Dustin Brome (0:00)

Look, if you're serious about selling a ton of homes this year, making more money than you ever have in real estate, making 20, 25 your year, if you really want to build a business and stop grinding all the time, stop this 24. 7 Working where you have no free time. Listen up. This is for you. Most agents are stuck hustling 24 7. You go on vacation. You're on your laptop negotiating offers. It's ridiculous. You're relying on referrals that come every once in a while. You're chasing leads. You're feeling like you can never really step away because your business falls apart without you. Right? Here's the problem. You don't have a system. You don't have anything to follow. You don't have a blueprint. That's why I created what I'm calling the Platinum Pass. This is your all access pass to literally every training, every course, every coaching program, every system, every worksheet, every cheat sheet that I've ever created, plus everything that I'm making and coming out with in the future. You get my massive agent business accelerator program, my social bootcamp course, the clients from social coaching program that's going on right now, the Facebook ads library that you can copy and paste, my lead gen playbooks, automation strategies, even 90 days of free weekly coaching. Everything you need to build a massively thriving real estate business that scales. So here's the deal. Only 38. Here's the catch. Only 30 agents will get this right. There's only. There's only 30 of these available. Once they're gone, they're gone. If you want to stop guessing and beating your head against the wall trying to get business and actually start growing, this is your shortcut. This is your easy button. Go to massiveagentsociety.com Platinum right now. Grab your Platinum Pass membership before it's too late. Before they're gone. Every tool, every strategy, every course, every system, yours for life. That's massive. Agentsociety.com Platinum. Don't miss this. Today, I'm breaking down a very simple social media strategy to make posting and creating content so much easier. Most of us as agents, we overthink the hell out of what to post on social. And today I'm going to make it so stupid. Simple, simple for you. Everyone can do it. And it's so effective, you'll start getting clients right away. The Massive Agent podcast. We lead generation tips and strategies to give you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass Balls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Oh, have I got your attention? Now? Here's your host, Dustin Brome. What is up, guys? Welcome to episode 375 of the Massive Agent Podcast. I am your host, Dustin Brome. Here in Salt Lake City, Utah. We overthink social media dramatically as agents. And look, it happens to the best of us. It happens to all of us. Everyone that I look up to who's crushing it on social, they go through these periods where they overthink it too. Everyone does. But it's important that we simplify and remind ourselves that, hey, it doesn't have to be so difficult. And so today I'm going to give you one of these super easy strategies, a super easy approach to just you, you have a plan. Just having some sort of plan and guidance for what to do on social every day or, you know, however often you post, but just on a regular basis is so key. We get stressed out and freaked out as agents because we don't have a plan and we're like, oh, I need to post because I'm supposed to post. What do I do? Oh, maybe I'll do this or maybe I'll do that. And you start throwing all these random things out there that aren't really meant for any particular person or group. And it's like throwing spaghetti against the wall to see what sticks. And I mean, you don't want to do that. You know, spaghetti on the wall. The spaghetti on the wall approach, not a great social strategy. So we're going to. I'm going to break this down so you can have a plan moving forward. And it's so simple and so effective. You should start to get some results quickly. I'll break this down. So before we get started, kudos. Congratulations to you, those of you who took advantage of the massive agent. So massive. Wow. Massive Agent Society platinum pass that I offered. I'm offering this for a few more days. When you hear this, it should still be available, at least for a few days. What I'm doing is I'm taking every. Every coaching group, every program, every course, every training that I've recorded, every. Every download, every calculator, every spreadsheet, every ebook that I've ever done, putting it in one place. There's no monthly fee. It's just a one time, one time, grab it and it's yours forever. It has the massive agent business accelerator Accelerator in it. It has my social boot camp training, which. So Nicole, or sorry, Is it Nicole? Nicole in. Why, why am I drawing such a blank? I'm confusing. Nicole. Nikki. Sorry, it's Nikki. That's why I was, I was messing up. Nikki in Iowa took the social boot camp course that's included in this platinum Platinum pass because it includes literally every course I've ever done. And afterwards Nikki said she got nine deals, she closed nine deals in 45 days because of the Google profile optimization, how to get free leads from Google course, the mindset training, how to think and act like a top producer and a few other things. That's just one course. In the Platinum Pass, there's the business accelerator, there's my, my Facebook ads library. You can copy and paste effective ads and get leads literally tonight. So to take advantage, if you haven't Already, go to massiveagentsociety.com Platinum and grab the Platinum pass. It's a one time fee, forever lifetime access, including everything I come out with. In the future, I'll be adding it to this platform as well. So just by being a platinum pass holder, so to speak, you won't ever have to pay for my coaching again or any course that I come out with a year and a half from now, three years from now, it's all included massiveagentsociety.com Platinum. But let's give you a free tip right now. We get so confused when it comes to social media. Let me start with this, let me lay the foundation and then I'll give you this specific strategy. This foundation is everything. It's very hard to know what to put out there on social if you don't know who you're putting it out for. So the first thing you have to do is define who the hell you're trying to reach. Who, like who are the exact people? Who's the exact person? What do they do for a living? What are their needs? Are they a first time buyer? Are they, you know, have they, have they, are they selling the place they're living at and, and relocating? Are they in the military and they're relocating to your area because of a base transfer? Are they a luxury seller? Are like who are, who are you trying to reach? Get very specific on that. And if you're struggling with that and you're like, oh, everybody, no, everybody, no, you're not trying to reach everybody. You're trying to reach specific people. And if you need to go look at your past clients, what do they have in common? Maybe they're first time home buyers, maybe they're, they're upsizing, they need More space because they have a growing family or whatever. So once you figure out who you're, who you're trying to reach, and who your core audience is, then you can create for them. When you know who they are, you can actually have them in mind and say, oh, what do they need to know? What questions do they have? What pain points do they have? What misconceptions have? What. What questions do they ask me constantly? And then you can create for them. If you don't have your audience in mind, you're just throwing shit against the wall to see what sticks. And no wonder, nothing's really sticking. So get dialed in on exactly who your audience is first. And once you do that, you can create for them. So now that you know who your audience is, here's the strategy. Okay? Take note of all the questions that you get asked. Those could be social media comments. It could be clients, clients that you're meeting with and questions that they have. It could. Just think of all the different questions you get asked by people in your, in your job as an agent. Okay, well, some of those questions get asked more than, more than others. Right? So what are the most common questions then? Answer those questions in a video on social. That's it. That's the strategy. So what questions do you get asked most often? Answer the question in a video and post it. You can put it on YouTube, you can put it on social, put it everywhere. Now, what's cool is when you, when you identify these questions and then answer them and you, you do it well, you can take that video that you put on Instagram, for example, and then you could send it out to specific people in your database that are, that have that same question. Or, or maybe they're at that certain phase in the transaction where that question comes up. Well, hey, how do appraisals work? And what happens if it's low and who pays for it, blah, blah, blah, right? You could send them that piece of content before or right when they're, you know, during that initial part of the transaction, and that piece of content can prepare them. So by doing this, not only are you creating evergreen content that will reach the right people that you've already identified. Hey, these are the people I'm trying to reach on social. But you can also use it to educate and, and do some of the heavy lifting so that you're not constantly answering the same questions over and over. You can then proactively send that content out to the people who need it when they need. You can take. Maybe it's an Instagram video, a YouTube video, put it in your email newsletter and send it out to people if it's informative, if it's evergreen, meaning that it's not like, hey, what's the market update for March 2025. But it's, it's like a, it, it's a concept or a question or a topic that's everlasting that will be asked now or will be sought after or interesting now and three years from now and ten years from now, that's evergreen content. Create some of that stuff and just start sending it out. You don't have to have this, this new, newly created piece of content 100% of the time in all places. When you recycle your stuff and when you take what you put on Instagram, what you put on Facebook and then you send it out to your email list, or then maybe you take those things and do a YouTube video about it and maybe you can take some of the stuff and turn them into ads or lead magnets or downloads to run Facebook ads or Instagram with. Instagram ads with. You start to make your job a lot easier because then it's not so many new things. You're just kind of recycling what you know, hey, I created this great thing and let's share it over here to these people that haven't seen it yet. Some of the best content creators, that's what they do. Like, they'll create content, they'll send it out in their email list. Hey, here's my newsletter. And it's a bunch of their content. And usually like the people in the email list are like, oh, cool, I haven't seen this before. I better watch it. Awesome. And if they have seen it before, great. They get reminded. It can be so much easier than, than you're making it. So that, that's the social strategy. Take note. Be mindful of the questions that you're getting asked all the time. And if you're not. So make a list of those. Like when you get questions, put them in a note, put them in a Google Doc or something like that so that you can keep coming back to them. And then I'm looking at my timer here, I'm trying to figure out how long I've been going. Then if you're like, well, okay, I'm running out of questions. What are some of the misconceptions that you hear people say a lot that you're, that you're spending time correcting and then create content around those. Now when you're creating that content, of course it has to be done well. So rule number one, never ever freaking introduce yourself. This is what I teach in my clients from social training. Never introduce yourself. Why? It wastes the