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Barry Ritholtz
times keep on changing, so I'm keeping on top of every bad cat who walks through my do. Once upon a time, companies went public to raise money. You'd go on a roadshow to pitch your story and drum up interest. You'd float a big pile of stock and then you're off to the races to go build your company. Turns out that's not really the case anymore. I'm Barry Ritholtz and on today's episode of at the Money, we're going to talk about the upcoming IPOs for trillion dollar companies like SpaceX, Anthropic and OpenAI. To help us unpack all of this and what it means for your portfolio, let's bring in Dave Notting. He is president and Director of research@etf.com and he shares with us how investors should be navigating not only these IPOs but what they're going to mean for various indexes like the NASDAQ 100 and the S&P 500. So Dave, you wrote a fascinating piece and essentially you claimed SpaceX is breaking capitalism and indexing. What is exactly broken? Is it the IPO process, the index process, or both?
Dave Notting
I gotta say, I think it's both. Sadly, I think it's both. The IPO process I think most people can understand seems pretty broken, right? We now live in a world where the private equity space is where most of the growth in capitalism is captured, right? If I had a great idea, if Barry, if you and I were going to just launch a company tomorrow, go raise a bunch of money and do something thing, we wouldn't go to Wall street, we would go to some private equity firm and we would say, hey, we've got this great idea. And they would say, awesome, give us 75% of your company for a couple million bucks and we'd be off to the races. And then when we need more money, we would go back to that same private equity person who would probably connect us to their favorite private credit person, who would then loan us another $50 million for us to do the next stage of our business and so on, until we had accumulated so many sharehold, many, so many mouths to feed that eventually we have to go public so that all those people can get paid. That is the reality of the modern IPO market, which works out pretty well for the private equity capital, but no longer really rewards the public as a public market the way it used to.
Barry Ritholtz
So let's talk about that contrast between old IPOs that raised growth capital. You very much imply in your piece SpaceX is breaking capitalism and indexing, which by the way, I stole that opening paragraph of. You very much imply that modern IPOs essentially exist to provide insiders and early investors with liquidity. So first, when did this shift occur? And second, is it an issue, is it a structural problem?
Dave Notting
I think we can trace this back to pretty much every IPO since the great financial crisis. I mean, I think any IPO in the last 15 or 20 years has followed a pretty similar pattern. We've seen the steady growth of the size of IPOs. They're bigger and bigger and bigger companies. Now we're talking about trillion dollar IPOs. When I went in the dot com era, the average IPO was about $120 million. That was the value of the company post IPO and the amount being floated averaged around 30 or 40%. So big chunks of these companies went public, people could assess them, they traded for a significant period of time, sometimes profitable, sometimes not profitable, and then they would end up in the hands of the public and in indexes. And that was a lengthy process. It took a year or two of being a public company for people to get familiar with you. That's all gone now. And so now what we have are these of headline making IPOs of big companies, whether they're a Klarna or a Reddit or now a SpaceX. And so everybody now feels like these are lottery tickets that you want to get in super early on. The ipo get some purported pop, which no longer really happens and that, that is your key to riches. Increasingly what actually happens is the opposite. Companies come public, they trade down initially, sometimes they ramp up. Tesla famously had a great first year after the initial sello. So it's not that all IPOs go this way, but it is no longer like the.com era.
Barry Ritholtz
So you mentioned SpaceX. People have described this company as kind of unique, in part because it involves commercializing space, in part because Elon Musk still, despite the past couple of years, has a cult following courtesy of his work at Tesla, and then also because it's just an immense valuation. What makes SpaceX unique or is it not unique?
