Dustin Brome (0:00)

Look, if you're serious about selling a ton of homes this year, making more money than you ever have in real estate, making 20, 25 your year, if you really want to build a business and stop grinding all the time, stop this 247 working where you have no free time. Listen up. This is for you. Most agents are stuck hustling 24 7. You go on vacation. You're on your laptop negotiating offers. It's ridiculous. You're relying on referrals that come every once in a while. You're chasing leads. You're feeling like you can never really step away because your business falls apart without you. Right? Here's the problem. You don't have a system. You don't have anything to follow. You don't have a blueprint. That's why I created what I'm calling the Platinum Pass. This is your all access pass to literally every training, every course, every coaching program, every system, every worksheet, every cheat sheet that I've ever created, plus everything that I'm making and coming out with in the future. You get my massive agent business accelerator program, my social bootcamp course, the clients from social coaching program that's going on right now, the Facebook ads library that you can copy and paste, my lead gen playbooks, automation strategies, even 90 days of free weekly coaching. Everything you need to build a massively thriving real estate business that scales. So here's the deal. Only 38. Here's the catch. Only 30 agents will get this right. There's only. There's only 30 of these available. Once they're gone, they're gone. If you want to stop guessing and beating your head against the wall trying to get business and actually start growing, this is your shortcut. This is your easy button. Go to massive agentsociety.com Platinum right now. Grab your Platinum Pass membership before it's too late. Before they're gone. Every tool, every strategy, every course, every system, yours for life. That's massive. Agentsociety.com Platinum don't miss this. On today's episode, we're breaking down the Freedom formula. How to buy your life back. How to get your life back as an agent. So you're not working 24 7, but you still have deals being done. I'm going to tell you the story in extreme detail of how I went from a struggling and yet burned out solo agent doing literally everything, no leverage, spending time away from my family, you know, on in the afternoons, missing dinner, all. I'll tell you that whole story and how now I run a business with you know, 700 plus business partners around the country, a few different. A few different income streams involved in the way that I do business today. But, but I have full time freedom and leverage. And I'm going to explain the process that I went through so you can do your own version of it yourself. If you're looking for time freedom in this industry as a real estate agent, this is the episode for you. Let's go. The Massive Agent podcast with lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Oh, have I got your attention now? Here's your host, Dustin Brome. What's up, guys? Welcome to episode 376 of the Massive Agent Podcast. I am your host, Dustin Brome in Salt Lake City, Utah. I have one hell of an episode for you today, but let me tell you right now, I am bringing truth. And, and some of you are not going to like it. I'm going to tell you the formula to get freedom to, to like, how you take your life back as a realtor, to get control over your schedule, control over your time, control over your income. I'm going to show you exactly how to do it. I'm going to tell you how I've done it. I'm going to explain, like, I'll tell you the story of how I went from literally an agent who couldn't pay the bills and couldn't close shit to where I'm at now. And, and, and through that process, you'll start to see different steps you can take, different ways that you can look at things. If you want to take your life back as an agent and actually be able to go on vacation for once without being on your freaking laptop and your phone negotiating deals and talking to clients the whole damn time. If you want to actually be able to turn your phone off for a week and just enjoy or, you know, take the weekend off and not have to worry about did that door get opened? Did the keybox get. Get locked again? Stuff, this is the episode for you. If you want more, if you want your life back. So I'll, I'll tell it through my personal story, my personal experience. And in that, you'll find the formula to do your own version of it, whatever that looks like. Your version may look very different than what I've chosen to do. You may choose to do things in a different order than me. Totally fine. There are no wrong answers here, except for to say, you know what? I'm good. I'm not going to change anything. When in fact, you don't feel good. You. You in fact, are not satisfied. You are not. If. If you just. If you want more, you've got to do something different. So that's the only wrong way to do this, is to say, I want something different, but I'm not willing to do anything different. That's the wrong way. Besides that, there are so many different ways to get to the end destination. And so I hope that this episode brings you a ton of hope. But like I said, I'm going to bring you truth. Some of you are not going to like that truth. The answers that you're looking for may not look the way you think they are. The answers may not be what you think they. What you think they should be or will be. I'm just going to bring you the truth. So let's start. Where the hell do I start? All right. I've been in real estate for about 14 years now. I started knowing so little about being a realtor that I remember my first week or two in. In real estate, I was like, I wonder how many homes I'm going to sell today. Like, you know, I'm going to go to the office, I'm going to. I'm going to, like, go be a realtor today. How many homes am I going to sell today? Like, I'm a car salesman, right? Like, how many cars am I gonna. I didn't understand. Now I know there are. I know now there are many agents, team leaders, business owners in this industry who are selling more than one home a day. Fantastic. For the vast majority of us, that's not how it works. Usually it's 3, 4, 5, 6, 7amonth, something like that. Sometimes more, sometimes less. And I. I didn't know, like. And it's because this is the first entrepreneurial job, so to speak, entrepreneurial career I've ever had. When I. The first job I ever had. Holy. All right, I'm gonna dive deep. I've never really told. Told it to this detail before. The. The first paid job I ever had. I believe I was 14 years old and I worked at a Boy Scout camp in Mill Creek Canyon in Utah. Just. Just out. It's one of the canyons in the Salt Lake Valley. And I would go up to this Scout camp and they had all the Cub Scouts coming through, and I was one of the leaders, right? So, like, I would take them on hikes and do Activities and stuff. And I just remember riding my mountain bike home down the canyon, all the way home each day because I was 14. Like, you know, I didn't have a car, so that was my first job. And then. Then I worked all sorts of places. I detailed cars. So I worked at a car wash. I was drying cars off. And then I worked my way up to the detail bay. I got promoted in the detail bay. I. Right around that time, I started to see, wow, you know what? There's people making a lot of money because they would bring their cars in and they had these nice, fancy, expensive cars. And I'm like, huh? What do you do for a living? What do you do for a living? And even though I never really asked them at that time, I was just. I was too timid. I would wonder. And I think these people are just on a different path. Like, these people just. They made different decisions or something. Like, they diff a different type of person. Like, I. I didn't quite understand. I'm like, I'm an employee working at a car wash. I want to work my way up the corporate ladder. But these people that are obviously wealthy, they just. They do something different. I thought that they were different. So I. I end up working@backcountry.com as a gearhead selling outdoor gear. I love that job, by the way. But unfortunately, when you love that job and you want all the stuff you're selling every time you get a paycheck, it's like the reinvestment plan right back into the company. It's like, ooh, thanks for the pay. Now let me buy a bunch of shit from the company and give it right back. But at least I got a bunch of outdoor gear, so that's. That's nice. Anyways, I. I've bust tables, I've. I've been a server at a restaurant. I've done construction, all this stuff. It wasn't until I hit rock bottom in my. Maybe I was 19 or 20 that I read Rich Dad, Poor Dad. My mom at one of the super. It was probably one of the lowest points of my life. Gets Rich dad, poor dad from the library, actually was the audiobook. She brings me the audiobook. And she's like, you should read this or listen to this. And I'm like, cool. And I was interested because it said, rich, rich dad, poor dad. I'm like, sweet. Is this going to teach me how to be rich? Because I'd like that. I'd really like that right about now. I didn't know it was about real estate. But it opened my eyes to the world of real estate in an entrepreneurial way. It taught me that I could be my own, that I could be a business owner in this space, that I could set my schedule, that there's no limit to the amount of income that I, that I can earn. There's no, like, no one can tell me what to do. I can do business the way that I want to do it in real estate. But I thought it was going to be as an investor. So I thought because I saw on Flip this House on A and E and some of those other shows back in the day that within 30 minutes, right, the 30 minute episodes, that you could make 50, 60, $110,000 flipping a house. And so I'm like, well, let's just do that. So Red, rich dad, poor dad. I'm going to be a real estate investor. I get into some real estate investor associations, start meeting some investors. My mind, my, my mindset was not anywhere near what it is today. And I, we ended up buying a house. My parents and I partnered on, on buying a house, which we did for 110, 115,000 bucks in the, in West Valley City, if you're familiar. No, actually it was Taylorsville, right in the middle of the Salt Lake Valley. And we ended up trying to flip it. We had hired a realtor at the time and because he was recommended by this big shot agent in my neighborhood. I don't, I don't even mean that like negatively, like I really respect the guy. But he, he was, he was a very successful real estate broker, broker, owner and still is. And he recommended one of his agents. His agent dramatically overvalued what the house would be worth after, after the rehab. So he couldn't sell it for a profit at all. So we're like, shit, we got to rent it, rented the house, ended up cash flowing about 600 bucks a month just for the one door, which, which is incredible. But then we, we were really bad about picking tenants. Tenants jacked the thing up and it ended up being a money pit. We ended up being able to sell it later on, years later and made a, made a decent profit. But through that process I realized, wait, like these agents, like if I'm going to be, if I'm going to be a successful investor, I should probably get my license, right? And then the president of a local investor association told me as much. He's like, hey, if you really want to be a successful investor, get your license. You get to represent yourself on the deals. You can use the commission and roll it into the purchase or the down payment. Sometimes you can. He starts telling me all these like, you know, you get MLS access, you don't have to rely on someone else for it. I'm like, cool. So I got my license. Then I'm like, what do I do? So I go to this, go to this president of the, of the association. He's like, you know what? Come work in my office. And I was just, at the time, this was like 2011, I was helping to process short sales. So I was calling banks. I was using Equator, I was using. What's the other one? I forget. But Equator was the big, the big platform that, that some of the banks used for short sale processing. And that was my real first exposure to like real estate sales was the short sale side of things. And just by being in that office, I started to hear some of the commissions that the agents are making. I'm like, I'm not making a damn thing as an investor. I should really think about being a traditional agent. Like, how do I do that? So I talked to him and I already had my license. And I forget exactly how this happened, which is strange. I'm really unclear on this, but one of my broker or someone else in his small office gave me a client. They gave me a client to work with. I helped them purchase a short sale. And