Loading summary
Transcript11 lines
- [00:00]
A
Guys, we need to talk. Chat GPT is quite literally destroying your credibility. It's destroying your content. It's performing worse than it would if you didn't use chat or Claude at all. There's some major mistakes that I see agents making every single day in your emails, in your, in your videos. All of it that we need to fix right now. I'm going to show you what the problem is and exactly what to do to fix it.
- [00:24]
B
The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes.
- [00:32]
A
I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute.
- [00:39]
B
The leads are weak. You're weak.
- [00:41]
A
I've had better.
- [00:43]
B
Oh, have I got your attention now? Here's your host, Dustin Brome.
- [00:50]
A
What is up, guys? Welcome to episode 447 of the Massive Agent podcast. I am your host, Dustin Brome here in Salt Lake City, Utah. I, uh, this episode was inspired by seeing five or six obvious chatgpt written emails just this morning. And it, it's pissing me off. It's out of control. Every time I see a chat GPT written email or a post caption or, or anything, I just, I instantly stop reading it. It's so easy to identify now that there's some, there's some really basic mistakes or, or rather not, not mistakes, but like formats or, or ways of wording things, sentence structures that AI uses that humans don't. It's not natural at all. And, and so I'm going to share with you exactly what those are and stick through to the end because I'm going to give you all of this in a download along with a prompt that you just plug into your Claude, your Gemini, your chat GPT that fixes it, it teaches it, don't do this. And it's going to, in this download, it's not just going to give you the prompt, it's going to tell you exactly where to put it so that every time you go in and create a new chat, you don't have to reteach it. So, I mean, hint, use projects or if you're using Gemini Gems, they're called, and then use new chats within that, that project because then you're not having to start from scratch every time. But I'll give you that download here in a minute. Here's the problem. Okay, now this is funny. This is funny to me because like, I noticed this stuff and I wrote down a few, a few super obvious like AI written formats that drive me out of my mind. But then I went to Claude and said, what are the rest? Like, tell me some more like surefire, telltale ways of identifying AI. And it gave me some that I wasn't even aware of. And, but like now that I am aware of it, it's so obvious. So here's the deal. The, the most glaring, most egregious mistake. The, the most egregious, most ridiculous thing that you're doing in your content. No, if you're saying the, if you're saying this in your, your video scripts, I ask you what, and I mean this from the bottom of my heart. The are you doing? Don't do that. But I mostly see it in captions and emails. This, know this, know that. Just this. So no fluff, no hype, just results. Or it's not talent, it's not luck, just consistency. AI for some reason is obsessed with like this, this three fragment thing, like this, this triplets that somehow builds to a punchline. People don't talk like that. So instead just say the actual point in one normal sentence. Like this is all practical stuff you can use today. Instead of no fluff, no hype, just results or just clarity. The word clarity. How the AI for some reason loves the word clarity. And no, like very few normal people use clarity that often. So here's another one. It's not X, it's Y. Again, we, we don't talk like that. Claude calls it the contrast reveal. It's not X, it's Y. Success isn't about working harder, it's about working smarter. AI uses this constantly because it sounds, it thinks it sounds profound without really saying anything. So instead, just make the damn claim directly. Okay, so instead of success isn't about working harder, it's about working smarter. Just say working smarter beats working harder. And here's what that looks like. Like just, just say the thing. Don't say you're going to say the thing. Like just say it. Here's another one. X isn't just Y, it's Z. It's all kind of the same thing like this. Same, same symptoms of the, of the, of the same disease. Here. X isn't just Y, it's Z. Content isn't just marketing, it's a relationship that just sounds weird. And lastly, the, the last. So like super obvious tell that's driving me out of my mind. Nothing, nothing to me is more egregious than no fluff, no hype, just clarity or whatever. Like no this, no that, just this out of my mind. The next one. Here's the truth, colon. Most agents fail. AI for some reason, loves announcing that a point is coming instead of just making the point. Like, you don't need to announce. And by the way, here's the best thing. Get ready for it. By the way, here's. Here's the thing that you need to know most. Blah, blah, blah. Like, just say it. Just make the damn point. For some reason, AI loves announcing that a point's coming. Now, there are certain words that AI uses that no one does. See, this is funny to me because in real estate, no normal human ever in the history of the world has used the word boasts in conversation. Like this house, boasts, 123 Main St. Boasts, natural light from large windows. Or blah, blah. Nobody says that shit. Nobody says boasts. And that was pre AI, by the way.
