In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin.

Megan shares what she has learned from working across beauty brands, agencies, and large e-commerce companies. Creator marketing is no longer a side project. It is expected to deliver results.

They cover how to forecast revenue from influencers, how to align campaign goals with the right creators, and why reducing friction in the buying process makes a big difference.

Megan also talks about TikTok Shop, affiliate strategy, and the importance of long term creator relationships.

If you want a clearer view of how creator marketing drives sales today, this episode is worth listening to.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Megan Vasquez, Director of Creator Strategy & Strategic Marketing at GRIN

Megan Vasquez’s LinkedIn | GRIN

Watch the full Youtube video here:

https://youtu.be/4J9Dit-kIC4

Takeaways:

200. The Truth About Creator Marketing ROI with Megan Vasquez