Massive Agent Podcast Episode Summary
Title: 22k Instagram Followers in 90 Days with A.I feat. Josh Rogers
Host: Dustin Brohm
Release Date: June 19, 2025
Introduction
In this compelling episode of the Massive Agent Podcast, host Dustin Brohm delves into the remarkable journey of Josh Rogers, a top real estate team leader from Jacksonville and St. Augustine, Florida. Josh unveils his groundbreaking strategy that catapulted his brand new Instagram account from zero to 22,000 followers in just 90 days. This explosive growth was achieved by posting 41 videos a week through a fully systemized AI-driven process. As Dustin navigates through the episode, listeners gain invaluable insights into leveraging artificial intelligence to streamline content creation and scale their real estate businesses effectively.
Josh Rogers' Instagram Growth Strategy
[00:00 - 03:42]
Josh Rogers shares his initial success on Instagram, highlighting how his disciplined content strategy led to rapid follower growth. He emphasizes the importance of consistency and systemization in producing high-quality content that resonates with the audience.
Josh Rogers [03:42]: “You just made a reel the other day showing the power of AI… It never ceases to amaze me how good this is.”
Josh explains that his approach isn't just about volume but also about relevance and engagement, ensuring that each piece of content serves a purpose in attracting and retaining followers.
Tools and Systems Used
[08:33 - 21:35]
A significant portion of the episode is dedicated to dissecting the AI tools Josh employs to automate his content creation process:
- ChatGPT: Utilized for generating scripts and captions based on Josh’s historical content and specific prompts.
- HeyGen: An AI video avatar tool that clones Josh’s likeness, enabling the creation of personalized video content without his direct involvement.
- 11 Labs: This tool clones Josh’s voice, ensuring the audio in the videos sounds natural and authentic.
Josh Rogers [08:54]: “I even deep fakes my wife with it… this just isn't sustainable because consistency is king.”
By integrating these tools, Josh creates a seamless workflow where content is generated, edited, and published with minimal manual intervention, allowing him to maintain high output without sacrificing quality.
Content Creation Process
[10:21 - 22:10]
Josh elaborates on his content creation pipeline, which involves a collaborative effort with his virtual assistant (VA):
- Content Research: The VA scours local news websites, Facebook groups, and Instagram accounts to identify relevant local updates and developments.
- Approval Process: Josh reviews and approves content ideas through a shared Google Sheet, ensuring only relevant topics are pursued.
- Script Generation: Approved topics are fed into ChatGPT using tailored prompts to create concise, engaging scripts.
- Audio and Video Production: The generated scripts are converted into audio using 11 Labs and then integrated with HeyGen’s video avatars.
- Final Editing: Using tools like CapCut or Canva, the videos are branded with consistent visuals, captions, and background music before being scheduled for posting.
Josh Rogers [14:54]: “That's how we're using AI now… how do we systematize it and how do we scale it.”
This methodical approach ensures that content is not only abundant but also maintains a high standard of relevance and engagement.
Consistency and Scalability
[20:40 - 35:02]
Consistency is underscored as a cornerstone of Josh’s strategy. By maintaining a steady stream of content, Josh ensures that his presence remains top-of-mind for his audience. He compares maintaining daily content to digging a well—initially laborious, but ultimately providing a sustainable source of “water” (in this case, leads and engagement).
Josh also discusses the scalability of his system, allowing him to replicate his success across multiple markets, such as Nashville, without significant additional effort:
Josh Rogers [07:49]: “Because we've built the machine, and when people search me on Instagram, they're like, wait a second. This Joker's running this plane? Multiple markets.”
This scalability is achieved through the modular nature of his AI tools and the efficiency of his VA’s workflow, making it feasible to expand his strategy to new locations seamlessly.
Engagement and Lead Generation
[36:10 - 42:34]
Josh emphasizes the importance of not just attracting followers but also converting them into leads. He utilizes Instagram Stories and interactive polls to foster engagement and identify potential clients:
- Polls and Interactive Content: By creating engaging polls (e.g., “How often do you check Zillow?”), Josh encourages followers to interact, thereby increasing visibility and fostering a sense of community.
