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Before we jump in today, if you're an agent who doesn't have full control over how many new clients you get every month, I'm hosting a free 30 minute masterclass that you're going to want to attend. I break down the new way that top agents are attracting five, six, even seven deals every single month for free. Without relying on Zillow, without buying Google leads, without referrals or anyone else giving them business. This masterclass is completely free. All you have to do right now to register is go over to clientsfromsocial.com and reserve your spot. That's clients from social.com. there's a very powerful lesson that agents can learn from sports fans. And I'm going to tell you a story that could lead to the biggest breakthrough of your entire career. Let's go. The Massive Agent Podcast. We lead generation tips and strategies to get you more leads and sell more homes. I love to buy houses. I like to sell houses. It takes brass balls to sell real estate. Wait a minute. The leads are weak. You're weak. I've had better. Better. Oh, have I got your attention now? Here's your host, Dustin Brome. What is up, guys? Welcome to episode 422 of the Massive Agent Podcast. I am your host, Dustin Brome here in Salt Lake City, Utah. Today, I've got a hell of a story for you. It's a little bit of a rant, but the lesson inside could be the unlock that you've been waiting for. It could be the breakthrough that you need. Because I see so many agents struggling with this. And you don't have to because you're looking at things all wrong. I will explain that here in a second. Speaking of looking at things wrong, I see agents that are the agents who I see struggling. There's usually a common thread. Okay, there's a few common threads, but something that sticks out is they are leaving success up to chance. You know, whether like, hopefully they have someone in their database that refers them, but you have no control over that, or hopefully you get a random DM saying, hey, I saw a video and we need to buy a house and but it's all chance. Or you're hoping that your team leader or your brokerage provides you a lead. Again, hoping that it comes to you. Agents that are crushing it right now that have, that are closing 5, 6, 7, 10, 15 deals every single month. They have full control over how many conversations they have going on and how many people are seeing their content and how many deals they have coming to them on a regular basis. So to give yourself control, you need to have the playbook that works. It's totally fine to get referrals. That's great. It's fine to have a lot of referrals. But if you want to really increase, if you want to go from 50 to 100, if you want to go from 100 to 200, you're going to have to do something different. You're going to need to be seen a lot more. People need to remember you and you got to use the tools available. So the formula that is working for top agents around the country to sell 5 and 6, 7 deals every single month, to have clients showing up in your inbox, it's actually, it's not rocket science. It's, it's, it's actually fairly copy and paste. There's work involved and some time. But when you have the formula, when you have the blueprint, you can do it too. Even if you're a brand new agent, even if you only sell a couple homes a year and you want to sell 50, even if you think you're not very good at what you do yet, this will absolutely work for you. When you follow a proven blueprint. And I break this blueprint down in a brand new masterclass that I teach called Clients from Social. So you, it's completely free. You can register to attend my next one. Just go over to clientsfromsocial.com and check that out right now, while it's available. Okay, let's talk about. Okay, I'm going to tell you the story. Something that we can learn from sports fans. Something happened the other night. Okay? I. It, it's a non negotiable for me. It's very important to me that four days a week when my kids have after school things like gymnastics and jiu jitsu, I take them. My, my wife, she comes sometimes, sometimes she just gets, you know, some quiet time by herself or she's, she's making dinner or something. But I take the kids to their activities because I want to spend that time with them and it gives me a break from, you know, a long day working and all that. So the other night I met gymnastics with my daughter and there's these two guys. Now you fellas pay attention to this because. No, no. Okay, I've got to warn you, I'm going to be jumping up and down on your toes. So some of you are pathetic. And we can learn some big lessons. Okay? So. And you ladies with husbands that do this shit, you, you may love hearing it, but hate the Fact that it's happening in your life. I apologize if this is. If this. These are your husbands. So I overhear these two dads. There's this one guy, and I'm not going to sugarcoat it, it may sound mean, but I'm painting a picture here on purpose. They just got under my skin. They just got under my skin. And I've been thinking about it for the last 24 hours. This is kind of ridiculous. It's actually kind of ridiculous. But there's so many lessons that come from it. And I'm going to. I'm going to pull those out today because I believe that this story and what we can learn from it, what it means, could lead to the biggest breakthrough