Eitan Koter is joined by Íñigo Rivero, co-founder and managing director at House of Marketeers, a global TikTok Marketing Agency.

They talk about how the platform has shifted over time, from a place for visibility to something much closer to a sales channel. Íñigo explains why many brands still approach influencer marketing the wrong way, and what actually drives results.

The discussion covers the role of authentic content, why engagement matters more than follower count, and how TikTok’s algorithm gives new brands a chance to get seen.

They also break down how TikTok Shop is opening up new opportunities for both brands and creators, and how social commerce is becoming easier to track and scale.

It’s a clear conversation on what brands should focus on if they want to make TikTok work for them.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Íñigo Rivero, Co-Founder & Managing Director at House of Marketers

Íñigo Rivero’s LinkedIn | House of Marketers

Watch the full Youtube video here:

https://youtu.be/V_DA-VWIt8M

Takeaways:

202. Why TikTok Beats Instagram for Sales ft. Íñigo Rivero