Dive into the exhilarating world of a high-flying CEO whose calculated risks in the unpredictable seas of business turned waves into success. Mark Belen's candid approach to growth, health, and strategy is both inspiring and instructive. For entrepreneurs thirsty for achievement and adventure, this episode quenches that thirst with stories of trials, triumphs, and the relentless pursuit of excellence.

Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.

The evolution from marketer to entrepreneur
Importance of sales process in business growth
Physical endurance events mirror business mindset
Strategic financial understanding boosts business
Embracing risks to push through business plateaus

Resources:

Connect with Mark Bealin Jr:

Connect with our hosts:

Josh Hoffman - LinkedIn
Alex Garashchenko - LinkedIn

Quotables:

13:44 - And he just said, you can do anything for 24 hours. A human body can do anything for 24 hours. And I, if it got hard, I'd just be like, you can do anything for 24 hours tomorrow, you'll rest. Like, I'll be comfortable again. And that was a lot of like the training, what you realize is like, it feel if, like, especially when you're so outta shape, it's like, it just feels like this is never gonna end, but like really in a short period of time, you're gonna be in a comfortable shower, you're gonna be in a shower, you're gonna be in a comfortable car, you're gonna be, you know, it does, it ends. And so just reminding myself, you can do anything for 24 hours is very helpful.
24:15 - I progressed to the point, remember where I came from, like, I just hated this stuff. I progressed to the point where I did a three-day bootcamp at Wharton School of Business, where I, like, I remember walking around and being like, they're gonna find out I'm here and kick me out. Like, I shouldn't be allowed at this. Like all these Ben Franklin, Ben Franklin quotes on the sidewalk and everything, it was really cool. So we had Wharton professors teaching us all this stuff and case studies on humongous companies. And I just thought it was exhilarating, and I took away from it a bunch of things that are still involved in my business. I learned how to salary cap there. I learned how to like, manage numbers that are really important. So, so I've come a long way where now, I mean, it's one of the main things I talk about our finances. And it's been an amazing evolution.
13:55 - I've spoken on this before that I, I'm very aggressive in my head. I'm like, no, no, do it, do it. But that's the other side of it is I really think like, you know, my body, I can do anything that I, I need to right now, and I'll take a break later, and you obviously feel so much better about yourself after I have put myself in the hospital. So I have tried too hard once. But no, I think the other side of it is also, you know, life is hard and when you do hard things, life, I don't know if it gets easier, but it allows you to approach things with a better lens, like hard problems with a better lens
38:50 - I'm gonna just give you some numbers not to, not to like brag or boast or anything like that, but I just think it paints a better picture. So when you get going as a business, I was flat broke, like I had no money. I was coming, going through savings, like out to wazoo, and it was really stressful. And so then once I got to a certain point, I'd say there's like 20 grand a month coming in of profit, right? It was, it's so easy to just sit there and bathe in those profits and just say like, man, why don't I just stay here a little while and start making this money. And really there's no button you can push that says like, just keep me right here and I'll be fine with 20 grand a month. If there was, I might think differently, but I had to take risks to get to the next level in the game. And the temptation I think far too often is once, once things get comfortable, businesses kind of go like this, they kind of plateau and then they go up and they plateau and they go up and they plateau in those plateau periods or even before those plateau periods, as you can see an opportunity or a good, a good op like a good way to reinvest profits that's the time to jump.
33:57 - So the lesson I would give to anyone who's listening to this or to you guys is like, there was something that was going on there that nobody is, that I haven't talked about, which is, if I heard Greg in December of 9, 2019, I may all those hires during COVID, like during a period of a lot of uncertainty and when like, we were candidly like losing revenue. But there's my friend Will Scott, who's another agency owner, he used this, this buffet quote that I really like, which is, you know, Warren Buffet says like, be stingy when other people are being greedy and be greedy when other people are being stingy. And that really helped me because in that period of time everyone was being stingy, and I decided to be greedy and made a bunch of big hires, and it changed my life completely.

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