In this episode of Commerce Untold, Eitan Koter sits down with Pamela Wagner, Founder and CEO of Ajala Digital, a Google Partner agency that has helped thousands of businesses grow through paid advertising.

They get into a real conversation about what is actually working in ads today and what is not.

Pamela explains why many brands struggle when they try to scale too fast. Small changes in budget can make a big difference, and constant adjustments can hurt performance more than help it.

They also talk about why ads alone are not enough anymore. People need to see a brand multiple times before they trust it. That could be through content, reviews, or videos across different platforms

The conversation also covers the difference between Google and Meta, how each one fits into the customer journey, and why understanding that matters.

They touch on attribution as well. Sometimes the simplest way to understand what works is not another tool, but asking customers directly or even turning a channel off to see what happens.

It is a straightforward conversation that helps make sense of what to fix first before spending more.

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Guest: Pamela Wagner, Founder/CEO at Ajala Digital

Pamela Wagner’s LinkedIn | Ajala Digital

Watch the full Youtube video here:

https://youtu.be/G5uqVPTLS7w

Takeaways: