Dustin Brome (0:00)

Today we're going to talk about five ways that you can make more money as an agent without selling any more houses. If you sold 20 homes last year and you sell 20 homes this year, I'm going to show you how to make a ton more money without selling any more than 20. Let's jump into it right now, the Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute. The leads are weak. You are weak. I've had better. Oh, have I got your attention now? Here's your host, Dustin Brome. What is up, guys? Welcome to episode 373 of the Massive Agent Podcast. I am your host, Dustin Brome here in Salt Lake City, Utah. We're going to talk about making more money without selling a ton more houses. Right? So doing the same number of deals, I'm going to show you how to squeeze more money out of each transaction and how to make money without transactions. Yes, it's possible. So if you, if you like, if you like this, if you like what I'm saying, if you're like, oh, my gosh, I like it, but I don't believe it. You're full of shit. Stay tuned because I'm going to boggle your mind with, with some of this stuff. Look, closing. The truth is closings and commission is just one way to earn money as an agent. Yes, it's a big way. It's, it's the, it's the predominant way, for sure. Most agents think it's the only way, and that is incorrect and incomplete. So, you know, the smartest agents, or rather the agents that are making the most money, who are the most profitable, who have the most leverage, you know, who, who earn the most amount per minute worked or per hour worked, I should say, who, who make the most money in the time you work? You're leveraging other income streams that make you more money as an agent with less effort. So let's jump into it. Let's jump into number one real quick. And by the way, I have something for you. I've created an easy button for you. I'm going to be presenting it in here in just a minute. I'm going to go through a couple of these first. But so many of you are making business building way too damn difficult. And it doesn't need to be. There's an easy button. There's a, there's a shortcut, a roadmap to it. There's work involved for sure. Right. It's not like you could just like post a magical Facebook ad and you know instantly you're, you're a CEO of your business and you know there's more to it than that, of course, but you're also making it far too damn difficult. And so I, I have, I have a case study to share with you and then something to offer you afterwards that, that I think you're going to like. So let's, let's, let's jump into the five ways to make more money in real estate without selling more houses. I may even have a bonus one for you. I might, we'll see. Actually, I might have two bonus ones because I'm feeling, feeling generous and frisky today. The number one easiest way to make more money without selling more houses is to raise the price point. Naturally. Okay, now for those of you that you heard that and you're like, well, that's easy for you to say. If you had any negative reaction to that, you have some mindset work to do there, there's, there's some, some mental work that the work that needs to be done there is between your ears. Because it is a, it is a scientific fricking fact that if you want to make more money as an agent. Let's say you're selling 20 houses a year. Okay, let's just run with that. Actually, damn it. No, we're going to run with 50. We're going to run with 50. Because every single one of you needs to raise your thinking on this. You're selling 50, 50 homes a year. Well, if you sell 50 homes at the average price point of 200k, you'll make a certain amount. I'm not going to do the math on it, whatever that is. So $200,000 is the average price point. You sell 50 homes, you make a certain amount. If you sell 50 homes at a $400,000 price point, you make twice as much money and did the same amount of work. Do you understand how powerful this is? So maybe the work you need to do is mindset. Maybe it's a majority mindset because you're telling yourself some stories of why you can't do that. I know that some parts of the country have lower price points than others, but why are you focused on first time home buyers at the bottom of the market when there is a top of the market? And I'm not even saying luxury, I'm talking about move up buyers. Right? People that currently own homes, they're looking for more size they're looking to upgrade. They can upgr, trade because they want to. I'm not even talking the luxury world. It exists. So the number one, easiest and, or not the simplest way, the most common sense way to make more money without selling more houses is to raise the price point, sell more expensive homes. Number two, charge more for your services. Who says you can only charge 2%, 2 and a half percent, 3%, 4%, whatever the hell you charge for your services. Who says that that's all you can charge? If you can show the marketplace that you are worth more than that and you can demonstrate it, you can show them, not just tell them, but show them that you're worth more than that, you will be able to charge more for your services. If you're used to getting, for example, 2%, and then you, you add a few things and you package it up in a better way and you get better at presenting it. And you can show results that come from it. You can show that by, by paying this extra, like for, for buying the best, they get more from it. And you can show those results and show those case studies and you actually have proof behind it. Who says you can't charge 3 and a half, 4%? Of course you can. There's agents out there charging a lot more. So if you think you can't charge more for your services, again, that's a you problem. That's your stinking fricking thinking. I don't think I've ever used that term before, but I love it. I think that's from Zig Ziglar. Stinking thinking. It's a bullshit story you've made up. Now it could be very convincing and you could have convinced yourself that that's reality for you, but I'm telling you, you can convince yourself of a different reality that's better. So the number two, charge more for your services. Just raise how much you charge for your services. Number three, charge a transaction fee. Right? Start an elite VIP buyer program. If you have, if you're doing those 50 home sales and you add $300 or $500 per transaction, you're squeezing more money out of every transaction. You may not like the concept, you may not like the idea of transaction fees, you may be against them. I totally understand. I'm not saying you must do any of these, but if you want to make more money and squeeze more money out of the same transactions without working anymore, transaction fees could be added, right? As long as you justify it to your, to your clients and show that it's worth it even still and lots, I'd say most of