Shannon Stott, improviser, teacher, and founder of Improv | On and Off the Stage, sits down with founder of Search & Convert PJ Christie and our host Dan Dillard to talk about her experiences as a founder and her involvement in Search & Convert’s Black Businesses Matter initiative.

Highlights include:

Stott’s journey from corner office to entrepreneur
How improvisational skills can translate in our day-to-day lives, helping us connect to ourselves and others
Why Search & Convert believes you have to get to know a client before you can provide SEO services to them
The challenge that Black entrepreneurs face when they are looking for support but want to avoid being in service of empty, performative gestures
Stott and Christie’s advice for entrepreneurs

This Founder Spotlight episode is sponsored by Search and Convert, an Austin-based marketing agency that can help your business get more leads through your site.

Read more, listen, and watch at foundingAUSTIN.

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