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Most customers don't hate sales. They hate feeling like they're being sold to. Learn how to ask better questions, build trust before talking about price, and create a sales process that feels natural for both your team and your customers. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kevin Valle (Pink's Windows) to explain how serving customers instead of pitching them helped grow his business from roughly $3,000 a month to more than $80,000 a month. Show Notes: [00:57] Why old-school sales tactics don't work anymore [02:26] From $3K to $80K/month without sales scripts [03:10] What is a healthy close rate for home services? [04:12] How asking better questions wins more jobs [06:51] Why listening matters more than talking [08:43] Build trust before revealing your price [10:40] How to train technicians to sell naturally [13:45] Why Kevin calls sales "serving" [14:39] Kevin's favorite question to ask customers New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ

The best marketing for your home service business might already be sitting in your camera roll. Learn how to get more local leads without paying for Google Ads by using YouTube, video marketing, and content that builds trust before the first phone call. In this episode of Masters of Home Service, host Adam Sylvester sits down with Jacob Palmer (Palmer Electrical) to explain how he stopped paying for Google Ads nearly two years ago and made simple YouTube videos one of his biggest sources of leads. He shares practical tips on creating "watch me work" videos, building trust through content, and turning YouTube into a powerful sales tool. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:46] Why Jacob stopped paying for Google Ads [02:08] How to get local leads without paying for ads [03:20] How contractors can get customers from YouTube [04:07] Why "watch me work" videos build customer trust [06:46] How to optimize YouTube videos for local SEO [07:01] Should you use your phone or buy a camera? [07:58] Turn YouTube videos into a sales tool [09:13] How to ask customers for more Google reviews [09:43] Why ChatGPT recommends local businesses

Being the best technician in your company feels like a win. It can also become the thing holding your business back. Learn how to delegate with confidence, build systems your team can follow, and transition from working in your business to growing it. In this episode of Masters of Home Service, host Adam Sylvester sits down with Austin Rogers (Avai Property Solutions) and Sadi Ingallina (Grow Your Tree Co.) to break down why stepping out of the field is one of the hardest but most important transitions for home service business owners. They share practical advice on hiring, training employees, creating SOPs, and building systems that make delegation easier. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:47] Why being the best technician can limit business growth [02:29] How to transition from technician to business owner [04:15] Why some home service owners struggle to delegate [06:55] Using SOPs and checklists to improve employee training [08:55] Should you hire experienced employees or train from scratch? [10:07] How to stop jumping back into field work [12:06] How to build a team that doesn't depend on you [14:25] Stop fixing symptoms and solve the real problem [16:25] How business systems create owner freedom [17:09] The first SOP every home service business should document [19:06] The biggest fear when stepping out of the field [19:18] The next thing Sadi and Austin need to delegate [19:50] The last task they successfully handed off [20:02] What they're most proud of after stepping back

Think a $100 Google lead only costs you $100? You're probably underestimating what it really costs to win that customer. Learn how to uncover your true customer acquisition cost (CAC), spot expensive marketing blind spots, and make smarter decisions that protect your profit. In this episode of Masters of Home Service, host Adam Sylvester sits down with Gabe Chrismon (Oply) to break down the hidden costs behind every new customer. They explore lead qualification, lead tracking, and practical ways to lower customer acquisition costs and get more value from every marketing dollar. New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] What is customer acquisition cost (CAC)? [01:24] The hidden costs behind every new customer [05:23] How do you track customer acquisition cost? [06:38] Why drive time quietly destroys profit [08:52] How upsells and downsells lower your CAC [10:04] Why shared leads cost more than you think [12:44] Common customer acquisition cost misconceptions [14:46] How to track and test your best marketing channels [19:45] Which marketing channels should new businesses choose? [21:21] How lead attribution improves marketing ROI [22:48] Which marketing channels should contractors avoid? [22:57] How to qualify leads before wasting time

Making customers work to hire you could be costing you jobs. Discover how to build a frictionless sales process with better online forms, faster follow-up, and estimates that make it easier for customers to say yes. In this episode of Masters of Home Service, host Adam Sylvester sits down with Brandon Downer (Pink’s Windows) to break down the systems behind a frictionless sales system. From simplifying quote requests to removing unnecessary back-and-forth, Brandon shares practical ways to improve the customer experience and win more work. Download our free frictionless selling playbook to put their tips into action: https://bit.ly/3SYimWq New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:49] How a frictionless sales process drives growth [02:17] How to build a high-converting online quote form [04:00] How to sell recurring services naturally [05:05] Why customers want more ways to book services [05:44] Hard sell vs. soft sell: Which works best? [07:49] Quotes vs. ballpark estimates: Which builds more trust? [08:07] Make every quote easier to book with appointment dates [09:14] Why speed to lead helps contractors win more jobs [10:20] Should you text or call new home service leads? [11:23] How to capture after-hours leads automatically [13:19] How Pink’s general manager handles high lead volume [14:01] Sales automation that speeds up response time [14:56] The #1 sales automation mistake contractors make [15:22] Brandon Downer's best sales closing line

