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Dustin Brome
Today, I'm going to teach you why saying no could actually be the best business decision you can make right now. I'm going to give you a live look into my own thought process, something that I'm dealing with and thinking about doing right now. But I keep coming back to not right now. I'm going to break this down and show you exactly why I'm saying no to this opportunity. And hopefully it'll help you in your careers as well. The Massive Agent podcast. We lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass, bullets, malls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Better. Oh, have I got your attention now? Here's your host, Dustin Brome. What is up, guys? Welcome to episode 393 of the Massive Agent Podcast. I am your host, Dustin Brome, here in Salt Lake City, Utah. Happy Independence Day. Whenever you're listening. Could be, could be tomorrow, could be today. Happy Independence Day to America. Love Independence Day. I'm going through some of you that have heard my story. You've heard of how, like, I. I consider myself a marketer, and I'm also someone who gets very easily distracted by shiny objects. Every time there's a new idea, a new strategy, a new platform, I'm like, oh, I've got to do it. I want to do it. I want to do all the things because I, as a marketer, like, I want to do all the things and I have to. I really have to focus on what I'm trying to do and the path that I'm on and what my goals are, like, what my next goal is. Because if I don't, if I don't keep reminding myself of those and asking myself, hey, is that decision going to get you there or is it going to take you off path? Then I get off the path very, very easily. I see this with agents all the time, so I know that this will resonate with you guys. I see with humans all the time. But I'm going to give you. This is kind of a different episode today. I'm going to give you a. I'm going to walk through my thought process of something that I want to do. But I keep. I keep talking myself out of. It's the shiniest of objects, and I believe it's a shiny object that you're dealing with as well. If you listened to one of the last two episodes or both, there's some very shiny Shiny objects happening here with AI content systems and local facing content that Jesse V taught us last week. So last week, episode. What was that? 392 with Jesse V. Episode 391 just two weeks ago with Josh Rogers. Josh is especially with his AI content program. AI completely just creates his. His content. He posts it and everything. He doesn't even know the videos being created. He has a VA and a AI content system and he busts out, what, 41, 42 posts every single week. And he's getting a ton of business, real estate business, because of it. Well, I'm the marketer and I'm like, wait, that's fricking awesome. I want to have an AI content system. Maybe I should do that too. And I know I've had a lot of you reach out since these episodes over the last couple of weeks, and you're entertaining doing it as well. Now, my thought process isn't necessarily yours. A lot of you guys that are just trying to reach more buyers and sellers, you're probably. It probably makes more sense for you to do what Josh and what Jesse are doing than for me to. But here's my thought process, right? And hopefully this is helpful. I'm just. That's why I say this kind of a weird, different episode. So ever since I heard how Josh was using hey Gen and 11 Labs and a VA and all these videos get posted and I'm like, that's amazing. I would love to do that. So my first thought is I want to do that just for like local content, because that makes the most sense. There's just so much of it. But I keep coming back to for me. Now, again, listen, for me, my audience is you guys, real estate agents. My business is focused on real estate agents, not buyers and sellers. I will be starting a team sometime in the near future. I will be doing that at some point. But I keep coming back to if I were to do exactly what Josh is doing and exactly what Jesse is doing, I would be distracting myself from my immediate goal. I would then be creating a totally new audience that I'm appealing to with local facing content. It'd be opening up a bunch of different business opportunities, of course, but those are distractions from what I'm doing today. They would take me off the path and put me on a different one. So I'm saying, even though I love the idea and I would love to do it, it sounds fun. I really want to do it. Not now, because it would take me off the path completely. So. All right, so the Local content is out. Well, maybe I could use that AI content system to just bust out a bunch of content for agents. Well, what type of content would that be? It'd have to be like news or something like that. I can't stand real estate news. I don't give a. I don't care at all that Zillow is suing Compass or Compass is suing Zillow or whatever executive got fired from this public company or this luxury agent got arrested for being a douchebag. I, I don't care. I don't care. I care about executing on marketing, lead