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The difference between getting 200 views and 20,000 views on your content regularly comes down to one key thing. To get the big views, you need to stop guessing that it's going to work. Instead of throwing spaghetti against the wall to see what sticks, you need to guarantee that your post will perform well when you post it. So how exactly do you do that? Let's get into it. The Massive Agent podcast with lead generation tips and strategies to give you more leads and sell more homes. I love to buy houses. I like to sell house. It takes brass balls to sell real estate. Wait a minute. Leads are weak. You're weak. I've had better. Better. Oh, have I got your attention? Now? Here's your host, Dustin Broome. What's up, guys? Welcome to episode 433 of the Massive Agent podcast. I am your host, Dustin Brome, here in Salt Lake City, Utah. I've got one hell of an episode for you today because I'm going to share with you the difference. A very simple hack to get 20,000 views instead. 200 views. If you're stuck getting, you know, 145 views, 362 views on your content, it's not because the content sucks. It's not because you're doing bad content. It's because you're missing one key component. You're guessing that it, whether or not it's going to work. You're, you're deciding. You're hoping that when you post it it's going to do well, but you have no idea because you're guessing. Okay, so, so the guessing problem is huge. Every post is a gamble unless you have someone who knows what they doing look at it prior. If you're doing content solo and not having any feedback before you post or before you create a video, you're just guessing. So no wonder it's not doing so well. Well, what if the hook sucks? What if it starts off poorly? You know, you're, you're hitting publish and, and you hope that it works. But that's not that, that's not how you create great content. You want to guarantee that it's going to do well above average before you post it. And that means getting feedback from somebody else who knows what they're doing that can criti content before you ever post it. I mean, most, most agents just, you know, after it flops, you're like, okay, well what should I have done better? And that, that's better than nothing. At least you're, you're actively like critiquing and, you know, improving Each time. But the key is to just show your content to somebody or give the idea to somebody who knows what they're doing and get their feedback. Because then they can look and say, you know what, that's a great concept, but this is too wordy. Or the. You need to improve the hook. Say this differently in the beginning, and especially if you're. If you haven't really learned hooks and you haven't learned copywriting and you haven't learned how to create a curiosity gap and to hook and maintain attention throughout the video, you need someone who does know that stuff that can just look at your content before you post it. And so there's two different ways that you can do this. I'm going to show you how I can do this for you. I actually have a group where this is what we do for agents who are creating content. We look at your stuff before you post it or after if you've posted it and you're like, how can I do this better? But you have someone, you have a feedback group of great content creators, myself included, who can look at your content and give you, give. Give you some critiques and tell you what to fix or what to change, how to reword things, what the thumbnail should look like, all that stuff so that you stop guessing. And if you don't want to be part of the group, totally fine, because it's not for everybody. I'll give you some ideas on how you can find some people to bounce your ideas off of to get this feedback before you post. Because if you are just posting, hoping that it does well, and it's just, you know, from your brain to the Internet, you're rolling the dice. I mean, of course, of course you're not hitting home runs all the time because you're just throwing spaghetti against the wall, getting feedback from somebody, getting it. Getting someone to critique your content before you do it is absolutely worth the time, it's worth the energy, and it will. You could 10x your average just by making this one tweak. So it. Look, here's why agents learn so slowly. You create content all by yourself. You're sitting in your office or sitting in your car, you just finish a showing and you're like, okay, I better record this video because here's a topic that I want to talk about. And it's just off the cuff, you haven't prepared much for it and you just throw it out there. Now, I think that's better than nothing, but I don't think anyone, I don't think You're. I don't think that that's a very high bar to clear. I don't think that that's the goal you've set for yourself, is as long as it's better than nothing, I'm good with that. No, you want it to be good. You want it to be great. You want your content to attract clients, to initiate conversations that lead to clients, not just get likes and views. Likes and views are great and they absolutely can lead to clients, but you need a more attentional approach. Approach to it. And you need, you need to involve others in that process. Because if you don't have anyone to catch a