Podcast
Maximize Your Influence
Hosted by Kurt Mortensen · EN
Maximize Your Influence: Your source for the top persuasion, influence, and negotiation techniques that will help you maximize your success in life and in business!
18episodes
Episodes
Newest firstAll episodes
Master Your Persuasion IQ: 25 Expert Sales Triggers That Actually Work
2w ago00:20:50Tap to summarizeWhy do some people rise to the top while others struggle? For over a century, experts have tried to answer that question. It started in 1905 when French psychologist Alfred Binet created the first IQ test. Scientists hoped a high IQ would predict who would succeed in life. But they quickly discovered something surprising: a high IQ is helpful… but it's no guarantee of real-world success. Then came the idea of multiple intelligences from Howard Gardner. Different people shine in different areas. Later, Daniel Goleman introduced Emotional Intelligence (EQ) in his groundbreaking book. He showed the world that understanding and managing emotions matters just as much as raw brainpower. But even IQ + EQ isn't enough. The missing piece? Something researchers call the soft skills that actually drive happiness, influence, and achievement: the ability to persuade, influence, sell, negotiate, motivate, lead, and deeply understand human nature. I call it your Persuasion IQ (PQ). People with high PQ don't force others to agree — they create genuine desire. They don't rely on intimidation or old-school pressure. They persuade in ways that feel natural and authentic. Here's the truth: every single day, you're either persuading someone… or they're persuading you. In today's skeptical world, pushy tactics and outdated closing tricks get rejected instantly. Great persuaders focus on connection first. They build real rapport, show sincere empathy, uncover true needs, and guide people to persuade themselves. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Free Persuasive Presentation Assessment
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Risk Reversal - How To Eliminate Doubt And Fear
Apr 2300:20:08Tap to summarizeThe Risk Reversal Secret That Ends "I'll Think About It" Forever If you're not using Risk Reversal right now, you're making your prospects carry every ounce of the risk - and that's exactly why they hesitate, ghost you, or hit you with the classic "I'll think about it." Mastering this strategy is one of the fastest ways to eliminate buyer fear and increase your closing percentage, and build instant trust. You need to flip the entire risk equation and take 100% of the risk off your prospect's shoulders and put it on your own. You create an ironclad "safety net" with guarantees, trials, or performance promises so the buyer feels zero downside and can say YES with total confidence. When you master Risk Reversal you gain the advantage in influence and selling. You persuade at a higher level because prospects no longer fear the wrong decision - they feel protected, you stand 100% behind your promise, and influence becomes effortless. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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The Credit Card Effect: How Payment Psychology Removes Buyer Pain
Apr 1500:20:12Tap to summarizeIf you're serious about being a power persuader, you cannot ignore the psychology of how people pay. This one shift in your presentation and how you handle credit versus cash can literally double your average sale size and cut buyer hesitation in half. This consumer mindset is why people happily drop thousands on a credit card, but freeze up when it's their cash on the table. Credit cards remove the pain of paying from the pleasure of buying – your brain literally feels less "loss" – so buyers say yes quicker, spend more, and feel better doing it. Stop leaving money on the table and learn the science of buying psychology. Simplify the payment process. Go listen to the brand-new episode of Maximize Your Influence titled "The Credit Card Effect: How Payment Psychology Removes Buyer Pain." It's packed with the tools and techniques you need to shift how you seal the deal. Persuade With Power Kurt Mortensen Maximize Your Influence Podcasts Free Persuasive Presentation Assessment
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The Secrets to Influential Virtual Presentations – Captivate Attention and Persuade Through Webinars
Apr 700:20:11Tap to summarizeTHE LAW OF INVOLVEMENT: Keeping Your Audience Engaged Here's the secret weapon most online hosts completely miss: the Law of Involvement. The more you pull someone's five senses into the experience, get their mind and body actively participating, you can set the perfect atmosphere for persuasion. Think about it — your prospect can sit through an entire presentation, pretend to listen, and walk away feeling and doing absolutely nothing. Zero movement. Zero buy-in. As a true Power Persuader, your #1 job is to shrink the distance they have to travel to reach your goal. Make it ridiculously easy — mentally, socially, and physically — for them to say "yes." So here's the million-dollar question for your world of online meetings and webinars: · How do you keep that same level of attention when everyone's staring at a screen? · How do you create real engagement when you're not even in the same room? · How to Run Powerful, Engaging Webinars That Drive Real Results? Discover more online engagement techniques on this week's podcast. I will identify the steps on how to run engaging webinars & influential virtual events that drive real results. Persuade with Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts Free Persuasive Presentation Assessment
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The Hidden Psychology Behind Every Impulse Buy - Supermarket Secrets
