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There's nine huge trends that you need to know about as an agent going into 2025. Let's break them down right now.
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The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes.
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I love to buy houses. I like to sell houses.
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It takes brass balls to sell real estate.
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Wait a minute.
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The leads are weak? You're weak. I've had better. Better. Oh, have I got your attention now? Here's your host, Dustin.
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What is up, guys? Welcome to episode 362 of the Massive Agent Podcast. I am your host, Dustin Brome here in Salt Lake City, Utah, and we are getting dangerously close to the end of 2024. I mean, this actually comes out on Thanksgiving. Yeah. So happy Thanksgiving. Happy Thanksgiving. I hope you're enjoying some time with your. With your family and friends and getting a nap in, which doesn't usually happen for agents except for Thanksgiving and maybe Christmas. So take advantage. Take advantage while you can. So because we're dangerously close to the end of the year, there's some stuff you need to know about. 2025 is fast approaching. We're just basically a month out. And I believe 2025 is going to be a much stronger, much better year for most agents. I think Most agents believe 2025 is going to be better. And if you look at the data, if you look at the stats, 2024 was rough for a lot of agents. There were so few home sales. Like, I think it's a. Don't quote me on this. Like, I'm not a reporter. Right. But I believe. I believe as many homes were sold in 2024 as. As in 1995. Like, we're. We're doing, like, 1995 home sales in 2024. So, yeah, if you're. If your numbers went down, if you didn't sell as many homes as in 23, welcome to the club. You know, it's. It's okay. It's. The rising tide lifts all ships or. Right. What's the opposite of rising tide? Lowering tide, sinking tide, going down tide, the going down tide. That sounds awful. The tide going down. What's the opposite of holy. What's the opposite of this? Of a rising tide lifts all ships? The. A lowering tide drops all ships. You guys get the point. So it. It's not necessarily because you suck or anything like that. Now, I'm sure you've learned a lot, and I'm sure you've made some improvements. And so going into next year, there will be more home sales. I'm Going to go over some trends that I think you should be very optimistic about. Some of them are rel. Are related to the market. Some are related to social media and what you should be doing and what's working on social media now and into 2025. I'll talk about some technologies that I think are coming that will be a big, big, big deal and very disruptive to real estate in a good way and potentially a bad way. We'll talk about buyer broker agreements and some other things. So let's get into the nine huge 2025 trends that you need to know about as an agent. Number one, let's talk market conditions. Right. Interest rates. We thought that in 2020 24, interest rates would drop dramatically. Did they? No, they did not. No, they did not. So I don't, I believe rates will shrink a little bit because I believe we'll be able to get inflation under control. However, I don't think interest rates, let's just say that they stay, they stay right where they're at like 6 and a half ish percent. Right. Depending on when you're looking at it and all that. But six and a half percent is where they stay. Let's say that the end of 2025, they're the same. Is that the end of the world? No. Here's why the election is now behind us. There is so much economic optimism now after the election because of the election results, because of the incoming Trump administration. There's just a ton of economic optimism which should lead to economic growth. It now that people have clarity on, you know, what the rules are going to be and, you know, who's leading the country and all that. I've already heard more buyers jumping off the fence and getting into the game. More sellers are planning on jumping off the fence and getting their home on the market. So I believe that will accelerate, especially after we get through the holidays into the beginning of the year. So that's a good thing. But what about economic growth? So this is a big thing, right? Interest rates, even if they stay the same, I believe that we could potentially, we could potentially see economic growth unlike anything we've seen in decades in this country. So I don't know how closely you pay attention and I, I paid, I pay close enough attention, just enough to be dangerous. But I know that Vivek Ramaswamy and Elon Musk are now co chairing this Department of Government Efficiency, the Doge. The Doge. And. Which is hilarious. And if you're into crypto, you know why. Their whole goal Is to cut government spending, is to cut out the waste, cut out the bullshit, cut out the. Just the irresponsible insanity that happens at a massive scale to the tune of potentially trillions of dollars. Their job is to cut it out and to get rid of it and potentially shut down entire government departments, which is crazy. And some people think, well, that's just going to create a ton of unemployment possibly, but those people are probably going to go get a job, right? Some of them may start businesses, some of them may. So it may cause a temporary issue with unemployment. But is the unemployment number the only thing that matters? Of course not. What could happen if government spending is cut dramatically and all this waste is. Is cut dramatically and it, and it empowers the private sector to invest more, to start more businesses, to do more investment into new products and services. If it, if what I think, what I think will happen does happen over the next. This obviously won't happen all in 2025, but it will. It will start. If, if Wall