There’s a point where more revenue doesn’t mean more profit. And that’s where things start to break.

In this episode, Eitan Koter is joined by Adam Callinan, founder of Pentane, to talk about how ecommerce brands can actually make money, not just grow.

Adam explains why many businesses look successful on the surface but struggle behind the scenes. He breaks down how to think about costs, margins, and the real drivers of profit in a way that’s easy to follow.

The conversation also covers how founders should approach different stages of growth. What to focus on early, how to think about hiring, and why keeping things simple for as long as possible can make a big difference.

They also touch on paid media, what founders often get wrong, and how to tell if it’s truly working.

It’s a practical look at building a business that works long term, not just one that looks good from the outside.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Adam Callinan, Founder/CEO at Pentane

Adam Callinan’s LinkedIn | Pentane

Watch the full Youtube video here:

https://youtu.be/hWTnZpio-_c

Takeaways: