Episode Overview

Title: How to 10x Your Referrals From Social Media FAST
Host: Dustin Brohm
Podcast: Massive Agent Podcast — Episode 425
Date: February 12, 2026

This episode is an actionable blueprint for real estate agents and mortgage loan officers who want to dramatically increase the number of referrals they receive from their existing social media networks. Dustin Brohm breaks down three specific daily habits that, if implemented consistently, can help agents "10x" their referrals—without relying on buying leads, waiting for new followers, or relying on referral handouts.

Brohm's approach centers around smart, deliberate engagement with your current online community, using strategies tailored to current social media algorithms and real-world relationship building. The tactics are remarkably simple and practical, designed for agents to fit into their existing schedule.

Key Discussion Points & Insights

1. Purpose of the Episode (03:33)

• The focus is on squeezing more referrals out of your current network, not just constantly adding new contacts.
• "There are so many more referrals in there that you should be getting. And I'm going to share with you these three specific things you can do on a daily basis..." (Dustin Brohm, 03:33)

2. Why Social Media Matters for Referrals (06:00)

• Social media is where most people in your existing network actually see you.
• It’s not about meeting in real life anymore; old friends, former classmates, etc., see your updates online.
• “Where do the people who already know you see you most often? It’s probably not out in the real world...the only place they see you is on social media.” (Dustin Brohm, 06:08)

3. Three Daily Habits to 10x Referrals (07:23)

The three habits:

1. Post something to your feed
2. Do a few stories every day
3. Comment on their stuff (your network’s content)

• “Go post something, do stories, and comment on their stuff. Look, it’s really not any more complicated than that...” (Dustin Brohm, 07:32)

4. Breakdown of the Three Habits

A. Posting to Your Feed (08:09)

• Consistent posting increases your ‘surface area’ with your network.
• The more often you post, the more you’re seen — simply a numbers game.
• Posts must demonstrate credibility and authority in real estate.
  • Show you’re busy, knowledgeable, and actively working with buyers or sellers.
  • If new, leverage your team’s or brokerage’s activity.
• It's not about posting memes for laughs—use posts to increase authority, especially among those who’ve known you personally for years.

Quote:
“If you post three times a day, you’re going to get seen more than if you post once a day or twice a week...but whatever you’re doing, you’ve got to be consistent with it.” (Dustin Brohm, 09:10)

B. Stories: Humanizing and Connecting (13:12)

• Stories are mainly seen by current followers; use them for behind-the-scenes, real-life moments.
• Show your personal side—not just real estate.
  • Example: Dustin shares a video from a concert with his wife, sparking conversations and relatability.
• Stories build rapport and trust; occasional job-related posts can reinforce credibility through authenticity, not self-promotion.
• “Show the behind the scenes of your life...people connect with you personally through stories.” (14:50)

Quote:
“People learn something about me — that I like electronic music... It’s something that they can now connect me with, to make me more of a person, to humanize me.” (Dustin Brohm, 15:50)

• Repetition builds confidence and comfort on camera, which will help with future video content creation.

C. Commenting: The Secret Ingredient (19:05)

• Citing Chelsea Peitz: “Comments are content.”
• Thoughtfully commenting on your network’s posts makes you top of mind far more efficiently than just pushing out new content.
• Comments trigger notifications — every one is a small ‘impression’.
• Aim for genuine interaction (ask questions, engage sincerely).
• This is where actual relationships and opportunities are nurtured.

Quote:
“By being a human on social, by being social on social, there’s all the upside in the world...if you’re just posting, you’re leaving a ton of money on the table.” (Dustin Brohm, 21:45)

5. Putting it Together: The Daily Routine (26:25)

• Post to your main feed once a day
• Post 2–3 stories a day (mostly non-business or "behind the scenes")
• Spend 15–20 minutes genuinely commenting on your network’s posts
• This routine can fit into about 30 minutes total.
• Consistency and authenticity are key: “Don’t overthink it...If you can get a post done in five minutes, you can do that every single day if you make it a priority.” (28:41)

Notable Quotes & Memorable Moments

• On Consistency:
  “If you’re one of those people like, ‘I can’t post once a day,’ well, because you’re spending too much time on other shit.” (Dustin Brohm, 28:11)

• On Real-Life Connection:
  “Other parents will relate to that and they’ll remember that — not the fact that you’re out there being like ‘I’m a real estate agent, you should hire me.’ But they’re going to connect with you over something human.” (Dustin Brohm, 16:42)

• On Effectiveness:
  “...if that’s all you’re doing, you’re leaving a ton of money on the table, you’re leaving a ton of connection on the table.” (Dustin Brohm, 21:15)

• On How Easy It Is:
  “This is not super time-consuming. It doesn’t have to be. You could do this all in 30 minutes per day.” (Dustin Brohm, 27:49)

Key Segment Timestamps

• Why Social Referrals Matter: 06:00–07:00
• Three Habits Intro: 07:23–08:01
• Detailed Habits Breakdown: 08:09–22:00
• Story Example (Concert/Rave): 14:55–16:20
• Comments as Content: 19:05–22:00
• Daily Routine Recap: 26:25–28:45

Practical Takeaways

• You do NOT need to add hundreds of new people to your database to get more referrals—the fastest way is to increase your touchpoints with your existing audience.
• Double down on being human, not a sales robot: share real moments, comment sincerely, and show your face often.
• The secret sauce for 10x growth: Daily posting, daily stories, and daily genuine comments.
• You can fit it into 30 minutes a day—no excuses.

Final Thoughts

Dustin’s tone is direct, no-nonsense, and encouraging. He strips away overcomplicated marketing hacks to drill down to what works: real, consistent connection with your network via social media. He gives agents both permission and a practical blueprint to build a referable, human-centric business.

“You will get more referrals this year than you ever have in the past.” (Dustin Brohm, 29:00)