A (0:00)

You've been using AI for your content and it shows. Look, your AI content sounds like AI, but I'm going to show you today how to fix it. Because using AI for content, for doing scripts, for refining your ideas is a great way to do it, but you have to do it a certain way. So today I'm going to share with you a six step process to train your AI tool, whether that's Chat, GPT or Claude or Gemini or whatever, to sound exactly like you. Let's go.

B (0:27)

The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes.

A (0:35)

I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute.

B (0:41)

The leads are weak. You're weak. I've had better.

A (0:45)

Better.

B (0:46)

Oh, have I got your attention now? Here's your host, Dustin Broome.

A (0:54)

What's up guys? Welcome to episode 434 of the Massive Agent podcast. I am your host, Dustin Brome in Salt Lake City, Utah. Today we're talking AI and how you can stop sounding so damn generic and robotic because if you're using AI to write scripts for your content, especially ChatGPT, oftentimes it sounds like AI because it just doesn't sound natural. It doesn't sound like you. But it doesn't have to be that way. And so today I'm going to be breaking down the six step process that will help you fix it. Because right now your content sounds like AI, like everybody else's. But I'm going to show you the fix and this is the fix. So take notes today. You know what, I'm going to do you one better. There's a lot of specifics in here. I'm going to give you some specific prompts to make it easy on you. I'm going to just give you a Google Doc with all of it so you can just copy and paste and follow along because it's very, it's not complex. There's just a bunch of steps and there's some copy and paste prompting that you need to do. So to make it easy to get that download. I'll send you the link totally free. Just go over to my Instagram and on any post just comment the word human. That's it. And as long as you follow me, my ManyChat automation will automatically send you the Google Doc with all the prompts, all the step by step breakdown that I'm about to go over. Make sure you listen to this first so that you get it, because this is gold. If by the End of this. If you put in the work to do this, and it takes a little bit of work, a little bit of time, you can have your AI spitting out scripts that sounds exactly like you. And that gets pretty cool. That gets really, really cool. So let's jump into it. Let me pull up my notes right now. Okay? So step one to step one, you've got to gather a bunch of examples of the way that you write, the way that you talk. Okay? So here's what you gather. If you've done any podcast episodes, whether you've been the host or you've been the guest, it doesn't matter. Go grab the transcripts of the podcast, okay? Get the. The text version of it, put it in a Google Doc. You need to find your actual speaking voice. If you don't have any podcast episodes, by the way, if you do, grab five to 10 of them if you have them, or grab five to 10 YouTube videos. And by the way, Gemini, if you don't, if you're like, well, I don't have a transcript of the YouTube video, Cool, Open Gemini, paste in the YouTube link and say, give me the transcript. And because Gemini is owned by Google and so is YouTube and it's all the same company, it works very. Gemini is fantastic for YouTube stuff. I learned this through. I mean, look, I'm spending like four hours a day on AI just learning all this stuff. I'm having a blast doing it. It's fun. It's extremely overwhelming, honestly. But I'm. My job is to spend four hours a day on AI so you don't have to. And I'll just give you the best stuff that I've got, what I'm learning. So you can spend as little time as possible, but have the biggest direct impact in your real estate sales business. That is the goal, to sell more homes, not just to, you know, be on cloud all day long. So you want to get the transcripts for your. Your YouTube videos, just get them from Gemini and grab the scripts, the captions from social media posts that you wrote and throw those in there. You're going to take all these transcripts and put them in one big Google Doc. It could be multiple, I guess, but just keep it simple, put it all in one and call it, like, you know, your voice or your tone, your personality, whatever. Okay? So once you have all these transcripts, all these examples of the way that you speak and the way that you write, you're going to go into. You're going to go into whichever AI tool you're using so Chat GPT or Claude, I highly recommend for writing content, for doing scripts, for refining content ideas, for writing in general, use Claude. It's just by default, ten times better than chatgpt. I believe Claude makes Chat GPT look like a drooling idiot when it comes to scripts and writing. So the reason why you see Claude everywhere you look on social media is because it, it really is that much better than Chat GPT. So take the time, learn Claude. If you have to use Chat GPT, fine. This is going to make it a hell of a lot better. Claude is still better. It's still dramatically better. It's going to give you an advantage. Okay, so once you have all the, all those transcripts, you have a bunch of, bunch of, A bunch of words, okay, saved in a document. You're then going to go to Claude or Chat or Gemini, whatever you're using, okay? You're going to type in this prompt. I'm going to give you. Here's the prompt. I'm going to give you examples of my writing and speaking, analyze my tone, cadence, sentence structure, word choice and personality, Learn how I communicate naturally. And then you're going to paste those transcripts in there. Most of the time, it's just going to turn it into, if you upload it to Claude, it turns it into like a document attachment. If you have that Google Doc saved or downloaded, just, you can drag it over or just copy and paste the text. Either way, throw it all in there. Then the prompt says, after analyzing, tell me the key patterns you notice in my voice and communication style. So the AI should then identify short versus long sentences, short versus long statements. It's going to notice when you use questions, when you use slang, it's going to notice energy level and directness. It's going to notice like, phrases that you repeat that are phrases that you say. It's going to notice your personality quirks because it's going to notice all those little trends, all those little similarities, and connect all the dots between all of it within your content. That's why the more you can give it, the more transcripts, the more podcast episodes, the more video scripts, the more emails that you give it, the better, the more data it has to connect all the dots. So if you're only giving it a couple things, it's not going to do the best. Like I have 400 something podcast episodes and dozens and dozens, hundreds of YouTube videos, so I can give it a bunch of, a bunch of data. So, and if you don't have that much, go to your Social media scripts that you've written. The more data, the better. Okay? So you've given it the prompt, you've given it the data. AI is going to go through and identify and compare data points and find personality quirks and copy common phrases you use and all the good stuff. Now you're going to save that chat, you're going to save that conversation and then you're going to go back to it every single time. Okay? Because it has learned within that who you are and how you talk. Now I recommend before you even create the chat, create a project. If you're in Claude, I think it's also called, called a project in ChatGPT or a folder. But you're going to create a project in Claude with a new chat for all of that. Because then at least within the project, if once you max out the chat, which happens sometimes, you can create a new chat and it can pull from the other chats within the project. If it's not all within the same project, it becomes a problem and you have to do summaries and copy and paste and all this stuff. Long story short, create a project in Claude, then a chat, and then enter the prompt and paste in all the stuff, all right? Then go back to that project and that specific chat every single time. That's going to get you 80 to 85% of the way. There's okay or no, I'm sorry, that was step two. Step three is you're going to then generate some AI content. All right? So you're going. Here's the prompt. Write this caption, the script, this email about this specific topic in my voice. Write whatever you want, a script for a YouTube video, an email, a marketing email, whatever social media post about X in my voice. Reference the voice analysis from our previous conversation. Key reminders, Short punchy sentences. Direct directly address the viewer using you and your. No corporate speak, no AI words. Don't say delve. For the love of God, don't say delve. Add two to three specific things from the analysis, guys. So you're giving it even, even though it has all of the analysis, it knows you're going to remind it. Here are the most important things. Do this. Do this. So they're key reminders. Add a two to three more things that you think are very important that are part of your personality and voice. Maybe it's sarcasm, maybe it's like a, what do you call it? I'm totally drawing a blank here, but when you're, when you're laid back, like a laid back tone Versus, you know, professional and all that. So which one do you think I am? And then you paste the topic. So you've given it that whole prompt. Write this email about this topic in my voice. Reference the voice analysis. Here's the key reminders. Here's the topic that gets you 80 to 85% of the way there. So it's analyzed you and the way that you speak. Then you're telling it what to do with it. And that's pretty good, but it's still AI, and so we're not all the way there yet. All right, so step four is the editing process. So you've got