most valuable part of the video. The most valuable part, the most important or not the most valuable? The most important part of the video is the first one to three seconds. That's where you have to hook a viewer's attention. If it doesn't get their attention, they don't watch it. They just flick their, flick their thumb and they scroll to the next video. The video that you spent so much time and effort creating literally doesn't exist to them because they never see it because you bored them to death by saying, hey, it's Dustin Brome with real. And today I'm going to tell you about my new listing on one two, three Fake Street. Don't do that. Stop introducing yourself. And if you have to, I learned this from my buddy Neil Dingra. If you, if, if it's so ingrained in you that you, that you're like, oh, I, I, I just can't, I just can't stop introducing myself. Great. Record it with the, with the introduction and then just edit that off. Just cut that part off of the video and then post the video. So rather than introducing yourself, just get into it. Just start saying what you want to say. Ideally, you can say it with a hook. So something that I teach in clients from Social, which by the way, is included in the platinum pass, of course, what I teach is if you want to teach people that they don't need 20% down to buy a house. Right. It's just, it's a very common misconception that you need 20% down to buy a house. It's amazing how many agents still, or, sorry, how many consumers still think that. Well, that's because we as an industry have done a shit job of educating them. So if we can just hook people correctly by. I'll give you a couple examples. Hook them effectively and get them to actually pay attention. We can teach them to stop waiting for 20% down and you can buy something today with 3% or 0% or 5% or whatever, there are options, right? That's the whole point. So rather than saying, hey, it's Dustin Brome with real, and today I'm going to tell you about the FHA loan. Did you know that you only need three and a half percent down to buy a house? You don't actually need 20%, even though the topic is fine. Right. We want to teach them that. It starts off horribly first off, I introduced myself. Second of all, I said hey, today I want to talk to you about. And don't do that either. Like that's as bad as an introduction. Today I want to talk to you about blah, blah, blah. Just start talking about the thing. Just start saying what it is you want to say. So rather than we're going to talk about FHA loans, you say here's how you can buy a million dollar house for 35k. And then you've hooked their attention for damn sure. Even people who have no interest in real estate right now, but may in the future you hook their attention. They're like, how the hell do you buy a million dollar house for 35 grand? And then you explain that with an FHA loan, 3 1/2% down out of pocket on a million dollar property is 3 is 35k. So you're teaching them the same thing. You're just hooking them with something interesting, attention grabbing, a bold statement to start off with. So another example that I like to use, if you want to teach somebody you don't need 20% down, it's how do I start that out? I completely drew a blank. It's here's how to avoid or don't make this $100,000 home buying mistake. Or I forget the exact verbiage. So I'm rolling off the top of my head here. Avoid this $100,000 home buying mistake. Or here it is. This one home buying mistake could cost you 100 grand. There we go. Finally got that out. This one home buying mistake could cost you a hundred grand. And then you go on to explain that by waiting another year or two or more to save up that down payment. They think they need 20%, but they could have just gotten into a house with 3% or 3 and a half or whatever while they're waiting and saving up that down payment. What is happening to them? You've all seen this play out over the last three, four, five years. It and it's terrible to see people that this has happened to. They waited too long and now they can't afford half the house that they could have had three years ago or five years ago. Interest rates go up and stay up and the price of the home keeps going up. So even though they could have just gotten into the game with a lower down payment, yes, they would have paid stupid mortgage insurance. But show them how that's not a big deal compared to paying another 150 grand for the damn for the damn house, right? Teach them that by waiting to Save up a down payment, they could be costing themselves a hundred grand or more. Give a specific dollar amount. If you have a specific example of somebody that had the option to buy a house 3 years ago for 540k and now it's 723, just crunch the numbers and say, you know, this one mistake cost my buyers 200, $200,000. Ish, right? Whatever that number is, you get the point. That's called a hook. So hook people and grab their attention and then you can talk about the topic. But they're not going to give a shit about the topic if you don't hook their attention first. So as you're thinking of these questions and how to respond to them and how to teach people things and how to overcome misconceptions and who it is you're, you're teaching these things to in the first place, who your ideal audience is, think of hooks that can grab somebody's attention and then just get to the point fast. And by the way, make it quick. There's going to be follow up questions. There's going to be people that are like, wait, what about this? What about that? That's the whole goal. Your video should be the trailer, not the motion picture. It should be the Cliffs Notes, not the whole novel. All right? Your video should, should have some questions like what about this? Or how about in this situation? When you do that, then people message you or they comment like, hey, well what about this? Well, hey, yeah, I understand that, but what about this situation? And that's when you get outreach, that's when you get messages, that's when you get people emailing you or messaging