Podcast Summary: Massive Agent Podcast — Episode 415

“3 Deadly Social Media Mistakes That Most Realtors Make”

Host: Dustin Brohm

Date: December 4, 2025

Episode Overview

In this episode of the Massive Agent Podcast, host Dustin Brohm zeroes in on the three most critical social media mistakes that real estate agents commonly make—mistakes that leave their posts ignored and their social efforts fruitless. Dustin doesn’t just identify these pitfalls; he delivers actionable solutions and challenges listeners to rethink their content strategy. The episode is energetic, direct, and packed with examples to help agents convert “crickets” into conversations and clients.

Key Discussion Points & Insights

1. Mistake #1: Crappy Hook – The Boring Beginning

Timestamp: [02:15]

• Core Idea:
  The vast majority of agent content fails in the first few seconds—whether video or written—because the start is weak or boring.
• Critical Advice:
  “If you have a crappy hook, if the beginning of your content sucks, no one's going to see the rest of it. You've got to obsess over getting really good at the hooks.” ([03:45])
• Common Offenders:
  • Starting with self-introductions (“Hi, I’m Dustin…”) that waste premium attention time.
  • Dull visuals like plain walls or static backgrounds that immediately lose viewers.
• Dustin’s Challenge:
  Pay attention as you scroll: What grabs your attention? Why do you stop? Reverse-engineer those hooks in your own content.
• Actionable Takeaway:
  “If you can just commit to that, everything changes, everything improves. Your content immediately gets better.” ([06:00])
• Memorable Quote:
  “The first three seconds decide whether or not the post lives or dies.” ([04:05])

2. Mistake #2: No Payoff – Failing to Deliver

Timestamp: [08:51]

• Core Idea:
  Even a great hook is wasted if the promised value isn’t actually delivered. The audience expects a clear, tangible payoff—fast.
• Symptoms:
  • Teasing two tips and rambling endlessly about the first, never getting to the second.
  • Promising a hack or strategy but never actually giving it.
• Dustin’s Fix:
  “Get to the damn point as quick as you can.” ([10:58])
• What Counts as a Payoff:
  • Valuable information
  • Clarification or simplification of complex topics
  • Humor, interesting visuals, or memorable moments
  • Even something as simple as a beautiful sunset video counts
• Retention Advice:
  Scatter “little payoffs, little Easter eggs, boop, boop, boop all the way along so they don't even think about scrolling.” ([12:07])
• Notable Quote:
  “People on social media, they don't just want substance, they expect it.” ([11:13])

3. Mistake #3: Posting Without a Strategy

Timestamp: [13:00]

• Core Idea:
  Posting aimlessly or just for the sake of posting leads to inconsistent results—and often to a dead end.
• Dustin’s Perspective:
  Testing and “throwing stuff at the wall” is better than inaction but should be a phase, not a long-term plan.
• Problems with Randomness:
  “Random content creates random results. You might have a video pop off over here and then this one gets 47 views and then the next one gets 47,000 and then your next 25 videos get 300.” ([14:12])
• Strategic Approach:
  • Identify your ideal audience (“It can’t just be buyers and sellers in Utah. That’s not specific at all.” ([19:20]))
  • Analyze content that worked: Why did it work? Do more of it, don’t chase novelty for novelty’s sake.
  • Systematize and repeat:
    • “Repeat content that attracts the right person and leads to conversations.” ([18:22])
    • “If you had a post that popped off 60 days ago, repost it. ... They perform really well every time.” ([16:42])
• Examples of Strategic Niches:
  • Being “the digital mayor” locally by reporting on new restaurants and community happenings (nod to Jesse V.)
  • Focusing on wealth-building via real estate tips
  • Doing funny or irreverent home tours as educational and engaging content
• Caution:
  Be wary of “viral” videos not aligned with your core audience; they can damage your account’s long-term engagement and reach. ([17:04])
• Action Point:
  Find your formats, your angles, and “just keep coming back to that same strategy over and over.”

Notable Quotes & Memorable Moments

• On “Crappy Hooks”:
  “If you’re introducing yourself, for the love... stop it. Because you’re wasting the most valuable real estate of the content. And that’s the first one to three seconds.” ([03:05])
• On Immediate Substance:
  “On social media, attention spans are short—they want that right away.” ([09:35])
• On Viral Distractions:
  “A viral video that is not specifically meant for your ideal audience can actually be harmful to your performance on social. So stop trying to go viral just for the sake of going viral.” ([17:04])
• On Content Strategy:
  “If you follow me on social, you see that I keep coming back to this … different versions of it. When you find something that works, just keep doing different versions.” ([15:20])
• On Audience Clarity:
  “Without a system or theme, viewers never understand who you help. They never understand why they should follow you.” ([16:52])

Action Steps & Challenges

• Audit Your Hooks: Evaluate the first 1-3 seconds of your recent posts.
• Deliver Quickly: Make your content punchy, valuable, and on-message—fast.
• Develop and Repeat Strategy: Identify what works, niche your content, and systematize it for consistency.
• Observe and Reverse Engineer: As you consume content, notice what grabs your attention and fold that learning back into your own content.
• Repost Top Performers: Don’t be afraid to reshare your best content every 2–4 months.

Essential Timestamps

• [02:15] Mistake #1: Crappy Hook
• [08:51] Mistake #2: No Payoff
• [13:00] Mistake #3: No Strategy
• [15:20] Example of successful strategy and content repetition
• [17:04] The problem with going viral aimlessly
• [21:28] Real-world examples of niche strategies
• [25:21] Recap of the three mistakes

Closing Thought

Dustin encourages agents to not only listen but to actually implement these lessons, promising that doing so will lead to noticeable improvements in engagement, reach, and ultimately, business results. The episode ends with his signature straight talk: “Post something good and intentional for the day. ... Posting with intention with a strategy is going to help so much. And it makes content creation easy. It takes, honestly, it takes the pressure off.” ([25:21])

Share this episode with a fellow agent—Dustin’s goal is to support as many real estate professionals as possible in building scalable, thriving businesses through smarter social media habits.