This week, Eitan Koter sits down with Mona Kinal, Chief Marketing Officer at G2A.com. With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide.

They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplace across 100+ countries, and why Gen Z expects more than just ads—they want experiences. Mona also shares how G2A uses AI to protect buyers, shape marketing campaigns, and better understand what users want.

It’s a conversation full of sharp takes on personalization, community-building, and how to stay competitive in a fast-changing industry.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Mona Kinal, CMO (Executive Team Member) at G2A.COM

Mona Kinal’s LinkedIn

Watch the full Youtube video here:

https://youtu.be/J6blGvJo1qg

148. Inside the World of Digital Games with Mona Kinal

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