- [06:05]
B
The.
- [06:06]
A
The boasts. So the boast version, let's see, how do I say this right? The AI version of boasts is delve. Let's delve into. Let's delve into this. Let's delve into that. Game changer. Journey seamless. Navigate the landscape. Let's unpack. Like, no, nobody says let's delve into. It's just not normal. Okay, so another one, the EM dashes, that long line, that long dash. AI sprinkles those dashes in like, like freaking confetti. Like it's going out of business. Like, like, AI gets paid by the EM dash that's included.
- [06:45]
B
It.
- [06:46]
A
The problem is, like, professional writers have been using the EM dash for a long time, way before AI, but AI has made it. So now every time we see an EM dash, the longer line, we just assume, oh, Chad, GPT wrote it, which sucks. It's too bad. Like, AI ruined it for us. This is why we can't have nice things. So like, normal people use. Instead they use commas and periods. Okay? So just use commas and periods. Don't use the EM dash. And if you're, if you're using chat or Claude to give you scripts or to give you captions or whatever, which you can, if you train it the way that I'm going to teach you with the download that I'm going to give you, then you can train it to just not use the EM dashes, which saves a lot, a lot of trouble. But some of you obviously have not known about it. Like, you didn't know it was a problem or you just haven't taken the time to train your AI to not do that shit. And so the EM dash is fantastic. All right, this one's stupid. All right, Claude's, giving me this number seven stupid. Okay, another, another thing. If every paragraph is the same length, I don't write like that. Most normal people don't write in perfect like two to three sentence blocks. So human writing is, is lumpy, like one long rambling thought, then a two word sentence. And we do that on purpose. It sounds natural because that's the way that we speak to people. And it, when you read it that way, and it's not perfectly like two to three, two to three sentences over and over, it's easier to read. And there's something unnatural about it, even if we don't consciously recognize it's happening. If we're reading an email, reading a post, reading a book that has that AI two to three sentence block thing, like it just, it's subconsciously. We don't like it because it seems unnatural. So it's totally fine to have the one rambling thought and then a, you know, a two or three word sentence, like that's, that's normal. Claude said that AI constantly uses relentless positivity with zero specificity. Now even that, what the does that mean? Okay, Relentless positivity with zero specificity. This the example. This powerful strategy can transform your business. How? By how much? By when AI makes big claims without any real numbers, without any tangible numbers, because it has no actual experience to pull from, so it just makes general vague claims. Be aware of that. This powerful strategy can transform your business. Well, this, this powerful Instagram strategy can take you from a thousand views a month to a hundred thousand. Like for example, that, that you make it tangible. Right? It's like, well, cool. It can grow. Well, how so? Adding some specificity, some details, some tangible numbers is, is hugely helpful. Another one, the summary conclusion. In conclusion. By implementing these strategies, you'll be well on your way to success. AI cannot resist wrapping, wrapping shit up with a bow with this. In conclusion, in summary, humans just stop when the point is made. Humans just stop. You, you just end it. You don't need to say here's the end. Like people know it's the end because, well, it's the end. Another thing, perfect grammar everywhere. There's actually, there's actually, I think actual strategic value in misspelling some shit from time to time. Because then people think, oh, okay, yeah, there's a typo, but obviously Claude didn't write that. That's pretty natural. If they misspelled believe or what's the. I can't for the life of me remember how to spell surprise. I believe it's S u R prize, I believe. Let me see. S U R. Okay, I got it, I got it. But so often I. I misspell. Surprise, surprise, um, misspell some shit intentionally in your stuff from time to time. I like to do that in content because especially if it's like something visible, like a caption or a carousel post with text on it, as opposed to something shown in a video. But if you misspell something a lot, a lot of times you'll get comments on you where people are correcting you. They're like, oh, you use the wrong there. You people love correcting that shit. Like, like they're the grammar police. Well, when that happens, you're getting more engagement on your post, which means your post will perform better, get shown to more people. So there's a