The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world. The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing. The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast. Discussion topics include: - What is great already about their business? - What isn't great? - What are their greatest struggles with marketing? - What is the first thing they should focus on after the show? Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to work more effectively with contractors, and even ways to cut costs and improve business results.