Mar 3100:20:20Tap to summarizeSupermarket Persuasion Hacks: Triggers You Can Use In Every Day Influence If you're still selling with logic, features, and boring demos, you are leaving money on the table every week. The highest-earning influencers know one universal truth: most buying decisions happen in the subconscious mind long before anyone says a verbal "yes." Discover how supermarkets use human psychology, subconscious triggers, and persuasion to get you to buy more. Have you ever gone to the grocery store to buy one item, and left with 10? What happened? Supermarkets don't just sell groceries – they engineer the entire environment with layout, lighting, scents, sounds, and placement to bypass your rational brain and trigger impulse buys you never planned. They turn a quick "grab milk" trip into a cart full of extras by hitting subconscious triggers that make buying feel irresistible. Stop Guessing And Start Engineering Better Persuasion Results. Discover all the supermarket hacks you can apply today during your persuasive presentations. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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Why "Power" Is the Secret Weapon Top Persuaders Use (And You've Been Avoiding)
Mar 2600:20:43Tap to summarizeEver notice how the world's most influential people use different kinds of power like it's second nature? Is it even okay to talk about power? Good, bad, or somewhere in between? Can we actually tap into power to move an audience? The answer is yes. Every single one of us carries unique forms of power depending on the situation. It's hardwired into human nature. Used the right way, it's not just ethical—it's essential, energizing, and influential. Of course power can be weaponized for manipulation. But here's the game-changer: when your audience trusts your power, you become a force that drives them straight into action. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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Imposter Syndrome – How Your Ego Is Sabotaging Your Persuasion Game.
Mar 1800:20:27Tap to summarizeFeeling Like a Fraud? Unlock the Secret to Turning Imposter Syndrome into Influence! In the world of sales, negotiation, and persuasion, mastering the relationship of imposter syndrome, ego, and influence isn't just helpful—it's essential for breaking through barriers and achieving peak performance. Ignoring these elements can lead to self-sabotage, lack of confidence, and instant resistance. Imposter syndrome is a psychological mindset where high-achievers doubt their accomplishments and fear being exposed as frauds. Your ability to persuade and inspire others is destroyed by these internal conflicts. Imposter syndrome creates defenses that block genuine rapport, and reduce your ability to influence. Acknowledging these internal dynamics helps you empathize with clients' hesitations and resistance. Don't let imposter syndrome hold you back any longer and discover the strategies to crush doubts, master your ego, and unleash your full persuasive power. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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Breaking Through No - Turn Resistance Into Rapid Agreement
Mar 1100:20:52Tap to summarizeTurn "No" Into "Yes" – Unlock the Secrets Persuasion Resistance! So, what exactly is this resistance we're talking about? It's the invisible wall that prospects, teams, or anyone you're trying to influence throws up when your message hits a nerve. Rooted in psychology, it stems from deep-seated fears, doubts, mistrust, past experiences, or even cognitive biases that make people hesitate, object, or flat-out reject your message. Think of it as the brain's built-in defense mechanism – triggered by perceived threats to their status quo, wallet, or ego. Let's identify these causes, and you'll spot them coming a mile away. By decoding these causes, you can create presentations that bypass resistance, create urgency, and drive action. Imagine consistently converting doubters into die-hard supporters, and sealing the deal. Listen today, apply tomorrow, and watch your influence explode. Your next big win is just one episode away. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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Master the Decoy Effect - Turn Indecision into YES
Mar 400:20:34Tap to summarizeHow The Decoy Effect Will Explode Your Influence – Advanced Pricing Strategies If you're not using the Decoy Effect in your arsenal, you're leaving money on the table every day. This psychological tool flips the script on buyer indecision, turning "maybe" into a faster "YES". The Decoy Effect is when you add a decoy option into the mix that makes your option their best decision. Think of it as invisible influence that nudges choices your way, backed by behavioral science. You will see this at Apple, Starbucks, and IKEA. It is proven to increase sales, conversions, persuasion, and seal the deal. Learn pricing techniques and discover the power of the "Decoy Effect" and it will turn indecision into instant closes. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts
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Amazon Brain Hacks - Master Neuromarketing to Sell More And Persuade Anyone
Feb 2500:20:21Tap to summarizeIf you're still marketing the old way — guessing what customers want, hoping they'll buy, and watching your competition pull ahead — you're leaving massive money on the table. In today's hyper-competitive world, the winners don't just sell products… they understand the human brain. Amazon didn't become the most valuable company on earth by accident. They mastered the science of influence. Neuromarketing reveals exactly how the brain makes buying decisions — 95% of which happen subconsciously. Instead of relying on surveys or a gut feeling, you measure real brain activity (through eye-tracking, EEG, and fMRI) to trigger instant desire, trust, and action. Amazon lives and breathes this every single day. They don't guess — they know precisely which words, colors, and experiences light up the reward centers in your customers' brains and make them click "Buy Now" without hesitation. maximizeyourinfluece.com
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