street, if Silicon Valley, if Main street, if consumers in general believe that, hey, this economy is moving in the right direction, they feel more confident about their ability to make more money, to save more money to invest and have their investments do well, they're going to be more active, it's going to light the economy on fire. That is so good for what we do because it's good for consumers, it's good for buyers, it's good for sellers. If, if people, if people have more means and resources to get into real estate and, and then maybe to upsize. If, if they've been stuck in this house that's too small and they need to, to get a bigger one. If they feel more optimistic about the future of their career and their finances, they're probably going to be much more willing to make that next step versus to sit there and just deal with their small house. So long story short, there's a ton of optimism around the economy that will only help our industry. It'll only help home sales, regardless what interest rates do. So I'm optimistic. And if we see rates come down in, in tandem with a ton of economic growth, I mean, we could see home sales go through the freaking roof and that could be exciting. Number two, teams are much more important than they ever have been. Teams, real estate sales teams will gain importance and power more than ever. I believe Teams are more powerful than they've ever been. They are the best place for a new agent to start out. Right? We're going to see a ton of new agents come into the industry as we always do. And I believe, I absolutely believe that for most agents who are brand new to the industry, unless you are a certain type of person, and I'll explain what I mean by that, I believe most agents should start out with a great team. And because of that, because teams already have the system figured out, they already have processes they already have like, so you could take a new agent, plug them into the system, and as long as they are willing to take action and follow the steps in front of them, they're not having to recreate the wheel. They don't have to reinvent anything like it's already been done. The system's already there. You just plug a new agent into it. And as long as they're going to do, as long as they take action, that agent can see success and get into production faster than on their own. I firmly believe that. So now not all teams, because some teams suck and don't have that, don't have great systems in place and all that. Um, but I'm talking about great real estate sales teams that have great systems that have a great process that you can plug into and get into production faster than you ever could on your own. The eight, the brand new agents that I think could have a chance at releasing success solo. If you get into the industry, you, you're have massive, you have a massive sphere of influence and you have a ton of credibility with those people. It's not just enough to know people, but you need to be known by them and they need to see you as credible and likable and memorable. So if you are, I know this sounds bad, but it is what it is. If you were super popular in high school and you've maintained that popularity, you know, and that level of, of credibility with your sphere, you have a much better chance of starting out hot in real estate if you have a great training system and support system to help you do it. But I believe teams are more important and powerful than ever. And I think that will only accelerate as we move forward. Number three, your ability to scale, your ability as an agent and or team leader and or business owner. Here's what I want you to understand right this, this has been the case for a long time, but it's more true today. It's more true going into 2025 than ever. Any struggles that you're having, any issues that you're running up against, any ceilings that you're hitting, any roadblocks that you keep hitting, you're simply having people problems or really a lack of people problem. Sometimes if you already have people, if you already have a staff, maybe you have the wrong people. But for most of you, you keep like, you're not growing the way that you should and you stay stuck because it's a people problem. You need people into your business to take some of the work off of your plate. They're going to do it better than you can. And that frees your time up to do more income producing activities, to do what actually moves the needle, what actually brings in business, what actually brings in revenue and leads to sales in your business. For some of you, that's doing content. For some of you it's, it's networking. For some of you it's email marketing. Maybe, maybe for you it's setting up Facebook ads. I don't. You all have different strengths and weaknesses and zones of brilliance, if you will. So if you are struggling to scale, if you're struggling to get, if you're stuck, you have a people problem, a lack of people problem, and you need to hire great people to help you build what you want to build. That's, that's it. That's it. Look at, look at all your problems. Look at everything you're struggling with. If you had someone great to take it off your plate, wouldn't it get done and wouldn't it no longer be a problem? 99% of the time the answer is yes. So you need people, your problems are people related. Number four, Social media trends, right? I believe that followers are less important than ever before. Going into 20, 25 followers are just becoming less and less important by the day. Why? Because of how the algorithms work. Now the, the way that the algorithms worked years ago is, you know, you'd want a ton of followers because let's say you have a thousand followers. The way all these algorithms worked was it would take, so you post something, it would then show it to a certain percentage or a small group of your followers. So let's say these are all hypothetical just so you can wrap your head around the concept. So if you have a thousand followers, you make a post, let's say it shows it to 25 of those thousand. And now of those 25, if it performs well, if people engage with it, if they watch it right, then it's going to go, okay, let's show it to more than 25. Maybe let's show it to a hundred now. And it continues to go outwards. It doesn't just show it to all thousand followers. Those days are like 10 years ago, right? That hasn't happened in a long ass time. So the more followers you had, the more people would see your content, the better it would do, right, for the most part. But that's changed. It's now a meritocracy. So of course, yes, you do want more followers, obviously. However, it's almost an equal playing field now where if you do really good stuff, you could have your content seen by and engaged with by more, more people than someone who has a hundred thousand followers. You could have 400 followers and your content could get more views and more engagement than someone with a hundred thousand followers. If it's better, more interesting, more engaging stuff. So I want you to focus on this, focus on authenticity and interesting. Is what you're putting out interesting? Does it grab attention? Do people find it interesting? It's not more complicated than that. Is it interesting? Is what you're saying delivered in a way that grabs someone's attention? Do they find it interesting? Is it delivered with energy and passion? Or is it kind of boring? And are you just, you know, you know what I'm talking about here. So authenticity and interesting will beat polished and produced 100% of the time. Authenticity and interesting will beat polished and produced. That's what you need to be focused on. And stop worrying so much about how many followers you have, because if you put out great stuff, your follower, your following will grow because the algorithm will push it out to more people. And that's how you obviously grow a following. An authentic organic following. Number five in 2025. I believe blockchain technology comes roaring back in real estate. So transaction processes can be fixed and improved by, and sped up by blockchain. Blockchain technology, right. I'm not talking about cryptocurrency or, you know, buying real estate with crypto. It's not what I'm talking about. The Technology foundation, blockchain. It can make the real estate transaction faster, safer and much less expensive. Like dramatically faster, much safer, much more transparent and much less expensive. Isn't that a good thing? Of course. So we can speed up and improve and make cheaper the whole process around the transaction. Transferring title. Right. We can make it a lot safer. And there's just. Blockchain could disrupt a ton of the traditional methods around, around how we do things now. The reason I believe blockchain will come running back is ever since the Trump election, we've seen crypto just go, is just on fire. Blockchain is, is flirting with a hundred thousand dollars and there's a ton of interest again in crypto that will that resurgence of attention in crypto has more eyeballs, has more talent flocking to that technology. And some of that will be like, hey, this technology could be used to solve this problem. This technology could be used for that problem. And so I believe that a lot of projects that maybe got shelved or pushed to the back burner when crypto just tanked, I think a lot of those will come roaring back. Now that there's a renewed intention and now that there's renewed attention and excitement behind cryptocurrency and blockchain number six, the Department of Justice. Right. I believe they, they've had a hard on for the real estate industry, even though these lawsuits, the class action lawsuits were not from the government. I'm trying to decide how if I'm going to put my tinfoil hat on, my black hat I think is good for today. So I'm not going to put the tinfoil hat on. I believe that moving forward, since we have a new administration coming in that is much more business friendly, it's just a much more business friendly administration, as long as we put the right butts in the right seats within the Department of Justice, I think they're going to back the hell off of trying to attack this industry because the Department of Justice has been hellbent on attacking this industry, which is wild that they're so focused on agents making less money when they're totally fine with the trial lawyers, the attorneys, the class action attorneys making 30 to 40% for these class action lawsuits. Because you know that's what they're making, right. 30 to 40% is their commission. That's totally fine. But of course, if you look at campaign contributions and all of that, it all becomes clear. I told you I wouldn't put my tinfoil hat on. But here we are. I don't even think it's tinfoil hat. I think this stuff's pretty obvious. So the Department of Justice under the current administration is on its way out. I believe the next version of the DOJ will be much more business friendly and housing and real estate friendly. And I think that's a good thing for our industry and for buyers and sellers. Because if it ain't broke, don't fix it. There's a lot that we do, right? Of course, there's always stuff we can improve on. Absolutely. Of course there's always bad actors, of course. But for the most part, we have great people, we have great processes that are the way they are for a reason, because they work. The incentives in this industry work. And I'm hopeful That the next version of the DOJ will understand that and leave us the hell alone. Number seven, buyer Buyer broker agreements I don't think are going anywhere. There was talk from the DOJ just earlier this week that they don't think the buyer broker agreements that are mandatory now as a result of the N settlements, they didn't like that. The DOJ is saying, well actually we don't like the buyer broker agreements. They're not going anywhere. Buyer broker agreements are good for buyers, they're good for sellers, they're good for the agents, they're good for everybody. When, when everyone's role is laid out in black and white. With so much on the line in these transactions you need some sort of buyer broker agreement. Most