Welcome back! On today’s episode, host Eitan Koter sits down with John Gargiulo, the founder and CEO of Airpost. John’s company is shaking up the way e-commerce brands create video ads, using a mix of AI and real people to help businesses make a lot more content, much faster, and still keep it feeling genuine.

Before starting Airpost, John built ReadySet into a major player for DTC video, helped launch global products at Airbnb, and was part of BlueStacks’ journey to over a billion downloads. He’s someone who knows both the hustle of startups and how bigger brands think about marketing.

Eitan and John get real about what brands are facing right now. Everyone wants video content, but nobody wants to lose that “human touch.” John explains why Airpost blends AI with real actors and product footage, so the end result looks and feels authentic, not robotic.

They talk about the real advances in AI video (like the tech that lets you make believable, audio-synced videos in minutes) and what’s still just hype. John shares why pure automation isn’t the answer, most brands actually get the best results when creative people and smart tech work together.

You’ll hear why brands like DoorDash and Hims & Hers are rethinking how they make ads, and how anyone can keep up as these tools get better every week. John’s honest about what works, what doesn’t, and why you don’t have to be a tech whiz to make the most of it.

If you’re looking to scale your marketing, curious about AI video, or just want to keep your brand’s content fresh and real, this conversation will give you some things to think about.

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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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Guest: John Gargiulo, Founder/CEO at Airpost

John Gargiulo’s LinkedIn | Airpost

Watch the full Youtube video here:

https://youtu.be/Fyc7bvtwJ5s

Takeaways: