Dustin Brome (0:00)

Real estate agents are notorious for being super busy. So this week I'm going to break down the three post weekly content plan to get you business no matter how busy you are. Right, I'm in. Just three posts a week. I'm going to show you how to get business. You can't use busy. This is an excuse anymore. Let's get into it right now. The Massive Agent podcast. We lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute, man. The leads are weak. You're weak. I've had better. Oh, have I got your attention now? Here's your host, Dustin Brome. What's up, guys? Welcome to episode 387 of the Massive Agent podcast. I am your host, Dustin Brome here in Salt Lake City, Utah. You're busy. Okay, I get it. Real estate agents, some of the busiest people on the planet. Especially when you haven't learned how to delegate. Especially when you have not started taking steps towards building a real business. I get it. And you're wearing all the hats. You're doing literally everything that needs to be done. That's not the way to do it. Okay, I understand you're there for a minute, but it needs to be a season of your career. No matter where you're at in the process, no matter which phase of your real estate career you're in though, even if you run a great business, you've built a bunch of leverage. You have a great team around you to handle all the tasks that need to be done. Fantastic. You're still busy as shit because real estate is one of those very time consuming and complicated processes. It's not as simple as, like here, would you like to buy this stick of deodorant? Yes or no? There's a lot to it. I get it. So no matter who you are, if you are in real estate, you're busy. I get it. What? I don't what I'm going to take away from you today. Okay? I'm just, I'm just warning you ahead of time. I'm taking away your excuse that you don't have time to do social media content. Because I hear this all the time. The reason that I'm talking about social more lately, okay, My, my goal, my job, my mission is to help agents build businesses. A huge part of that is getting customers in the door of that business. Now, most of you are in, in the phase where you're growing and you need to Continue getting more business to build some consistency that then you can start to build some leverage around, create systems around and so you can maintain the consistency. But every one of you, no matter which phase you're at, you need more customers, you need more clients to work with. So lead generation is a huge part of building a business. So I believe one of the best tools we have available in a 2025 world is social media. It's free. It, it just takes effort and time and you can reach potentially millions and millions of people. Now you don't need to reach millions, but you get the point. It's, it's the difference. So it's one to many marketing versus one to one. I, I believe in leverage and I believe that, that it's smart to spend your time doing things that are leverageable. So for example, you could spend your time just individually knocking on doors. Okay, that's one to one. You go up to a doorstep, you knock, hopefully you have a conversation, they might tell you to off whatever you go to the next one, there's another one. It, it's one to one. You, it's not like you can knock on one door and speak to a thousand people, right? I don't know where you'd be able to do that. So one to many is when you can do one piece of content, like post one video, do one post that potentially reaches thousands, hundreds of thousands, maybe millions of people, and it still took you the same amount of time to do. Maybe you spent for example, 10 minutes putting a video and a post together. Whether it gets 47 views or 47,000 views, it took the same amount of time. That is high leverage. And that's why I love social so much and why I think you're foolish to not have to, for it to not be playing a role in your business, to play some role. Most of you, you're spending most of your time there already. But you're not intentionally squeezing social to get business from it. And today's episode is going to help with that. So I call this the perfect three post weekly content plan. For agents who don't have time or who say you don't have time because you. Well, I digress. So for, for the agent who says, I don't know what to post or I don't have time to do it. Okay, here's the three post a week system. So I have you posting on Monday, Wednesday and Friday. It does not necessarily have to be those days. It could be Monday, Tuesday, Friday, whatever. Three days a week, you pick. But just to Keep it simple. Every other day, Monday, Wednesday, Friday. So on Monday, here's what you're going to do. You're going to do a story based post. You're going to tell a story about your client and how you helped them through the process and what they were able to achieve, the obstacles they overcame, the problems that popped up, the speed bumps or even roadblocks that happened during the transaction, and how you got around them to see it through to the end. Tell those stories. So Monday is storytelling day. Maybe it's a behind the scenes story where you're showing what it's like to do your job. You're showing everything that goes into it. You're showing some of the funny stuff, some of the lighter stuff. Maybe you and some of the other agents in your office, something funny happened and you documented it and you put that out there and it tells a story that like, hey, you're, you're human. And it, you know, you're likable because you have a personality. Like that's the type of stuff you could do on Mondays. Storytelling. Maybe it's a story about your own why. And you, for the first time, maybe ever, you get on social and you introduce yourself. I love seeing these posts. It's like, hey, I'm introducing myself for the first time. Because most of us, we just get on social, we just start talking, but we never did a good job introducing ourselves. In fact, I don't