long story short, I ended up with like an $1100 commission check at the end of it after a team split because I was part of a little team and it was like 2% on a $100,000 short sale. It wasn't too big to begin with anyways, but I'm like, there's an actual paycheck here. And so I'm like, I'm going all in on being an agent. Great. How do I do this? How many homes am I going to sell today? I still didn't know anything. The reason I say all that is to give you some perspective that I, I truly believe this. I've worked with thousands and thousands of agents now over the last, what, six, seven, eight years? And so many of you, most of you are starting so much closer to the goal line than I did. You're so much more capable and knowledgeable than I was when I started in this industry. And just through brute force, like, I, I had to figure out, how do I get business for myself. I went to Google one day and I just searched how to get real estate leads and taught me the concept of content marketing. I landed on Easy Agent Pro's Website for agents, right? Cause they sell website services. Still do. Great website for real estate agents. But they were giving a bunch of tips on how to get business as an agent. And I'm like, well, these are all great. And I was soaking it up, and I'm like, so I don't have to cold call people like my mentor is telling me to do. I don't have to, like, chase people down. And I love the concept that I could put out content that was helpful to people. It could be found in Google search results. It could be found on YouTube. Or people who I'm connected to on social would see it and it would bring them value and they'd want to hire me. I love that concept because it was totally opposite from what I had been taught for the last year or two, is that I needed to chase down business and door knock, cold call, do all this stuff, which I just didn't resonate with. It's. I still don't. So, man, this is wild. Once content marketing I committed to, I started to get some business. I finally started to get some business. And at one point, I got busy. And I remember I was stuck on the other side of traffic one day. Sorry. I was stuck on the other side of town in traffic one day, and. And my wife, I. I was kind of pissed. I was in a bad mood because my clients were being dicks. They. They were just. They were picky at the last house that. That, like, I really had to pull some strings to get them into. We show up. They. They pull up and they're like, nap next. And I'm just like, you're not even gonna look inside? They're like, nope. And so I was already kind of mad. My wife sends me a text that my son, My newborn son, less than a year old, just said his first words. And I remember how excited I was about that. But at the same time, I felt this sting. I don't know how else to describe it. It was this sting, and it was this feeling of like, oh. And I didn't quite know how to. I didn't quite know how to process. Was not pleasant. I didn't like it. I'm like, this sucks that I missed him saying his first words. And I'm like, my wife's telling me about it through a text. But, you know, it didn't bug me that much because it's like, I'm at work. Like, what am I going to do? Like, I've got to. I've got to be out here doing, you know, got to be out here working. Well, a couple months later, it happened again. My wife sends me a video this time of my. Of my son, my firstborn, taking his first steps while I was at an open house that nobody freaking showed up to. And that while I was super excited that my son took his first steps, that time, it was different. That time it really stung. And I just. I told myself right then and there, I'm like, I have no idea how, but I need to figure out a way in real estate so that I never have to miss anything important with my family ever again. Again, I had no idea how. I just set the intention that this. I did not want it to continue over and over and over for the rest of my career, for the rest of my life. I. I didn't want to just keep missing everything, and we wanted to have more kids. Like, I didn't want to miss them growing up. And, you know, I. It just wasn't okay. So I. I was at this weird place where I'm like, I'm grateful that I. That I've gotten busy. I'm grateful that. That I have clients to work with and I'm actually selling some houses, but I don't want to do this. So I set the intention that I need to figure something out. I need something different. And so I just started to pay attention. I started to notice teams popping up all over the place, right? This was like the mid 2010s. And I started to notice these red and white signs. Red, white, and black signs with more than one person on them. I'm like, wait, why are there, like, seven people on that real estate sign? What's going on? And I'm like, oh, they're. They're a team, apparently. And so because of Keller. Keller Williams and all of these teams that they popularized, I started to learn that there's a different way of doing business. I thought that my path in real estate was sell enough houses to become a broker, then start my own brokerage, and then I'll become rich. Well, then as I started to look at that, I'm like, I don't really want to be a broker. Like, I don't want to be responsible for. For people. I don't want to be responsible for other agents like me. Like, no, is there another way? And so I see these teams and I'm like, holy crap. I guess there is. Like, that. That's a way of having your own brokerage without having your own brokerage, at least, like, having all the upside of one, all the financial upside, all the. All, like, Being able to do everything you'd want to do without all the bs, without all the bull crap that comes with having your own brokerage, the liability, having to manage your trust account and deal with earnest money and all that stuff, and the liability that comes with it, accounting and payroll and like all the insurances and all the stuff. So I'm like, well, that team thing sounds better. So I just, I started to evolve and in hindsight, like, I just. That learning process, it happened because I set the intention one day out of frustration that I didn't want to keep doing this and spinning the freaking hamster wheel forever. One transaction after another after another, forever. I wanted to take my life back, but I had no idea how. I just knew I wanted it. And so fast forward a couple years, I thought that the team was