you, saying, hey, I want to know more about that thing. How does that work? But you have to tease them with just enough information that it's super helpful, but then they need the details and that's when they come to you. So that strategy right there will change everything. It's simple. So I know we got into some hooks and, and strategies like that, which is important, but at a minimum, just remember the questions that you're being asked on a regular basis and then answer them on video. Send those answers out in email, put them, you know, put them on Facebook, put them on LinkedIn, put them on your blog, put them Instagram, TikTok, everywhere. And by the way, if you record a short form vertical video, that format works literally everywhere. YouTube, YouTube shorts, TikTok, Facebook, Instagram, Snapchat, X, everywhere. You can put that short form vertical video everywhere. And then you're just working harder. Sorry, you're working smarter, not harder. And by the way, I automate that so that whenever I. When I'm posting one video on Instagram, I want it to also post on Facebook. I want it to also go to TikTok and I want the watermark stripped off before it goes to TikTok. Right? I don't want the Instagram watermark on TikTok if I'm posting on TikTok first and then I want it to go to YouTube shorts. I don't want the TikTok watermark on YouTube shorts. So I use a tool called Repurpose. Repurpose is you basically just connect all of your different social accounts and then you say, hey, when I post here, put it there. When I post here, put it there. And when you put it there, make it look like this. Remove the watermark, boom, boom, boom. And you can tweak the way that it looks so that when you post on TikTok and then it goes to your Facebook, that it looks like a Facebook post and not just a copied TikTok post. There's a big difference. And so what's so cool about Repurpose is it posts natively and it's, it's automatic. It's. There's a free version, there's a, there's a paid version. I actually just got the. I just re upped for a year because they're having a sale. It's like 299 for the whole year. But the free version is great. You, you just can't. If you want to connect more networks to it and be able to do more and post more and automate more, you. You need a paid plan, but you can do a hell of a lot with, with just the free version. I highly recommend it. Repurpose. I believe you can get a free trial through this link I'm about to give you. It's. It's a massiveagentsociety.com repurpose. Massiveagentsociety.com repuRpose and if you want that VIP annual deal that I just did for 299, for the whole year, if you look at it and you're like, yes, I want that for the whole year. Use code ANNUAL VIP. So use my link then use ANNUAL VIP to get the 299 deal. Or if you just want to try it with all the features, the full premium plan for just a dollar for the first month. Use code just one. I think that's only good for the next few days. But the free trial is available always through my link massiveagentsociety.com repurpose it's a hell of a tool to work smarter, not harder. If you're going to create the content, you may as well save yourself some time and not have to post it everywhere manually. So it's important that if your clients or your ideal audience are on Facebook, that you're also there, that your content is also there. And I bet they're also probably on TikTok and Instagram. And if you're just posting to each one separately, it takes a. It takes way too much fricking time because you have to kind of change it a little bit and you know, like a TikTok post looks a little bit different and it's formatted a little different than over here and blah blah blah. So just automate it with Repurpose. I love it. It saves so much time. Huge, huge time saver. So before we wrap it up, I got to give a shout out to my buddies over at Keeping Current Matters. Be the advisor your clients trust with Keeping Current Matters. Kcm. They give you easy to understand market insights. They tell you what the hell is happening in the market with interest rates, with housing prices, what's happening now, what will happen, how to prepare for it as a seller, how to prepare for it as a buyer. They give you ready to share graphics which helps a ton with social content. To take a complex topic and visually explain it to somebody. They give you scripts to keep you looking like a pro. Try it all for free from kcm over@try kcm.com Bam and then Bam X. I love Bam. Love being partners with them. The best media company in real estate without question. Level up your business with Bam X courses Masterminds, a network of ambitious agents ready to push you higher. Join today over@nowbam.com and when you do, use code massive for a massive discount at checkout and save yourself some money on that. I appreciate you guys listening today. I hope you walk away having a little better or feeling a little bit better I should say about, about social and your approach to it. Hopefully you're able to come up with a plan where it doesn't have to be so hard, it doesn't have to be complex. You don't need to have a different post planned every single day of the of your life. At a minimum, just have the strategy in mind that you're going to answer your clients questions through video. Put it out there, do it well, get it out and then reshare that content. Take your Instagram post and share it to your email list. Hope that helps. Use that repurposed tool. By the way. Massive agentsociety.com repurpose it saves me a ton of time. I swear by it. I've used it for for three or four years now. It's awesome. Please share this episode with anyone who needs to hear it. If you found it valuable. I appreciate it so much. I'll see you guys next week. And last reminder, a few days left to get every course, every training, every coaching program, every resource, all my Facebook ads, everything I've ever created all in one place. Massive agentsociety.com Platinum grab the Platinum Pass while while it exists for a few more days. Appreciate you all. See you next week.