The Arizona Agent Generating 35 Leads a Day from Social Media feat. Jessie Vukobratovich

Summary

Massive Agent Podcast Summary: Episode on Generating 35 Leads a Day from Social Media feat. Jesse Vukobratovich

Release Date: June 26, 2025

In this insightful episode of the Massive Agent Podcast, host Dustin Brohm delves deep into the effective social media strategies employed by Jesse Vukobratovich, a standout real estate agent from Queen Creek and Gilbert, Arizona. Jesse shares her journey and methodologies that have enabled her to generate an impressive 35 leads per day through social media platforms like Instagram, Facebook, TikTok, and YouTube. This episode offers a comprehensive roadmap for real estate professionals aiming to elevate their lead generation game without relying solely on traditional methods or full-scale AI systems.

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Introduction to Jesse Vukobratovich's Success

[00:00] Dustin Brohm:
Dustin kicks off the episode by introducing Jesse V, highlighting her remarkable achievement of securing 35 leads daily through social media. He underscores that Jesse will break down her content strategies, posting techniques, and follow-up systems that convert passive viewers into active conversations and appointments.

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The Power of Valuable, Community-Focused Content

[02:45] Jesse V:
Jesse attributes her success to posting valuable, direct information that resonates with her local audience. By focusing on community development and hyper-local news, she engages her followers effectively:

"I started posting valuable, straight and direct information that my local audience really wanted to know... leads started flowing in because I'm giving them the valuable information that my community really just wants to know."
— Jesse V. [02:45]

[03:28] Jesse V.:
She emphasizes that her content isn't centered around traditional real estate posts like "just sold" or "just listed" but instead offers insights into local developments. This approach provides real value, making her audience more inclined to engage and trust her.

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Content Types That Drive Engagement

1. Community Development Posts

[03:28] Jesse V.:
Jesse focuses on community development, sharing updates about new businesses, infrastructure projects, and incentives offered by builders. By discussing what's happening in specific neighborhoods, she taps into the local curiosity and future investment interests of her audience.

[05:27] Jesse V.:
She elaborates on how she identifies and researches these developments:

"I am doing what most agents won't do and that is spending hours and hours on research... I found where I can get all of this information and use these tools that are all public knowledge."
— Jesse V. [28:00]

2. Engaging with Audience Opinions

[08:37] Jesse V.:
Another pillar of her content strategy involves asking her audience for opinions on local developments. This not only boosts engagement but also enhances the visibility of her posts across social media algorithms:

"I also talk about the value that these communities will have in the future... I ask people their opinion. Everyone loves to share their opinion."
— Jesse V. [09:53]

3. Informational Blog Teasers

[09:07] Dustin Brohm:
Dustin notes how Jesse effectively channels her social media followers to her blog, where she provides detailed information that further captures leads.

[14:52] Jesse V.:
She discusses how a seemingly mundane topic like the best parks for family fun can generate significant interest:

"I had like 75 leads in one day from that post. And it still comes in because people are now bingeing my videos."
— Jesse V. [15:36]

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Effective Lead Generation and Nurturing System

1. Capturing Leads through Content

[22:10] Jesse V.:
Jesse explains her lead capture mechanism integrated with her blog:

"My blog captures all those people. So I immediately get questions answered from them. Their name, their phone number, their email."
— Jesse V. [05:27]

2. Email Nurture Plan

[17:38] Jesse V.:
She elaborates on her email nurture strategy, which ensures continuous engagement with her leads:

"I Email out all of my leads twice a week. And it's all informative stuff. It's videos, it's blog teaser emails."
— Jesse V. [17:38]

[19:07] Dustin Brohm:
Dustin highlights the importance of this system, noting that many agents lack a long-term follow-up plan, which Jesse effectively addresses.

3. Automation Tools and Team Support

[16:35] Jesse V.:
To manage the influx of leads, Jesse has hired an assistant who handles responses, allowing her to focus on nurturing relationships:

"My assistant uploads all of them into Buffer and then Buffer schedules out through all my four systems."
— Jesse V. [16:35]

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Dealing with Negative Engagement and Trolls

[10:08] Jesse V.:
Jesse candidly discusses the challenges of managing negative comments:

"I get a lot of angry people... It brings out the trolls, but it also brings out some really excited people."
— Jesse V. [10:08]

[11:15] Jesse V.:
She shares her strategy for handling trolling:

"I respond to them with, okay, I hope you have a really good day... There's no reason to feed into their negativity."
— Jesse V. [11:15]

[12:14] Jesse V.:
Jesse reflects on the nature of trolls, expressing that engaging with them is futile:

"They're obviously in the basement in their underpants... I just like. Bye. It's fine."
— Jesse V. [12:14]

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Leveraging AI and Automation Tools

1. Utilizing ChatGPT for Content Ideas

[31:25] Jesse V.:
Jesse incorporates ChatGPT to enhance her content creation process:

"It just spikes my creativity sometimes. I'm like, oh crap, I didn't even know people were googling that."
— Jesse V. [41:59]

2. Scheduling with Buffer

[42:43] Jesse V.:
She uses Buffer to schedule her posts across multiple platforms, ensuring consistent content delivery:

"Buffer schedules out through all my four systems. So I upload them into YouTube, TikTok, Instagram and Facebook."
— Jesse V. [42:43]

3. ManyChat for Automated Responses

[42:43] Jesse V.:
Jesse employs ManyChat to manage inquiries on Instagram and TikTok:

"ManyChat has been a life saver for all of my inquiries on Instagram... my assistant does that for me."
— Jesse V. [42:43]

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Building Strong Relationships with Local Developers

[28:00] Jesse V.:
A critical component of Jesse's strategy is establishing relationships with local developers and businesses:

"I've got to find all this stuff and research all this stuff and put two and two together... sometimes they'll call me directly."
— Jesse V. [28:00]

[30:00] Jesse V.:
She recounts a meeting with a major builder who now keeps her informed about upcoming projects:

"He told me about all the projects that are coming. He wants a relationship with me."
— Jesse V. [30:00]

These relationships not only provide Jesse with exclusive content but also position her as a trusted insider within the community, enhancing her credibility and attracting more leads.

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Consistency and Authenticity: The Cornerstones of Success

[37:40] Jesse V.:
Jesse stresses the importance of consistency in content posting:

"Consistency equals trust. Trust equals new clients."
— Jesse V. [37:40]

[39:04] Jesse V.:
She advises agents to infuse their personality into their content to build a genuine connection:

"The content also needs to be providing value. They want to see the home. So stick to it."
— Jesse V. [39:04]

[48:15] Jesse V.:
Jesse recommends leveraging tools like ChatGPT to continuously generate creative content ideas, ensuring that her audience remains engaged and informed.

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Advice for Real Estate Agents: Implementing Jesse V.’s Strategies

1. Start with Consistency

[37:40] Jesse V.:
Begin by committing to a consistent posting schedule. Whether it's daily or several times a week, regularity builds trust:

"If you can't be consistent, no one's going to trust you."
— Jesse V. [37:40]

2. Define Content Buckets

[39:04] Jesse V.:
Identify key content categories that align with your brand and provide value to your audience, such as home tours and community news.

