Eitan Koter is joined by Matt Raminick, Founder and CEO of Sunnyside, to talk about what’s really going on behind performance marketing numbers.

They start with a simple idea, strong ROAS doesn’t always mean a healthy business. Matt explains how brands often rely too much on platform data without connecting it back to real revenue and costs.

The conversation moves into what to focus on instead, like profitability at the order level, total marketing efficiency, and how to think about acquiring new customers the right way.

They also cover a common mistake, pushing too hard for growth without checking if the spend actually makes sense. Matt shares how brands can reset and build a more stable approach.

Towards the end, they talk about how much creative is needed today, how fast things move on Meta, and why keeping things simple with tools and data still works best.

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Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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Eitan Koter’s LinkedIn | Vimmi LinkedIn | YouTube

Guest: Matt Raminick, Founder & CEO at Sunnyside

Matt Raminick’s LinkedIn | Sunnyside

Watch the full Youtube video here:

https://youtu.be/wOb3OmkBm-c

Takeaways: