This episode came from a realization I’ve had more than once recently.

There are moments where someone will describe me, or reference something about me, and I’ll think…

that’s not quite right.

Not completely wrong, but not who I am anymore.

And it made me start paying attention to something I see all the time in business, but don’t think we talk about enough in real life.

Narrative drift.

In this episode, I’m unpacking how the story about us can slowly shift over time — not because we’ve changed in a big, obvious way, but because of small things left uncorrected, assumptions that get repeated, and moments where we choose not to speak.

I also tie this into branding and marketing, because businesses deal with this constantly. The difference is, they tend to be more intentional about shaping perception.We don’t always give ourselves that same permission.

Inside this episode, I talk about:

how narratives about us are formed (and reinforced)
why people continue relating to older versions of us
what’s happening in the brain when these patterns take hold
how brands actively shape narrative and what we can learn from that
and why speaking up isn’t about control… it’s about alignment

If you’ve ever felt slightly misunderstood, or like people are interacting with a version of you that no longer fits, this one will land.

Because sometimes the shift isn’t about changing who you are.

It’s about making sure the story reflects it.

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Narrative Drift: How Stories About You Start Changing