you've had in your career. So here's what happened. I overheard these two dads. One of them was bald, fat dude, wildly out of shape, doesn't look like he's exercised in 30 years, okay? Facial hair, not even taken good care of, wearing these oversized gym shorts. And I think he had holes in his T shirt. Just an absolute freaking slob. Okay? He's talking to another guy, dressed nicer, also out of shape, also balding, and just. You could tell, just kind of a slob as well. And they were talking about some sports team. I don't know which one they were talking about. I think it was basketball, college basketball. And there's these typical loser sports fans that sit in that. That are sitting there talking shit about those who are on the field playing the game. So this one guy is like, you know, they. They really should have won every game that season. They really screwed the pooch. You know, what idiots. And the other guy's like, yeah, you know, I can't believe they shit the bed so bad. You know, so and so's a loser. So and so's a bum. I can't. I would have made that. And they start talking all this shit, being, you know, the. The Monday morning quarterback or the armchair quarterback. It pissed me off so bad because I. I'm like, wait. Mainly because of the way they looked. So what I heard was you. You guys don't even exercise. And you were talking about these big bums who are in these elite athletes in the best shape of their life in the arena, playing the game, doing big, whether they win or lose or whether they miss the game, winning shot or not, whatever. Like you're gonna sit there and talk while you have ketchup stains on your shirt from the snacks that you've been eating all day in your basement, like it bugged me so much. But here's what I took from it and here's why. I've been thinking about it a lot now while I looked at them and I just thought they were pathetic. And I feel bad for their wives. Their wives. I could be really mean here. All I'll say is I feel bad for their wives because, you know, their wives are not super proud. Anyways, I'm gonna stop, I'm gonna stop there. These guys were just pathetic. And I was really. And I'm like, wait a minute. If I was the athlete that they were talking about, if I was the sports team or the coach that they were talking about, would I, would that bug me? And I kind of laughed. I'm like, why would I give a shit what these bums say about me while I'm playing the game? You know what I mean? So how often do you let your worries, your fears, your concerns about what someone's going to say about the video you post, what someone's going to say? If you do a certain, if you run some, certain ads and they see them and you're like, oh, I'm going to feel dumb, who are you really worried about? You're not worried about other elite players, you're not worried about other people who are taking action in, in the game. You know why? Because other athletes, others, other players in the game would not talk about the other players in the game. They all have mutual respect. Have you ever seen post game interviews and pregame interviews? They all respect the hell out of each other because they know how damn hard it is to do what they do. It's only the people who are not even in the game, not even freaking playing. It's very easy to talk shit and criticize and pass judgment when you're not even doing it because you have no freaking idea what it's like to actually be in the game. So when you are a social media content creator, if you're a marketer, if you're an agent out there doing big shit and you're trying to be visible and you're trying to grow a brand, are you really worried about the fat slobs with the holes in their T shirts and the ketchup stains criticizing your video, you shouldn't be. I mean, here's the thing. If you want to do anything big, remember this. Dogs don't bark at parked cars. The only way to not ever get criticism, to not ever get someone talking shit, to not ever have some troll pop out of the woodwork, you know, popping up out of their Parents, basement to tell you you're a loser or that agents are obsolete. I love those comments. I absolutely love getting comments like that from basement dwellers. They, first off, it makes your content do better. When you get trolls coming out of the woodworks, it shows you that the algorithm has brought your content to a broader range of people. It's brought it outside of your network into, you know, randos. And when you get some rando, say real estate agents are criminals in your comment, are they really talking shit about you? And if, do they know you? And if you knew who they were, if you could actually see them, if you, if they were these two bums talking shit about the sports teams and their performance, you'd kind of laugh because you're like, why would I care what that person thinks? So remember that you have these irrational fears that are preventing you from taking action. And if you think about it, who are you actually worried about getting criticized by? It's not the other people who are ahead of you in the game. It's not the agents that you're emulating. It's not the agents that you're chasing. It's not the agency that you're looking up to or that are a step or two ahead of you. You're never gonna get shit talk to you from them. Like the, the, the players on the field, even on opposing teams, like, yeah, they