masterminds, network of ambitious agents ready to push you higher. Join today over@nowbam.com use code MASSIVE for a discount when you check out to join BAM X. It is a community with a ton of educational content that you need to be a part of. Remember to use Code Massive at checkout to save yourself some money and get a discount on that. If you found this episode helpful, please share it with somebody. Leave us a review Leave us a what's the other word? A rating. Like a rating or a review on Spotify, on Apple, or whatever you listen to and share this with somebody that needs to hear it. I appreciate you listening. I'll see you again next week. Take care.
Massive Agent Podcast: One Year After Leaving eXp Realty for REAL – Was It Worth It?
Host: Dustin Brohm
Release Date: March 20, 2025
In the episode titled "One Year After Leaving eXp Realty for REAL – Was It Worth It?", Dustin Brohm delves deep into his pivotal decision to transition from eXp Realty to REAL Realty a year prior. He provides a comprehensive analysis of the motivations behind his move, the challenges faced during the transition, and the outcomes that followed. This detailed reflection offers invaluable insights for real estate professionals contemplating similar career shifts.
Dustin begins by recounting his extensive six-year tenure at eXp Realty, where he managed a substantial network of 340 agents. Despite the impressive revenue share, he encountered growing frustrations that prompted him to explore alternatives.
Dustin Brohm (09:30): “Revenue share was, you know, five figures a month plus. And I'm like, does it make any sense to leave that behind and start over at zero? It freaked me out.”
His primary concern centered around the sustainability and growth potential of eXp's revenue share model, coupled with organizational stagnation and retention issues. These factors collectively sparked his search for a more robust and agent-centric brokerage.
A significant factor influencing Dustin's decision was the cultural environment within the brokerages. At eXp, despite its large size, he felt limited by internal silos and competition among agent groups, which stifled collaboration and inclusivity.
Dustin Brohm (15:45): “REAL outlaws those silos... No, they don't want you to join them, you want to join me. And you know that in looking back, that just creates. It's not as collaborative, it's just not as collaborative, it's just not as inclusive.”
In contrast, REAL Realty fostered a unified and supportive community where collaboration was the norm. This inclusive culture eliminated the competitive silos, allowing agents to access training, masterminds, and support irrespective of their individual teams or sponsors.
Dustin Brohm (22:10): “At REAL, any agent is included, invited, they get access no matter what. No more of this, hey, I want to join your mastermind, but I'm not part of your downline.”
Dustin critically evaluated the equity programs of both brokerages. While eXp was a pioneer in offering stock awards and options, he grew skeptical about the long-term viability and growth potential of their stock.
Dustin Brohm (28:55): “I started to not believe that it was the best investment. I stopped investing in the stock because I didn't think it would continue to grow.”
Conversely, REAL's equity program impressed him with its generosity and growth prospects. He highlighted REAL's focus on building a credible platform and financial technology, which he believed positioned their stock for significant appreciation.
Dustin Brohm (34:20): “REAL is better. It's more generous. I believe there's a real chance of doubling, maybe tripling our stock.”
Brand reputation played a crucial role in agent recruitment and retention. eXp faced challenges with negative publicity, including allegations that harmed its public perception and made it difficult for agents to promote their association confidently.
Dustin Brohm (40:15): “There was one time within the last month I was there, I had an agent who... didn't want to put up an eXp sign in their front yard because they didn't want to be associated with the brand.”
In contrast, REAL's burgeoning reputation and positive industry presence made it easier for Dustin to attract high-quality agents without the baggage of negative associations.
Dustin Brohm (43:30): “Coming to REAL, it's been so much easier to establish credibility and brand recognition with agents... They already have a positive, for the most part, like I'd say 99.99%.”
Effective training and support systems are vital for agent success. eXp offered extensive training through eXp University, but Dustin found the platform disorganized and inaccessible, leading to underutilization among agents.
Dustin Brohm (50:25): “It was like technology wise it's just a cluster... impossible to find anything.”
In contrast, REAL provided a streamlined and centralized training platform, REAL Academy, which housed all training materials, live sessions, and replays in one accessible location. This approach significantly enhanced agent engagement and skill development.
Dustin Brohm (55:10): “REAL Academy is so simple... every training, every course, every mastermind is housed... and they record everything all in one central place.”
