Dive into hot AI and data center trends as we unpack vertical power, industry alliances, and smart go-to-market strategies for tech and service businesses. Learn to bridge gaps, power up partnerships, and outpace market inertia with actionable real-world insights and masterclass storytelling!

Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

Vertical power cuts data center energy loss by up to 90%
Alliances with chip giants Nvidia and AMD fuel industry momentum
Productize and test strategies, even in tough, slow-moving markets
Extend LTV by resetting value for customers over decades, not years
Cross-selling and adjacent market thinking win in both product and service sectors

Resources:

Connect with Rob Halligan:

Connect with our hosts:

Alex Garashchenko - LinkedIn
Brian Mattocks - LinkedIn

Quotables:

09:05 - In the future, all data centers and AI chips will be underpowered based on current structure. Now change the architecture, free up energy, have a 90 - 85% law reduction in losses. That's a game changer. So now at this show, it was, vertical power is a must have to power next generation AI chips. So that's where we start to get traction.
25:37 - I believe that every commerce event, when you have such a thing as a service subscription, every commerce event, event after acquisition, resets the clock for when they get, is this valuable or not? So I believe in a lifetime customer life cycle approach and creating a product mix of services and products that can service people in a lifecycle.
50:22 - It's thinking through the adjacent needs that anybody has then figuring out an offering for that. So it's stupid. Do you guys have kids? If you give a mouse a cookie, it's gonna want a glass of milk. So, and then if it wants a glass of milk, it's gonna wanna brush its teeth and then it's gonna want it, then it's gonna want it, then it's gonna want it. It's just like that if you give a homeowner a new roof, it might want solar. It also might, might want a paint job on the house. And it's, think it's thinking through the, if you give a mouse a cookie chain, how slip people down. Again, acquisition is the hardest thing. Once you acquire a customer, what the heck do you do with it?
36:38 - Power used to be a commodity. It's power for a hyperscaler, for someone who runs a data center. It's the cost of doing business. I have to pay for power. It's baked into everything. However, when the goal becomes, I need to drive more AI computing, more AI computers, but I can't get enough power to that chip because it needs so much now. And not only do I not have it on the grid, but I'm leaking like a leaky bucket. I got a great graphic that I did with my CEO on a leaky bucket graphic because it's like you're pouring water in, but it's leaking out like I'm shot with a machine gun. It's leaking out all over the place.
42:51 - That's the thing that we have done, we create that pull. Are we pushing into customers or are they pulling us to them? We'll push it first for sure, but then all of a sudden if you create that value identification that we talked about, problem solving, all of a sudden you find that they'll pull you to them. And that is where acceleration comes from.