bad hook, a bad beginning, maybe it just looks too boring because you're, you know, the background is just bland and you need to move to a different location with a tree or artwork or something that livens up the way that it visually looks. But sometimes you're just like, happy that you got the post done. You're like, oh my gosh, I got this post done. Great. I'm going to post it because I need to, I need to get it out today. And it flops because you didn't have anyone to tell you the thumbnail sucks or what to, you know, what text on the thumbnail to change or that you should have a specific thumbnail at all. Nobody's telling you that, you know, I got bored after three seconds, so that means everybody else will as well. And you're just wasting weeks and months, maybe years of your career posting stuff that is just mediocre at best when you could be posting great stuff. So here's why you need a feedback loop, okay? A feedback group, someone, a group of people, a coaching group like mine that I'll tell you about here in a minute. We can show you, we can show you how to fix that weak hook. Okay? Top creators don't create alone. They have teams, they have editors, they have coaches, they have partners, other, other creator friends that they can bounce ideas off of and get audited before stuff gets put out there. Because one little tweak to your hook, like, most of you have really good content, like the, the topics or the, like, the spirit of the posts are great. It's just the packaging of it. The delivery is poor. So one tweak to your hook can 10x your views. It could a hundred x your views if it's a really strong, great hook, both visually and what you say with what people see and what they hear. And you need someone who knows what they're doing and knows how to craft Great hooks to show you how to do that on your own content until you become an expert yourself. And through repetition you can be. But if you're not, if you're, if you're, if your content's flopping, that's self evident. You need somebody who knows their shit, who's really good at creating, if not viral content, high performing content to show you exactly what tweaks to make to yours. Somebody talented catches mistakes before, before they happen. Somebody talented that knows what they're doing will catch mistakes. They'll, they'll catch wordiness or like, hey, this is rambling on or this is losing attention right here, it's getting boring. Or that didn't make any sense. Or visually that looks terrible and we need to change the way that that looks. You need someone to do that. What when you have a feedback group, okay, here's what gets fixed for you before you post, not after. We cooks that bury the value thumbnails with too much text. The wrong text, the wrong colors, the wrong visual intros that lose people immediately. If you, if your content's not getting views, I guarantee it, the beginning of your content sucks. It's just not great. That's why. So with a couple tweaks, you can make the beginning of your content super strong. And if you're getting a hundred views, you'll start getting a thousand. If you're getting a thousand views, you start getting 10,000 or more. I mean, with a really strong hook, you could easily be getting five, you know, fifty thousand. A hundred thousand views with a great hook and a curiosity gap that grabs and keeps attention throughout the video. When you go it alone and you don't have a group of creators to work with to create your content with, you're competing against agents that do. You're, you're competing against agents who have a coach, who have a mentor, who have a partner or a friend that is auditing their stuff and good luck. Like it's, it's just so much harder. You're fighting the battle with one hand tied behind your back. Every post without feedback is a wasted learning opportunity. The gap between, between you and the, and the other agent creators who do have a feedback group who do have feedback partners to help them give advice and tweaks on the content before it's posted. That gap widens every week. So here's how this actually works. Okay, so my group is called the Massive Agent Society. We have a weekly call where we have a Google form. You submit, here's what my video is about. Maybe it's already posted. And you say, here's the link to it, here's what I want to do with it, here's the concept. And then first come, first serve, we just go through and we audit your video concepts or your post ideas. We tell you, okay, you, you could just have an idea. You're like, here's what I want to do and have no idea how to actually do it. And that's what we spend time. Myself, like, I personally go through these with you. It's, there's nobody else there. It's me and the other members of the group, the other, the other creators. And we'll go through and we'll help you craft a hook will help you write the hook will help you figure out what the thumbnail should say, what the text hook should say at the beginning of the video, what, what the script should be, how to grab attention and how to keep it. So how to create a curiosity gap that keeps people watching to the end to get the payoff. But a lot of us, a lot of us just give the payoff upfront by telling them, here's what the video is about, here's the topic, or here's, here's the, here's the