know if I ever did, to be totally honest. I need to go back and maybe do a reintroduction post. So Monday is for a storytelling post. It doesn't have to be fancy. You don't need a videographer for it. You don't need a studio. You don't need a $200 light. Just stand in front of a window with natural light or do it in your car record with your phone. It doesn't have to be fancy. It doesn't need to be 30 minutes long either. I get asked this all the time. How long should the video be? The correct answer is as long as it needs to be and not a second longer. So if you can get the message out there in 30 seconds, don't do a one minute video. If you can get the message out there in a minute and a half, don't do a three minute long video. Just be as concise as possible. There's lots of other podcasts where I talk about hooks and, and how to, how to grab attention right from the beginning, both visually and auditorial, audioly. That's weird. See in here. Okay. See in here? Grabbing attention through what people see in here. I gotta figure. So there's visual and then is it auditory? I think it's auditory. Yeah, whatever. I'm a real estate agent. I'm not a frickin, you know, Nobel prize winning, not Nobel prize, Pulitzer prize winning author or anything. Nope. Now, so that's Monday. You get the Monday story based post done. Cool. Now you just start thinking about what you're going to do Wednesday. Maybe you, maybe you sit down on a Tuesday afternoon and do all three of these for the week and then you're done. And then you just schedule them out. Awesome. Like, I'm totally fine with that. I schedule posts, especially when I try to post multiple times a day. I'll just schedule them in advance. I hired a videographer full time, Aaron. He's freaking amazing. And I've been able to create so many pieces of content. I have this folder on my phone where like I almost need to like give him a week off just so I can catch up and post all this shit. So I'm trying to post like, do I post two, three, four times a day? Maybe I'm experimenting with that right now. But to make that easier, I'll just schedule them out. So totally fine. Scheduling those out. I digress again. Okay, so the second post of the week, Wednesday, first post. Story based post. Telling client story behind the scenes, your own. Why whatever. Wednesday. This is a local market tip. Local market update. It could be a carousel post. It could be a green screen where you're talking about a news story. Like you screenshot an article, maybe you screenshot something. Some stats from the MLS don't make it too boring, but it's, it's to educate buyers and sellers in your local area. Okay, on what's going on? Are prices going up? Are prices going down? Is inventory going up? Is it becoming more of a buyer's market? Becoming more of a seller's market? Are interest rates going up, down, whatever. It's Wednesday is your day to educate on the subject matter, which is buying and selling real estate. So a local market tip. Maybe it's a deal of the week. You know, hey, this listing just popped up. I think it's. It's my deal of the week and here's why. I love the deal of the week concept, by the way, especially as an email. You could do it as a post and an email. The same damn listing, same damn house, almost the same script. Do it in both. Why not? But on Wednesday, your local market tip. If, if you need to like share a few slides, do a carousel post and just like go into your notes on your iPhone. If you need to type some stuff out, screenshot it, then go type some more screenshot and pretty soon you have six or seven slides that you just created in the notes app on your iPhone where you just bust out some stuff. Make it visually appealing. Don't do big paragraphs, small broken up segments of text, use some emojis or bullet points or something to break it up. But as long as it's visually appealing and it delivers the information, that's a great, simple, quick way to deliver information on what's happening. And remember, don't speak over people. Don't use industry jargon to make yourself sound smart. Speak to them as if they're in fourth grade. Speak to them as if they're 10 years old. Because the more dumbed down it is, I say dumbed down but like there's nothing dumb about it. The more simple you make it, the easier people grasp it. The more they actually internalize it and get it, the more they they like you as an educator and they want more of that from you because it's just so easy to grasp. They don't have to think too hard. So Wednesday is for educating. Friday is a call to action. Post these when you do them right and I'm going to give you a few examples. We talk a lot about this in my Massive Agent Society Weekly coaching, by the way. Which by the way, I'm going to do something that I haven't done yet ever in the seven years that I've been doing the Massive Agent Society. I'm opening up my weekly coaching calls for a 30 day free trial. Never done this before. So if you just want to join my weekly coaching, I'll give you a link here in a second. But 30 day free trial. Come check it out and if you don't like it, bounce. If you want to keep coming, do. But I'm going to share with you how you can get a 30 day free trial of the Massive Agent Society Success Coaching. That's what we call our weekly ongoing coaching directly with me on Friday. Call to Action Post. So this is where maybe you do the deal of the week here. Maybe it's hey, here's a great listing. Here's a great deal of the week. Here's how you can get it. Comment the word bonus and I'll send you a link to schedule a showing. Or maybe it's here's a list of new construction homes in the area, even stuff that's not on the market yet that nobody knows about. Comment the word new and I'll send you the list. You could do that on Friday. So a listing, a lead magnet, you know, use DM me the word whatever. If you're advanced enough to use ManyChat, you don't have to use ManyChat. And by the way, if you don't have, if