the biggest teams and biggest real estate sales organizations in the country have some sort of transaction fee. They even have elite VIP buyer programs where you have a buyer coming out, coming up, coming. Why am I struggling coming out of pocket up front to pay $1000 or 1500 bucks or whatever upfront to join the elite VIP buyer program? Because in return, they're going to get X, Y and Z, you're going to pay for their home warranty, you're going to do this, that and the other thing. And as long as you package it up well and they see the value, some will say, yes, I would like that premium service. And they come out of pocket $2,000 up front. And maybe you rebate some of it, maybe you don't. I don't know that's an option. But there are, there are ways to add money onto the transaction and even have upfront money paid out of pocket by the client. You can do those things. They exist. In my 12 week business accelerator, we have the framework for the elite VIP buyer program. We walk you through how to do that and how to build it. So before I go on to number four, five and six, and possibly seven, I told you, I'm seeing far too many agents make it way too difficult. All right, when you look, I understand that the easiest path forward is just to do the same. I understand. I promise you that to double your sales or to get to that goal that you want to get to, the same is not going to get you there. What got you here will not get you there. Right. There are certain frameworks, certain roadmaps, certain systems, certain cheat codes that you can follow that have been built by people that have come before you, that have already done the thing, that if you just follow them, you can achieve the same results much faster without the mistakes, without the headaches. So one of, one of my agents, Brooke, okay, she texted me. She went through the 12 week business accelerator. She went through the first group and she said I was just like, hey, how's it going? You know, like since, since the class, you know, how, how was it? She said, I just had the best January of my entire career. In fact, I better pull this up, make sure I get it right. This is hands down my busiest January ever with six deals either pending or sold. And four new agents have joined my team. When she started the business accelerator, she didn't have a real estate team. She decided that she wanted one. That was something she chose to do. And now she has four new agents on her team. And I think she's up to six now. To put it, to put in perspective, last January she had zero in both categories. She had no deals and zero agents on the team. That's Brooke up in Canada. Now Brooke plugged in, she showed up, she followed a system, she followed the roadmap and she implemented it and boom, six deals in January that she had zero. The previous year she decided to start a team, had the framework, she had the cheat code to make it go fast. And now she has four agents on her team and she's, and she's profitable. So the business accelerator, the second round is now open. In fact, it starts this week. Okay, so when you're hearing that it starts this week, don't worry, you're jumping in, it's recorded, you're, you're not missing anything. If you wait a few weeks, it'll be too late and we shut it down. But for right now that, my, the second round of the massive agent business accelerator is open. And I'm going to do something special for you because I've seen what this does for agents. I've seen for those that actually plug in and, and make a commitment. I've seen how powerful this is. So here's what I'm going to do and I'm putting this, putting this together in my mind as we go. I'm going to sweeten the shit out of this. I want you in the business accelerator. So for everyone who joins over the next week, right, I'm going to, I'm going to set the, I'm going to give you a code here in a second. It'll expire in a week. When you go to massive agentsociety.com join and you join the, the business accelerator program, you get instant access to all the bonuses that are on there. Use code double at checkout. When you use code double, you're going to get 300 bucks off the already discounted price that you see on that page. So massive agentsociety.com join, put in code double. You're going to get 300 bucks off. And everyone that uses that code, I'm going to give you the clients, the clients from Social coaching program for free as well. That's 750 bucks. I was actually going to raise the price on that. I probably should, but for now it's 750. So you get the business accelerator, you get a 300 discount and the clients from social coaching group, which is 750 bucks also starting here in the next week. And you get instant access to all of it but you have to use that code. That's how I know who's going to get the free clients from social course you have to use the code double and within the next week. So if you're hearing this and you use the code double and it actually works, there's still time, you can still use it but it will expire within a week. So get started. Jump into the business accelerator. Set your plan. Let's let me help you decide what type of business to build because Brooke decided she was going to build a sales team and so I said okay, for a sales team do this step one. This step too. Now hire this person and then do this. And she did that work and now she has four teammates and growing within like within like 30 days from from this thing wrapping up incredible. So massive agents society.com join use code double get the $300 discount and the free clients from co clients from social coaching program which is by itself 750 bucks that I'm, I'm shutting down registration for here in the next week or so anyways. So last time to hear last time for this by the when the next podcast episode comes out, the deal's off. The deal's off. It's time to put your money where your mouth is. So many of you have said 2025 is going to be my year and what we get 60 days into it and already you're just back to the same old. It doesn't have to be difficult. Follow the cheat code. Like I've, I've. I spent so much time and energy gathering expertise and how to and putting my experience into it and bringing in experts to create this so that you can have a business that's profitable and you have leverage in a short amount of time, as is humanly freaking possible. The only thing I can't do for you is sign up for you and do the work for you. You got to do that. So let's, let's. All right, let's, let's finish these the Moving on number four. The number four way to make more money in real estate without selling more houses, affiliate commissions and vendor partnerships. You're already giving business to a roofing company, to a contractor, to a plumber, to an electrician. It's absolutely possible to have partnerships with certain roofing companies or, you