states require it anyways. I think the issue is just when they're introduced. So making it mandatory as a result of the N settlement, making buyer broker agreements mandatory before a home is shown I think is a little heavy handed. I see there's some value in it, there's some merit in it, but there, it also creates some issues. But the way that it's always been in Utah anyways, in the 14 years that I've been selling real estate we've required buyer broker agreements. But we would wait until we had like a significant like moment in the relationship and definitely before an offer is written. Like if a buyer is going to write an offer at the latest, we would do the buyer broker agreement then. But usually it's not like hey, I know we just met, five seconds to go here, sign this contract. Like that's obviously there's, there's ways around it, obviously there's scripting and there's touring agreements that, that aren't so damn, you know, scary. But yeah, but there's been talk of buyer broker agreements going away and being removed again. I don't think that's going to happen. They're a good thing for everybody. Get used to them. You already are. So you know, there may be some tweaks to the timing on when they're used, but they're not going anywhere. Number eight, trend number eight, technology and AI will help agents productivity go through the roof, right? Because of AI, because of certain technology tools and software and SaaS, agents will be getting more done in less time. This is happening already. You should be getting more done in less time already. If you use chat, GPT, if you use some of these other tools, CRMs, automating, some of your marketing, especially around email and drip campaigns and keeping up with your database, you should already be using that. But as AI and technology continues to just compound and get better and better and better, better and faster and. And willing or able to do more, as long as you're up to date on that, you're going to be able to do more in less time. So your ability to scale will go through the roof. You'll be much more productive in the same amount of time. And you know, I am for that. If you can do more and less time, that means you can make more money in less time. I am here for that. Number nine, the solution is always getting really good at defining your value and packaging it up. Here's what I mean by that. Before the NAR settlement, right? Before, not all states use buyer broker agreements. Right? Now we do. Now everybody does. We all have the same rules across the country. But there were a lot of people freaking out because it was a disruption to the way you used to do things. And over time, right, you got used to it. You made some tweaks, you practiced and you realized, okay, cool, like, I could. I could do business this way. The solution to that disruption, the solution to, oh, shit, we got to, like, upend everything and do things a different way. And the solution to getting your buyer to pay you what you charge for your services has always been you've got to do a really good job of selling your value and packaging up that value so that a buyer is like, yep, I want that. I'll pay you for it. That's always been the solution. 10 years ago, 20 years ago, that's always been the solution. And no matter what changes or little tweaks happen in our industry, with the processes and with how things are done and, you know, which documents are included, it's always going to be the solution. So get really freaking good at defining your value. Why should someone hire you? What are they going to get? And then learn how to package it up. Package it up, put some marketing on it, make it look nice, sell it to them in a way that they're like, ooh, I understand that. That looks really valuable. I want that. So, yep, I'm going to hire you as my agent. How much do you charge? Okay, sounds good. That's the solution. So thank you for listening this week. I hope you're excited about 2025, because I sure as hell am. And one thing, there's a couple tools that you absolutely need moving into 2025. Number one, keeping current matters because of, we don't know what's happening with interest rates, the economy. We think it's going to come roaring back. There's so many things happening. You need to keep your finger on the pulse. But you have a real estate business to run, you have clients to service, you have marketing to do and all this stuff. So the easy button is just to use kcm use keeping current matters. Go to try kcm.comBAM and try them out for free today and find out why so many of I'm going to go out on a limb and say damn near all of the highest selling agents in your market are all already using Keeping Current Matters. It's just having economists in your back pocket, basically on staff telling you, here's what's happening, here's what it means, you know, here's what you should be telling your buyers, here's how you should be advising your sellers for a few dollars a month. Go to trykcm.com bam and then you need to be around great agents that you need to have a network of great agents that are doing big shit, that are making changes with you, that have already figured stuff out that you're trying to figure out. And I highly recommend the BAMX community. Go to nowbam.com check out BAMX. Not only do they have an incredible community and referral network, but their online courses and trainings and masterminds are incredible, incredible value. And save yourself some money. When you join, just use code massive at checkout and save yourself some money. I appreciate you listening. Thank you so much. If you have not yet left a review on Spotify or Pocket Cast or Apple, please do. Let me know how you like the podcast, let me know what you like about it. And if you found value in this episode, please consider sharing it with your team leader, your broker, some agents you're friends with, some other agents in your office. I'd appreciate it help us to reach more agents, because agents need a lifeline. I believe this podcast is just that. Thank you so much. I'll see you guys next week.