it. So I was planning on going to Keller Williams and learning how to start a sales team. Because I love the concept. I'm like, maybe that's it. Maybe that's the business that I'm looking for. Maybe that's the thing that I've been trying to get to that'll help me buy my time back and actually have leverage and be a CEO rather than the employee. And I went to my friend Shannon, Shannon Milligan in Richmond, Virginia. She's been on this podcast years ago, incredible woman. She. I went to her and I was like, hey, I'm thinking about going to Keller Williams. And she says, you know what, I'm actually leaving Keller right now and I'm going to this place called exp. And I'm like, some of you heard, heard the story before. I. You not. I had no clue what EXP was, but I asked her, I was like, is that the brokerage with like the worst logo ever? This is back when they had like that little blob, that little blobby X box looking thing. Just not a good logo at all. That's not. That's all I knew about it. And she's like, yep, that's it. But everything you like about Keller, you'll like about. You'll like more at exp. And I'm like, okay, educate me. Over the next year, she starts to teach me. So she went to exp. I didn't. She. She started to teach me all the different ways that the business model, the cloud based business model was different than at Keller Williams and what it was allowing her to do. And all these people that she had been connected with who are now helping her and giving her blueprints and, you know, giving her a helping hand. In building her business and she was getting stock and, and started getting revenue share and all this stuff. And I'm just like that, wait, that's different. It started to get me thinking, I wonder if I still need to do a real estate team. Like, is, is there a, is there another way of doing it? It sounds like there could be other ways of having a business. So after about a year of, of her doing it, I finally joined her, went to exp. And that's when I realized how powerful it is to be connected with other people that are further ahead than you in the journey who have a financial vested interest in helping you succeed. That had never that concept. Outside of the cloud based brokerage, outside of brokerage brokerages with revenue share, it doesn't exist. People who help you are doing it because they, they want to, because they're kind, because they're good people. But there's something magical and powerful that happens when you let me, let me back up. Through Shannon, I met her sponsor. His name is Clayton Getz. He's been on the show before. I, I didn't know who the hell he was at the time. And he was, he was sending me messages. He's like, hey. And I had started the podcast recently around this time, probably about six months prior. And he knew that I had an audience and you know, I was doing some, some cool stuff on social media and, and the podcast and stuff. And he's like, hey, you know, let me help you. I'd love to help you, you know, build a business. I'd love to help you do this and that. And I'm just like, dude, who are you? And it. And it was kind of weird. I'm like, why are you wanting to help me so much? And then Shannon told me who he was and I learned he ran a large sales team and he was making a ton of money in my eyes at the time, in my eyes now. Like, still, he's doing very well. And yet he was consistently on a regular basis hitting me up saying, hey, let me help you. And once I learned who he was, I was like, I was like, I couldn't afford to hire this person as a coach, but they're like, he's like beating down my door to help me succeed and to grow and to like sell more houses and to build a business. That, that was super interesting. And that's when I started to learn about the business model. I'm not going to get much more into that now, but I learned how there's so many different ways to be a Business owner in real estate. I thought at first you had to start your own brokerage, then I thought you had to start a team. And then I realized through certain business models with revenue share and whatnot, through cloud based model, like Real, like EXP and a couple others, that you just have more options available to you. There's more ways of being in business, there's more ways of monetizing being an agent. And that just gives you so many more options and different ways to structure things. So in hindsight, well, let me tie a bow on that first. All right. Since that moment, since joining EXP, meeting Clayton and then finally being receptive to his help, he taught me the different ways of being a business owner. And he, he taught me, hey, this business model, you could do it this way, you could do it this way, you could do it this way. And so I realized, look, I don't, at the time I was like, I don't. I had a lot of misconceptions about running a sales team, by the way. I do not share these misconceptions today. But at the time I was like, I don't want to manage people. I don't want to be forced to pay for a bunch of leads that people aren't going to, aren't going to follow up on. I don't really want to do the sales team. And so I learned that if I can partner with a bunch of great agents and help them sell a bunch of houses, that the brokerage would pay me a portion of it through the revenue share model. And so I decided on that, went all in on that. I have local referral partners that whenever I have personal deals or referrals or past clients that come to me, I said past clients. I hate it when agents say past clients, because client for fricking life, right? Whenever I have clients who want to transact again or have a referral for me, I, I now pass it off to my local referral partners rather than taking it all myself. I have a referral network. I have a revenue share network of 725 agents all across the country right now. And I now help other agents sell a bunch of houses and, and get compensated for it. They're not paying me, the brokerage is paying me and, and sometimes referral fees, right? Depending on the situation, if I'm giving them, literally giving them business. But that's what I, that's what I settled on. And I love that because it, it gives me the flexibility that I need to set my own schedule. And now this is what I want like, I wanted to get out of the transaction personally, but I wanted to be involved in many, many, many transactions. So now I just support and coach and train and mentor