talk shit like, you know, but they respect each other because they know how damn hard it is to do what they do. The, the shit talking, the troll comments, the disrespect, the criticisms will never come from above. People that are ahead of you will never, will never talk shit about somebody that's trying to, to take action, who's playing the game and trying to better themselves and trying to get themselves out there. You're never going to get that criticism from someone above you, only going to get it from the losers below you. You're only going to get it from those dorks, from those bums. So dogs don't bark at parked cars. If you're, if you're standing still, that's the only way to not ever get barked at. But as soon as you start moving, you're going to get barked at. Maybe. But guess what? It's usually first off, it rarely happens. And if it does, you have to consider the source. Consider the source of the criticism. And is it coming from someone that you would take advice from? Is it coming from someone that you would seek advice from? I would bet you 100% of the time it's not so Try not to. Do not worry about criticism or talking or comments or just some comment from someone that you would never seek advice from, from somebody who, who you don't admire or look up to, or if they don't have something that you, that you admire or like or, or aspire after. Like, why do you have to take their. Why does their opinion or their comment have to affect you? So that's why I say dogs don't bark at parked cars. When you're moving forward, when you're taking action and you're actually doing something, you may get some dogs barking from time to time, but that only means that you're in the game, you're moving forward, and you're making progress. If, if you're not getting, if you're not getting chirped at by anyone ever, it means you're not doing anything. It means you're not freaking doing anything. So the last piece that I'll say about this is kind of a related topic. When you are trying to build something and you're trying to figure out how to do it, make sure that you also consider the source of the advice and the guidance that you're getting. Do not listen to people that have never done the thing that you're trying to do. Someone who's never done what you're trying to do. They've never built what you're trying to build. How are they going to give you advice on how to do it? They've never done it. They may have heard how to do it, but that's not the same thing, now, is it? So as you are trying to build your brand, as you are trying to get social media dialed in so you can attract clients and have, you know, people wanting to list their house with you, they're not interviewing anyone else. They want you because they like, they like your style, they like your vibe, they like what you put out. They want to work with you as you're building that. You have to seek out others that have already done it at a high level and then get advice and guidance from them. It's so important that you don't listen to people who haven't done it, because if they haven't done it, they, they may think they know. It may sound like good advice, but is it really? So seek out those that are a step or two or five ahead of you because they've already solved the problems that you have. They've already cleared the, They've already gone over the speed bumps that you, that you're going over now. They've already figured out the roadblock that you, that you currently have. They've already figured out a way around the frustrations that you're dealing with. So it, it's super important that you not, do not listen to the pathetic losers, but also make sure that you're getting advice from the right people, that you're seeking out how to. And instructions and advice and guidance from the people that, that are actually qualified to give you that advice. That's super important. So if you are someone who struggles with being consistent on social because you're kind of self conscious and you haven't built the confidence up yet, I've been there, okay? It's nothing to be ashamed of. It's nothing to be like to beat yourself up over. It's literally part of the process. It's just a part of the process that you have to get past through repetition and over time. So I would encourage you for the rest of this week, I want you to focus on the fact that I want you to actually seek out like not, not seek out like you're going to try to get it. But I want you to be open to the fact that if you do get criticism or somebody telling you that you have a big nose or that you look stupid or that you're dumb or you know, you're not respectable or you know, you're not credible because you wear a backwards hat and have gray facial hair or something like that, like, I get some comments like that from time to time, which is kind of funny to me. I want you to embrace comments like that. Embrace them and look forward to them because they are a sign that you are taking action and you are making progress in moving forward. You are the moving car. They get sparked at and only there's no way to avoid it. Okay? If you are moving forward at some point. So if you just reframe that and you're like, wait a minute, if I do, like, if what I'm so worried about is actually a sign that I'm doing the right thing and making progress, shouldn't that alleviate the fear? I want you to reframe that. And