Massive Agent Podcast Episode Summary: "How Top Agents Build Teams: Ignite '24 Event Recap"

Host: Dustin Brohm
Release Date: October 17, 2024

Introduction to Ignite '24 Team Builder Summit

In this episode of the Massive Agent Podcast, host Dustin Brohm provides an in-depth recap of the Ignite '24 Team Builder Summit held in Salt Lake City, Utah. The event was designed as a small, intimate mastermind rather than a large conference, allowing for detailed discussions and personalized interactions among real estate professionals.

“Last week here in Salt Lake City, we had the Ignite24 Team Builder Summit mastermind. Absolutely incredible event.”
— Dustin Brohm [00:30]

Speaker Highlights

1. Neil Dhingra: Brand Building and Community Creation

Neil Dhingra, a prominent figure known for his strong presence on Instagram and YouTube, delved into strategies for brand building and effective content creation. He emphasized the importance of creating and monetizing communities, whether through local resident groups or dedicated Facebook communities.

“Make before you manage. Make a piece of content before you dive into managing your business.”
— Neil Dhingra [12:45]

Key Takeaway:
Dhingra's mantra, "Make before you manage," encourages agents to prioritize content creation daily. By producing a quick post or video at the start of the day, agents can maintain consistent engagement with their audience, avoiding long periods of inactivity.

2. Paige Steckling: The "Ready, Fire, Aim" Approach to Team Building

Paige Steckling, renowned for her Utah Real Estate Instagram page, shared her unconventional method of team expansion. Instead of following traditional coaching advice, Steckling adopted a "ready, fire, aim" strategy by prioritizing immediate action over meticulous planning.

“I’m completely overwhelmed with business. I need someone to help me. So I just took the action.”
— Paige Steckling [25:10]

Key Takeaway:
Steckling’s approach involved quickly hiring a buyer's agent to manage her growing client base, demonstrating that swift action can effectively address business challenges. This method allowed her to build a robust team by learning through real-world experiences rather than extensive pre-planning.

3. Michael Perry: Hiring Top Talent and Setting the Right Tone

Michael Perry, who leads the number one real estate team in Utah, provided invaluable insights into recruitment and team management. His team spends over $200,000 monthly on Zillow ads, reflecting their commitment to effective lead generation.

“Don’t be cheap. You can’t expect to have an A player if you’re only willing to pay a D salary.”
— Michael Perry [38:20]

Key Takeaways:

1. Invest in Quality:
   Perry stresses the importance of offering competitive salaries to attract and retain top talent. Underpaying can lead to high turnover rates, undermining team stability and performance.

2. Understand Motivations Beyond Money:
   When hiring, it's crucial to identify what drives candidates besides financial compensation. Many talented individuals seek growth opportunities, ownership roles, and a sense of belonging within a team.

3. Create Opportunities for Talent:
   Perry's team actively seeks out exceptional individuals from various industries, such as medical device sales and the military, and integrates them into roles that leverage their unique skills, fostering long-term loyalty and success.

4. Set a Servant Leadership Tone:
   Perry emphasizes that while he leads the team, his role is to serve his agents. This approach empowers team members, encouraging them to contribute ideas and take ownership of their work.

“This is my team, but I’m here to serve you.”
— Michael Perry [40:50]

4. Jonathan Campbell: Excellence Through Accountability and Tracking

Jonathan Campbell, head of the John Campbell Team—the fifth top team in America as per 2023 Real Trends—shared his strategies for achieving high performance and maintaining accountability within his team.

“We track everything so we can identify where the broken parts are and how to fix them.”
— Jonathan Campbell [51:15]

Key Takeaways:

1. Production Minimums:
   Implementing minimum production standards ensures that all team members are consistently contributing to the team's success. Those who fail to meet these standards are either coached to improve or removed from the team to maintain overall productivity.

2. Comprehensive Tracking:
   By meticulously tracking every aspect of their operations, Campbell's team can pinpoint inefficiencies and provide targeted support to agents struggling in specific areas, such as offer writing or client presentations.

3. Fostering Competition:
   Introducing healthy competition through leaderboards and regular performance reviews motivates agents to excel and continuously improve their performance.

4. Low-Key Presence with High Output:
   Despite being the fifth top team nationally, Campbell maintains a low-profile presence, demonstrating that social media visibility is not a prerequisite for massive success. His focus remains on excellence, consistency, and leveraging a strong support system.

“You don’t need to be flashy and loud on social to absolutely dominate business if you know your stuff.”
— Jonathan Campbell [55:40]

Key Takeaways on Agent Types

Dustin Brohm highlighted a significant observation from the Ignite '24 event: there are fundamentally two types of real estate agents.

1. Agents Who Let Minor Issues Halt Them:
   These agents view small obstacles as major setbacks, allowing minor speed bumps to derail their progress entirely.

2. Agents Who Persist Through Major Challenges:
   In contrast, the most successful agents exhibit resilience, finding ways to overcome significant obstacles—symbolized metaphorically by "hurricanes"—to continue advancing their business.

“If you can build a mentality where any speed bump, any roadblock, any wall is still not going to stop you, you're on the right path.”
— Dustin Brohm [60:30]

Inspiration from the Event:
Dustin recounted instances where agents showcased unwavering determination, such as those who planned to attend the summit despite impending hurricanes. This resilience underscores the importance of a steadfast mindset in achieving long-term success in real estate.

Event Feedback and Future Plans

The consensus among attendees was overwhelmingly positive, with unanimous support for maintaining the event's small, mastermind format. Participants valued the intimate setting, which facilitated deeper discussions and meaningful connections. Dustin plans to continue organizing similar events, emphasizing quality over quantity to ensure maximum value for participants.

“Everyone that was there agreed. They were like, you can’t make it big because then it changes the dynamic of it.”
— Dustin Brohm [65:10]

Conclusion

The Ignite '24 Team Builder Summit provided real estate professionals with actionable insights and proven strategies from top industry leaders. Key themes included the importance of consistent content creation, proactive team building, investing in top talent, and maintaining resilience in the face of challenges. Dustin Brohm’s recap not only highlights these valuable lessons but also reinforces the ethos of the Massive Agent brand: empowering agents to elevate their businesses through actionable strategies and a supportive community.

Note: This summary focuses solely on the event recap and speaker insights. Promotional content regarding the Massive Agent Business Accelerator program has been excluded in accordance with the request to omit advertisements, intros, outros, and non-content sections.