agents and help them to sell a bunch of houses. Now I'm about to get into like really breaking this down for you. But the last thing I'll say is this. In your journey, like you're going to go from one thought to another to another as you learn what's possible. At that time I, I thought a sales team is not for me. I'm at a place now where I'm surrounded by so many great team leaders. I'm business partners with so many great team leaders, I'm friends with so many great team leaders that like I'm about ready to start my own version of a sales team nationwide by the way. So stay tuned for that here in the next month or two because the massive agent team is coming. I just had a lot of misconceptions about how it had to be done. And so the way that like the order in which you do things may look completely different, that's totally fine. What matters is that you're taking steps forward and that you're learning and you're iterating and you're making if you're learn if you get new information, sometimes you need to make a different decision. I know. So in politics, for example, we, we talk all this on politicians when they change their stance, right? They're flip floppers now. Look, I'm not an idiot. Most of the time they're doing it for political expediency, right? That they're changing their mind because they're like, oh, I'll get more votes if I go this way versus that way. I obviously. But sometimes they just over time they change their position on something because they've learned and they have new information and a new perspective and they're like, wait, that thing that I used to believe, I don't really believe that anymore. I now believe this. I respect that. So it, you should be totally fine with over time changing your mind on what you want to do based on new information, based on perspective, based on, based on experiences. So let me say this. Your journey is going to be like a zigzag. It's not a straight line. You just have to start the learning process. And here's what the freedom formula looks like. First you have to get to a point where you're fed up and you decide that you want more. You decide that you want to be a business owner, that you want leverage that you want time, freedom, that you want your time back, that you want control. You have to get to the point where you are super clear on what you want. That is key. Without that decision point, without that pivot point, nothing's going to happen long term anyways. So first you have to decide that you actually want to be a business owner, right? The CEO of your business. That you want a real estate company and, and not just be an employee doing all the, doing all the stuff yourself. Now here's, here's the steps you could take after that, all right? To, to start learning. You could join a sales team, right? If you're a solo agent right now and you think a sales team is the way to go, you could, you could go join one and learn from the inside how they structure it, the good things, the bad things. Get some ideas like put in. Doesn't that make a ton of sense? If you're like, if I'm going to do this thing, let me just join one that's already up and running and doing well and just learn how it's done from the inside. You're still making a living and you're learning how to do the thing that you want to do. There's one option, so just join a team. You could work for one as like an employee or an ISA or like a non licensed type person within a team to learn the inner workings while still making a living. So there's one option to, to start to get into the real estate business thinking, right? To, to really wrap your head around what type of real estate company you want and how it's going to look, how it's going to be structured. You could also just jump in and figure it out. You're like, hey, I think I want this. Let's just start. And you just literally jump into the deep end and you just start and you start making mistakes and you screw shit up and then you fix it and you learn and you go to the next one and you keep moving forward. You can do that. Courses, trainings, masterminds. I think it's so foolish if you're like, hey, I want to do this thing, I want to build this thing over here, but I'm not willing to invest some of my time and some of my money into doing it faster and better. I don't understand that. Like, it's one thing if you're literally dead broke and you do not have $500 or $2,000 or $5,000, that's one thing. Like if you literally cannot because you don't have any money. Most agents can figure the money part out. It's just there's a lack of willingness to invest into getting the shortcut. Shortcuts are not always a bad thing. When you, when, if you can take a course that tells you how to do something in 30 days versus two years, don't you, don't you think that'd be a pretty good investment? I would say yes. If you can take a training that's. Rather than just beating your head against the wall trying to figure out how to build a company, you take a training that says do this, do that, do this, do that, take this step, then that step and they condense it for you into like for example, 12 weeks, 90 days, like the massive agent business accelerator. Oh, by the way, that's why, this is why I started it. This is why I created it. I took my entire experience, everything that I've gone through and the process of like having to get busy with clients and then, oh, okay, now I'm too busy now. How do I start to diversify? How do I start to pass some of this off? How do I start to get help? How do I then turn this into a business? That whole process is put into my business accelerator, for example. But that's just, there's so many other great trainings, there's so many other great coaches out there. So hire a coach, go to masterminds, go to events, take courses that teach you how to do exactly what you want in much less time and without a lot of the mistakes. That's, there's no better investment than that. That is such a no brainer that you have to be investing your time and your money into shortening that, that how long it takes to do stuff you're paying for implementation is what you're doing. You can learn, you can watch YouTube videos, you can do all this stuff. Beating your head against the wall trying to figure it out yourself. That might take you a year and a half or two years or three years. Where over here you invest 2,000 bucks and you can figure out how to do it in 30 days. Why