Should you lease, buy new, or buy used commercial trucks for a home service business? Discover fleet management strategies to scale your business, manage cash flow, and handle vehicle maintenance without draining your budget. In this episode of Masters of Home Service, host Adam Sylvester sits down with Beau Batcheller (Five Stones Landscaping) and Kyle MacDonald (Force Fleet Tracking) to break down the true costs of growing a reliable fleet. Looking to simplify fleet management? Learn more about the Force Fleet Tracking and Jobber integration: https://bit.ly/3QRTIWN New to Jobber? Claim your exclusive listener discount: https://bit.ly/4y8A4GJ Show Notes: [00:42] How to know when older work trucks become a financial liability [01:33] Commercial truck leasing vs. buying: Real contractor experiences [04:54] Should contractors buy new or used work vehicles? [08:48] How to make fleet maintenance costs predictable [12:51] What does a vehicle breakdown really cost? [14:58] How a clean, wrapped fleet builds customer trust [16:09] Tips for finding affordable work trucks at vehicle auctions [17:22] How to calculate and track the true cost of vehicle ownership [18:11] How to buy used commercial trucks without overpaying [18:50] Backup trucks, vehicle wraps, and smart contractor branding [20:30] Borrowing or renting commercial trucks during unexpected breakdowns [21:14] Common fleet maintenance habits business owners skip [21:29] The hidden fuel costs of running older work trucks [21:55] Why you shouldn't buy your dream truck too early in business [22:18] What are the long-term benefits of buying newer work trucks?

What advice do successful home service business owners wish they had on day one? In this special episode of Masters of Home Service, host Adam Sylvester revisits some of the most memorable advice shared by owners who've built million-dollar businesses from the ground up. From overcoming self-doubt and staying focused to building confidence through action, these six lessons come from pros who lived the challenges of growing a business. Show Notes: [01:13] How to ignore criticism when starting a business [01:43] Why chasing too many opportunities slows growth [02:07] Build confidence by taking action, not waiting [02:37] Why business is a numbers game [03:10] How to keep customers during a business buyout [03:55] Residential vs. commercial: Which path should you choose? New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Growing a seven-figure home service business shouldn't cost you your sanity. In this episode of Masters of Home Service, host Adam Sylvester talks with Savannah Revis, founder of Earth Love Cleaning, about what it truly takes to scale your business past the $1 million mark. Savannah shares how discipline, systems, SOPs, and a focus on consistency helped her grow without sacrificing service quality. Show Notes: [00:57] Savannah’s early start in cleaning [01:28] How she built a million-dollar cleaning business [02:13] How bodybuilding discipline transformed her cleaning business [03:17] What skills are needed to scale from $100K to $1M? [04:47] Why SOPs, systems, and checklists matter for growth [09:58] Streamlining client onboarding to reduce chaos [10:59] How to create clear SOPs for your team at every job [13:51] What roles should you hire for a million-dollar business? [15:13] How checklists improve customer satisfaction and retention New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Does quoting big-ticket jobs leave you feeling nervous? In this episode of Masters of Home Service, host Adam Sylvester sits down with Anatoly Nasarov, owner of N&P Cleaners, and Kevin Cook, founder of The Dirty Work Sales System, to uncover the secrets to closing $20K jobs without feeling pushy or uncomfortable. Discover the mindset shifts, practical sales techniques, and instant confidence boosters that will help you win larger jobs and grow your business sustainably. Show Notes: [00:59] Common mistakes when quoting big jobs [02:23] The importance of speed to close jobs quickly [03:20] How do you pre-qualify customers effectively? [04:36] Addressing price objections with direct questions [06:26] Should you present estimates to both spouses? [08:55] Selling outcomes versus technical details [10:14] Why detailed estimates help with negotiations [11:51] Knowing your pricing builds confidence [14:07] How confidently saying "no" can win sales [15:36] Prevent objections by pre-addressing concerns [17:25] Navigating "I need to think about it" objections [18:56] Balancing assertiveness without being pushy [20:13] The power of silence after presenting your offer New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Worried about losing your top-performing employees? In this episode of Masters of Home Service, host Adam Sylvester chats with Cory Byron of Vancity Electric about building a bonus program that motivates employees to stay and perform better. Cory shares the simple bonus system that improved his team's productivity, cut down costly mistakes, and boosted employee retention without breaking the bank. Show Notes: [01:09] How Cory’s quarterly bonus system works [02:50] Common mistakes a good bonus plan can eliminate [04:07] Capturing unapproved changes and material costs [06:00] Practical ways to track employee performance [07:26] What is a goal-setting review (GSR) meeting? [09:19] Coaching vs. managing your employees [10:45] How do you set realistic gross margin targets? [12:54] Should apprentices be part of your bonus plan? [13:04] Dealing with seasonality in bonus targets [14:08] How to budget bonuses so they protect your profit [14:49] How to introduce GSR meetings to your team? [17:07] What are the benefits of regular GSR meetings? [18:10] How to keep your bonus program consistent long-term [20:21] How Cory structures his yearly team bonus New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR