20 Minute Realtor Reset for 2025 - Massive Agent Podcast

Summary

Massive Agent Podcast: Episode Summary

Title: 20 Minute Realtor Reset for 2025
Host: Dustin Brohm
Release Date: January 2, 2025

Introduction

In the kickoff episode of 2025, Dustin Brohm of the Massive Agent Podcast delivers a compelling session titled "20 Minute Realtor Reset for 2025." Aimed at real estate agents and mortgage loan officers, Dustin sets the stage for a transformative year by introducing three pivotal resets designed to elevate their businesses. Recognizing the challenges faced in previous years, he emphasizes the importance of strategic changes to achieve different and better results.

Reset 1: Resetting Your Time [00:00 - 08:00]

Dustin begins by addressing one of the most critical aspects of productivity: time management. He observes that even the most seemingly productive agents often squander valuable time on non-essential activities.

Time Blocking: Dustin advocates for time blocking as a method to prioritize tasks that directly impact business growth. By dedicating specific blocks of time to activities like prospecting, content creation, and meaningful client interactions, agents can minimize distractions and avoid falling into time-wasting traps such as endless scrolling on social media platforms.

“Resetting your time. I challenge you to time block much more effectively and really put on your calendar time to do the things that move the needle in your business.” [02:15]
Consistent Prospecting: Emphasis is placed on maintaining consistent prospecting efforts. Dustin references the goal of achieving 12 meaningful interactions daily, whether through texts, DMs, phone calls, or in-person meetings. He underscores that disciplined time blocking in this area leads to sustained success.

“I’ve never seen a realtor who sticks with it and, really commits to doing not just for a week, not just for a month, but just forever, right? Just day after day after day.” [06:35]
Eliminating Time Wasters: By organizing schedules to prioritize revenue-generating activities, agents can eliminate time spent on less productive tasks. Dustin shares insights from his experience working with thousands of agents, highlighting that those who thrive are the ones who diligently protect their prospecting time.

Reset 2: Resetting Your Perspective [08:01 - 15:00]

The second reset focuses on mindset adjustments essential for business growth.

Embrace Progress Over Perfection: Dustin encourages agents to stop obsessing over perfection and instead focus on making consistent progress. He challenges the conventional pursuit of flawless execution, advocating that "done is better than perfect."

“Perfect should not be the goal. Progress should like getting done on a regular basis.” [09:45]
Decision-Making Without Fear: Agents are urged to make decisions confidently, without overanalyzing. Whether it's switching teams, changing brokerages, or hiring, Dustin emphasizes that most decisions aren't irreversible and can be adjusted if they don't yield the desired outcome.

“Just make a damn decision and move forward.” [11:20]
Delegation and Business Ownership: To operate like a true CEO, Dustin advises agents to critically evaluate their tasks and delegate those that don't require their direct involvement. This shift allows agents to focus on strategic growth rather than getting bogged down by operational minutiae.

“There’s very few things in a day that have to be done by you, no matter what. Most other things you can delegate to somebody else.” [14:10]

Reset 3: Resetting Your Pipeline [15:01 - 20:00]

The final reset concentrates on pipeline management and relationship building without overt sales tactics.

Human-Centric Outreach: Dustin challenges agents to reach out to 10 clients or prospects each week without any sales pitch or immediate ask. The goal is to foster genuine, human-to-human connections that build trust and rapport.

“Your only goal with these conversations is just to have a meaningful human to human conversation.” [16:30]
Authentic Conversations: Instead of focusing on transactional topics, agents are encouraged to inquire about personal aspects of their clients' lives, such as family, home improvements, or community news. This approach helps in strengthening relationships and increasing the likelihood of referrals.

“Forget about calls to action, forget about asking them to, you know, do you want my email newsletter?” [17:45]
Building Referrals Through Trust: By prioritizing authentic interactions over sales-driven conversations, agents can naturally grow their pipeline and enhance their referral network. Dustin highlights that this method not only builds stronger client relationships but also positions agents as trusted advisors.

“These people know what you do for a living. They just, they're looking for connection.” [19:05]

Strategic Opportunities and Coaching Invitation [Throughout the Episode]

Beyond the three resets, Dustin identifies significant opportunities in leveraging social media as a client generation machine. He points out that while many agents recognize its potential, few utilize it effectively to consistently attract clients.

Social Media Frameworks: Dustin critiques the scattergun approach of posting randomly on social platforms without a strategic framework. He advocates for a structured approach that transforms social media into a reliable means of generating leads and closing sales.

“Social media, when done right, can be a legit client generation machine month after month after month.” [07:50]
Exclusive Coaching Opportunity: For agents committed to mastering social media for lead generation, Dustin announces a small, private coaching group. This group offers personalized attention, proven frameworks, real examples, automation tools, and effective call-to-action strategies to convert social media engagement into tangible business growth.

“I'm launching a small private coaching group that I'm putting together to help you stop wasting time on random posts and start finally using social to consistently bring in new clients month after month after month.” [10:50]
- Incentive: The first seven participants to join will receive a complimentary 30-minute coaching session with Dustin.
- Registration Details: Interested agents are directed to visit massiveagentsociety.com/social to secure their spot.

Conclusion and Call to Action

Dustin wraps up the episode by reiterating the importance of implementing these three resets to achieve remarkable success in 2025. He encourages agents to embrace change, make different choices from the previous year, and commit to their growth strategies.

Commitment to Change: Success in the upcoming year hinges on the willingness to adopt new strategies and discard ineffective habits.

“To make sure that you actually stay true to your commitments, to make 2025 your best freaking year ever.” [19:45]
Amplifying Reach: Dustin appeals to listeners to share the podcast with colleagues who could benefit from the insights, aiming to expand the podcast's reach and assist more agents in their professional journey.

“Please share it with them, help us to reach new agents who have not been exposed to this podcast.” [20:00]
Additional Resources: He briefly mentions other tools and platforms beneficial for realtors, such as Bam X and Keeping Current Matters (KCM), encouraging agents to explore these resources to enhance their business operations.

“Keeping Current Matters makes it super simple to know what's happening in the market and, and to communicate it to your clients.” [19:55]
Final Encouragement: Dustin leaves listeners with a motivational note, expressing excitement for the year ahead and reinforcing the potential for significant growth when these strategies are effectively implemented.

“We're going to have an amazing 2025 together.” [20:00]

Key Takeaways

Time Management is Crucial: Implement time blocking to prioritize high-impact activities and eliminate distractions.
Adopt a Progress-Driven Mindset: Focus on consistent progress rather than unattainable perfection.
Cultivate Genuine Relationships: Engage in authentic conversations to build trust and expand your referral network.
Leverage Social Media Strategically: Utilize structured frameworks to transform social platforms into reliable lead generation tools.
Invest in Personal Growth: Consider joining specialized coaching programs to receive personalized guidance and accelerate business growth.

By embracing these resets, real estate professionals can position themselves for a prosperous and efficient 2025, reaping the benefits of their hard work and strategic planning.

For more insights and to join Dustin Brohm's exclusive coaching group, visit massiveagentsociety.com/social.

Transcript

A (0:00)

To make sure that you start 2025 off strong today, we're going over three simple resets. This is the 20 minute realtor reset for 2025. Three simple things to reset you going into the next year. Because if you want different results this year than you got last year, you have to do something different. And it starts today.

B (0:17)

The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes.

A (0:25)

I love to buy houses. I like to sell houses.

B (0:27)

It takes brass balls to sell real estate. Wait a. The leads are weak. You're weak. I've had better. Oh, have I got your attention now? Here's your host, Dustin Brome.

A (0:43)

What is up, guys? Welcome to episode 367 of the Massive Agent Podcast. I am your host, Dustin Brome, and welcome to 2025. The new year is finally here. For. For those that, for Most of you, 2024 was a buzzsaw. It was just a crazy year. Some of you had your best year ever, but it was also one of the ever. It. It was across the board. For most realtors, 2023 was shitty in a lot of ways. 2024 was super challenging. This year, it's time to harvest. You've been planting seeds all year. You've been doing the hard work. You've been consistent. 2025 is the year of harvest. This is the year to really start. To see the results from your hard work doesn't mean that you can take your foot off the gas. It means the opposite. However, you should absolutely expect to start seeing some major results coming from your efforts this year. I think some good stuff's going to happen economically and we're all going to benefit. So I think it's going to be an extremely fun year. We'll have our challenges, no doubt, like any other year. But let's start 2025 off right with these three simple resets that you need to do. So I'm going to go over resetting your time now. It's really like how to look at these things or how to approach these things. So resetting your time, reset your perspective, and then resetting your pipeline. And I'm going to challenge you here with these three things. There's three action items that you need to do. They're simple, but if you do them, you will be starting 2025 off with a freaking bang for sure. So before we dive in, I have something super excited to share. For those of you that are committed to doubling down, tripling down, you're committed to social media to get business to get clients from Social. This year I'm putting together a very, very small private coaching group for those of you that are serious about that commitment. So stick around. I'll tell you about that later on in the episode. Let's talk about the first reset. So resetting your time. All right, so what I mean by that is most of us waste way too much time. We just do. Like, even, even if you feel like you're super productive, there's still a lot of time wasted. So every single one of us can and should do this one thing. So resetting your time. I challenge you to time block much more effectively and really put on your calendar time to do the things that move the needle in your business. When you, when you time block what actually matters, you have less time for the time wasting bullshit. You have less time to get stuck in a TikTok vortex where, you know, an hour and a half later you're just, oh, okay, what was I doing? Trust me, I've done this before. I. This is not my first rodeo here. So put on your calendar the things that need to get done, the stuff that absolutely moves the needle in your business. So prospecting, content creation, meaningful client interactions. If you listen to one of the last couple episodes, if you're gunning for those 12 conversations per day, which could be text, they could be DMs, they could be actual conversations on the phone, it could be in person, it could, it's probably going to be a mix of those things and it doesn't have to be a big hour long conversation each time. But if you're gunning for the 12 conversations a day, the 12 meaningful interactions a day, you have to make time for it. You, you have to bake that into your calendar and then, then in your free time you can do the other stuff. So you have to get very good with your time. But I'll tell you what, if you don't do those few things that really move the needle, that actually bring business in, that actually produce revenue in your, in your business, then there won't freaking be any. I've worked with thousands of agents now over the years and like one of the common threads of that I've seen between those that are really selling the most homes and making the most money, and who are the most profitable, they are just willing to do the few boring things every day that actually move the needle and they stick to it religiously. How they freaking time block it, they schedule it on their calendar. And no matter what they schedule around that, around that time. So if they do two hours of prospecting, phone calls in the morning like every, you know, Realtor trainer man has ever taught anybody. And look, that works, right? So I'm not, I'm not saying it doesn't, but even if you're that traditional, you know, two to three hours a day of prospecting every morning, if you actually do it, and no matter what, during that two to three hours, you just don't schedule anything else. No matter what, you're going to sell a ton of homes and be super successful. I, I've never seen a realtor who sticks with it and, and really commits to doing not just for a week, not just for a month, but just forever, right? Just day after day after day. I've never seen a Realtor struggling to hit their goals or to pay their bills. I've only seen realtors thriving and, and selling homes on a constant basis. If you do those few things. But it starts with your calendar. So time block the things that move the needle most and it'll eliminate the time for all the time wasters. Right? Number two, reset your perspective. Stop obsessing over perfection. I believe that, that the goal should be progress, not getting perfect. Because first off, what the hell does perfect even mean? I don't know what that means. I mean, in theory, I know what it means. But your definition of perfect may. I may look at that and be like, what? That sucks. And vice versa. So per. Perfect should not be the goal. Progress should