3. Utilize Automation Tools

[42:43] Jesse V.:
Implement tools like Buffer for scheduling and ManyChat for managing inquiries to streamline your workflow and focus on lead nurturing.

4. Engage and Nurture Leads

[19:07] Jesse V.:
Develop a robust email nurture plan that keeps your leads engaged over the long term, ensuring you remain top-of-mind when they're ready to buy or sell.

5. Build Local Relationships

[28:00] Jesse V.:
Cultivate relationships with local developers and businesses to gain insider information and exclusive content, positioning yourself as the go-to expert in your area.

6. Embrace Authenticity

[39:04] Jesse V.:
Authenticity in your content fosters genuine connections with your audience, making them more likely to trust and engage with you.

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Conclusion: Jesse Vukobratovich as a Model for Success

Jesse Vukobratovich's approach exemplifies how real estate agents can effectively harness the power of social media to generate substantial leads. By focusing on value-driven, community-centric content, maintaining consistent engagement, and leveraging automation tools, Jesse has created a scalable and sustainable lead generation system. Her ability to balance automation with personal interaction ensures that leads are not only captured but also nurtured, leading to meaningful client relationships and business growth.

[50:38] Jesse V.:
Jesse expresses her enthusiasm for her method and openness to sharing her journey:

"I would love that. See how my business went."
— Jesse V. [50:38]

[55:10] Jesse V.:
Jesse concludes with a commitment to helping other agents:

"I still am helping them grow and rebrand their businesses."
— Jesse V. [49:57]

[55:11] Dustin Brohm:
Dustin wraps up the episode by encouraging listeners to implement the strategies discussed and to engage with Jesse's resources on Instagram for further guidance.

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Key Takeaways

1. Value Over Traditional Sales Content: Prioritize sharing valuable, community-focused information over generic real estate posts to engage your audience effectively.

2. Consistency is Crucial: Regularly posting content builds trust and keeps you top-of-mind for potential clients.

3. Leverage Automation Wisely: Tools like Buffer and ManyChat can streamline your workflow, allowing you to focus on nurturing leads rather than managing every interaction manually.

4. Build and Maintain Local Relationships: Establishing connections with local developers and businesses can provide exclusive content and enhance your credibility within the community.

5. Handle Negative Feedback Professionally: Develop strategies to manage trolls and negative comments without letting them impact your overall engagement and lead generation.

6. Use AI to Enhance Creativity: Tools like ChatGPT can help generate endless content ideas, ensuring your content remains fresh and aligned with what your audience is searching for.

7. Nurture Your Leads: Implement a robust email nurture plan to maintain engagement with leads over the long term, increasing the likelihood of conversion when they are ready to transact.

8. Authenticity Matters: Authentic, personable content fosters genuine connections, making clients more likely to trust and choose you over competitors.

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Additional Resources

• Jesse V's Instagram: @JesseVrealty
  Access her content, marketing templates, and schedule a call to discuss your own business strategies.

• Massive Agent Society: Part of the Broke Agent Media network, offering a community and resources for real estate professionals.

• Tools Mentioned:

  • Buffer: For scheduling social media posts.
  • ManyChat: For automating responses on Instagram and TikTok.
  • ChatGPT: For generating content ideas based on local search trends.

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By adopting Jesse Vukobratovich's strategies, real estate agents can transform their social media presence into a powerful lead generation machine, fostering sustainable business growth and achieving the work-life balance they aspire to.

Transcript

[Dustin Brome]

Today we're talking with an agent in Queen Creek, Arizona who's getting 35 leads per day from social media and she's going to break down exactly how she's doing it, what type of post she's doing, what her follow up system looks like to make sure she turns all these hand raisers into conversations and hopefully appointments. We have Jesse V. On the show to break it all down. Let's go.

[Unknown Host]

The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes.

[Jesse V]

I love to buy houses. I like to sell houses.

[Unknown Host]

Takes brass balls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Better. Oh, have I got your attention now? Here's your host, Dustin Brome.

[Dustin Brome]

What is up, guys? Welcome back to the Massive agent podcast, episode 392. I am your host, Dustin Brom here in Salt Lake City, Utah. Today I have a treat for you. If you liked last week's episode. Today's kind of, it's a totally different way of doing kind of the same approach, not using AI in a completely different way, in a community building way. I think you'll see that there's some major differences, but they post the same types of things, just implemented a completely different way. So if you haven't heard last week's episode yet, episode 391 with Josh Rogers, do that after this. But this is just a different approach because not everyone wants to do a full AI system and all that stuff. But we have Jesse V. On the podcast today. Jesse V. Is an agent in the Queen Creek, Arizona, Gilbert, Arizona area. She's a community builder. She's a realtor and content creator. She's, she calls herself a master connector of people. And I think you'll see once you, once you hear the type of content she's doing and then see some of her videos, you'll see exactly what I mean by that. Right now she's getting a ton of conversations from social, from her Instagram, From Facebook, from TikTok, I think YouTube as well. She has an email nurture plan. She's going to break it all down. This is actually really, really cool because she has, she's figured it out like over a lot of doing it wrong, a lot of like, you know, just kind of going through the motions trying to figure out what to do. She figured this out and she's going to break it down for you so you don't have to spend years trying to figure it out yourself. She's just going to tell you how to do it, and then you can watch her and, you know, recreate and do your own version. So let's get into it right now with Jesse V. Where she breaks down her 35 leads a day from Instagram. Let's.

[Unknown Host]

All right, guys, I'm here with Jesse V. Who is getting, what, 35 leads a day from your social media? How in the hell is that even possible? Talk to us about how that's happening.

[Jesse V]

You know what? I started posting valuable, straight and direct information that my local audience really wanted to know. So as I started growing my audience, people just started clicking and watching and leads started flowing in because I'm giving them the valuable information that my community really just wants to know, and they are tuning in and giving me their info. So it's working.

[Unknown Host]

So this is happening.

[Dustin Brome]

And you're.

[Unknown Host]

You're not posting just pictures of houses. You're not just taking your open house flyers and putting them on Instagram. That's not what's working. Tell us what is. Like, what does your content look like right now? That's that your local community is eating up.

[Jesse V]

You'll rarely ever see me post a just sold or a just listed picture and like, open house this, you'll very rarely see me do that. It's not what my audience wants to see. It's not offering them any sort of value. What I'm doing is researching community development and really super hyper local information that all of my community residents want to know. So it's what's going on this corner and what's being built over here, and what new community did I just see pop up over there? And what is their price ranges and what are the incentives these builders are giving? It's things like that that when I'm driving through a community and I see an empty corner and I'm like, what is going there? I want to know. That means thousands of other people want to know. So that's what I started sharing.

[Unknown Host]

Yes. I love that you're in tune with that. See, I'm one of those people when I see an empty lot and all of a sudden, like, the next weekend there's bulldozers on it. I'm like, what's going in there? I want to know, is it. Is it a store? Is it a restaurant? Is it a park? Like, I want to know. And yes, if you are like that, then other people who are like you will also want to know that same stuff. So that's cool.