you're not getting dozens of comments, it's totally fine to say DM me the word bonus and I'll send you the thing and then you just watch your notifications and manually do it. You don't have to go use ManyChat. You use ManyChat once you start getting a bunch of comments. And it's, it's just to make it more convenient and automated so that if somebody comments at 2 in the morning that they still get instantly delivered the thing that you promised them. I use manychat. Once you get to a certain, like once your content is reaching enough people, you absolutely should do it. But if you're not there yet, save yourself some money and time and just manually do it. But when you're giving instructions on how to get the thing that you're offering right, because Friday is call to action day, here's a listing, here's a list of open houses, here's. Here's a cheat sheet I put together of all the down payment assistance programs in our state or in our city or county or whatever. Or I put together all the free money that the government's giving out, the free grant programs that our state is giving out to first to first time home buyers. I put it all in one sheet. Just comment the word free and I'll send it to you. When you make it very easy for them to do, more people will do it. When it comes to calls to action, be very specific about what you want the viewer or the reader to do next. And if you're offering a thing, if you're giving them like a free home value, maybe it's a seller guide that you put together. Maybe it's like a local information guide, a new listing, whatever you want them to schedule a showing at a particular listing. Make it very simple and clear how to do that thing. DM me the word click on that link in my bio, reply whatever. But the less friction, the less friction you can add to that call to action, the more people will do it. So I see agents do this all the time. Text me, or even worse, call me and schedule a showing. Well, there's a lot of friction there. Not everybody who's scrolling Instagram at the time or TikTok or wherever they saw your stuff. They're not thinking, yes, let me just drop everything in the middle of my, in the middle of my workday to call a salesperson that's probably going to talk my ear off. See, that's what's going on in their head. So they're like, I'm not going to call. But if you make it so simple where all they have to do is on that same post just comment a word and you'll send them the thing that they can do on their own time without talking to somebody so that then there's no friction. It makes it so easy. Maybe it's go to the link in my bio or you know, click the link in my bio or, or go to this certain website or you know, even that has a little bit more friction because then they have to type in the website but click the link in my bio or comment a word. Super easy calls to action that anyone can do. So think of what you can offer of value that people will want and then how do you put it out there? I was on a training call earlier. We did a lofty mastermind for my my Tuesday Real Producers mastermind that I do with my partners Randy Mendez and Kristen Cantrell. Open to all agents by the way on that mastermind. Earlier this week we dove into lofty. One of the cool things that lofty the CRM has is these landing pages so you can create. It's basically a saved search. So it's like hey, in the, here's all the homes under 600k in holiday with a two car garage in a swimming pool. Just random example. So then you could put out in your story, hey, there's actually 12 homes right now in this super desirable area. Most of the homes are a million plus. There's actually 12 homes in the 600s and they all have a swimming pool. Just click this link and I'll, I'll send you the list. If you, if you're super specific and you, you sell it right in your story, a lot of people will like, oh cool, sweet. It's all about how you've got to learn how to pitch and sell and frame and package the thing that you want people to buy or click or get or raise their hand and ask for. Let me back up and and recap this three post weekly content strategy for agents who are just too busy. First post of the week Monday story based post client story behind the scenes, your own why whatever Wednesday Second post of the week Local market tip. Maybe it's a carousel post where they swipe and there's different slides. Green screen stat breakdown. Something where you're educating them on what's happening in real estate. Friday is the call to action post. You're. It's a listing, it's a deal of the week. It's a lead magnet. It's a, It's a free guide that you created. You're telling them to DM a certain word to get it that makes it super easy and reduces friction. Monday's the story based post. Wednesday's the local market tip. Friday call to action. Three posts a week. Ideally on top of that, a few times a week you can sprinkle in some stories for the people who already follow you. Sprinkle in some stories just letting people see what you're up to. What are you up to? Like, what cool stuff are you doing? What challenges do you have in your life? Don't make it too dramatic but like, you know, hey, I'm training for an, for a, an Ironman. I'm training, training for a Spartan race or whatever. Or I'm, I have a health issue and here's what I'm doing to fix it, right? Like people relate to stuff like that. If you just share what's going on behind the scenes with you, not just with business, but with in life, your interests and everything, you don't have to share super personal stuff. My friend Chelsea Pipes says this perfectly and I love how she frames this, that it's not that you need to separate business and personal. You should not. Business and personal should all be the same thing that you're sharing because without the person, nobody wants to do business with you. What you want to separate, what you think you're doing is you just want to separate the business and the private. There's private stuff that you're just not going to share, but the personal stuff, absolutely share the crap out of it. And the more you can do that in your stories, the more people who already follow you can connect with you and like you and remember you and want to work with you. That that's where the real power is in getting the people who already follow you to connect with you at a personal level. So on top of those three posts, do some stories, they don't have to be. You don't need fancy lighting. You're just sharing what cool, interesting, unique stuff's happening in your life. Simple as that. I think you'd agree every one of you can do this. Those three posts a week, I think Max Maybe you spend an hour putting those three posts together, including like typing them up and posting them. It doesn't have to take any more time than that. It doesn't have to cost any money. It's just you making a decision that this shit is important, that social media as a tool is, can lead you to business growth, which it absolutely can. So if you've been overthinking it, because I know some of you have, just like you want to do it, of course you just overthink it and you're doing all the wrong stuff. Just focus on, just take a step back, focus on these three posts a week. Do it for a month or so and see what happens. See what kind of traction you get when you have an actual plan, an actual blueprint and you freaking follow it. So I would love to help you with yours. Every week on Wednesdays I do my massive agent success coaching, our weekly coaching. I've been doing the weekly coaching now for six or seven years and it's open to any agent. And for the first time ever, we're going to do a 30 day free trial where if you want to join my weekly success coaching with me, I don't have somebody else coaching for me. I'm not one of those, I'm not one of those coaches like you. Join one of my programs, you get me. And even though it's in a group setting, the time is yours to ask questions, to bounce ideas off of me or the group, to get my help or the group's help troubleshooting or figuring out why you're stuck or whatever. Like no matter what you need in your business, even if it's the ideas for these three posts a week, just join our group, raise your hand and say, hey, here's what I'm thinking. What do you think? And let's get it figured out. So to get that 30 day free trial of my massive agent success weekly coaching, I'm coming up with this off the top of my head here. Go to massive agentsociety.com success massiveagentsociety.com success and get that 30 day free trial of the coaching. Love to see you there. And if you miss, by the way, the calls are all recorded and, and even the calls you've missed over the last little bit are we put them in this platform called Mighty Networks. And so there's a whole call library that you'll have access to of all the previous calls too. So if you miss a call which happens, you can watch the replay, no problem whatsoever. I appreciate you guys listening. And I appreciate you being willing to admit as I was talking about agents who don't have enough time admitting that you're full of crap because there is enough time. You're telling me you don't have an hour a week that you can find somewhere you're not wasting an hour a week somewhere that you can then repurpose for three posts a week. Of course, before I let you go, you need to make sure that your tool belt as an agent is full. So you're going to be, you're going to be testing out the 30 day trial of the massive agent success. Coaching for hand holding and guidance, of course. But what about information so that you can update clients and and prospects on what's happening? Interest rates, prices going up and down. What does, what does the current state of the market mean to their goals as buyers, sellers or investors? The best tool that I've seen is called Keeping Current Matters. KCM helps you become and be the advisor that your clients and prospects trust. KCM gives you easy to understand market insights, graphs, charts, ready to share, graphics and scripts to keep you looking like a pro and really becoming an advisor to buyers and sellers. You can try KCM for free over@triccm.com BAM and then go to massiveagentsociety.com BAMX the BAMX platform. The BAMX community has courses, masterminds, a network of incredible agents who are most of them probably further ahead than you in the journey. Everyone's collaborating. They give you content to post. It's basically like here's what you need to post for the week. Those three posts that I was telling you to do. If you join BAM X, I mean, they give you a bunch of post ideas that may work for you. It's not like you have to post everything, but some of that stuff is just done for you. I'm a big fan of BAM X and you can get it right now over@massive agentsociety.com Bam X thank you so much for listening. By the way, I forgot that I had turned this on. If you are like click into the, what do we call that? Click into the show notes on whatever podcast player there should be like a text me option. You can text feedback, you can text comments and feedback. I got one the other day from one of you guys and I was like oh cool, I forgot that I turned that on. That's in the show notes. There's also a bunch of resources that'll help you out. So scroll if you're listening to the POD or watching on YouTube. Go into the description. There's some some cool resources for you as well. Ultimately. Thank you for listening. Let's get to work. Let's not overcomplicate social media. It is the most powerful tool for growing your business as far as getting new leads. Business coming in the door. You can't build a business without customers and clients coming in on a consistent basis. So let's make sure that's dialed in before we get ahead of ourselves. Thank you so much. I'll see you guys over at Massive Agent Success Coaching on Wednesdays massive agentsociety.com success. I'll see you guys later. Thanks so much for listening. Take care. It.