lot of great content creators, actually, that, that I know, who intentionally, in most of their posts, put typos because it's. So, it's engagement bait and it makes it natural, authentic, relatable, obviously not written by AI. So don't. Don't be obsessed with perfect grammar, because it can, it can. Sometimes people just think it's sterile, like, AI wrote that shit. All right, zero personal stakes. Let's see. No, I screwed this up in 2019. No specific story. No, my wife rolled her eyes when I told her AI can't bleed on the page because it never lived anything. Okay, even that. I think I know what it means, having some authentic, like having some. Some rawness, like owning up to. I think some of the best content that agents are doing right now talks about how you screwed something up. You made a mistake, you weren't aware of something, and it caused a problem. But here's how you fixed it. Here's what you learned from it. Here's how, like, when I was a new agent, I, you know, I forgot to put the key back in the key box. And then I went home and I had three keys in my pocket. I have no idea which homes they went to. It was this big cluster. And, you know, that I had to spend three hours, you know, fixing it. And like, you tell the story and then you say, and because of that, today, here's what I do. I've never made that mistake again. AI doesn't know that stuff because it doesn't know all of those stories. It doesn't know the mistakes. So add personal stories, add personal stakes and mistakes into your shit, and it's. It's much more authentic. I think you should be doing that anyways, even outside of the context of this AI conversation. Like just being a real relatable human being that makes mistakes and isn't fricking perfect is so much more attractive and easy to watch and listen to on Social than the, you know, look at my highright highlight reel where literally everything I do is perfection. Like, I think people are just kind of sick of that shit. It's not relatable. No one can connect with a perfect person. All right, what else? It says the fixes. Okay, cool. Let's get, let's, let's get into the fixes here. This is something that I personally do that, that has been a big help. Read it out loud. If you're having Claude give you a script or an outline or an email or whatever, which, which you can do. And I, I do sometimes, but what it gives me, I then read it out loud. And if it sounds off, if it sounds like something I wouldn't actually say to someone if I was like sitting at, having coffee with them or on a FaceTime with them, then I cut it or I just rewrite it. Sometimes I cut it completely because it's just unnecessary fluff. If you just do that. If you just read it out loud and, and think, would I actually say, say this to my friend at dinner or would I actually say this to someone if I was FaceTiming them? That'll catch 80 to 90% of this. Okay, so that's a huge one. Next one. Add one thing that only you could know back to some of those stories, the mistakes you've made. You know, a personal, some personal, like a specific moment, a real number, a name, a failure. Because AI cannot fake that. It's not just going to make it up. So it doesn't give that stuff at all. So add that personal stuff that obviously Claude didn't, didn't come up with. Break the symmetry. So vary your sentence length. Kill those triplets like the know this, know this, just this. And train your AI to just not do that at all. Which the prompt that I'm going to give you will fix that shit forever. And then this is what I like to do instead of just saying Claude, write me this email from scratch with no context. Then you're getting a hundred percent AI stuff. Even if you trained it well, even with, with a great prompt and great training, it's still going to give you stuff that isn't fully 100% authentic to you. So first, feed it your writing first. Like give it a rough draft first. And, and so what most agents do is they get the AI output and then fix that. I'm saying do your rough draft first, Give it to AI and then work on it together. Have AI refine it for you. Okay? So then if you give it a rough draft, you're giving it something to train on that has your actual voice and it may remove some of the, some of the personal, like, natural verbiage from it, which you've got to, you got to catch, but feed it your own writing first. And because I have this podcast, because I, I do YouTube videos, I have all these transcripts of all these videos, you know, hours a week that I feed into my Claude into one specific project. I have massive agent content as the project and a bunch of different chats within it. But I am constantly, every time I do a pod, like, as soon as I finish this one, I'm going to take the transcript, I'm going to upload it, and I'm going to say no, like, read this, analyze