some feedback, it's given you some content. It gave you an email, it gave you a script, it gave you, you know, some, some notes. Step four is the editing process. And this is what you want to change every single time. You're going to go through what AI spit out and you're going to edit that. You're going to look for AI words, AI tells, like furthermore, moreover, additionally, cut out too many ands or pluses or alsos or that. It's not this, it's that crap that chat GPT is notorious for. Every time I see somebody in their caption, right? It's not this, it's that. Like, that's not a natural way that people talk normally. So it just screams chat GPT generated script or a caption. So look for that in the output. Identify it. It's not X, it's Y. Rewrite it naturally, the way that you would remove those EM dashes. Hopefully you put in your instructions a long time ago. Never do the little EM dashes, the big long dash thing, because it just screams AI. Use periods or commas instead. Imagine if. Cut those hypotheticals out. Here's the thing, it's overused, so use that sparingly. Replace semicolons with periods, because you don't usually type like humans don't usually type in semicolons, unless you're some, I don't know, New York Times snobby. And then add human elements, like give specific numbers. So instead of saying many, say 47, give local examples that AI doesn't know. Like input specifics that AI doesn't know or can't know in there. I mean, say, add some conversational fillers like look, or here's the deal, or okay, or here's, you know, here's what's up. Add questions that you would actually ask, maybe even mistakes, or casual grammar is human. So you want to add that stuff. Okay, so you're Going to add those human elements to what AI spit out. Then you're going to do a 60 second edit. Okay? That's what, that's what I call it. Number one, you're going to read it out loud. If it's an Instagram video script, read it out loud. If you wouldn't say it, cut it, or reword it. If, if you read it out loud and it just doesn't sound like you reword it or cut it completely, hey, then add one personal deal that AI couldn't know. Remove one perfect sentence and make it messier. Make it sound like maybe mess up the grammar or the syntax or something so that it sounds more natural and human. Then check the hook. AI, hooks often suck. I mean, they're, they're okay. But rewrite it. Like just question the hook and if you don't know, like, go create another chat and say, hey, here's what I'm trying to say. Here's what I'm trying to accomplish with the hook. Give me 10 other options and then, you know, pick and choose between those and kind of mix them together to pick a great hook. Here's the key. After you have all that edited so AI spit out a bunch of stuff, then you're going to edit it and change it. Then step five, the Frankenstein method. This is where you're going to start to mix things together and put things together, okay? So when AI spits out five caption options, don't just, don't just pick one. Steal the best parts from each. That's what I do with hooks, with scripts, with all of it is I'll be like, oh, I like that, I like that. Reword this. And so like I let AI get me 90% of the way there. And then I mix and match and put things together the way that I think sounds natural and authentic to me. So when you highlight my, my notes are messing me up here. So steal the best parts from each. Read all of them, okay? Highlight the best hook from, from each one. Grab the best middle section. From option three, take the call to action. That was great. From option 5, combine it all and edit it for flow, okay? Put it all together so that you have your final output. AI's given you all this. You're editing it, you're mixing and matching its output and, and you have something that you think is pretty great. Here's the key, okay? Step six is what most people don't do and where all the magic happens. So step six is the most crucial. And remember, I know this is a lot And I have another prompt for you coming up here in a sec. So make sure you go to my Instagram, make sure you're following me, and on any post comment the word human, and I will send you all of this breakdown in a Google Doc, totally free. Just go over to, to Instagram, uh, Manychat. Just make sure that you follow me. And if you do, it'll send you right over. Right over. Won't even ask for your email or any of that. So this last part, step six, takes two minutes and it, it makes the biggest difference. All right, so step six, what Claude calls it, is the voice refinement loop. I just called making it perfect. Okay, so after editing the AI content, you're going to feed it back into AI. AI fed it to you, you changed it, you reworded it, you move things around. You mixed and matched the Frankenstein deal. You had something you thought was pretty awesome. Give it back to AI to teach it what you ultimately landed on. Okay, so here you're going to edit the feedback, you're