goal, here's the, here's the tip. And you give it right at the beginning. They're not going to keep watching. Why would they? So you, you've got to learn that and that's what we help you do and create your post. So if you're somebody that if you're already doing content and it's decent, you just need some tweaks. This group is for you. If you're an agent who just has some ideas. Here's what I want to post, here's the type of content I want to do and I have no idea how to actually create it. This group is for you. We will help you come up with the outline and the framework and the exact scripting, the exact wording, the exact hook, the exactly what it should look like visually to implement your idea in a way that gets a bunch of views and not just views, but turns into actual conversations. Because with the right call to action at the end, you should be getting hand raisers that want to know more, that want to dive deeper, that know what the next step is. But you need someone who understands calls to action and how to craft them. So that's what we do. You submit your content idea before you create it. I audit it live. I tell you what to fix. You, you post it and that improved version, usually what we've seen is getting 10 times the. 10 times the results. So if you're averaging 500 views per. Per video and you join our group, you make the tweaks, you're gonna be getting 5,000 views, you're gonna be getting 10,000 views. It's. It's just what we've seen. When you have somebody auditing your stuff live, you learn the patterns so that you get better at this, because the goal is not to be reliant on someone else forever. It's to get yourself up to speed quickly and be posting great content now while you're learning so that eventually you're the master. You're the one that. That is critiquing and auditing others because you figured it out. So if you don't join the massive agent society. And by the way, you can do that over at massiveagentsociety.com join massiveagentsociety.com join. It's less than a couple hundred bucks a month. There's an annual option if you don't want to do monthly payments. It's all good. And there's a ton of extras included. All my courses, all my trainings, everything in there. But the main attraction is the weekly call where we audit your content before you post it and tell you what to do, what, what the hook should be, what it should visually look like. If you. If that's not in your budget or it's just not fitting what you want to do, totally cool. You need to find someone, some other creator who's better than you that has shown through their results that they can get views, they can get conversations, they can get clients, and have them review your content before you post it. Find other creators out there, other agents you're connected with on social, or even someone who's not in real estate at all, which is sometimes better because they don't have all the real estate agent biases when it comes to content. Find someone to review your content before you post. An agent, a friend, someone who creates content, someone with a good eye. Join a Facebook group. You know, I'm sure there's some out there to ask for feedback. The format matters less than getting a second set of eyes. Okay? The. The, the format of the content matters less than getting a second set of eyes who can make little tweaks and adjustments for you before it posts. Those little tweaks can mean the difference. Okay, so we had somebody who did a video, and it was decent. I think they got 1500 views. The hook was a little bit weak. So we had them reword the hook. They actually chopped a little bit out of the hook, made it tighter, stronger, more, more bold. And they got, I think 30, 36,000 views within a week afterwards by reposting the same video. With that one little tweak to the hook, that one little tweak to the first three seconds of the video, it went from, yeah, 1500 views, I believe, to 36,000 views. Absolutely incredible. This is quite a common occurrence, but you gotta find somebody like that. So if you don't have anyone or you want me to do it, join the Massive Agent society. Super simple massiveagentsociety.com join. Look, when you, when you have someone giving you feedback and auditing your content before you post it, better content equals more views, equals more followers, equals more conversations, which absolutely leads to more clients and closings. That's the goal. Getting views is great, but that's just like the first stop. Getting people to actually see your stuff is just the first step. You want them to become a client. You just. If you had a million views per month on social and got one client, would that satisfy you? Or would you rather have 11 clients every month and average 30,000 views for the whole month? Like, if you could do that, wouldn't you rather have the clients? Of course you would. So it, right now, if your hit rate, if you're, you know, your good video hit rate is 1 in 21 in 1 in 10. If it's really like, that's actually pretty strong. But 1 in 21 in 30 pops off and does well. Well, what if we get you to 7 out of 10 where 70% of the time, 7 out of 10 videos you post outperforms your average and does really, really well. Do you think that that would have an impact on your business? Would that have a direct impact, impact on the amount of clients you have and the closings you have? I would, I would say yes. My opinion is, yes, it would. But you've got to have somebody or a group like mine to give you the feedback. So look, I, I run the Massive Agent Society coaching group. It's on school and I do this every single week live. I'm the one doing the auditing. Other agents in the group who are great content creators are giving feedback and, and tips as well. Because, like, I'm just one brain. I think I'm pretty good at creating content. But having more brains and more sets of eyes to give feedback, that's how you, that's how you guarantee you, you do great content. That's how you get to 7 out of 10 posts does really, really well instead of hoping that 1 out of 21 out of 10 does. So agents submit their content ideas, I audit them live on our calls. And you walk away knowing exactly what to fix before you post. Exactly what, what to say, how to say it, what the text on the screen should be, what the thumbnail should look like, all of it. But even if you never join, please find someone who can give you feedback. A mastermind group, another creator, another mentor, another agent. Maybe it's a family member who knows their shit when it comes to social. But you need somebody because posting without feedback is like throwing darts blindfolded and hoping that you hit the bullseye. Not going to happen. Okay, maybe once out of a million times. Like, you know, broken clocks twice. Right, Twice a day. So you might get lucky. That's not, that's not a good business strategy. So you might get lucky once or twice, but you'll never get consistent business and consistent results. So stop guessing, get feedback. Your content will improve overnight. What we've seen from agents in our group is the very first video that they have audited live on one of our weekly calls, which happened on Wednesday. The very first video usually gets 10 times the views, usually outperforms their average by. By 10x because of the. The tweaks that they learned that they didn't see. Because my good friend Neil Mathweg said he has this quote that I've. It's always been burned into my brain. It's so good. You can't read the label from inside the bottle when you are in it, when you're creating the content, when you're doing all this stuff and all the noise in your head is like you're just satisfied that you got it done. But did you do it well? Did you do it well enough? Is it really great stuff? Is it really going to grab somebody's attention and keep them watching? Are they going to get something valuable from it where they want to follow you? Are they going to. Is it going to tease them enough, make them curious enough about the topic at hand that they want to reach out to ask more questions and initiate a conversation? You need someone from the outside looking in, someone who can read the label from outside the bottle because you can't read the label from inside the bottle. That's what you need. The Massive Agent Society will do it for you. That's the easy button. Massive Agents Society.com join we have like 40 or 50 people in there right now who are all super committed and Very soon we're going to have a hundred. I mean, imagine 40 people, 40 other agents giving you feedback on your content, plus myself. Is that going to be valuable to your business? Will that help you sell more homes? Will that help you have more conversations? Will it help you get more views and followers? I'll let you answer that. So, takeaways. Before you post anything, your next video, your next post, show it to one person. Show it to someone before you post it and say, what do you think about this? Would you watch this? And if you've already recorded it, let them watch it. Say, please be honest. Tell me if you, if you're losing interest where that's happening, are you getting bored? Why did it grab your attention in the first place? Is this something you would watch? Did it deliver on what you thought it would deliver on? All that stuff? Ask them, does this hook grab your attention? And would it. Would you keep watching? That's ultimately, we need to find out. Listen to their feedback and adjust. And you gotta give them permission to be fully honest. They need to know that your feelings aren't gonna be hurt when they tell you this video sucks. Because the only way to improve is by you being open to constructive and honest criticism. And the person that is giving the criticism, they need to know that you're not going to hold it against them. You're not going to be mad that they said that the hook sucks and you need to change it or that you are low energy. Look, if you're low energy, you should probably know because if you're low energy, no one's going to watch your fricking stuff. So you need to. If you are low energy, you need to know so you can increase the damn energy. So you can increase. You get the point. Before you post next, get someone else's feedback, listen to their feedback, adjust and watch how much better it performs. Watch how much better it performs. So if you want me personally auditing your content every single week, join the Massive Agent Society group. Weekly live calls, I review your stuff. Me personally and the other agents in the group. You post much better content. Massive agentsociety.com join. I'll see you guys next week.