wouldn't you do that? So courses, trainings, masterminds, a great hack. That's part of the formula. Another one. Partner with people who already are business owners who already have a real estate company partner with them so that they have a financial vested interest in seeing you build one. Also, this is like I, I lucked into that. I didn't realize that I was doing that. I was joining what I thought was just a brokerage with with some, you know, some stock and some revenue share and some other ways to make money. I didn't realize that I was inheriting a mentor, actually. Multiple mentors who were very successful running real estate companies and they had the blueprint and that they would literally teach me because they got paid money when I built the thing. Partner with other business owners, right? At, at a brokerage, you could do that. So first you have to decide that you want more. There has to be that pivot point. Join a team, work for a team. Jump in and start. Just figure shit out. You can jump in the deep end, totally fine. The way to speed that up, the easy button. Courses, trainings, masterminds, events. Partner with others who have already done the thing you want. If you're, if you say, hey, I want to run a sales team, I want to do it this way based on your current understanding today, then wouldn't it be nice if you could literally be business partners with someone who already had done it and they were incentivized financially to help you do it too? That's such a hack. There's so many different options available to you without just going to hire that person because a lot of times those people aren't even hirable or, or if they are, you couldn't afford it. I couldn't afford my mentor, Clayton, but because we're business partners, I, we talk multiple times every week. So incredibly grateful for his partnership and mentorship. I can't even tell you because he's helped me build my business the way that it is today and it's still evolving. Like I said, the massive agent sales team is coming. I'm putting the, I'm just putting the finishing pieces on that. So just a teaser any. I wasn't even planning on doing this. No matter where you're at in the country, as long as you're selling on average one house a month, there's a potential that we could work together. You could join my team, the massive agent team. I don't even know if I'm going to call it that. I might give it like a proper name like anthology or something. I don't know. Again, I haven't figured that out. But I am looking for great agents to partner with in a team setting that, that we, we then together have a vested interest in helping you build and sell a bunch of houses. So that's coming. But I, you know what's crazy? I thought about everything that I was going to say up to this point, and then I, I didn't even. I didn't even consider how to wrap this up today. I didn't even think about that. So I'm just going to riff. I'm just going to. I'm just going to freaking roll with it. No, Ma. What matters the most is that first you decide that you want more. You have some idea of what you think you want. Okay, maybe when I described my business model, it sounded attractive to you. Maybe it didn't. Maybe you just want to be a sales team leader. That's totally fine. Based on your current understanding today, what do you want to do now? You have to take action. You have to start moving in that direction. What I'd recommend is, like, get around people that have already built that. Get around people that have already built that. If you have to join a mastermind that they're in, do that. If you have to go to a certain training that they're in or that they're teaching, do. Do that. If there. If they have a course, do that. If. If you. If you have to join their brokerage and. And partner with them or join their team, for example, do that. Like, there's so many ways to get information and to speed up how fast you can build something. So. So my mentor, Clayton, it took him, I. I think he said like, six, seven, eight, like, maybe 10 years to perfect his sales team the way that it is today. I think more than 10 years. Well, he can show me how to do the same thing in about 24 months. And he's shown other agents that were partnered together with how to do the same thing in 24 months. I've seen it happen. So there are people that. That it took them a lot of. A lot of time to figure it out, but they were willing to share it with you in a way that just. You could do it fast. Be willing to invest in a course or a training or partner with somebody or both might, like, go to certain events and. And just talk to people that have done the thing you want to do. It's just. I'm at the point where I have very little patience for agents who say they want a certain thing, and then through their actions, show otherwise. You say you want to be a business owner. You say you want to be selling 100 deals a year. You say you want to be making a million dollars a year. You say you want this, you say you want that, but your actions don't back it up because you're not willing to take a course, you're not willing to pay and invest to go to an event, you're not willing to man, I'm trying to decide how far to go here because I, I'm going to step on some damn toes. I told you, I'm going to tell you the truth because you deserve it. The only thing that's helpful is the truth, right? Sugarcoating bullshit or leaving certain things out is not going to help you, not going to be impactful. So. So be it. There's people that, that join my courses, my trainings, my massive agent business accelerator. They show up for three weeks, never see them again. It's a 12 week program. I, I know life happens, I get it. And look, in fairness, I've done that in with other things in my life too. But when I really started to make the biggest leaps and the, and the, when the most progress started to happen, for me, it was when I invested not just with my time, but with my money. Because then I took it freaking serious. And if I'm looking for something, man, I. When you pay, you pay attention and you take seriously. I've told the story before, you may have heard it. I first started to learn the power of investing large amounts of money to get results. I learned this from in fitness. So my wife and I came across this program. It was called Athletic AF at the time, it's now Superhuman. That my friend John Madsen runs incredible, incredible business