Dave Notting
Well, I don't, I don't want this to be about whether SpaceX good or SpaceX bad. SpaceX is unique for a bunch of structural reasons. It is already a multi business conglomerate. It's pretty rare we see a multi business conglomerate come out as an IPO. That tends to be what you do after you IPO and start accumulating new companies. So inside the SpaceX wrapper, we've got Twitter X, we've got Grok and Xai, which is increasingly now a data center story, I guess, and less a development of AI story. We've got the providing commercial Internet, 9 million Starlink subscribers. That's a very real business that makes real money. And then the near monopoly on at least United States space launch is virtually completely a monopoly now for SpaceX. So whether that's a great business or not, that makes it a bit unique. Already out of the gate. But more unique is how it's coming to market. It's only floating 5% of its stock. So 95% of this company will still be privately held after they float the ipo. And yet despite that very, very thin float, it's getting accelerated entry into the NASDAQ 100 and is being considered for accelerated entry into the S&P 500. So we're breaking all sorts of rules.
Barry Ritholtz
So, so let's talk about the NASDAQ 100. If you've been an investor in the QS as, as they're known, the NASDAQ 100 Index ETF, you have done tremendously well over the past 15 years, outperform the S and P, outperform just about every historical period, including the 90s, where the QS were just, you know, a giant home run, except for that little, you know, 83% crash at the end. So, so what, what did Nasdaq do wrong in admitting SpaceX to that? The cues. And, and what should they have done instead?
Dave Notting
Well, so what they did was over the spring, they did what's called a consultation, which is they go to all the people who actually pay for the index. I mean, important to point out NASDAQ's in a business, they license the, the NASDAQ 100 to folks like Invesco to run the Q's products that people know, and to all the people who license that index and said, would you be okay if we did this thing? And everybody said yes. And so now we have new rules. What the new rules did was accelerate how quickly a company can get in. If they're very large, to 15 days, it used to be six months. And they've also changed how they think about the float. It used to be if you really floated a very thin amount of stock, they just wouldn't consider you at all. Now at 5% float, they're going to pretend that your float is 15% or 3x just because of reasons. And, and then over time, as the float increases, as shares come off lockup and more shares trade, that will ramp until 33% of the fund the company is floated, at which point it receives full weight in the index. Because the NASDAQ 100, unlike most other indexes, is not free float adjusted. So normally if they didn't do anything and they let SpaceX and it would come in at 1.75 trillion, instead it's going to come up at 15% of that when it finally launches. And then that will increase with every unlock, the percentage that the funds need will go up. And so it creates this kind of ramp that as more shares come out, there's more guaranteed buying, which I gotta say, feels like bag liquidity for the insiders.
Barry Ritholtz
What motivates them to do this? I mean, what harm would befall the index or the IPO or NASDAQ generally, if they waited the six months that they're supposed to wait for every other
Dave Notting
ipo, I mean basically none. The only argument you can make is that by having SpaceX in the ETFs in the index itself, that people will be more attracted to that index and therefore people will put more money in those funds. And ultimately that's what people really care about. They want money tracking those funds from a performance perspective. And it's not like every human being on the planet won't be able to buy these shares the day after it IPOs, they'll be if you want to go buy 100 shares the day after the IPO there or the day of
Barry Ritholtz
the ipo, you don't even have to wait till the day there'll be a
Dave Notting
price, anybody will be able to buy it. So it's not like it is this rarefied thing that can only be bought through this index. It's going to be everywhere. It's going to be like Apple stock. It'll be easily tradable all over the world. So all this is doing is guaranteeing that existing money that is tracking that index will have to sell a whole bunch of other things in order to buy this new slug of SpaceX, which will be something like 7ish billion dollars on that one day that they have to buy it all. So they're just going to be a big whale buyer in the market on one day. Guess which way the price will go? Honestly, who knows? Because everybody knows this. So it's going to get front run. So do you buy it the day before this? Do you wait until after this? It's going to be one of those get the popcorn moments in markets.
Barry Ritholtz
Is this an attempt to get ownership of SpaceX in an index before the S P500?
Bloomberg Daybreak Hosts (Nathan Hager and Karen Moscow)
Sure.