[Jesse V]

Yeah.

[Unknown Host]

Got to back up for a second, though. I didn't. I got Too excited about your 35 leads a day. I didn't properly say. Jesse V. Welcome to the Massive Agent podcast.

[Jesse V]

Oh, I am so excited to be here. I love your podcast. So I can't believe I'm actually a guest here. That's awesome.

[Unknown Host]

Well, I'm honored to have you and you've certainly earned it. You're doing some really cool stuff with social in a very specific way. And don't worry if you're listening, Jesse's going to tell us exactly what she's doing, how she's doing it, the system she has set up to capture and communicate with all these leads. So tell us a little bit more about the type of content you're doing. Like you talked about, you're not afraid to do real estate specific stuff, which is like, hey, here's a new apartment complex or a new, you know, whatever. Like, tell us more about the types of content that you're focused on.

[Jesse V]

Yeah. So obviously in the beginning of my, when I was developing all this content, I was trying to figure out what's actually hitting the audience, who's watching my videos. I would pay attention to how long they're watching, if they're scrolling right past, if they're clicking past on my stories, things like that. It's like where you really have to dive into your professional dashboard on your social media account. I started using social media as a business tool, not as social encountering, not as social conversations or posting random things or sharing political stuff. It is my business tool that I said, this is what social media is for when it comes to a business minded person. And this is a tool not for social. My social world is networking face to face, belly to belly. That's what, what I, you know, that's my social world when it comes to Instagram. It's like, okay, how can I use this tool best? So my type of content started really I wanted to dive into what is value, what do these people really want to know? So my first form of content is community development. So any sort of commercial stuff. You know, there's a gas station going on this corner and oh my God, they're tearing down this old historic building. And guess what they're putting in there is a QT that started driving people's attention big time. Like, I can't believe they're getting rid of the cotton gin in Queen Creek and putting a QT there. It's so sad. And you know, it's, it's bringing in a lot of people, a lot of information from people or people are drawn to that information. And then they want to read all up on my blog. So what I would do is I would make this video of, you know, a catchy phrase, a really high engaging line right off the bat is, you know, oh my God, they got rid of this cotton gin. What are they putting in its place? Go to my blog and find out what's happening there and how we can save this historic building. And on my blog is where I line out all the details. And my videos don't have to be super, super long on these content, these content videos, but it does have to draw my audience to my blog. And my blog is where it's capturing all these people. So I immediately get questions answered from them. Their name, their phone number, their email. And then they're getting all that valuable information from me on this one simple post. And that happens with all of my community development posts. And then I go into another form of content, which is community development posts, which is the reason why I have so many of this and I have so many opportunities to share. This is Queen Creek at San Anton Valley, Gilbert East Mesa. It is booming right now. Like there's so much development, there's so much growth and there's still so much growth to be had. So I know my content isn't going to get stale and you know, for a long time. So there's so many different communities I can talk about and all these builders that are offering incentives. I will talk about the community development, the commercial development around all these communities. And then I also talk about the value that these communities will have in the future. So I plug in, now's the time to buy in this community. Because of all these commercial developments that are going around, your home is going to increase in value. So I plug in real estate in a very sly way. But I'm also giving them education on what's happening in the community and what's happening in commercial world development. So then I plug them into the builders and I say, I know what these builders are doing for you right now. This is, these are the incentives they're offering. And I know, but everyone else out there doesn't know and you need an agent that knows how to work even more incentives for you. So I plug in that way to get them to give them, to give me their information. So I get leads into my new build website. So I also have a new build website that captures leads for anyone looking for new builds. So we have those two different contents. And then I have another content where I ask people their opinion. So everyone in the world, you know, loves to share their opinion, even if I ask them or no. Yeah, I mean, I have a lot of opinions shared on my account, even when I'm not asking. But the second that I do ask, they love to share. So I'm getting content and re engagement over and over and over on those videos, which just makes my other stuff so stand out too, because it's pushing my engagement higher, because my videos are now being seen more, because people are engaging on the questions I'm asking them.

[Unknown Host]

Yes. Seems like people, the type of content that you're posting changes and updates to the community. It brings out a ton of commenters that aren't too stoked about that. Is that fair?

[Jesse V]

Oh, yeah. I get, I get a lot of angry people. And there, there came a time in my, like at a point when I was posting so much and so often that I told myself, do not open your phone. Do not go and read all the comments. Only pay attention to the good ones or people asking you questions or people that are really engaging in you rather than the people who are posting. I hate this. Leave my state. Stop building. It's already too crowded. Those are the word, those are the phrases I'm reading over and over and over. And it gets to your head and you're just like, gosh, this sucks. This sucks so bad. But then I think about it, I'm like, wait, I just, those comments just completely voided all of the good stuff I got this morning from all these great leads and these people that are super excited about this restaurant that's coming. Or, you know, it just became crazy about everyone. Even when you don't ask them their opinion, they're giving you so much and so many negative opinions. So it brings out the trolls, but it also brings out some really excited people.

[Unknown Host]

Are you, are you at a point where you appreciate the trolls? Because it just boosts engagement and just carries the post to more people? Have you kind of gotten to that point?

[Jesse V]

Yeah, I, I, I mean, it was, it was hard to ingest in the beginning, but now when they do post bad comments, I mean, I think I shared a few of them with you recently. I like to screenshot those and save them just, just to laugh. But I do respond to them with, okay, I hope you have a really good day. You know? You know, that's all I say, is one guy just blatantly out of it was a random post. All he said to me was, f you on the post. That was it. And I was like, I am so sorry. I really hope Your day turns around for you. That was all I said. Just like he's just asking for. For that. I guess so. You know, I. There's no, there's no reason to feed into their negativity because it's just going to keep getting worse.

[Unknown Host]

And you wonder how many of them are even real people.

[Jesse V]

Right.

[Unknown Host]

You know what I mean? Like, plus, if they are, imagine who you have to be and where you have to be in your life just to talk on a stranger's. Like to say nasty stuff on a stranger's video. Like, they're obviously in the basement in their underpants.

[Jesse V]

Yeah.

[Unknown Host]

Not happy.

[Jesse V]

Yeah. You know, yeah, they're all the same. They're all the same type of person. And I've gotten to see that. I'll look at their. Their profile and I'm like, oh, wow, this person's so super unhappy. So I just am like, scroll by.

[Unknown Host]

Yeah, yeah. But thanks for the engagement boost.

[Jesse V]

Yeah. Thank you for the comment. I love it.

[Unknown Host]

Right. So what. What are people loving the most? Like, you, you. You mentioned all these different types of content buckets that you do. Like, what are some of the specific topics that you've done post about that people just eat up that, you know, if you do something like this, it's going to crush.

[Jesse V]

Yeah. You know what's surprising is the things that do crush it are the big development news. I had no idea it would get. Like, I have. One of my posts has close to 300,000 views and like 6,000 shares. And I was like, why? I'm just talking about a Whole Foods coming to the area with Fogo de Shawn. And it's coming right by San Tan Mall. And I'm just talking about what's going in this lot. And then another big one was talking about this golf place that's coming over by the mall. And I'm like, okay, people are super excited about it. People are sharing it. But another surprising topic that I recently shared, I was like, this is going to be such a boring video. No one's going to like it. But whatever. I'm still putting out value. I'm still putting out something that someone's going to want to read. It was the best parks for family friendly family fun in Gilbert. And my video was really quick. Like, you, you have kids and you, you know, you want to see what's going on in the value. Where do you take your kids to during the day or on the weekends with the best splash pads with the best events. And, you know, it was a quick video. Probably 30 second video. But I all. I led them to my informative blog that listed out all the best places to take your kids for free in Gilbert. And, And I laid out the events that they have there, the splash pads, any sort of really cool perk that they have at the. At the park. I laid it out on my blog. My blog captures all those leads when they click on it. That video did tremendously, more than I ever thought it would do. I really thought people are going to scroll by and be like, I don't care. I already know this. Apparently no one. No one knew it, and everyone wanted the information. So it was simple topics like that that killed it for me, that which brought in the most leads. I think that day I shared that video, I had like 75 leads in one day from that post. And it still comes in because people are now binging my videos. So they'll. They'll scroll by and be like, oh, I want to see where the best parks are. Oh, I want to see where the best Queen Creek brunch places are. I did a video on Queen Creek brunches. Like, where's the best five spots to eat brunch in Queen Creek? And that video is still bringing in leads on a daily basis. Just simple topics that I just was like, okay, it's working.

[Unknown Host]

This is such a great reminder that we overthink it so much. But that's the type of content that if it pops into my feed, I watch it like almost 100% of the time.

[Jesse V]

You want to know if you're missing a brunch spot, right? I want to know where mimosa's at. I want to go see.

[Unknown Host]

Exactly. Yeah, exactly. And it's what people are searching for. And by the way, that parks post, which platform did it perform best on?

[Jesse V]

Instagram.

[Unknown Host]

Instagram. Okay, cool. I. I was thinking maybe TikTok, because TikTok search is incredible. Instagram's is pure garbage.

[Jesse V]

You know what TikTok did? Amazing. This is my beef with TikTok, which I am hoping they will fix for me soon. I love that, you know, I can't keep up with comments. And when people want information, they want it right now. Like, I want to know where these parks are, and I don't want to wait for her to respond to me. TikTok. I. I can't get, you know, my autoresponder into TikTok. TikTok did tremendously well on that video as well. I just couldn't get to these people in time. And now when I go back and I have to Send them all the information. They're probably, they're over it right now. It's too hot to be at a park, so they don't care. They're not going to want from me.

[Unknown Host]

I agree. As soon as many chat works on Tick Tock. Yeah, that'll make me a very game.

[Jesse V]

Changer for me if TikTok just blows up. I have all those informative blogs and stuff that I just want them all to have and it's just, it's impossible to keep up with. I had to hire an assistant to help me respond to Tick Tock and Facebook because my mini chat was not working. So that's all she does all day. Also all she does all day for me is she responds to everyone. And then when I get that lead, I just follow up with them.

[Unknown Host]

Well, that's a smart use of a hire actually. I mean that's a money making activity, That's a list building activity, that's a brand building activity. So plus it makes your content perform better if you're active in, you know, in the comments.

[Jesse V]

It's the best use of my money I've spent this summer. I'm like, I don't know what I would do without you. I'd be, I'd be buried.

[Unknown Host]

I love that. So you just mentioned leads. I want to set some expectations and give some clarity to people. Because when we say that you're getting like 35 leads a day, are we talking 35, like signed listing agreements or buyer broker agreements or, you know, how would you describe the breakdown?

[Jesse V]

I, I wish I'd be like, peace out@world.

[Unknown Host]

35 listings a day.

[Jesse V]

Yeah, yeah, no, there's easily 35 leads a day, easy. But a lot of these are leads that I'm going to nurture over the next couple years. So like yesterday I posted a simple video. I think I got 17 leads in the first couple hours. And so I went through all those leads and in my process of capturing these leads, I have a few questions that I ask them and a lot of them are simple, really simple questions that they can just click, click multiple answers so they can just get through to my blog that they want to read. So a lot of them will be like, I'm just here for your content. I love your content. That's an option. So when I know they're like they don't want to buy or sell, they just, they're just there for my content. I still got their email and so I now know I just get to nurture that lead twice a week. I Email out all of my leads twice a week. And it's all informative stuff. It's videos, it's blog teaser emails. I get to send out to them. I send coming soon emails for all my coming soon listings. So I am nurturing them, touching them at least twice a week. And I know in the future that they'll always think of me for real estate. But then within those 35, like yesterday I had four that talked to me about buying and selling. And so we have some future dates set up for listing and shopping. So I mean, 4 out of 35 is not bad for that week.

[Unknown Host]

That's not bad at all. No, that's fantastic. So talk more about this nurture because I love what you're doing that most agents that I talk to, they don't have a system in place to follow up and nurture over a long period of time, like three, four, five years. And so like describe to me, once somebody kind of raises their hand and they're like, hey, I want to know more about this or they opt in on your blog, then what happens?

[Jesse V]

This is what I wanted to have in place before this whole system kind of took off. I said, what if? You know, last year if I said what if? All of a sudden I blew up and I had no systems in place. So I came up with a schedule. I have a 12 month marketing schedule that I always stick by every single year. And I set up my whole entire year 12 months in advance. So I know exactly what I'm talking about each month. I know exactly which blogs I'm going to be posting and emailing out. So every Monday I have automated, I have automated emails that I do for the whole entire month. So first Monday of the month, my whole entire month of emails is already set and I don't have to worry about it. So I always email out a blog teaser email on Monday mornings and then on Thursday mornings I always send out coming soon listings. And my topic, my attention grabbing subject is Zillow doesn't know this. Zillow doesn't know about all the coming soon listings that our East Valley cities have. But you get to see them first because you're on my email list. And so I link them, I show them. This is what you get to see. That actually is my, my email that performs the best every single week. My open rate on that email. People wait for it and I've noticed it because it's getting more and more opens every single week. And so that was really something that I loved. So at least twice a Week. They get to see me throughout the year, no matter if I'm talking to them on a weekly basis or not. They get to see me through their email, they get to see me on their social accounts, and then they also get to see me in their mailbox because I also email. I, I do like monthly flyers on the biggest new exciting developments. So they get to see me in their mailbox. And then I also send out like updated newsletters once a month, on the first of every month. So they're seeing me multiple times. They're probably sick of me, but they're still seeing me and they're thinking about me when, when real estate comes to mind.

[Unknown Host]

Well, this is why it's, it's so important that you're not only talking about real estate. Because when people want to hear about that, they're in a specific window of time, a specific period in their life. And once that period passes, once that window closes, they don't care anymore. Like, they don't need all the. If you're just sending out new listings of the week, they don't care after a certain point, but that they know that when your email shows up, it's going to be what's happening in Queen Creek. Like, what new stuff is happening? Like, what new developments? What. What's there to be excited about? Do you put any calls to action in those, in those email newsletters?