like getting done on a regular basis. I believe done is better than perfect every 100% of the time. So when it comes to social media posting, when it comes to prospecting, launching new campaigns or, you know, working on new projects, delegating, hiring, you know, actual team building, maybe like giving yourself time to, like, maybe you need to make a move, leave a team, join a team, switch brokerages, whatever. Like, stop over obsessing and overanalyzing. Just make a damn decision and move forward. Just make a decision and move forward. Pretty much none of that is irreversible. So if you make a bad decision, you could always reverse course later on it. Like, let's say you're like, I need to, I need to leave my team. And then you, you leave your team and you're like, oh, maybe I shouldn't have, then go back to your team. I mean, and if they won't take you, go to another one, you know, or start your own, or it's not the end of the world if you make the quote unquote, wrong decision. So please stop obsessing over perfection. I don't know what the hell perfection is anyways. Focus on progress. Done is better than perfect. And then I, I would. As far as switching your, your perspective or the way you think this year, if you really want to be a business owner, if you really want to have the lifestyle and the income and the freedom that comes with being the CEO of your business and not just like the owner of your job, if you want to truly have a business that operates without you, then you need to delegate. So when you look at your tasks, when you look at all the stuff that has to be done, I want you to think critically each time and ask, ask a question, okay? First off, does this need to be done? And if the answer is yes, then does it really need to be done by me? I bet you'd find the answer. Sometimes you'll find out that shit doesn't even need to be done. But if it does, it probably doesn't really need to be done by you. There's very few things in a day that have to be done by you, no matter what. Most other things you can delegate to somebody else. You can hire someone for, you can outsource them, you could bring somebody in to do that shit for you and to take that work off your plate. So this year, start to question whether or not you should be the one doing those things. And if not, when you start to notice trends like, okay, I don't need to do this group of things, I'm not the one that really has to do these few things, then you can start to find people to hire to do those things for you. And pretty soon you're now acting like a business owner, acting like a CEO, and pretty soon you might just find yourself running a business. So now we're dialing in your strategy for 2025. Speaking of dialing in your strategy, one of the biggest opportunities that agents are sleeping on is using social as a business generating machine, right? I think most agents know that that's possible, but they're. You're not treating it like it's a client generation machine. You're treating it like you're just throwing spaghetti at the wall, right? So social media, when done right, can be a legit client generation machine month after month after month. And because so few agents know this framework that so few agents are falling short. Like whenever I go do a talk on how to get clients on social, even if you suck, I ask who's actually getting business from social. It's usually like 30% of the room that's actually Getting business, I think that's pitiful and it doesn't have to be that way. So this is why I am. I am launching a small private coaching group that I'm putting together to help you stop wasting time on random posts and start finally using social to consistently bring in new clients month after month after month. Not just get followers, not just get views and likes. None of that shit matters nearly as much as getting actual clients that lead to actual closings and actual actual commission checks in your business. So this small coaching group that I'm doing, I'm keeping it small because I want time to work with you one on one like so you'll get personal attention and auditing and direction from me. It's more than just what to post. We're talking proven frameworks, real examples, automation tools and effectively using calls to action. The right way to get viewers off the fence. Raise their hand into actual clients in your inbox or texting you saying hey, I need to hire you. So registration is open now. We're kicking off January 10th. So for, for the few spots that are available, go to massive agentsociety.com client or sorry massiveagentsociety.com social not slash client slash social to learn more and grab your spot before they fill up. That's massive agentsociety.com social. And for the first seven people that join this small coaching group, I'm going to give you a 30 minute coaching session with me for free for the first seven. So go jump on that right now. Let's Talk about the third reset required for 2025. Resetting your pipeline. Resetting the way you look at building your pipeline. So here's a simple challenge to you this week. Reach out to 10 clients or, or like those hot prospects in your sphere of influence, reach out to 10 people this week with no sales pitch. You have no ask whatsoever. Your only goal with these conversations is just to have a meaningful human to human conversation. Ask them about their family. Like legitimately care. Not just this fm. I'm, I'm all for the form thing. You know, family, occupation, recreation. I forget what M is, but whatever. Like that's all great but you have to actually give a. If you don't, then it's