that he's built for sure. But his program works. At the time, for my wife and I both to join, it was like seven grand. And so I wrote a $7,000 check which at the time was by far the biggest investment I'd ever made in any education whatsoever. But two and a half, three months later, I was ripped, I was jacked. I had the body that I wanted. I felt freaking amazing. I felt like an 18 year old even though I was in my late 30s and my wife as well. And I'm like, holy. Like we just. Why those things that we learned from that program were not secret. I've heard them before. The difference was the investment we made because we invested seven grand that we didn't really have at the time. If I'm being honest, we took it so seriously. We didn't miss a day, we didn't miss a workout, we didn't miss a meal. We were absolutely dialed in because we made a large financial investment that I believe it's not the only thing that matters. But that was the, that was the most important catalyst to our success was the large investment. And so it. Had it been $47, had it been $199 or even 499. It would have been much easier to blow off and not take so seriously, right? You've all done this before. You're given something for free. You're like, here. Here's a free. A free course. Or this is a, like, you know, $9 to get this course or this ebook. And you're like, cool. And you buy it because in the moment, you're like, yes, I'm excited. And then you never even open it. You never even read it. You never even look at it, never even log in. Because, like. Because it's 10 bucks. Because it's 50 bucks. Like, whatever. If it was $5,000, you wouldn't blow it off. I can't tell you what a hack that is to. To pay for results. You're investing for results. So whoever needed to hear that, did I. I need to be confident of that. I told you, I'm just riffing at this point. I hope this is resonating, but I've worked with thousands of agents at this point, thousands and thousands of agents over the last six or seven years that I've been working with and partnering with agents. And I've seen agents come and go. I've seen agents show up super excited, they hit it hard, and then they just kind of fizzle out. I've seen agents super excited. They. They get started and literally stop the next day. I've seen others that just keep fumbling forward, fumbling forward, fumbling forward. And all of a sudden they're like, holy, look at me now. And they have these giant results. I. I've seen others that have fast results, quick, and everything in between. And the one thing that the agents who actually succeed in building the. The business that they want to build, they're just willing, first off, they're willing to invest in it. So time, money. They're willing to, like, get that blueprint to. To do it faster and shorter and without all the mistakes. Because if you can minimize mistakes. Every time you make a mistake, it. It hurts, right? It hurts your confidence. It's a. It's a delay. Sometimes the mistakes cost you a ton of money. If you can just eliminate mistakes by investing a little bit of money for the blueprint, you avoid a bunch of mistakes, and you just. You just stay on fire for so much longer. You stay focused so much longer. So those that have been the most successful, those agents that have been the most successful, they've. They've made an investment, they've made a commitment, they made a decision that they were actually going to do the thing, and then they put themselves in a position to where they were connected with those who had already done it, that had an interest in them doing it too. Get yourself there. No matter what type of business you're trying to start, no matter, no matter the reasons why you're trying to do it, get yourself to that point. Get yourself to that point. Man, I'm total. I wasn't planning on this either. Over the last couple weeks, I've been telling you about, about how I, I've taken all of my experience in all the different phases of my journey that, that I just went through from like not knowing anything, still struggling, finally getting some deals because of, because of Facebook ads, because of social media, and then scaling to a team, how to do that, how to hire people and like all the different phases, I've created courses and content and tools in each one of those phases. Right, The Facebook ads. I created a library of all the Facebook ads that I knew worked and I put them all in one place. And you know, you join my program and you get access to them and those have kind of gotten some dust over the, over the last couple years. But you know, I, I do social media coaching on how to actually get business from social. I teach people through the Massive Agent business accelerator, the 12 week program, how to go from a struggling, burned out solo agent to an actual business owner. The entire step by step process, how to monetize it, how to squeeze more money out of every transaction, how to set up mortgage partnerships and title partnerships. And like I put it all together and I told you about this Platinum pass thing, that, that sounds nice, right? This Platinum pass thing, my flagship, my flagship program that I put the most time, the most effort that I believe will move the needle for you the most is called the Massive Agent business accelerator. It's $3,000 regular price. Usually the people that have joined have found different promos that I've been doing for that, but it's a $3,000 program and then I've done my clients from social. It's just how to get business from social. We, we look at your account, we talk about what type of content you should be doing, how to do it, how you know, move this, change this, start doing this differently. So you have an actual blueprint on what to do to get actual clients, not just followers. That's called clients from social. I did that. That's 2,500 bucks. The Facebook ads library. Everything that I've done over the years, I've, I've put together in one place. I call it the Platinum Pass. I've told you about it the last couple weeks. It was supposed to expire. What is it? It's March now. It's supposed to expire at the end of February. I am so committed this year to impacting, positively impacting the lives of as many agents as I possibly can. I am extending the Platinum pass, which is literally every training, every coaching, every video, every course, every program, every resource, every tool, every ebook, every