- Direct Messaging: Insights from polls are used to reach out directly to engaged followers, turning passive followers into active leads.
Josh Rogers [40:29]: “Stories and polls to identify the hand raisers.”
This dual approach ensures that while content attracts a broad audience, targeted interactions convert engaged followers into actionable leads.
Overcoming Challenges and Common Objections
[28:13 - 38:12]
Josh addresses common concerns and objections that real estate agents might have when considering implementing AI-driven content strategies:
-
Perceived Saturation: Agents often believe their market is already saturated with similar content. Josh counters this by demonstrating that multiple agents can coexist successfully, much like multiple restaurants thriving at the same intersection.
Josh Rogers [28:21]: “There’s McDonald's and Wendy's and Burger King on the same intersection and they all do just fine.”
-
Market Constraints: For agents in well-established markets with seemingly little new content, Josh encourages digging deeper into local developments and continuously seeking out updates, ensuring that there’s always fresh content to share.
Josh Rogers [38:12]: “Everyone’s being entertained on Instagram… we become relevant to 8 out of 10 people in the local community.”
-
AI Hesitancy: Some agents are resistant to using AI, fearing it might feel impersonal or robotic. Josh reassures that with proper training and customization, AI can maintain authenticity and even enhance personal branding.
Josh Rogers [23:22]: “I'm going to choose scaling and freedom for 75%. Good enough. It’s just worth it.”
Key Takeaways and Conclusion
[43:24 - End]
As the episode wraps up, Josh provides actionable advice for agents looking to implement similar strategies:
- Leverage AI Tools Effectively: Utilize platforms like ChatGPT, HeyGen, and 11 Labs to automate content creation while maintaining quality and personal touch.
- Invest in Virtual Assistants: Hiring dedicated VAs can streamline workflows, allowing agents to focus on core business activities without being bogged down by content creation.
- Maintain Consistency: Regular posting ensures sustained engagement and keeps the agent’s brand visible in the crowded social media landscape.
- Engage Actively: Use interactive tools like polls and stories to foster deeper connections with followers and convert engagement into leads.
- Adapt and Scale: Build scalable systems that can be replicated across different markets, ensuring growth is manageable and sustainable.
Josh also promotes his “Lean Mean Content Machine” workflow PDF checklist, available on his website, providing listeners with a tangible resource to emulate his success.
Josh Rogers [45:51]: “And so it's a workflow PDF checklist… that’s a podcast friendly URL.”
Dustin closes the episode by encouraging listeners to adopt these strategies to enhance their own real estate businesses, emphasizing the importance of implementation over mere knowledge.
Dustin Brohm [47:19]: “You owe it to yourself to take it one step further and implement what you learned.”
Conclusion
This episode of the Massive Agent Podcast offers a comprehensive roadmap for real estate professionals aiming to harness the power of AI to scale their social media presence effectively. Josh Rogers’ experience serves as a testament to the potential of integrating advanced technologies with strategic content creation and management. By following his systemized approach, agents can achieve substantial growth, enhanced engagement, and ultimately, a thriving, scalable business.
For more details and to access Josh’s workflow checklist, visit Lean Mean Content Machine.
Notable Quotes:
- Josh Rogers [08:54]: “I even deep fakes my wife with it… this just isn't sustainable because consistency is king.”
- Josh Rogers [14:54]: “That's how we're using AI now… how do we systematize it and how do we scale it.”
- Josh Rogers [23:22]: “I'm going to choose scaling and freedom for 75%. Good enough. It’s just worth it.”
- Dustin Brohm [47:19]: “You owe it to yourself to take it one step further and implement what you learned.”
Resources Mentioned:
- Lean Mean Content Machine: Josh’s workflow PDF checklist available on his website (leanmeancontentmachine.com).
By adopting the strategies discussed in this episode, real estate agents can transform their social media approach, leveraging AI to maximize efficiency and achieve significant growth in their follower base and business success.