[Jesse V]

Yeah, I actually do a lot of my email newsletters say, hey, if you want to know how this affects your home's value, like, drop me a message, reply to this email and I'll give you an updated home evaluation. I always do that, especially when it's a big development near them, like, this is going to affect your home's value or if there's something bad coming in behind your development, I always research that and be like, all right, who do I have in that area that I can email and say, hey, just FYI, this is being built right behind your home and it's going to affect your home's value. Like you have two years to sell before it's built or something like that, you know. So I always give them a, an idea of like, this is, this is going to affect your value, whether it's good or bad. Drop me a message and I'll give you a new home evaluation. That's usually like my go to, depending on which, like what the topic is.

[Unknown Host]

Smart. I love how you tied growth and development and like those cool updates like Trader Joe's is going in Whole Foods or whatever to directly to what you do for a living because it's so closely related anyways. You just have a great little segue connecting the two.

[Jesse V]

Yeah, that was like an easy no brainer for me. I thought this is how I'm going to reach the most amount of people. But also tied my business without being so direct salesy. I am so sick of seeing the, oh, this home just sold in your neighborhood. You know, those flyers come to my house and every time I owe because there's lots of real estate agents in my area and I'll get that flyer and I'm like, oh honey, like I wish you just knew. Like, this isn't doing anything, you know, it's really not. People are like, I saw that it popped up on Zillow. I already know.

[Unknown Host]

You know, like, yeah, or, or the data is like seven days old.

[Jesse V]

Yeah. I'm like, okay, that didn't bring me any value because I already saw that.

[Unknown Host]

Right.

[Jesse V]

But when I, when I send out my flyers, they're, they're about what's coming new to the area. And I'm, and I always link them to my Instagram so I'll have like snapshots of my videos and my, and my whatever says like on my covers of my Instagrams. And then I have all these QR codes for them to scan. Like scan this QR code to get drink directly linked to my video or it goes directly linked to my YouTube channel. And then on the back side it's always like, find out how this affects your home's value. And then I always link them to my homebot or my website that gives them their home evaluation and also captures their information.

[Unknown Host]

Brilliant. So you're building one hell of an email list then, aren't you?

[Jesse V]

It's starting. Yes, it's starting to grow. And it's, it's actually in the last month it's doubled. But you know, I started very little because I wanted it to be an authentic growth. I didn't want it to be like, you know, sometimes with these email systems, you upload this big spreadsheet of emails that you already have, it's going to immediately go to their spam folder, it's going to immediately go to their promotions tab because you manually uploaded them in. But when someone physically subscribes to your email list, it becomes so much more real and it goes to their inbox.

[Unknown Host]

Yeah, that's true. There's, there's certainly something to that. I know there's people listening. They're like, well, Jesse, you figured it out. Like, you know, You're a unicorn. But I can't do this myself. How long have you, how long have you been doing this type of content? And then how long have you been doing content for real estate on social?

[Jesse V]

Okay, so obviously I got my license in 2018, so I was dabbling the first year. Also the same week I got my license, I found out I was pregnant. So I was like, oh, f this, this sucks. You know, I was just like not prepared. But then I, you know, so I wasn't full blown into it. I would share every once in a while. I wasn't consistent and that, that consistency never came into play until about a year ago. I dabbled, I threw stuff out there. I was all over the place on my social media. I wasn't using it as the tool it should be for my business. I was using it as a social media account. So it was very random. It was very sporadic, all over the place. It never had a system, it never had the actual. There was no purpose to it. So I decided about a year ago is when consistency was going to be my main. Like that was my word for the year. So about last June is when I started consistently posting and consistently meaning every single day. It wasn't just dabbling. I wasn't just like, oh, I'll post twice this week. It was, no, I'm going to do this every single day and see how my audience grows. It grew a little bit, but my, the stuff I was posting wasn't valuable. It was just me looking like every other real estate agent out there walking through a home doing B roll with some stuff scrolled across the screen. It was just, it wasn't authentic to me either. It didn't feel right. I felt goofy. I was like, this isn't me. This doesn't show my personality. It doesn't show people that I can actually bring them value because I have a lot of shit to say. I just walking around in a room doing a B roll isn't going to bring the clients. So then we figured it out about January is when I switched my content. Like, this is what I'm going to do. This is going to bring value and this is going to get people to actually get to know who I am. And I'm starting a brand. And that is just community news, community involvement, community development. That's what I wanted to be known as. Like, you want to know what's going on this corner? Look up Jesse V. She knows. I literally had someone text me the other day, hey, I just drove by this corner. They got my Number I just drove by this corner. I know you know what's going here. What is it? Immediately text them back. I'm like, you knew to text, didn't you? She goes, I know you know it all. So I texted me, I'm like, there's a new nail salon going in here and a juice place. And I just told her she was, I knew you would know. So I already started making that become like my brand. So it. I had to consistently post since January all the news I knew about and it was every single day, sometimes twice a day. And that's when my audience started growing.

[Unknown Host]

I love that. So how are you sourcing all of these ideas? How are you finding out about what's moving into what places you know? How do you, how do you do all this to have enough to post about?

[Jesse V]

That's so funny. That's the been the number one question I get. I get messages, direct messages all the time from agents, local agents here. They're like, where'd you find this information? What do you. I go, you think I might give away my, my key secrets here? I don't. A special magic tool. I don't have anyone in my back pocket. It literally came down to, I am doing what most agents won't do and that is spending hours and hours on research. I found where I can get all of this information and use these tools that are all public knowledge, all public information. But I'm spending the time to find all of this stuff and research all this stuff and put two and two together, be like, yep, that's what's going there. And then guess what? Sometimes I'll call the business and be like, hey, I'm thinking you guys might be coming on this corner. Is it true? They'll confirm with me and a lot of times we'll stay in contact and they'll tell me where their next place is going. Or all these developers have now been like, hey, I want to partner with you. I have some new developments coming on this corner. I want to, I want to share with you. Let's do a video. And so now these people are starting to call me directly. And that's where I'm getting a lot of the information as well.

[Unknown Host]

But, oh, I love. You've got me fired up because you're not. So our guest last week, he has a process where he has certain websites, certain sources, he has a va, go and scour those, put all the ideas into a spreadsheet and then he just goes in and gives it a, you know, a thumbs up or A thumbs down on whether, whether or not he wants to do that. That works. It works for him. You're taking that a step further. There's a lot of manual involvement in this. You're diving super deep calling, you know, calling certain companies to confirm if they're coming or not. And I didn't even think about this because I'm just thinking about, like, you know, how to start conversations with, with consumers. And through your efforts, not only are you learning about what's happening where and other people are not, you're building relationships with, with the people who are building the community, with the developers, the, the, I mean, who knows what that's going to lead to? That's, that's a big, big, big deal.