it, learn the sentence structure, learn how I talk, and then update your understanding of my voice, personality, and writing style. I do that every single time. I do this multiple times a week with any big transcript that I have. If it's emails that you're writing, throw that shit in there to train it, because over time it's going to learn how you actually write, how you actually talk, and it can start to eliminate the stuff that isn't natural and start to focus on your. Your style. It takes time, but it's. It's absolutely worth it. I'm just reading these Claude notes here. Okay. This is a lot. And it is fixable. And there are certain prompts that you can use that just teach it to not do this, that we just talked about. That is, if I were to just read the whole prompt now, what's that going to do for you? You're going to, you're going to type it out? No. So the easiest thing to do, go to my Instagram at Massive Agent. I want you to comment the word robot. Actually, I think I've used that trigger word before. Okay, you're going to comment the word. Let's see. Damn it. Okay, let's use the word robot. That's fine. I'll make sure. Comment the word robot on any post. Just go to any of my posts on Instagram, comment the word robot and I will send you the prompt and the instructions on where to put it, how to do projects, whether or not you should put it in the settings, all the stuff. You just take that in there and then train your AI to not do this shit. You still have to keep feeding it your stuff that you write, the way you say things over time. Right? Just removing this stuff still doesn't make it fully authentic. It's gonna remove a lot of the AI bullshit. But then to really speak like you, you have to train it on what you sound like. So the first step is put in this, this prompt. It's very comprehensive. It'll tell you exactly where to put it, all that stuff. So just go to any post on my Instagram massive agent and type the word comment, comment the word robot and I will send you the whole thing. Simple as that. I appreciate you guys listening. This was kind of a an educational rant which if you've been listening for a while, you know I do from time to time. An educational rant is what I like to do. It's my strength, it's my lane. What can I say? But this has to stop. It is getting out of control. That chat, GPT, written emails and post captions are out of control. Makes my eyes bleed. I feel like I need to wrap my head in duct tape sometimes when I open freaking emails, especially from certain people, people that I'm friends with and close to that I just know. Including certain influencers in our industry that are teaching agents how to freaking use AI. AI writes their shit and it's so obvious. There's two people in particular that I'm thinking of not going to say their names obviously, but AI can be and is a super powerful tool to help you do better, but it needs to be a partner. And not just something you say, hey, do this for me. And then it gives you back and you're like okay. And you post needs to be a creative partner that you work with, but you still need to be in control. You still need to make sure that it's actually sounding good, natural. All the stuff. Even with you, when you train it with the prompt I give you, it still takes work. It's worth it. It's worth it because having Claude dialed in and trained on my personality and voice makes it allows me to do stuff so much faster. I can do so much more content. I can, I can put stuff out so much faster than I, than I would otherwise if I was just starting from a blank page every single time. But I still have to go in and tweak it every time. I still have to go in and tweak it somehow add something, remove something, add a number, add something tangible and then I just feed it back and say update your understand my voice, personality and writing style based on this. And every time it gets better hope that helps. Hopefully you can walk away from this episode after you go to my Instagram and comment the word robot on any of my posts and get the prompt and throw it into your chat, your Claude, your Gemini, whatever. You're going to be one of the agents where people cannot tell that AI helped you put that content together, which means you're going to be able to do a lot more great, authentic, relatable content while you're competing with the jokers that just use the chat GPT nonsense and don't bother to fix the shit. Thank you for listening. Please share this episode with someone who needs to hear it. Team leader, your broker, other agents, a Facebook group you're in in the industry. Just grab the grab the URL or a screenshot of the episode, throw it in there and help me reach new agents. And I will keep coming back every week with a new episode of the Massive Agent Podcast. Thank you so much. See ya.