just a tactic and people know if you're using a tactic on them. They know if you're not being genuine. So forget about calls to action, forget about asking them to, you know, do you want my email newsletter? Do you want a home valuation? Screw all that, just call to be a human being. If It's a, if it's someone you sold the house to before, ask. Hey, I know you've been there for five years, how's it been? Like, have you made any improvements to the home? Have you done any remodels? Like, do you like your neighbors? Has anything cool happened? Did you hear about that new, that new shopping center that's opening down the street or whatever? Right. Have just a conversation, don't ask them for anything. And I think you'd be surprised at how much that'll do for building your pipeline and referrals. So when it's weird with shit like this, when you don't directly go in and ask for certain things, sometimes that's what you get when you just are normal human being. These people know what you do for a living. They just, they're looking for connection. They're not looking to get beat over the head with some sales pitch or some ask. So reach out to 10 clients or sphere contacts this week. No sales pitch, no ask and just be human. So do these three things this week for the for the next seven days and watch how your business changes this year. I, I think you'd be surprised at how dramatic or how, how different, how dramatically different your business can be this year when you focus on a few core things differently than you did last year in order to have you've all set goals to Crush it in 2025 as you should. But to really see that happen, you have to do different. You can't do the same old that you did in 2024 this year and expect these massive results all of a sudden. It's not just because President Trump is now the President, doesn't mean that, that your listings are going to rain from the sky. It you have to do different things, make different choices, make different decisions, take different actions, make different commitments or at least follow through on the commitments that you make. And here's the best part, you're capable of all of that. This is not super complicated stuff. You are capable of all of this. So remember, for 2025 to truly be different, you need to make different choices. If you're serious about your sales goals, if you're serious about using social to sell more houses this year, if you're serious about doubling your sales, doubling your income, don't miss your chance to join my special small private coaching group, I'm going to call it my Clients from Social coaching group. I'm going to give you the exact tools, the exact instruction, one on one, to show you how to make it rain clients from social every month. So go to massive agentsociety.com social. I almost screw this up again. Massive agentsociety.com social to sign up in the first seven, get a free 30 minute coaching session from me on top of that as well. So to make sure that you actually stay true to your commitments, to make 2025 your best freaking year ever. Which it could and should be. Make the commitment to yourself. Go to massiveagentsociety.com social today. And what the hell was I going to say next? I'm looking for it. I, I have my. Oh, I'm struggling here. So to wrap this up, first off, if there's anyone that needs to hear this, if you, if as you're listening, if you're like, oh, I really need my agent friend or my broker, my team leader to hear this, please share it with them. Help us to reach new agents who have not been exposed to this podcast, who aren't getting this kind of perspective and instruction. Share it with them, please. My goal is to double the listenership. That's a weird way of saying to double the audience and the reach of this podcast this year. And I need your help to do that. Can't do it by myself. I can't rely on the algorithms. I need your help to please share this with others in the industry who need this podcast. Whether it's this particular episode, a previous one, or just the podcast in general. Can I count on you for that? Please. And if you're serious about getting around new people, you know, expanding your sphere of, of those that are just crushing it in real estate and you want to be the next one, Bam X is where it's at. Get access to world class courses, masterminds, a community of ambitious, hungry agents just like you. Go to nowbam.com and don't forget to use Code Massive at checkout when you join Bamex to save some cash and make sure that you stay ahead of the game with Keeping Current Matters. I think this is one of the, the biggest no brainer tools that a realtor should have in your tool belt. KCM Keeping Current Matters makes it super simple to know what's happening in the market and, and to communicate it to your clients. It's not just enough that you know what's happening, you have to communicate it. Share your knowledge. Be an advisor, right? Then your clients will see you as a professional, as an advisor, someone that they actually need in their lives and not just another door opener. You can try KCM for free. Just go to try kcm.com BAM. And see why so many top agents rely on it already in their business. Those are just two tools that I use in trust to make running a real estate business easier, more effective, more streamlined. Don't wait. Get started today. Thank you so much for listening. Thank you for sharing. We're going to have an amazing 2025 together. This is the first episode of the new year and I'm freaking stoked about it. Thank you for listening. I'll see you guys next week. Let's freaking go. It.