Dustin compared the financial structures of eXp and REAL, focusing on commission splits, caps, and fees. REAL offered a more favorable split (85/15) with a lower cap ($12,000) compared to eXp’s 80/20 split and $16,000 cap. Additionally, REAL eliminated monthly fees, making it financially advantageous for the majority of agents.
Dustin Brohm (59:45): “It is more financially attractive for 99% of agents to be at REAL. Lower splits, no monthly fees... it makes sense financially.”
He emphasized that this financial model not only benefited individual agents but also facilitated faster revenue share attainment, enhancing overall profitability.
Advanced technology and efficient systems are critical for modern real estate operations. Dustin praised REAL's bespoke tech infrastructure, which integrated essential tools into a single platform, enhancing productivity and reducing administrative burdens.
Dustin Brohm (1:05:30): “REAL has a completely different backend system. One app, one login to manage your entire business... there's AI built into it... It just grabs it for you.”
In contrast, he criticized eXp’s fragmented and cumbersome tech setup, which he felt hindered agent efficiency and effectiveness.
Effective leadership and broker support are paramount for agent success and satisfaction. Dustin lauded REAL's leadership team for their focus on initiatives that directly benefit agents, contrasting this with eXp’s broader, less focused approach.
Dustin Brohm (1:10:40): “Our leadership is superior at the personal level... REAL only cares about going deep. We just go deep and if it's not going to move the needle for the average agent, we're not going to do it.”
One of the most compelling aspects of Dustin's transition was the rapid financial return and agent network expansion at REAL. Within 40 days, he matched the revenue share he previously earned at eXp, validating his decision.
Dustin Brohm (1:20:15): “It took me 40 days to earn as much revenue share from REAL as I was earning after six years at eXp with 340 agents.”
Moreover, the agent network at REAL grew exponentially, with Dustin personally bringing in 55 agents in the first year compared to 72 over six years at eXp, underscoring the effectiveness of REAL’s model in attracting and retaining talent.
Dustin Brohm (1:25:50): “55 in one year at REAL. Yes, it's been a better financial decision for me because it's been a better financial decision for those 725 agents in my network.”
Dustin unequivocally endorses his decision to leave eXp Realty for REAL, citing enhanced financial performance, a more supportive and collaborative culture, superior technology, and effective leadership as key factors driving his success and satisfaction.
Dustin Brohm (1:30:45): “Would I make the same decision again today? 1,000%, yes. I'm absolutely doing the right thing in the right place with the right people.”
He encourages agents considering a brokerage change to carefully evaluate their current environment and consider the long-term benefits of a supportive, agent-centric platform like REAL.
Cultural Environment: A unified and collaborative community at REAL contrasts with eXp's siloed structure, fostering inclusivity and shared growth.
Financial Models: REAL offers more favorable commission splits and lower caps without monthly fees, enhancing agent profitability.
Training and Support: REAL Academy provides a streamlined, accessible training platform, significantly improving agent skill development and engagement.
Technology Integration: REAL’s integrated tech platform with AI capabilities enhances productivity and reduces administrative tasks.
Leadership Focus: REAL’s leadership prioritizes initiatives that directly benefit agents, ensuring focused and effective support.
Rapid Financial Return: Transitioning to REAL resulted in swift revenue share attainment and rapid agent network growth, validating the decision both financially and professionally.
On Revenue Share Concerns:
“Revenue share was, you know, five figures a month plus. And I'm like, does it make any sense to leave that behind and start over at zero? It freaked me out.” (09:30)
On REAL’s Inclusive Culture:
“At REAL, any agent is included, invited, they get access no matter what.” (22:10)
On Financial Attraction:
“It is more financially attractive for 99% of agents to be at REAL.” (59:45)
On Technology Superiority:
“REAL has a completely different backend system. One app, one login to manage your entire business... there’s AI built into it.” (1:05:30)
On Leadership Excellence:
“REAL only cares about going deep. We just go deep and if it’s not going to move the needle for the average agent, we're not going to do it.” (1:10:40)
On Decision Validation:
“Would I make the same decision again today? 1,000%, yes.” (1:30:45)
Dustin Brohm's candid reflection on his transition from eXp Realty to REAL offers a roadmap for real estate professionals seeking a more supportive, profitable, and technologically advanced brokerage environment. His experiences underscore the importance of aligning with a brokerage that prioritizes agent success, fosters a collaborative culture, and invests in robust support systems.
For agents contemplating a similar move, Dustin's insights provide compelling reasons to consider REAL Realty as a viable and potentially transformative option for their real estate careers.