Massive Agent Podcast: Episode Summary
Episode Title: 7 Day Social Media Reset (for Burned Out Agents)
Release Date: April 24, 2025
Host: Dustin Brohm
Introduction
In this insightful episode of the Massive Agent Podcast, host Dustin Brohm addresses a common struggle among real estate professionals: social media burnout. Recognizing the overwhelming nature of maintaining an active online presence, especially for burned-out solo agents, Dustin introduces the Seven Day Social Media Reset. This comprehensive guide is designed to help agents revive their social media strategies, reduce stress, and ultimately build a more effective and sustainable online presence.
Day 1: Audit Your Social Media Profiles
Key Points:
- Assess Current Presence: Evaluate all active social media profiles (Facebook, Instagram, TikTok, etc.) to understand how you present yourself to the world.
- Profile Optimization: Ensure your bio clearly states who you are, what you do, and who you serve.
- Consistency is Crucial: Use the same profile picture across all platforms to enhance brand recognition.
- Clean Up: Remove outdated, irrelevant, or off-brand content that may confuse visitors about your services.
Notable Quote:
"If a stranger finds your account, they should know what you do in three seconds or less." – Dustin Brohm [05:30]
Day 2: Define Your Content Pillars
Key Points:
- Identify Core Themes: Choose one or two main content themes that resonate with your target audience, such as real estate tips or local lifestyle insights.
- Understand Your Audience: Clearly define who your ideal clients are (e.g., military families relocating, luxury home buyers, first-time buyers).
- Align Content with Goals: Ensure each piece of content fits within your established pillars and speaks directly to your defined audience.
Notable Quote:
"When you define your content pillars and who it's for, it makes planning and posting so much easier." – Dustin Brohm [12:15]
Day 3: Analyze What’s Working
Key Points:
- Review Performance Metrics: Examine your past 90 days of posts to identify which content received the most engagement (saves, shares, likes, comments).
- Double Down on Success: Focus on creating more of the content types that have proven effective.
- Avoid Spreading Too Thin: Instead of trying new strategies, amplify the ones that are already driving results.
Notable Quote:
"Shares and saves are way more valuable than likes." – Dustin Brohm [15:45]
Day 4: Batch Create Evergreen Posts
Key Points:
- Develop Timeless Content: Create three to five pieces of evergreen content that remain relevant over time (e.g., "Three Reasons to Buy Now" or "How to Win a Bidding War").
- Efficiency Through Batch Creation: Allocate dedicated time to produce these posts, ensuring you have a backlog of content to draw from during busy or uninspired periods.
- Maintain Consistency: Evergreen posts act as a safety net, allowing you to stay active without the pressure of creating new content daily.
Notable Quote:
"Evergreen posts are your emergency fund of content." – Dustin Brohm [22:10]
Day 5: Reignite Engagement with Stories
Key Points:
- Daily Story Posting: Commit to posting three to five Instagram Stories each day.
- Personal Content: Share glimpses of your personal life to build relatability.
- Real Estate Updates: Provide valuable information related to the market or your listings.
- Interactive Elements: Incorporate polls, question boxes, or other engagement boosters to interact with your audience.
- Boost Visibility: Engaging stories increase your visibility and remind your followers of your active presence, fostering trust and recognition.
Notable Quote:
"By showing up in stories, you keep yourself top-of-mind for referrals." – Dustin Brohm [29:30]
Day 6: Update Your Call to Action Strategy
Key Points:
- Clear Next Steps: Ensure every piece of content includes a clear and actionable next step for your audience (e.g., "DM me the word 'reset' for the seven-day plan").
- Low-Friction Actions: Design calls to action that are easy for your audience to follow, minimizing barriers (e.g., clicking a link rather than making a phone call).
- Optimize Bio and Posts: Revamp your bio with a strong call to action and incorporate CTAs into two to three of your upcoming posts to guide audience behavior.
Notable Quote:
"A good call to action directs people into a next step, something low friction like clicking a link in your bio." – Dustin Brohm [35:50]
Day 7: Schedule and Systemize Your Content
Key Points:
- Establish a Posting Schedule: Decide how frequently you will post (daily, every other day, three times a week) based on what you can consistently manage.
- Use Scheduling Tools: Utilize platforms like Metricool or Meta’s Business Suite to schedule posts in advance, ensuring a steady flow of content without daily effort.
- Create a Repeatable Flow: Develop a content series that your audience can anticipate, such as "Monday Market Tips" or "Friday Polls," to build routine and reliability.
Notable Quote:
"Decide your baseline—how often you’re going to post—and commit to it." – Dustin Brohm [40:20]
Conclusion
Dustin Brohm wraps up the Seven Day Social Media Reset by emphasizing the importance of having a structured and focused approach to social media. By following these seven steps, real estate agents can reduce the stress associated with content creation, enhance their online presence, and ultimately generate more leads and referrals. Dustin underscores that the goal is not to amass followers or go viral, but to build a credible and effective business presence that drives sales and professional growth.
Final Quote:
"The goal is to sell houses and earn commission income and build a business, not necessarily to be an influencer." – Dustin Brohm [55:10]
Takeaway:
Implementing the Seven Day Social Media Reset can rejuvenate your social media strategy, making it more manageable and effective. By auditing your profiles, defining your content pillars, analyzing performance, creating evergreen content, engaging through stories, refining your call to actions, and systemizing your schedule, you can transform your online presence into a powerful tool that supports a thriving real estate business.
For the complete seven-day plan, Dustin Brohm invites listeners to DM the word "reset" on his Instagram @massiveagent to receive a detailed Google Doc guide.
Stay Connected:
- Podcast: Massive Agent Podcast
- Instagram: @massiveagent
- Website: massiveagentsociety.com
This summary encapsulates the essential strategies and insights shared by Dustin Brohm in the episode, providing actionable steps for real estate agents seeking to overcome social media burnout and enhance their online marketing efforts.