[Jesse V]

Yeah, that was huge for me. I just, A couple weeks ago, I had a meeting with a big builder here in town. He invited me to his office. He told me about all the projects that are coming. He's like, I want a relationship with you. And I was like, this is, this is exactly what I wanted. They now call me if they need, you know, certain information about a commercial development. And they, and then they'll also provide information to me like, hey, I just got this contract to build this, to build this building over on this corner. And then they let me know. So it's like building those relationship has been key to me. And now all these other companies and vendors, they, they reach out to me because they're like, this is, this is real. She's providing the information everyone wants to know and people's eyes are on it. So that's why they want to, they want to have that relationship with me. I took the time to put in the work and grind up until this point. And I'm still, I'm still having to grind. I'm still doing the research every single week. Yesterday I was like, it was Sunday morning and I'm like, I should be sitting with my girls doing this. But I was like, I know there's something being built here and I'm gonna find it. And I found it. And I was like, yep, that's my next video. So I was just like, it's. So I'm still grinding every week doing the research. It's just going to take more time than most agents are willing to do.

[Unknown Host]

What do you do when you run out of ideas or if those big, like, blockbuster announcements of what's coming, if you're out of those legitimately and you just need to do a video, what's your thought process on? Okay, what do you do next here's.

[Jesse V]

Another tool I started using. I went and found out what's the biggest searched question on Google, even, like, about. It doesn't have to be about real estate. What are the biggest searched questions about my local town on Google? ChatGPT will pop those out. All of those questions then turn into content ideas for me and I make a video to answer those big questions that everyone is googling. I mean, simple, easy. When I run out of talking about developments, that's my go to, like, what are people wanting to know about my city? And then that brings in all of the out of state town, like all of the out of towners, like Texas, Florida, there's people moving here from all over and they want to know all of these questions and it's perfect content. They get to binge my videos.

[Unknown Host]

Okay, this is right. Right. God, I could take this in so many directions. So something that you've alluded to numerous times, and I think we need to call this out because I don't think a lot of agents understand the power of doing content like this. The local facing content that people want to know stuff that they're searching for. Instagram changed some sometime recently and, well, Google changed actually. Google search results are now showing Instagram content, TikTok content, and YouTube content. It's been doing that for a while. But your Instagram videos, people are Googling, right? And like they're finding you not by searching Instagram, not from the algorithm, but by a Google search.

[Jesse V]

Yeah, Just yesterday, two people I spoke to on the phone yesterday morning, they googled me. They got their information. They went straight to my website. The reason why they decided to call me and cut in contact with me is because they said they Googled, you know, local real estate agents in Queen Creek or East Valley. And they said I popped up seven times and they thought, well, I, I'm gonna call her. She's the only one popping up. And I thought, well, what the hell? Thank you. It works.

[Unknown Host]

Yeah, I mean, why would you contact anyone else?

[Jesse V]

But they're seeing all my videos too. They're not just seeing my website. They're not just saying, oh, she closed this deal. They actually get to see who I am. I'm a real person. And I'm not a headshot from 20 years ago that a lot of agents still don't update. They're seeing me like raw every single day and seeing what my personality is like and seeing how much I know about the local area. And they're like, yep, calling her. And that's exactly what they Say on the phone to me too.

[Unknown Host]

I believe it. I'm going to jump on some toes here, but by, by making the statement, I would say the majority of agents, they just have. The only online presence they have is a headshot that's probably outdated. And then a template website from their brokerage.

[Jesse V]

Yes.

[Unknown Host]

That's just their name, contact info, like maybe a link to their social. And then on social, it's just a bunch of pictures of houses and bullshit. So no wonder Jesse's getting all these people wanting to talk to her because she's a real person. They've connected with her through all of these videos and she's delivering interesting stuff.

[Jesse V]

Yeah, that's exactly how it's working. I have a guy from Florida that, I mean, he's, he's an all cash buyer. He's like, I'm relocating. I want to come out to Queen Creek. I just looked up agents in Queen Creek and I got to see all your videos. And he's like, man, that is the biggest, best type of content I've ever seen. And he was just like floored. He was. I now feel like I know Queen Creek. And he's like, I can't, I can't wait to come out and meet you. He's like, I already feel like I know you. And he was this, he was saying this stuff to me on the phone. I'm like, this is awesome. This is exactly what I was aiming for. And on top of that, like icing on the cake is I'm attracting my ideal type of client. I'm not getting. All the clients I've worked with in the past month have all been from social media and they've all been freaking amazing. Like, I've had the best time in my business than I ever have. And it was, it was so cool. I thought it gives me goosebumps. Cause I'm like, I am attracting my ideal client. This is amazing.

[Unknown Host]

It makes real estate fun.

[Jesse V]

Yeah, I'm having a blast. Other than having to deal with the other agents on the other side of the deal.

[Unknown Host]

Well, yes, there's always that. But when you, when you get to work with people who truly want to work with you and they already, they already pretty much know who you are. They know your personality, that they. Because you're just yourself, your content, it makes real estate so much more fun than just getting the random people that are not a personality fit. Like if, if you're more easygoing and you attract someone who's like an engineer and super analytical, that's not a fun Relationship. You're just not. Not meant to work with each other. Yeah, but there's no way of, like, weeding them out unless you're doing a bunch of content where you're just authentic.

[Jesse V]

Right. And I, And I think it, it goes for anyone. Like, I'm probably turning other people off, which is fine.

[Unknown Host]

Yes.

[Jesse V]

I'm just not their ideal person, and they're not my ideal client, and I never have to weed them out. I never have to go through that because they're immediately going to hire someone else because I'm not their ideal agent, which is fine by me. You know, you're going to attract who you're supposed to attract.

[Unknown Host]

I mean, I'll probably get in trouble for saying this somehow by. By some idiot, but you, you know that there's, that there's some, like, men out there that see your stuff and they're like, well, she's a blonde woman, you know, not going to work with her for whatever reason. That's stupid.

[Jesse V]

He's a dumbass. She doesn't know what she's doing.

[Unknown Host]

But how incredible that you then never even have to talk to that person.

[Jesse V]

I know. I'm like, cool.

[Unknown Host]

They just go somewhere else.

[Jesse V]

Yeah. Yeah. And I still get the troll comments on a. On a daily basis. I think I sent you a few of them. They're pretty gold. They're pretty interesting.

[Unknown Host]

From the basement dwellers.

[Dustin Brome]

Yeah.

[Jesse V]

Those ones I just like. Bye. It's fine. I don't, I don't want to work with you either, and I'm not sad about it.

[Unknown Host]

Let's circle back to. Let's get to some more tactics. If you. For anyone listening. And they're like, you know what? I need to make a pivot. Jesse's right. I should be doing more local facing stuff that appeals to, you know, anyone in the area, not just people who are looking to buy or looking to sell. And. And then they're just like, okay, how do I do all this? It sounds like. Sounds like Jesse's working 40 hours a day doing all of this. Let's get to that in a minute.

[Dustin Brome]

But.

[Unknown Host]

But first, where should they start with coming up with ideas for content?

[Jesse V]

Okay, well, here's. Here's a good starting point. Know right now. Start at the basis, like, the basics. You need to commit to being consistent. If you can't be consistent, no one's going to trust you. Consistency equals trust. Trust equals new clients. That's what you always have to think about if you're going to dabble and just put something out every once in a while and do one post a week, two posts a month, you're not going to get your audience, people aren't going to trust you. They're not going to think that you know what you're doing. So you have to commit to consistency first and be like, all right, what can I consistently do in my business that I can, I will never derail from? And you have to make a commitment to that. So there's always, at least I would say, two pieces of content that you need to work on. So you need to establish what those two different pieces of content are. Whether it be home tours or communities that are coming to the area, or it be literally anyone else's listings that you can go to. If you don't have enough listings yourself, go through like one of your pieces of content is going to be home tours and you're going to talk about anything evolving that home and you get to go. I mean there's a endless amount of homes you could tour and people love ingesting that type of video. It's walking through a home. People love looking at other people's homes. It just is.

