Episode Overview

Episode Title: The Fastest Way to Get Buyers and Sellers to DM You
Host: Dustin Brohm
Date: November 20, 2025
Podcast: Massive Agent Podcast
Episode Number: 413

Dustin Brohm delivers a concise yet action-packed episode focused on helping real estate agents and loan officers rapidly generate direct conversations (DMs) with buyers and sellers. He reveals a zero-cost, high-leverage content strategy that centers on leveraging hot, buzzy topics—especially from the news—to kickstart real engagement and build a scalable, freedom-focused real estate business.

Key Discussion Points & Insights

1. The Power of Hot Topics for Engagement

• Strategy Introduction
  • "What if I told you the easiest way to get more engagement on your posts, more DMs from potential clients and more conversations with real buyers and sellers was actually in your newsfeed right now?" (01:05)
• Focus:
  • Use breaking industry news or controversial topics to create "teaser" content that naturally prompts followers to reach out with questions.

2. Current Hot Topics: 50-Year Mortgages & Portable Mortgages

• 50-Year Mortgage Concept (03:40–07:10)

  • Recently floated by Bill Pulte (FHFA, "Trump's housing guy") and mentioned by Donald Trump as a potential solution to housing affordability.
  • Pros:
    • "If you have a 50 year mortgage, your payments are going to be a little bit less, 2, 300 bucks a month less."
    • Might help investors and homeowners access properties otherwise unaffordable.
    • "It's another tool in the tool belt." (07:01)
  • Cons:
    • Critics point out the massive increase in interest paid over time, though most homeowners don’t keep mortgages for 30 years, let alone 50.
    • "Who the hell holds a mortgage 30 years, let alone 50 years?" (05:06)

• Portable Mortgage Concept (07:12–10:20)

  • Allows homeowners to transfer a low-rate mortgage from one home to another.
  • Could stimulate housing market activity, reducing "rate lock" paralysis.
  • "Imagine how much inventory that would unlock and how much movement we'd see in the market if that was the case." (10:08)
  • Currently just a theoretical idea and would require significant regulatory changes.

3. How Agents Should Use These Hot Topics

• Don't Be the Encyclopedia—Be the Trailer (11:23–13:10)

  • “You want, it's the trailer. It's not the motion picture, it's the trailer. You want to get people interested, you want to tease them so that they want more.” (12:22)
  • Generate curiosity and invite questions instead of delivering all the answers.
  • “You just want to talk concepts with the intention that anyone who has a follow up question will then have to, they'll have to reach out.” (13:01)
  • Give “just enough meat” so that viewers are inclined to comment or DM.

• Examples of Past Hot Topics

  • Referenced the confusion around NAR lawsuits and commission changes, and agents who stepped in to “give a little clarity” saw a surge in inbound messages. (15:15–16:20)

• Go All-In on Repetition

  • “Some of you are going to be like, all right, I did my one video on 50 year mortgages... What if you did 20 videos on each?... There's no rule that says you can only post one video on a topic.” (17:00)

4. Tactical Social Media Steps

• Calls to Action Matter (19:00–20:30)

  • Be clear and focused: “If you want the viewer or if you want someone to do a certain thing, you have to tell them to do it. Whatever you want someone to do, tell them to do it. But only tell them one thing.” (19:16)
  • One strong CTA per post (e.g., “DM me for details,” “Reply the word 50 for my cheat sheet”).
  • Offer an “information bridge”—for example, a Google Doc cheat sheet or a personalized PDF to deepen engagement.

• Funnel Movement

  • Top of funnel: Hot topic teaser content.
  • Middle of funnel: Offer deliverable in exchange for interaction (reply/comment/DM).
  • Bottom of funnel: Specific resources (e.g., Homebot, lender connections).

• Quote Highlight:

  • “All conversion happens in conversation.” (22:51, referencing Sharad Shavaza)

5. Mindset Shift for Sustainable Business

• Long-Term Nurture Over Short-Term Listings (23:50–25:30)
  • “So many agents, possibly you, every time you go to do a post in the back of your mind you're like, I hope this gets me a listing...But if it's in the forefront of your mind, it's just short sighted.” (23:53)
  • Focus on generating conversations; leads and clients flow from helpful, consistent engagement.

Notable Quotes & Memorable Moments

• On the Core Strategy:

  • "Use the hot topics of the day, talk about the concepts, knowing that there's going to be a ton of questions as a result."
    — Dustin Brohm (13:01)

• Teaser, Not Encyclopedia:

  • "You want — it's the trailer. It's not the motion picture, it's the trailer. You want to get people interested, you want to tease them so that they want more."
    — Dustin Brohm (12:22)

• Call to Action Advice:

  • "Be clear and focused. One call to action. You can't give them four different instructions… One call to action."
    — Dustin Brohm (19:16)

• On Repetition:

  • "What if you did 20 videos on each topic? Who says you only have to do one? Just keep going, hitting it over and over and over."
    — Dustin Brohm (17:03)

• On the Real Goal:

  • "All conversion happens in conversation."
    — Dustin Brohm quoting Sharad Shavaza (22:51)

Important Timestamps

| Timestamp | Segment | |--------------|-----------------------------------------------| | 00:41 | Episode intro & importance of today's hack | | 03:40–07:10 | Deep dive: 50-year mortgage | | 07:12–10:20 | Deep dive: portable mortgages | | 11:23–13:10 | Why and how to tease hot topics | | 15:15–16:20 | Past example: NAR lawsuits & consumer confusion| | 17:00–18:00 | The value in repetitive content | | 19:00–20:30 | Social media CTAs: single, clear action | | 22:51 | "All conversion happens in conversation" quote | | 23:50–25:30 | Mindset: focus on starting conversations |

Actionable Takeaways

• Identify hot, buzzy topics relevant to your audience (mortgage changes, regulations, news headlines).
• Create frequent, concise content around these topics—choose teaser angles over exhaustive explanations.
• Prompt viewers to interact: always include a single, clear call to action.
• Don't be afraid to revisit hot topics repeatedly, changing up angles or focusing on different scenarios each time.
• Aim to begin conversations—not to close deals instantly. Nurture, add value, and let conversion unfold from engagement.
• Leverage simple deliverables (cheat sheets, guides) via DMs to deepen the relationship and move prospects through your funnel.
• Position yourself as the local expert by being the first to discuss and clarify trending news.
• Connect prospects to valuable resources—like lenders or Homebot—to solidify your role as a helpful advisor.

By following Dustin Brohm’s fast, no-cost approach—leveraging current hot topics, providing just enough information to spark questions, and moving conversations into DMs—agents can rapidly and authentically grow their pipeline and become known authorities in their market.