Podcast Summary: "Most Agents Get This Backwards on Social Media"

Podcast: Massive Agent Podcast
Host: Dustin Brohm
Episode: 410 – "Most Agents Get This Backwards on Social Media"
Date: October 30, 2025

Main Theme

Dustin Brohm exposes a common and costly mistake that real estate agents make on social media: posting content in the wrong place—specifically, mixing up what should be shared as Stories versus Feed posts. He breaks down exactly how agents should leverage each social media feature (with a focus on Instagram, but also relevant to Facebook and TikTok) to maximize their reach, engagement, and ultimately, their real estate business.

Key Discussion Points & Insights

1. The Fatal Social Media Flaw Most Agents Make (09:28)

• Agents often confuse the best types of content for Stories vs. Feed posts.
• Feed posts: Designed to reach both your followers and new, non-followers (ideal for growth and visibility).
• Stories: Primarily seen by current followers (ideal for deepening relationships).

Quote:
"You're posting content in the wrong place... you're posting things in your stories that should be a feed post, and I'm seeing agents post stuff as a feed post that should be a story." — Dustin Brohm (09:31)

2. What Content Belongs Where? (10:10 – 13:20)

Feed Posts:

• Short-form vertical videos (Reels), informative, educational, entertaining, or valuable content targeting the ideal audience.

• Designed to attract new followers and engage current ones.

• Should hook viewers and provide value.

  Example: Market tips, funny real estate insights, educational reels about home buying—the kind of posts even a stranger might care about.

Stories:

• Behind-the-scenes, personal life, family activities, random thoughts, funny memes.

• Intended only for those who already follow and know you—allowing connection on a personal level.

• Stories are NOT for attracting new people but for deepening engagement.

  Example: Kids' soccer games, daily routines, attending community events, personal reflections.

Quote:
"If you are putting personal behind the scenes, like family life, personal life stuff as feed posts, it's in the wrong place. That belongs in your stories... If you are putting a ton of business stuff in your stories... some of that should be maybe repackaged a little bit but put into your... feed post instead." — Dustin Brohm (10:41)

3. Why “Right Place, Right Content” Matters (13:20 – 17:22)

• Feed posts get promoted to new people; non-followers don't care about your personal life just yet.
• Stories show your real self to the people already in your audience—deepening trust and familiarity.
• The Instagram (and similar network) algorithm penalizes mismatched content (e.g. low engagement due to content not matching place/audience).
• Small change, big difference: properly placing content rapidly boosts engagement, reach, and business impact.

Quote:
"Think of your stories as like a reality show behind the scenes of your life, who you are as a person, what your personality is like... You get them to follow you and then through your stories, you get them to connect... at a personal level, they remember you, they like you, and they'll refer you." — Dustin Brohm (16:15)

4. Pro Tips: Instagram Features & Testing (14:40–15:35)

• Trial Reels: Beta Instagram feature that can show content only to non-followers.
• Dustin recommends typical reels first reach your followers, then non-followers.
• Test what works best for your audience; there’s no harm in experimentation.

Quote:
"I've tested this... My whole point being there is a tool to exclusively reach people who don't follow you with a feed post. Stories are completely the opposite. That's only for your followers." — Dustin Brohm (15:10)

5. The Social Media Content Audit (13:45, 16:45)

• Audit your own recent posts: are you putting content in the right place?
• Behind-the-scenes, memes, and personal life: stories only.
• Business growth, value-adding: feed posts.
• If confused, ask: “Would a stranger care about this?” If yes, use a feed/reel; if no, it’s for Stories.

Quote:
"So just audit yourself. Are you putting stuff in the right place?... If you're going to do something, let's give it a little more thought and put stuff in the right place." — Dustin Brohm (13:44)

Memorable Quotes & Moments

• On Fear of Imperfection:
  "The confused mind stands still. The confused mind just sits there like a deer in the headlights, like, 'Well, I don't know everything and I can't be perfect, so I'll do nothing.' That is the wrong answer, by the way." — Dustin Brohm (14:10)

• On Using Stories:
  "The stories should be to further the connection. The feed posts should be to grab people and bring them into your audience, bring them into your tent." — Dustin Brohm (12:50)

• On Becoming Memorable and Referable:
  "When their timing is right, they'll probably remember you and hopefully hire you as a buyer's agent or listing agent." — Dustin Brohm (16:36)

Important Timestamps

• 09:28 – Dustin begins outlining the core mistake in social media posting.
• 10:41 – Breakdown of what belongs in Feed posts vs. Stories.
• 13:44 – Brohm’s self-audit for agents’ posting habits.
• 15:10 – Deep dive into Instagram’s Trial Reels and platform-specific tools.
• 16:15 – The “reality show” analogy and connection-boosting impact of Stories.
• 17:22 – Clear action: audit, change, and monitor your results.

Action Steps for Agents

• Audit your current content:
  Evaluate whether your posts belong in Stories or the main Feed. Move personal, behind-the-scenes moments to Stories.

• Strategically use Feed posts:
  Design them to attract and serve your ideal future clients with value, education, or entertainment.

• Leverage Stories for connection:
  Let your followers see the authentic, personal side of your life and business. Deepen trust.

• Experiment and adapt:
  Try the tools and formats discussed (like Trial Reels) and observe what works for your unique brand and audience.

• Run all content through this filter:
  “Would a stranger care?” (Feed)
  “Would my friends/followers care?” (Stories)

Tone and Style

Dustin’s delivery is energetic, candid, and encouraging. The tone is both no-nonsense and motivational, peppered with real-world examples and a dash of humor. He emphasizes actionable steps and relentless authenticity over polished perfection.

Conclusion

By simply putting your social media content in the right place—Feed for reach and growth; Stories for connection and relationship—agents can radically improve their engagement, brand perception, and referral flow. Dustin Brohm’s crash course offers actionable clarity for agents ready to grow their business and deepen client loyalty via social media in 2026 and beyond.