Podcast Summary: Massive Agent Podcast — "The New Social Media Trend That Can 10x Your Reach"

Host: Dustin Brohm
Episode: 411
Date: November 6, 2025
Recording Location: Live from Rise, Orlando, FL

Episode Overview

In this episode, Dustin Brohm explores the latest, game-changing social media trend for real estate professionals: embracing simplicity and authenticity over high production value to 10x your reach. He offers actionable insights into content creation, why the old "talking head" format is dying, and how a specific Stories format can drive massive engagement — all while reducing time spent and effort required.

Key Discussion Points & Insights

The Big Trend: Authentic, Simple Video Outperforms Highly Produced Content

• Authenticity Beats Production:
  Modern audiences crave authenticity. Raw, unpolished videos (even ones shot on your phone) consistently outperform slick, heavily edited content.

  "Simplicity and authenticity is outperforming produced and, you know, overly edited stuff." — Dustin Brohm (03:02)

• Shorter is Better:
  Keep videos concise. Say what you need to say, then end it. This leads to higher completion rates, which social media algorithms reward.

  "People get the point. It replays... If you made it two minutes long, they might watch 20%, 30%. But—shorter videos? People finish them. The algorithm loves that." (06:40)

• Don’t Overthink Equipment:
  No fancy cameras or lighting are necessary. Good visibility and clear audio are all you need.

  "If you are within arm’s length of [your phone], you don’t need a mic. You can just talk." (10:33)

Content that Grabs and Keeps Attention

• Hook Fast:
  Immediately capture attention. Get straight to the point to maintain viewer interest.

  "It just gets right into it. It grabs your attention immediately. And it's interesting and entertaining." (12:02)

• Bullet Points, Not Full Scripts:
  Mapping out your main ideas in advance leads to sharper, more concise videos.

  "Give yourself some bullet points... That’s going to keep you concise so that the video could be shorter and not drone on forever." (14:43)

• Visual Interest Matters:
  Your background should be engaging (not a plain white wall). Experiment with different settings like your car, porch, or outdoors.

  "There's an epidemic among agents where they're sitting at their desk with a white or a gray wall behind them... viewers just scroll past it because it looks freaking boring." (18:17)

• Appeal to Your People:
  Don’t try to please everyone. Be yourself to attract the right audience.

  "Just try to appeal to the people who actually do like you and do like your personality... The others, they're just not going to watch you. And that’s okay." (21:21)

The (Surprising) Power Format for Stories

• Maria Went’s Static Image Formula:
  Brohm shares the "static image + bold headline + dense text + CTA" style for Stories:

  • Use a captivating still image
  • Add a bold, attention-grabbing headline
  • Follow with a paragraph of smaller text that requires viewers to pause and read (increasing time on the Story)
  • End with a call-to-action (CTA) that triggers an automated reply if viewers DM a keyword

  "What I've learned is... this new format is a static image with a bold headline of text and a big paragraph of smaller text below it, which forces them to put their thumb on the screen and hold so that they can read it." (24:08) "If you really want someone to take action, this new format... works so much better than a video where you're describing something." (29:10)

• Algorithmic Advantage:
  Engaged viewers who pause on Stories signal quality content to Instagram’s algorithm, increasing Story views.

  "If somebody pushes and holds on your story, it's increasing the time on post... and the algorithm’s like, 'This is good stuff.'" (25:32)

• Automation with ManyChat:
  Using a keyword triggers instant automated responses, maximizing engagement and action.

  "When people take action on that and they actually reply with that trigger word, you have ManyChat set up and it... will respond automatically and deliver the link or the download, whatever it is." (27:30)

Notable Quotes

• On Overthinking Content Creation:

  "If you're overthinking that it has to be this big fancy production... No, sometimes the shorter video is better. So whatever it is that you want to say, say it and end it." (05:30)

• On Simplicity's Payoff:

  "The trend that will help you reach 10 times more people is simple, authentic videos." (16:44)

• On Being Yourself:

  "Don’t worry about being professional. Don’t worry about, like, you know, just fricking be yourself. Dress the way you want to dress. Talk the way you want to talk." (20:33) "My personality will appeal to the right people... and the others, they're just not going to watch you. And that's okay." (21:41)

• On Backgrounds:

  "If there's a wall behind you, maybe turn this way so that there's a tree behind you, which is a little bit more interesting to the eye." (19:00)

• On the New Stories Format:

  "My most watched stories or my most engaged with stories have never been the videos where I talk about something... But if you really want someone to take action, this new format... works so much better than a video where you're describing something." (29:10)

Timestamps for Important Segments

• [03:02] — Simplicity and authenticity outperform production value
• [05:30] — The value of concise, “say it and end it” content
• [06:40] — Algorithm rewards short, complete video views
• [10:33] — Minimal equipment requirements for quality audio/video
• [12:02] — Need for immediate, interesting hooks in videos
• [14:43] — Planning bullet-pointed content to prevent rambling
• [16:44] — The main trend: authentic phone videos win
• [18:17] — The impact of boring visual backgrounds
• [20:33] — Encouragement to be yourself rather than appeal to all
• [21:21] — Focus on serving people who resonate with you
• [24:08] — Introducing the static image story format (Maria Went method)
• [25:32] — Instagram algorithm’s preference for high ‘hold time’ on stories
• [27:30] — Using ManyChat for automated responses in DMs
• [29:10] — Data: Stories with this format outperform talking head videos

Memorable Moments

• Dustin’s personal pivot:
  Brohm shares his own transition from polished videos to raw, car-recorded content, seeing a massive leap in performance.

• Experimentation with story formats:
  Describes the viral explosion from adopting Maria Went’s format, with a single Story achieving over 2,000 views within an hour.

Actionable Takeaways

• Stop overproducing; focus on authentic, short, and compelling content shot on your phone.
• Plan what you want to say in bullet points, keep videos short, and open with an attention-grabbing hook.
• Ensure your background is visually engaging—avoid the dreaded plain wall.
• For Stories, use static images with bold headlines and detailed text, paired with a CTA using an automation tool like ManyChat.
• Be yourself. The right audience will connect with your personality and message.

Final Thoughts

Dustin emphasizes: Don’t let perfectionism or production quality stall your growth. Lean into simplicity and authenticity—the trend that’s proven to 10x reach and save time. Impact in today’s social media is all about grabbing attention, being memorable, and giving value quickly. Try the new story format, and see your engagement (and leads) soar.

For additional resources, specific growth programs, and tools recommended by Dustin, visit massiveagentsociety.com/jump and massiveagentsociety.com/bamx.