then next time you post, I want you to kind of like, I want to get some, some, some criticism. I want to, because that shows me that good stuff's happening, that I'm moving forward, that I'm not a parked car, that I'm actually a moving car getting barked at. Reframe that a little bit. And I think over time you're going to realize once you do get those comments, if you do if you ever do, by the way, it's not guaranteed, but you might. For every once in a while someone's going to be like, well, I don't know about that, or whatever. Cool. That means that you're doing good shit. Just do more of it. Because then you're going to realize this is. It's not that big of a deal. Like that comment. Why was I so afraid of getting somebody telling me that I don't know what I'm talking about? I do know what I'm talking about. They, they don't even know me. They don't know what they're talking about, so who cares? And once you get some of those comments, you're like, okay, that, that doesn't sting because you picture the person. You picture the fat, pathetic loser who, you know in their mother's basement who's typing that shit out or a very unhappy person, because who, who just types negative comments on someone's post, on a stranger's post, who does that? Like, really think about that? Normal people, healthy people don't do that. Unhealthy, unhappy people do that. So I kind of feel sad for those people. It also helps me not to take it personally ever. I never take it personally because they don't know me as a person. Embrace, Embrace the idea that you want to get some, some chirps, you want to get some negative, some negative feedback or some people talking, some shit because it's proof that you are moving forward and growing and then it doesn't phase you and then you can lean in even more and do more, and that's how you build the confidence. That's how you build the, you know, that, that security. You've got to just keep going and going and going. The only reason that I can so confidently look into a camera lens, which is a weird thing to begin with when you're not used to it, looking direct, in, directly into a camera lens with passion and energy and confidence is because I've done it tens of thousands of times over 10 years. So if you're not there yet, that's okay because you haven't done it enough. So just do it a little bit and then do it a little bit tomorrow, do a little bit the next day and reframe the idea that if you do get some, some negative comments, you do get some detractors, that it's actually a positive sign, that's actually a good thing. And pretty soon you start to crave it and look forward to it because it does also help your posts do better when you get a few extra comments, even if they're talking shit. That's an indicator to the algorithm that you have engaging content and it helps your content get to more people. So I embrace the trolls, bring them all. I can take it. Let's get you to that point as well. Day by day. I appreciate you listening today. Make sure that if you have not yet, you go to clientsfromsocial.com, attend my free masterclass that I'm teaching where I break down what agents in 2026 are using to get 5 and 6, 7, 8. I talked to an agent the other day that has 21 listings and they got it all from social media and it all came to her, all of it. This is incredible, like what you can do with social. And she didn't pay for any of it. They're not, it didn't cost her any money. It's just content and brand building. But when you follow a proven blueprint like she did, you can be getting, you know, 21 deals in, in a month or at any one time. That's just incredible. Like, what if that blueprint is out there? Why wouldn't you just grab it and condense that learning curve, you know, shorten that learning curve down, condense time rather than beating yourself up, you know, beating your head against the wall for a year or two, trying to learn the same stuff that you could just get from. My free masterclass tells you exactly what to do. Pay attention at the end because I have a gift for you. At the end of that masterclass, there's a gift for you that will change your business quickly. Clients from Social.com thank you so much for listening today. If you found this episode valuable, share it with somebody else. Share it with an agent. Share it with a friend, your broker, your team leader. Heck, just screenshot this. Put it in your story. Tag me at Massive Agent on Instagram. And by the way, The Massive Agent YouTube channel is up and running. We are humming along. We've been doing weekly, so we put the podcast up every week. In addition to that, we do a YouTube specific video. We've done it every week. This year I'm going to do one every week. I committed to it. I told you I was committed to YouTube. So far, let's see, so far we've, we've published three or four, I can't remember, depending on when this comes out, three or four videos. We have a couple more ready to go. We're doing one a week. I'm putting some really, really good shit on in on YouTube. So make sure you go over to the massive agent channel on YouTube and check those out. Highly tactical, highly specific. If you want to grow a brand, if you want to have success and attract buyers and sellers in mass this year, The Massive Agent YouTube channel is where you need to be. Go check that out. I'll see you guys next week. Take care, Sam.