calculator, every cheat sheet that I've ever built for agents. I put it all in one place, all in one box, so to speak. And it's less than $2,000. You have access for life. You get direct access to coaching from me personally. And it is the, it is the way that I know how to impact agents the most. But it takes a first step from you, of course. Right? I can't just slam it down your throat and say, here, you're going to, you're going to do this. You're going, you're going to, you know, you're going to show up and you're going to do this work. And you have to take the first step. Make the investment, make the commitment. If you want to take advantage of the Platinum pass, which I'm officially extending now, apparently I'm officially extending for at least the next week. Go to massive agents society.com Platinum and see every program, see every bonus free, see every resource that's, that's included in it. It's like a $25,000 value for less than 2. And I hope you take advantage. I hope you make that financial commitment because I know how powerful that can be towards fueling your success, to get you to actually show up and actually do it and actually finally one day soon get to that goal line and to be able to speed up the process dramatically by just following a step by step blueprint. If, if this episode resonated with you today, you need, you need something in the Platinum pass. You need one of my programs, one of my courses. You need, you don't need them all right now. Like you don't need them all right this second. But there's one that you need right now, and then that'll go to the next one and then the next one may as well just have it all. One investment. You don't have to keep paying monthly. It's one time thing. Everything's included forever. Every course that I do in the future, I'm going to put into this. So you won't even need to pay for those. Massive agentsociety.com Platinum at a minimum. Please make the decision for yourself that you reflect as much as you possibly can, reflect as much as you need to to find out what do you actually want, why do you want that? And then make the decision that you're going to freaking figure it out. Once you've made that decision, take action. Grab the blueprints, grab the cheat sheets, grab the shortcuts. Partner with people, get in business with people, join with people who have done that and know how to do the thing that you want to do already, they've already done it, and we're going to share it with you. And you could do it in a fraction of the time. For the few of you that this actually, really, truly spoke to, I know this episode. I know that this episode is not meant for all of you. I know this is meant for certain people in certain phases of your. Of your business and of your life. I. I'm okay with that. But if that's you, let's. Let's freaking get to work. Let me help you. Let's go make the decision. Decide that you want more. Let me help you. Let us help you figure out what the next steps are and what it, what it is that's going to get you to the place that you want to be. If you want to be able to make $300,000 a year and work two days a week, let's design a business that makes that possible. Here's what I am passionate about. The industry is really good at teaching us how to build a business and how to, like, I don't mean a true business, but like how to, how to do sales, how to do transactions. The industry is really good at that, but it's really horrible at teaching you how to design a life or how to. How to, how to define the life you want and then design a business that makes that possible. That's what I'm here to help you with, is how to define the life that you want and then figure out what type of business makes that life possible. That's where the industry has it backwards. The industry and most other agents. 9.9 out of 10 agents, unfortunately, you live life. You spend time with your family. You do things that make you happy in the time you have left after serving your clients, doing the marketing, doing all the stuff. So if you are living life in the few minutes you have left when business allows, let's flip it, let's define what it is that you need to do that you want, that makes you happy, that's important to you, and then construct and design A business that makes it possible. And we can do it in a lot shorter time than you think. But it takes your commitment and effort and investment first. Let's freaking go. Thank you for listening. Before we go Keeping Current Matters. Be the advisor your clients trust with. With Keeping Current Matters. KCM gives you easy to understand market insights, ready to share graphics and scripts to keep you looking like a pro. To keep you looking like a real true advisor, which should be the goal. Try Keeping Current Matters for free over@try kcm.com BAM and then level up your business with BAM X courses, masterminds and a network of ambitious agents ready to push you higher. Join today over at now bam.com use code MASSIVE for a discount on BAM X when you join. Incredible tools. Love those guys. Thank you so much for listening. If you found value in this, if you have, send me a message on Instagram. If you're not following me on Instagram, please do at Massive Agent. Shoot me a message. Let me know if this. If this episode resonated with you, let me know and take it a step further. Tell me what your decision is. What are you committing to? I want tell. Make that public. Go out on a limb and say, hey, here's the decision that I'm going to make or that I have made. Here's what I'm going to do. I don't know how I'm going to do it, but here's what I'm doing. Go out on a limb because that provides some public accountability. When you tell somebody about it, it makes it much more real and puts pressure on you to actually do it. So light up my inbox on Instagram with that. If this episode resonated with you, if this episode resonated with you, grab the Platinum pass. Every course, training program that I've ever created, ever. The Facebook ads, library, the business expl. Accelerator, all of it in one membership, one price for life forever. Massive agentsociety.com Platinum Massive agentsociety.com Platinum Man, I feel like I blacked out and I'm just waking up. I. I hope this episode was good because I don't remember much. I was. Thank you for listening, guys. I appreciate you so much. Let's. Let's go build something freaking awesome together. Take care.