Dive into a riveting discussion where local network marketing whiz, Jim Stewart, unfolds the layers of a dealership model that outperforms traditional franchises. From leveraging indoor digital billboards to optimizing multichannel advertising, this episode packs a punch with tales of industry camaraderie and wisdom on building a business that resembles more a community than competition.

Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

Benefits of the dealership model
Insights on marketing agency partnerships
Tips on using white-label services
Importance of Google Business Profile
Value of local networking for growth

Resources:

Connect with Jim Stewart:

Connect with our hosts:

Josh Hoffman - LinkedIn
Alex Garashchenko - LinkedIn

Quotables:

14:20 - When you're talking to that marketing agency, I tell everybody, just ask 'em this simple question, what else outside of what you offer should I be doing to help grow my business? Because a good agency will point you in other directions too, because we don't all do everything. So, you know, we're really good at certain things, and then we do other things, and then there's stuff we don't do. And I always have other agencies on my list where I'm like, I think this person would be a really good fit for you. You should call them because this is something that could probably help grow your business outside of the stuff I'm doing right now. And there's too many agencies out there, and they make us look bad as they're just out to sell the services they have and focus on that and nothing else.
11:04 - The one was, you know, I got this, an email that I send out that reminds everybody about the event every month. And this guy probably has been on my list, my email reminder list for like 16, 18 months. And he finally showed, you know, he finally showed up for the event, and he spent five minutes thanking me for not stopping, you know, sending him the emails. He's like, thank you for keeping me on your reminder list. He goes like, every month I wanted to come out, something just came up, I couldn't do it. You know, he is like, I came out, he goes, I had two really good conversations that are gonna lead to bigger conversations here tonight. Thank you so much for continuing to send me the email.
32:14 - I do a ton of networking, and you know, you're in a room and you, you see that a person that's, you know, another marketing person and they refuse to talk to you, you know, because you're the enemy and you're just like, no, we're, we're not the enemies. We're, you know, we should be working together. I can help your clients, you can probably help my clients.
37:11 - You're trying to grow your business, you gotta build your network. I'm a big believer in that. I belong to multiple chambers. I belong to BNI, belong to a few other networking groups. I'm constantly out there. I just, I'm heading to my third networking event tonight for the day. So I had a morning one, I had my BNI lunch, and now I'm gonna be heading to a multi chamber happy hour. So I just tell people, you know, get out there, show up. That's the biggest thing. Just show up.
28:07 - It's a really interesting model, my perspective on it and why I think it works really well, you're able to offer more of a full digital marketing agency approach with billboards as well, in indoor billboards. And that network that's built out there, while still maintaining the relationship that clients get with being a smaller, localized agency. And that is rare, it seems almost impossible outside of this type of model, 'cause usually we seems, there'll be a small team of under 10 people that is a full-service digital marketing agency. And that specialization in all of the areas that you listed becomes impossible.