going to edit the content, you're going to feed it back into AI with this prompt. Here's what you wrote, and then you paste in the AI version. So go back into the chat and paste the AI version, then write, here's my edited version, and then paste yours. So you're going to let it compare directly. Here's what you wrote. Here's what I wrote. Notice the differences. Learn from my edits. This is how I actually write or speak. Update your understanding of my voice. If you do that four, five, six, seven, eight times over and over and over over the next week or two, imagine how good it's going to get every time you give it step six, that feedback, it continues to learn and refine and get better. If you don't do step six, it's going to keep giving you the same stuff. You're going to have to keep making the same edits, the same changes, because it doesn't learn what you actually want if you don't tell it what you actually wanted or what you actually decided on. That's a missing part, a missing piece that a lot of people do with AI is you're like, oh, okay, cool, AI got me here. Now you take it. The rest. No, go back and say, here's the title I chose. Here's the script I landed on, here's what I actually decided on and why. And then have it compare the two so it starts to learn the differences between what it gave you and what you ultimately created yourself. That step six is everything. You do that five to 10 times and your AI will be so damn good at matching your voice and your personality and your tone that pretty soon you can start to. I mean, it's getting you 98 of the way there, 90, 99% of the way there. I don't think you should ever just take it, not read it and run with it. But at least if you have to make fewer edits, that's a huge win. It saves you a ton of time. So here's. Here's a weekly workflow. If you're like a batch recorder and you want to make it easy and get a bunch of content done quickly here, here's the deal. Monday, plan your content topics. AI prompt. Give me 10 content ideas for real estate agents about this trend, this topic, whatever. Pick three to five best ideas. Okay, Tuesday, so Monday you're going to plan. You're going to refine and plan on Monday. Tuesday, you're going to generate first drafts. AI prompt. Write five hook options for a video about X in my voice, using my voice, using my personality, using my tone. Frankenstein the best parts that it gives you. AI prompt. Now write the full script using this hook. Okay, so it gave you the first draft and the hooks. You're going to put it all together. Wednesday, you edit everything. You read it out loud. Remove AI words, add personal stories, fix the hooks because they usually need a little bit of tweaking. Make it messier and more human. You don't have to spread this out over a week if you don't want to, but this is, this is just a Thursday batch. Record all of it. Okay? You took the first three days of the week to create and to make it good. Thursday, record all that film, all the content in one session. Get it all done. Get your whole week's worth of content done at once. Use those edited scripts as guides. Don't read verbatim, but just loosely. And then number, number, and then on Friday, post and refine. Post the content, get it edited, posted, save what, what performed well. And the kicker again, the most important feedback, what you ultimately decided on, what you ultimately ran with. Back to AI so it can learn and get better for next time. And do it over and over, over and over. That is the key. So I'm going to skip that part of my notes here. Look, the key is to understand. AI gets you like 85, 90% of the way there. If you do this refinement thing and the feedback thing, it can get you 95 plus percent of the way there. But it's not meant to just completely replace you. Not yet. And if you'd let it, then you just sound generic like everybody else. Okay, so if you skip the editing, everyone can tell it's AI. And if you. If you edit for your voice, nobody will really be able to tell a difference. So I highly recommend you use Claude. It's by far the best for content and writing voice samples. Doc. Keep that thing updated. If you do another podcast episode, throw the transcript into that Google Doc. Keep it going. Keep your voice evolving so that AI is constantly learning. And again, make sure that you go to Instagram, comment the word human on any of my posts, and it will send you this breakdown. Once you do spend a week or two doing this, send me a message and let me know how much better your scripts are. Let me know how. Let me know how much better your content is performing because of this process. I think you'll find this makes a dramatic difference, and no one's going to be able to tell if you do this. No one's going to be able to tell that AI helped you write that script and helped you write that content. Hope that helped. Guys, I'll see you guys next week. Another episode of the massive Agent podcast. Take care.