[Unknown Host]

But do it with personality. Please do it with personality.

[Jesse V]

Yes, please stop walking in heels. And I, I won't even go there. Never mind, I won't even go there. It's like. And the agents need to realize it doesn't have to be all about you, it needs to be about the content. It needs to be. The content also needs to be providing value. So if it's a video that just showcasing you walking through the home, you didn't provide any value. They want to see the home. So stick to it. And then find another key piece of content, whether it be education, community, news, stuff about your local town. You could you. There's endless amounts of information that you can share about your local town. Everyone's town's different, I found out. And when I don't have anything community wise, like community related or community development related, I find ways to talk, still talk about my community and my town because people are still researching it. So I say you stick to home tours and you stick to community news or anything about your town. I think people will consistently ingest that as long as you stay consistent with your posting.

[Unknown Host]

Yes, love that. And then topics like do you have any within those buckets for agents have a hard time coming up with ideas because we overthink it. Right. Any quick tips on once you have those buckets defined, how to then come up with individual topic ideas for them?

[Jesse V]

Yeah, I mean, obviously I Feel like the Chat GPT thing has just been. You're hammering nails in your head. Like I can't can say it enough. Chat GPT will help spike more interest or more creativity in your head. You just have to let chat kind of take over. You put into your Chat gbt what is everyone? What are the most Google questions about my town? And then they're going to come up with 10 different new questions every single month. And those 10 questions, you have 10 new pieces of content on. So make a video on all of that. Green screen it, that's easy. You can green screen from your desk. You don't have to be at that place. So people love ingesting green screen videos. You could do that anywhere. So it's. Yeah, it's just easy. And then throwing up a picture of whatever you're talking about behind you. Those, those are easy ways to come up with content like that.

[Unknown Host]

Yeah, love it. ChatGPT is just, it's so integral, should be so integral in your business on a, on a daily basis, all day long. It is to mine. And usually it's, it's not like, hey, do all of this for me. It's, hey, give me some ideas, help me flesh this out, help me get this, you know, think this through a little bit more. So some of it's garbage, some of it's good. And you're like, oh yeah, that reminds me, I could do this. It's just so dumb to not do that.

[Jesse V]

Yeah, it just spikes my, my creativity sometimes. I'm like, oh crap, I didn't even know people were googling that. I can go, I can take this a step farther now I can really give them the goods. So it's just gonna start, it's gonna give you a starting point. I just say start there and then you'll, you'll have endless content. It'll just keeps growing from there. And then you can start building off of those questions and those, those research topics.

[Unknown Host]

Love it. Yours. You have quite a system, quite a process, quite a workflow to do all this. What other AI tools are involved? I mean, our guest last week, AI and his VAs pretty much do the whole thing. It's pretty much turnkey for him. But Aside from Chat GPT for some research, do you have any other AI tools involved?

[Jesse V]

AI tools? I use ManyChat for all my response on TikTok. I mean, not TikTok, Instagram.

[Dustin Brome]

Oh, I wish.

[Unknown Host]

Yeah.

[Jesse V]

The second it goes into TikTok, I'm going to be like, oh, hallelujah. But yeah, many Chat has been a life savior for all of my inquiries on Instagram. That's where I immediately capture all my leads. It's so helpful. And then I also use a tool called Buffer. So I schedule out all of my content at least two weeks in advance. So I have all of my videos posted, all of my captions, everything is posted within buffer. And I have my assistant do that for me. She gets all my videos. I don't even watch my videos before they're posted, to be honest with you. I already know what the content is because I filmed it. But from there I don't edit my own videos. I have an editor who films and edits for me, so I know what the content is. But from there on out, they get uploaded to a Google Drive. My assistant uploads all of them into Buffer and then Buffer schedules out through all my four systems. So I upload them into YouTube, TikTok, Instagram and Facebook. And then from there you can also, you can do different types of captions for each one because you know each platform needs a certain type of caption. They're all a little different. So you can customize each caption within Buffer as well. And then they're set and I just let them go. Let them go to town. I used to do it manually. This system has fought me back hours and hours of lead gen work that I get to work on now. So now I'm personally going after and following up on all my leads. Before I had no time I was losing all of those leads.

[Unknown Host]

Right. Well, I'm glad you mentioned. I'm surprised actually use Buffer, but I'm glad you mentioned it because it so often people think that you can't use a scheduling tool or else it'll, it'll hurt your posts, it'll diminish your reach, it won't do so well. And you know, for the most part that is an outdated like that used to be that way. And I think also it's platform specific but metricool Buffer obviously like these tools are being used by some of the biggest creators and it's obviously working well for you. So make your life easier. Like just schedule that shit out in mass.

[Jesse V]

I, I postponed ever using a scheduler because I believed that rule so, so heavy. I was like, it is going to ruin my reach. And I worked so hard and I don't want this to go away. And then I'm like, you know what? I. I've got to find some time in my day. I've got to buy back some time. Let's just see how it works. And it didn't affect it at all. It really didn't. I was like, oh, my God, I wish I would have started this six months ago.

[Unknown Host]

Right, right, right. I find myself so with that, like, you edit the captions and everything right onto the video itself. Right? Okay. I find myself sometimes because I use Metricool and Repurpose, which automates some stuff, but every once in a while I'm like, well, maybe I'll just upload this natively into reels so I can use the Instagram captions instead of the one that I. That I took from TikTok or whatever. I'm like, maybe that'll help it perform better. Some of my best performing posts lately haven't even had captions, so.

[Jesse V]

Really?

[Unknown Host]

Yeah. Like, I just had a video. My first ever Million view video. It was the Andy Elliott video. I don't know if you saw that. Okay, yeah, but 1.5 million on Facebook, which is cool. No captions. I'd say my top five best performing post, no captions at all. So I'm like, why aren't I just. Like, why do I still. I still have that stupid thing burned into my brain from so many years ago that's outdated. And then I just go back to scheduling and makes life easier.

[Jesse V]

Yeah, but I agree with you. And it doesn't even have to be about videos. I think so many real estate agents have this thing, whatever it may be ingrained in their head that's holding them back from growing in their business. And it's either imposter syndrome or it's even these seasoned agents that think, oh, no, I've never had to do that in my business. I. I'm not gonna do that. And I'm like, well, you've been in the business for 20 years, so obviously what you did has worked. But times do change, so why not grow in your business and get on video? Or why not change up a little bit? I think people have. No matter what it is, there's always something that's holding someone back from doing something different or growing from something else.