know, gutter installation people or landscapers or house cleaners. And whenever you send them business, they send you a portion of the sale back. So a roofing company, you could agree to 10% of the sale, whatever, like 5%, 2%, 15%, I don't know. But let's say it's 10% and you're like, hey, if I send you a client and they replace their roof and it's a $15,000 job, I want 10%. Some will say no, some will say yes. In the business accelerator, we have the framework for this. We have the contracts to use with the vendor, we have scripts to follow with the vendors. Right, Just so you can find out who's going to do this and who's not. And by the way, pick a good reputable company. Don't just pick anyone that'll say yes because then you're giving business to a shitty service provider that doesn't look good on you, that's not good for your clients. It's not the right thing to do. So make sure that you are getting these partnerships with great vendors to begin with. But we have the framework, the scripts, the contracts to use, all of it within the business accelerator, which you've already committed to join anyways. So good. This is all good. And by the way, because I know some of you, you're like, well, you're not allowed to do that as long as you disclose it properly. As long as you are transparent and everyone in the transaction, it's, it's, it's transparent and it's disclosed and you do that properly, you're fine. It's, it, there's, there's nothing wrong with it at all unless you do it the wrong way. Number five, profiting from title, mortgage and insurance. You're giving business to title companies, you're giving business to mortgage people, you're giving business to home insurance and other insurance providers. There is a way, right, that there is a framework where, where if you're doing a certain level of business, you can actually have a title partnership where you basically have co ownership in a title company or. Right, that's one way. Or they will send you a referral fee back when you send business through the title company. We, we have the relationships in the business accelerator. If you're in the 12 week business accelerator, you get access to our title partnerships, our mortgage company partnerships. We show you how to set these up. Because profiting from title, profiting from the mortgage, profiting from insurance is absolutely something you can do. And the biggest teams, the biggest companies in real estate, they're already doing this. You can too. I don't care if you're a solo agent, you can have relationships and partnerships like this as well. You just have to know how to do it. So that's what we, that's one of the, one of the, the segments, the modules, if you will, in the business accelerator is giving you the framework for how to do that. And if you want the relationship, I'll introduce you to my title people and my mortgage people so you can set this up yourself. Number six and I think number seven. Well, we'll do number six. This is a super. I believe this is the number one high margin income stream that you can make on the side without. Without you having to sell any more houses at all. Without you selling any house. You can earn money from revenue share or profit share. If you're with, if you're with kw, they have profit share. There's a couple other companies that have a profit share revenue share. My company Real has it, exp has it, a couple others have it. It's more lucrative at some places than others for sure. But if you are attracting agents to your brokerage, you should be sharing in the revenue that is generated when they sell houses. And so that's what a revenue sharing brokerage does is if you bring great people to the company and they sell houses, the brokerage will share some of the revenue with you for bringing that agent to the company. It's a simple concept. It's just been, it's just been implemented amateurishly that there's a lot of bad actors, a lot of, you know, amateur hours that have showed up and just given the whole business model a bad name. The business model is fantastic. How you've been approached to do it has been awful and that's why you have a bad taste in your mouth. So the revenue share, incredibly powerful. This is actually some months it's my number one income earner is revenue share for my brokerage, most months actually. And then number seven, earning stock when you sell houses. There are certain publicly traded real estate companies, real estate brokerages that just by selling houses at the brokerage, they will reward you with stock just for doing what you're going to do anyways. So if you're at a company that's not publicly traded and you don't have any stock, well, you're selling houses. It is possible to just be. If you, if you're at a better brokerage, right. If you're at a brokerage that has revenue share in stock, then sell the houses, they give you company stock just for doing what you're doing anyways. You don't have to, I'm not, you don't have to do any of these. But it's a great way to pile up and build a pile up assets and build a nest egg for doing what you're going to do anyways, which is freaking sell houses. I hope that these have been helpful. I hope that the five plus two ways to make money to make more money in real estate without selling more homes has been helpful. Remember, invest in yourself. Commit. Stop beating your head against the wall and making it so much more difficult than it has to be to build a business and to be successful and to get sales coming in. Go to massiveagentsociety.com join right now. Use Code Double. You'll get the discount and you'll get my clients from social coaching course coaching group I should say coaching program for free as well just for doing that. And that's only good for for the next week. So a week from now like it's gone because we're closing down registration for both before we wrap it up. Keeping Current Matters Be the advisor that your clients trust with Keeping Current Matters. KCM they KCM gives you the easy to understand market insights, ready to share graphics scripts. They keep you looking like a pro by giving you the information that you need to look and act like a pro. So try it all for free over@try kcm.com Bam check out Bam X as well. Level up your business with Bam X courses masterminds. A network of ambitious agents ready to push you higher. You know, being in a room with others that are just doing more than you, it's such a hack. I can't, I can't stress it Enough. Go to nowbam.com today and when you join BAM X, use code Massive for a pretty good discount off of that membership as well. Use code massive nowbam.com to join BAMX. Thank you so much for listening. Thank you so much for sharing the episode with somebody who needs to hear it. I appreciate you. I'll be back next week with another great episode of the Massive Agent podcast. Take care.