Dave Notting
It's a chance to build a pool of assets with a reasonable weight before the rest of the index world is piled on. Although we should point out Space S P is now considering accelerating their rules too to include a company like SpaceX after six months, not nearly as egregious. And the S and P has a committee that could say no. And they, they always free float weight everything. So even if they did let it in early, it's only going to be in at 5% of its nominal real value. So what could happen in the S and P is much less dramatic thankfully than what could happen in the queues.
Barry Ritholtz
So really this raises the question, is this just a one off, a one time technical distortion, or is this going to be a recurring tax on index ownership for people who don't want to play the IPO game, don't want to play the stock picking game.
Dave Notting
Well, historically, I should point out the academic research would suggest that getting IPOs into your index earlier is bad for the, in the investor who's standing there before the transaction. So oddly, Vanguard's crisp indexes from the Chicago Research center for Pricing, those indexes have, some of them are accelerated to five day induction after the ipo. And there's been a study around that and it says that's kind of a bad idea. You're very likely to be buying the pop and then sort of sitting on a long slow decline back to what becomes some market value, market fair value. But the index tends to be the top tick. I think it's very easy to create a scenario where you could see something like that in the queues as these IPOs get added. But again, given that everybody knows precisely when the trade's going to happen, which is market on close 15 days after the IPO, you're probably going to see the ramp up well before that because everybody's going to try to be the one selling into that index buying.
Barry Ritholtz
So how do you solve this problem? Is it simply a matter of adjusting this for the full float? Hey, you're only going to put 5% out. Great. That'll be reflected in, in the waiting. Or do you just follow your existing rules in terms of how soon we add an IPO to the index after it goes public? So SpaceX has to wait the usual six months.
Dave Notting
Well, you know, the question is the should here is for who, right? As an in, as an investor, as a lowly end investor, what this is doing is creating more differentiation between indexes than we have previously seen. Right. So we're going to look at the world as it is now. Well, now the, the NASDAQ 100 is for sure the hyper IPO. Get everything in fast, get everything in big. As long as it's listed on Nasdaq and it's not a financial company, you're going to get it in the queues. And so that's going to be the go, go, go index. S P is somewhere in the middle. They're sort of trying to acknowledge this reality of the broken IPO market and maybe do things a little sooner. I would say most investors can probably ignore, ignore most of that because they're adults in the room. And then institutions, I should point out, aren't playing with any of this stuff. They all use MSCI indexes, right? And those have very static rule books that are very carefully adjudicated and nobody's even talking about MSCI changing their rules about this stuff. So what this means is we're going to have much more differentiation between what passive means. And as an investor, that means you can no longer just say I'm indexed, I'm fine. You're going to have to have an opinion.
Barry Ritholtz
Really, really fascinating. I'm deeply concerned about the everybody knows massive buying clothes on clothes for, for space X. What does this mean for price discovery? What does this mean in terms of distorting the true demand and supply relationship?
Dave Notting
It's hugely distortive. And the problem is that normally what you could say is something like, all right, we'll let this transaction get out of the way and then things will calm down and then everything will be. And then we'll find out what prices really are like when natural buyers and sellers actually show up in the market and have to think about it. The problem is that implies there's some future time when we can say things are now normalized. I would usually have said something like at three to six months things will settle down. Because in markets three months is a long time. But I should point out six months after this ipo, we get two things happening at the same time. Traditionally when a lot of stock unlocks, right. 180 days is a very common unlock window. And second, NASDAQ's going to have to rebalance the index again. And if those things time perfectly, we're going to end up with a bunch of shares unlocking, meaning the flight float might go from say 5 to 15% at the same time. NASDAQ will have to take their exposure from 15% to say 45% because they're going to be 3x whatever the float is on that rebalance. So we're going to have the exact same problem all over again as shares unlock and the index rebalances.
Barry Ritholtz
I assume the 3X was just for the thin IPO float. If that goes to 15% or 25%, it's 3X again.
Dave Notting
That's until it, until it hits a third. At which point obviously you're at 100%, right? Right. So, but that's, that's the way it happens linearly. But as float unlocks three times, that amount gets added to the index until. Why?
Barry Ritholtz
What's the motivation for that?
Dave Notting
Because the NASDAQ 100 has never been free float adjusted. Now it hasn't usually mattered because nobody really cares that Nvidia is 95% float. And Apple is 92% float. But the index has always just included them at 100%.
Barry Ritholtz
Right.
Dave Notting
Which makes sense. It's only a problem when it's very, very small. So what historically there's been is a floor. If only 10% of your shares are floating, you don't get to play at all. That's what they're getting rid of to replace it with this sort of weird multiplier effect.
Barry Ritholtz
It seems like, you know, we're talking about an index. It seems like this isn't a passive decision and it's coming from the folks at NASDAQ are making a very active bet. Hey, this Elon guy with Tesla was a giant win. And S and P was late to the party adding them. Let's not make the same mistake with SpaceX. Is that the thinking?
Dave Notting
Yeah, I, I think that's exactly what's going on. It will for sure be a marketing tool for the index. Certainly if SpaceX tears out of the gate, which with all this buying, you know, is more likely now. Right. Definitely put some tailwind behind this price of the stock. When you have these known buyers, that's going to just take some time to roll through. And, and look, I, I think it makes it a very active index. It already was. It has weird selections all through it, like non financials only on nasdaq. It's, it's a bizarre set of rules. And, and now it's got this weird timed trading thing that you just mentioned. I think this makes it very tough for anybody to think of this as a long term buy and hold investment where everything will just work out in the long run. It's now making some very active trading bets.
Barry Ritholtz
All right, so I'm going to make you the philosopher king of index inclusion rules. What does that look like in terms of waiting period, minimum float, profitability, governance and just. Do we have different rules for mega IPOs than regular IPOs?
Dave Notting
I, if I was running the universe, if it was Dave Nautic's index company, companies would have to trade for a year. They would have to have a year of trailing profitability, which is what the S and P currently has. They're talking about getting rid of that too. I would, I would free float, adjust everything without question, all the way down to nothing. Like you can float 1% of your stock and you get a 1% presence. Like I think that's fine. And I would not count non voting shares at all, period.
Barry Ritholtz
Huh. Fascinating, Fascinating stuff. So for investors Interested in the SpaceX IPO, there are going to be a lot of trading anomalies around this ipo. It seems like the structure is very much set up by Nasdaq and others to goose the price higher. If you're a holder of qs, well, maybe this has some impact around the edges. Some of it's going to offset, some of it could drive prices higher. But regardless, The IPO of SpaceX is going to impact your passive index. I'm Barry Ritholtz. You're listening to Bloomberg's at the Money.
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Host: Barry Ritholtz (Bloomberg Radio)
Guest: Dave Notting (President and Director of Research, ETF.com)
Date: May 13, 2026
Theme: Exploring how mega-IPOs like SpaceX challenge traditional IPO and index processes, with broader implications for passive investing and market structure.
This episode of "At The Money" dives deep into the upcoming SpaceX IPO and its ripple effects on capitalism, indexing, and passive investing. Barry Ritholtz and Dave Notting dissect why offerings by trillion-dollar private companies like SpaceX have shifted fundamentally from prior eras, and how rapid index inclusions may distort markets, risk fair price discovery, and undermine the traditional benefits of passive investing.
Modern IPOs Now Serve Insiders Over the Public:
Shift Since the Financial Crisis:
Distorting Passive Investing and Market Dynamics:
Is This a One-Off or New Normal?
Potential for Recurring Anomalies:
Active Indexing Masquerading as Passive:
Implications for Investors:
Barry Ritholtz and Dave Notting critically examine how SpaceX's IPO, and the index changes being made to accommodate it, mark a sharp departure from historical public market practices, creating new risks for passive investors. The episode warns listeners of the challenges and opportunities in a world where mega-IPOs and shifting index rules can make “passive” investing far more complicated — and potentially less rewarding — than ever before.
For further listening:
Subscribers are encouraged to revisit previous “At The Money” episodes for more insights on market structure, passive investing, and disruptive business trends.