[Unknown Host]

Thousand percent. Yeah. I, I let go of, of a. I recently, I hired a videographer about four months ago and, and I just said, you know what? I'm just going to try a bunch of different styles of video. Some are going to be funny, some are going to be skits, some are going to be like, you know, delivering some information, like talking head style, green screen stuff. I'm just going to do a bunch of it as often as possible. You know, once or twice a day and just see, see what happens. And then I can look at all of it and see what worked best so I can do more of that. And, and I had this, I can't even describe it but like, like my content needs to be this certain way. And then I finally said, fuck it, let's just go for quantity. I mean the quality went up, but let's just do more of it and then we'll find out it works.

[Jesse V]

Yeah.

[Unknown Host]

And as long as it's all still for your ideal audience. If I was doing stuff just random videos trying to go viral, that would be a problem. But as long as you're creating it for your ideal audience and you have them in mind. Try a bunch of shit.

[Jesse V]

Yeah, just, just do it. That's what I did. I. As long as I was posting every single day, like we'll. Eventually something will hit, eventually something I'll figure out and I'll click and I'll be like, this is what it is, this is what it needs to be. Because people were engaging and people were telling you whether they knew or knew it or not, they were telling you in one way or other, whether it be a comment or a like or a share, they were telling you what needed to be shared and what needed to be posted. It's just you have, you have to go out there and just shoot around and see what hits.

[Unknown Host]

Jesse, this has been gold. We'll have to have you back another time. But what for anyone that wants to see what you're doing and how you're doing it and look at your process and everything, where can they find you? Yeah, where can they learn from you?

[Jesse V]

Well, my easiest tool to go to is obviously my Instagram. Jesse Vrealty is my Instagram handle name and my audience will not let me change my Instagram name. I tried and I'm known as Jesse V. So it's stuck and it's gonna have to stay that way. So Jesse V Realty is my Instagram and then from there I have some links, I have some resources that even other agents can get in touch with me on. I have a mar. A 12 month marketing plan that's on there. I have a 12 month marketing template. I have other Canva templates for marketing. I have even a link that you can schedule a call with me to do a whole marketing plan workup for your own business. I love to help other agents. I still am helping them grow and re rebrand their businesses. And so I have a link you could schedule a call with me, there's. Yeah, there's just a bunch of other things on there that you could look into and kind of see where.

[Unknown Host]

From your Instagram link.

[Jesse V]

Yep. There's a stand store that you can click on and yeah, it all sends them to all of those links.

[Unknown Host]

Love it. And as always, we'll link to that in the show notes. If you're listening to the pod. If you're watching on YouTube, it's in the description. So we'll put Jesse's links there. One of my favorite follows and I've noticed I'm getting a lot of, you know, what's happening in Gilbert, Arizona content thanks to me watching your stuff.

[Jesse V]

So now it's starting to pop up in your beep. Love it. I love it.

[Unknown Host]

But at least I, at least I know.

[Jesse V]

Yeah. You know, what's going on over here.

[Unknown Host]

I appreciate you so much being on and sharing this wisdom and keep it rolling. I mean, you're, you're crushing. I'm curious to see, you know, six months from now, maybe we'll have you come back and do an update.

[Jesse V]

Yeah, I would love that. See how, see how my business went.

[Unknown Host]

Exactly.

[Jesse V]

Yeah.

[Unknown Host]

Thanks, Jesse.

[Jesse V]

No, thank you so much.

[Dustin Brome]

I hope you learned something great from today's episode with Jesse. Definitely go to her Instagram, go click on her link, go see how she's doing it. Just go watch how she's doing it and take inspiration from it. You don't have to do it exactly the same way. You don't have to do any of it. And by the way, let me just say this, a little disclaimer. I guess last week's episode was all about an AI system that just automates the entire process. Jesse V doesn't do that. She's personally involved and does a lot of it. But. But they post the same types of content, similar. You don't have to do any of that. So I know that we, we bring people on here that just. They're doing business a certain way that's working for them. My, my goal is just to give you some ideas, but you have to be picky enough to know if. If jumping onto some new thing is going to be a distraction where. If that's going to hurt you and derail you from progress you're making already on whatever it is, or if these new ideas will just, like, take you further down the path. If you're already doing social media and it's a, it's something you've committed to and you're just trying to figure out exactly what that Looks like then it makes sense to implement some or all of what Jesse's talking about today. But again, if you're doing something completely different and this was like an extra and like you don't have to jump on the side on the shiny object, right? You don't have to. You're in control. Just because somebody else is crushing it and getting a lot of business does not mean that you should drop everything and start doing that. Because it takes effort and work and consistency to get good at it. I mean, Jesse talked about she was doing social for years and then finally six months ago figured out this new format. But because she'd been practicing and was so consistent before that she was able to start getting some quick results with this new format. So just because there's a lot of ideas thrown out on the pod doesn't mean you have to do them all. In fact, you really only need to do one or two. Just decide what that is for you and then just, you know, push the rest aside before we wrap. Keeping Current Matters is a tool you need in your tool belt with. If you haven't noticed, the market's completely shifted in most places. There's, there's far more listings than there are buyers. Buyers are now like the client you want. Well, that happened pretty quickly. Keeping Current Matters saw it happening and if you're a member, they let you know it was happening. They let you know to expect it and what to do about it and how to advise your clients well in advance of the shift happening. So it's not a surprise. It's not agents who don't have KCM and don't have that kind of insight in your inbox every single day. You're just, you're reacting to the market. Keeping Current Matters is, is saying, hey, here's what's going to happen so you can proactively get ahead of it and make some tweaks and changes what, which makes you a better advisor to your clients. So I highly recommend you try out Keeping Current Matters. Go to try kcm.com BAM and try it out. And BAM. Oh by the way, check out BAM X. Go to nowbam.com check out BAM X. BAM X is a, it's a whole community. It's a whole platform for agents who want to do more in less time courses, Masterminds, a network, they have events, a ton of agents who are like minded, all within the same community. Go check out Bam X over at massive agentsociety.com Bam X and I highly recommend you join that community ASAP they, I get emails once a week where they're like, hey, here's, here's the content to post for the week. Like, here's, here's a bunch of posts, here's some emails to send. Here's all this. And you just tweak it a little.

[Unknown Host]

Bit for your area, like put a.

[Dustin Brome]

Couple of your details in and it's gold. The Bam X business in a box saves so much time for the members and it's really, really good. That like that alone, I think is a reason why you should be part of BAMX again. Massive agentsociety.com BAMX and make sure you go follow Jesse V on Instagram, click her link in her bio, go and scroll down. She's got a bunch of great resources for free for agents so you can, you can follow in her footsteps. She's figured it out, she's made it easier. Now you've got to do the work. Kind of a theme. You've got to now do the work. So if you were inspired to do anything specific from this episode, please commit to yourself and me. I need you to promise me right now you're going to do that shit and you're going to do it this week and then you're going to keep going.

[Unknown Host]

That's all I ask.

[Dustin Brome]

And then I will be back next week with another episode of the Massive Agent podcast. Thank you so much for listening. Share this with your broker, your team members, any agent friends you have. If you found this valuable, share it with other agents. Please don't keep it a secret. Don't, don't gatekeep and be a prick. Share it. Appreciate you all. See you next week. Sam.