Massive Agent Podcast – Episode Summary: "What Worked & What Didn’t in 2024"

Host: Dustin Brohm
Release Date: November 21, 2024
Podcast Description: The Massive Agent Podcast, hosted by Dustin Brohm, delivers actionable lead generation tips and marketing strategies tailored for real estate agents and mortgage loan officers. The podcast covers a wide array of topics, including Facebook Ads, Instagram Stories, video marketing, personal branding, and more, aiming to elevate real estate professionals' businesses through practical advice and real-world execution.

Introduction: Reflecting on 2024

In episode 361, Dustin Brohm adopts a reflective tone, providing a comprehensive year-in-review for 2024. He delves into personal and professional experiences, highlighting successes, challenges, and the invaluable lessons learned. This introspective episode serves as a guide for listeners to prepare for a more prosperous 2025.

Key Lessons Learned

1. Importance of Flexibility

Dustin emphasizes the critical role flexibility plays in both personal growth and business success. He recounts his ambitious New Year’s resolutions that were swiftly derailed, teaching him the necessity to adapt when plans don't go as expected.

“Sometimes what you're praying for, you'll get, but it looks completely different than how you think it'll look. So just be flexible.”
(Timestamp: 02:45)

2. Embracing Change in Business

Reflecting on industry changes, particularly the National Association of Realtors (NAR) rule amendments, Dustin highlights how adaptability led many agents to thrive despite initial uncertainties.

“The vast majority of agents that I'm connected with... are making more money now than they were prior to the rule changes.”
(Timestamp: 52:10)

Personal Insights: What Dustin is Engaging With

Reading:
Dustin is revisiting "Buy Back Your Time" by Dan Martell for the third time, underscoring its impact on building business leverage and personal freedom.

Watching:
He enjoys series like "Yellowstone" and "Lioness," praising the intensity and engagement of the latter, particularly Season 2, Episode 1.

Eating:
Adhering to a high-protein diet, Dustin aims for 185 grams daily, maintaining a 90% clean eating regimen while allowing occasional indulgences to balance health and enjoyment.

Achievements in 2024

1. Enhanced Family Time

Dustin prioritizes quality time with his children and regular date nights with his wife, recognizing the positive ripple effect on his business performance.

“If [the home life] is not right, your business is suffering because you're distracted. It's this giant negative energy that's just sucking your focus.”
(Timestamp: 12:10)

2. Improved Health and Fitness Routine

Shifting his workout sessions from afternoons to mornings, Dustin now exercises alongside his wife, fostering better health and stronger marital bonds.

“Moving my gym time from the afternoons to the mornings has been incredible on so many levels.”
(Timestamp: 16:30)

Challenges Faced in 2024

1. Social Media Burnout

Dustin acknowledges experiencing burnout and a lapse in his social media consistency. To combat this, he plans to hire a full-time videographer to enhance his content strategy.

2. Money Management Shortcomings

He candidly discusses his struggles with financial oversight, emphasizing the need for more deliberate budgeting and reinvestment strategies.

3. Excessive Travel Expenses

Spending 45 to 50 nights in hotels throughout the year, Dustin reflects on the high costs of his travel habits and resolves to be more selective in 2025.

New Learnings and Interests

1. Exploring Peptides and Bioregulators

Dustin delves into the world of peptides, discussing their benefits in muscle healing, fat loss, and organ repair. While he admits to being a novice, he is intrigued by their potential in health and nutrition.

2. Advancements in Artificial Intelligence

Highlighting the integration of AI into his daily operations, Dustin shares how ChatGPT has become an essential tool for both his business and personal life, even educating his children on its effective use.

“AI is going to... have a ton more possibilities. You’ve got to take AI seriously.”
(Timestamp: 33:00)

Strategic Planning for 2025

1. Scaling the Team

Dustin plans to expand his team by hiring more personnel, particularly a full-time videographer, to address existing business bottlenecks and enhance content production.

2. Leveraging Systems and Processes

He emphasizes the importance of building leverage through robust systems, processes, and the right personnel to drive business growth.

Good and Bad Decisions in 2024

Bad Decisions:

• Poor Money Management: Lacking intentional financial oversight led to inefficiencies.
• Delayed Hiring: Not onboarding essential staff promptly resulted in operational constraints.

Good Decisions:

• Adjusting Fitness Routine: Switching workout times improved both personal health and family dynamics.
• Switching Brokerages: Leaving EXP to join REAL marked a pivotal career move, fostering better relationships and financial opportunities.

“Leaving EXP and joining REAL was absolutely one of the best decisions I made all year and in my career in general.”
(Timestamp: 42:10)

Key Lessons for Success

1. Personal Growth Attracts Quality Connections

Dustin explains how elevating oneself personally naturally attracts higher-caliber professionals and valuable relationships.

“When you level up as a person, you attract higher level people.”
(Timestamp: 45:50)

2. Being Bold and Taking Risks

Encouraging listeners to take decisive actions, Dustin stresses that calculated risks can lead to significant rewards, even if it means making mistakes along the way.

“Be bold and take a frickin risk. Go with your gut, no matter what that means to you.”
(Timestamp: 48:30)

3. Flexibility in Adapting to Industry Changes

Highlighting the importance of staying adaptable, Dustin advises embracing changes within the industry to unlock new opportunities and increased earnings.

“Be flexible. There's going to be more changes... be willing to roll with the punches.”
(Timestamp: 50:15)

Outlook for 2025: Optimism and Preparation

Dustin expresses unwavering optimism for 2025, anticipating a more robust real estate market fueled by post-election economic growth. He advises real estate professionals to stay adaptable, leverage advanced tools like AI, and build strong professional networks to capitalize on emerging opportunities.

“If you've survived it, if you're still here, if you're still moving forward, 2025 should be a much more profitable, much more fulfilling, much more full of sales year.”
(Timestamp: 58:25)

Conclusion: Preparation and Action

Wrapping up the episode, Dustin encourages listeners to reflect on their 2024 experiences, embrace flexibility, and strategically prepare for the challenges and opportunities of 2025. He underscores the importance of leveraging current trends, such as AI, and building robust support systems to drive business growth and personal fulfillment in the coming year.

Notable Quotes with Timestamps

• Flexibility:
  “Sometimes what you're praying for, you'll get, but it looks completely different than how you think it'll look. So just be flexible.”
  (02:45)

• Impact of Personal Life on Business:
  “If [the home life] is not right, your business is suffering because you're distracted. It's this giant negative energy that's just sucking your focus.”
  (12:10)

• Best Business Decision:
  “Leaving EXP and joining REAL was absolutely one of the best decisions I made all year and in my career in general.”
  (42:10)

• Boldness and Risk-Taking:
  “Be bold and take a frickin risk. Go with your gut, no matter what that means to you.”
  (48:30)

• Optimism for 2025:
  “If you've survived it, if you're still here, if you're still moving forward, 2025 should be a much more profitable, much more fulfilling, much more full of sales year.”
  (58:25)

Final Thoughts

Dustin Brohm’s reflective episode serves as both an introspection and a strategic blueprint for real estate professionals aiming to enhance their business and personal lives. By sharing his successes, challenges, and the lessons learned in 2024, Dustin provides valuable insights and actionable advice to prepare listeners for a thriving 2025.