generation, business strategy and helping you guys to do the same. So even I know I could just take a bunch of articles from Housing Wire and, and Bam and Inman and like all these places and just bust out a bunch of content that's completely different than what I do now. So that would be creating a different audience and a totally different thing. So even though it makes more sense because it's still for real estate agents, it's a completely different approach. Like the real estate news, like breaking news, this happened and this was just announced and this NAR did this and blah blah, blah. Like Jared James is great at that. Bam is great at that. I don't feel like I need to do that too. Every once in a while there's a story that I, that I'll jump on and do a green screen about, but it's talking to you actually. Like it's to educate you on how you should be educating your clients or something like that with lead gen in mind. So that's out. Because I don't give a. About the real estate news. I don't want to be, I don't want to be that person like Jared James already does a great job. Bam does a great job. I don't, I don't necessarily want to do that, at least not now. I may, I may change my mind a few months from now, I don't know. But it seems like a distraction. So I keep coming back to God, I would love to do that. It would just be fun to build that system with hey Gen and 11 Labs and have a VA source all the, all the stories. And I would just give a thumbs up or a thumbs down chat. GPT would bust out the scripts for it. They'd be posted without my knowledge. Would I do it on a totally different, a totally different profile? Maybe I start a different profile. Maybe I start a different YouTube channel. I don't know. But again, that I feel is a distraction from what I'M doing right now. So I'm going to stay focused and push pause on that. If I, if I had my real estate team up and running, if I was actively searching for buyers and sellers, I would probably do it. I would absolutely do it. It makes so much more sense to do what Josh Rogers is doing and what Jesse V. Is doing. If you're an active, practicing, producing real estate agent looking for clients in your local area or in any location. Local area. I mean, it, it. I'm in Salt Lake City, so let's say that I was starting a real estate team in Atlanta, Georgia. I could do that approach. And by the way, I think you're realizing now, if you don't know what I'm talking about, you need to go back and Listen to episode 391 and then 392. Start at 391, then go to 392. That's two weeks ago, then last week. But I would do it. I, I could just do it on, you know, for Atlanta. I could do it for whatever city I was trying to get buyers and sellers in. But I don't think that it's right for me, not right now, not with the audience that I have, not with the, the approach and the goals that I have, which is to help agents get more leads, build a bigger business, structure their business differently, be more profitable, build more freedom, have more freedom. I just don't think it's. I can't figure out how to use that strategy in what I'm currently doing without taking all of my personality and everything out of it, which I'm not interested in. So that, that is, that's a live look into my thought process and I really want to do this, but I think it would actually hurt more than it would help. It would distract more than it would help me stay focused. Yes, it would create a ton of new opportunities, but I don't necessarily want a ton of new opportunities that are outside of what I'm doing. I want new opportunities that are just ahead of me on my path. So one day I may figure out maybe I'm thinking about it wrong. Maybe I'm not considering a certain type of content or a certain way that I could use that AI content generating system with what I'm currently doing. I, I just don't see it right now. If you guys see it, let me know, shoot me a DM and say, hey, here's how you could do it. And it wouldn't be a distraction. I, I'd love to hear it. I just, I Can't. I can't do it. I can't. I can't see it. So I'm not going to do it. So I believe that there's extreme power in saying no. And guess what? I feel good about this. I feel good about saying no, even though I want to do that. It would be exciting for me. It'd be fun because I like doing new like that. I also know it would probably cannibalize what I'm already doing. And, and I'm. That. That doesn't interest me. So there, there's so much power in saying no. I believe that. And by the way, no doesn't always mean no forever, right? Like, when you get a no from a client, when you get a no from a prospect, when you get a no from an agent you're trying to attract to your team or to your brokerage, does that mean no literally forever? It doesn't. Even if you think it does. Even if they think it does. I've had an agent say, nope, never in a million years would I join that brokerage. And then three years later they're joining. It happens. Myself, I never in a million years thought that I would be joining real and leaving exp. But a year, what, a year and a half ago, almost ish, I did. Changes. So a no doesn't necessarily mean no forever. It just means no not right now. Whenever you hear no, just think, not now. So we'll see. As as this game evolves, as AI gets smarter, as it can do more, I may figure out, holy, I can actually use that in what I'm doing right now and not lose any of my personality. And it would just help me do more and more because I'm always looking for AI tools to do that. So that's where I'm at. I hope, I hope that's helpful. I. I am giving you full permission. If you heard episode 391 and it got you all hot and bothered, if you heard episode 392 and it got you all hot and bothered, I'm giving you permission to not do it unless you legitimately feel like it will take you further down the path you're on. If, if it is in line with what you're trying to do, if it will help you accomplish what you've already committed to doing, then freaking do it. But if it doesn't, it's okay to say no or it's okay to say not now. That's what I'm doing for myself. And by the way, you don't freaking need permission for me, you don't need permission for me. But if you, if you feel that you do, you're wrong. But if you feel that you do, you have my permission to say no and just stay fricking focused. We'll. We'll see what happens. But for me, it's a not now. And I'm. I'm going to keep watching and I'm going to keep thinking about it and trying to figure out how can I use that in this, how can I use that to accomplish this, how can I use that to help these people? And if I figure it out, I'll find a way to make it happen. So that's why I'm saying not now. I hope that. I hope that helps. I told you. Kind of a strange episode, apparently an extremely short episode. But it is what it is. No need to beat the dead horse. Make sure that you stay on track. There's so much power in just staying focused and just keep going and going. I'm getting excited here. Keep going and going and going and going and Question Is this distracting or is this serving? It is. If I make this move, if I make this decision, is it distracting or is it serving? Is it going to get me further down the path or take me off of it? You've got to ask those questions and then whatever the answer is, you got to abide by it. Even if. Even if you don't want to. Even if you don't want to be the Be the advisor that your clients trust with Keeping Current Matters KCM gives you easy to understand market insights, charts, graphs, ready to share scripts to keep you looking like a pro. I think KCM is incredible. Try Keeping Current Matters today for free over@try kcm.com Bam and Bam X. Imagine having the copy for every email marketing email scripts and hooks for every social media post delivered to your inbox every single week. So level up your content and your business with Bam X. Hyperlocal data driven social media templates delivered weekly. Weekly video scripts, blogs, email, content courses, masterminds and a network of ambitious agents to collaborate with. Join. Join bamx I. What? I don't know. Why am I getting all messed up here? I don't know what I was going to say. I was going to say join something else. Join something else though. Go check out Bam X. See what they're doing. They just moved over to the school platform. Go at least explore it@massive agentsociety.com BAMX is an incredible platform. Thank you for listening this week and hopefully this helped you work through Whatever shiny object you're dealing with, because there are so many shiny objects, if it's not the AI content system, if it's not the, you know, Jesse, Jesse V's local facing content, that she's crushing it with 35 leads a day. Come on, they're. They're shiny objects. Does it. Sometimes they're meant to be done. Sometimes they are going to help you get further in what you're doing, but sometimes they will distract you from it. And. But you have to be the one to know the difference. And that's what I'm encouraging you to do. It's okay to say no, but if it's right, it's okay to say yes. Just know if it's. Just know if it's right or wrong. That's all. Please share this episode with somebody who needs it. Share it with an agent who you think would find it helpful. And thank you for your reviews on Apple and on Spotify. Reviews are like the. I mean, it's like Google reviews for a real estate agent, right? It helps you reach more people. Like, you know, your. Your services are shown to more people locally when you have more reviews. Same thing with the podcast. So help me, help me reach more agents. Help me grow the massive agent podcast. If you have not yet go to Apple, go to Spotify or wherever you listen and leave a review. For us, it could just be the number of stars. Just put five stars or whatever. But if you elaborate, leave a review, say what you like about the show, an episode you liked, what you found helpful, whatever, let me know. Because, I mean, it could be kind of. It'd be kind of lonely behind the mic not hearing any feedback. So let me know in those reviews. And it helps the pod reach more people. Thank you so much. I'll be back next week with another episode. Have a great Independence Day. Take care of Sam.