Transcript
A (0:00)
Foreign.
B (0:08)
Hey, welcome to the Maxwell Leadership Podcast. I'm Mark Cole. And what if I asked you the question, how much do you care for the people you lead? How much do you care for the people that you want to influence in your life? Maybe it's your family, maybe it's a leadership team, maybe it's a company. And then what if I said, how much do you prepare yourself to lead them? Would that answer be equal? Today we're gonna get to talk about preparing is caring. And, Chris, you've played sports, you've spoken in front of large, large audience, you've written books. Tell us the place you feel like you had to prepare more than any any other area of your life. Yeah.
C (0:53)
You know, when it comes to sports, it comes to writing all those different things, I would say the area that I have spent in the most time is in communication.
A (1:03)
Wow.
C (1:03)
And preparing to speak. I mean, countless hours of just working on impromptu speaking, working on structured speaking, sales speaking, you know, business speaking, you know, just all these different areas of my life in order to be a better communicator. And still to this day, I'm still working on it day in, day out, because just because we do it doesn't make us any better at it. And so I think that's the fallacy that people fall into, is that, well, I do this every day, so I must be getting better. But in fact, you're not getting any better because we're going to fall into a couple of the traps that John talks about in today's episode. But for me, it's been communication has been the hardest thing that I've had to work on throughout.
B (1:44)
Well, it's funny that you say communication, because, number one, you're a great communicator. But it's also interesting because one of the best global communicators on leadership is getting ready to talk to us about preparing. Is caring about how we prepare is directly connected with how much we care about the people that we're leading. And so I hope you'll jump in and listen. By the way, if you would like to download the bonus resource, if you would like to watch us on YouTube, you can go to maxwellpodcast.com prepare and you'll be able to get all the links, all the different resources that we bring in and bundle for you in today's episode. Hey, grab a pen. Grab a piece of paper. Here is John talking about preparing his caring.
A (2:40)
You cannot deliver what you have not developed, because I watch a lot of people, and they're trying to deliver something they haven't developed. And I can always tell when I hear somebody communicate off the top of their head, but not out from the core of their life. I can almost always say, ha, ha, yeah, they've read about the subject, but they haven't lived the subject. They know about the subject, but they haven't experienced the subject. So let's talk about preparation. Let's talk about the fact that honestly, you show that you care when you start to prepare. So I'm in my first church in a little country church in Hillham, and it takes me about three months. I mean, I have these precious small group, just 30 people, real small church, country church, farmers, just beautiful, salt of the earth farmers. And I'm there for about three months. And one day I realized something. Well, I realized it by the fact that one Saturday I really didn't have much time to prepare. And so one Saturday night I kind of put together what you might want to call a Saturday night special. And I worked for maybe an hour and a half on a sermon. And I got up and I preached it the next day. And they were so thrilled, they were so happy. And as I leave and they were saying, good message, pastor. And as I went home that day, I thought to myself, these farmers are very content. They're very happy. And I think if I just work about an hour and a half or two hours a week on preparation of sermons, I think that's all I'm gonna have to work. And I got tempted to wing it. And I thought, oh my gosh, if I only have to prepare for two hours a week, I can play more golf. I began to think of all kind of important priorities in my life. And I went through an absolute inward battle for about six months. Do I wing it or do I work for it? Which do I do in that six month period of time? I tried winging it a little bit, I tried working it for it a little bit. And I came to the conclusion that if I would be a wing it communicator because I was gifted in communication skills, remember this. If you're gifted in communication or if you're gifted in any skill set, understand this. You can wing it and get by with it. And the worst thing that can ever happen to you in your life is to wing it and get by with it. Because then, guess what you'll do? You'll get by with it. And if you wing it, if you're gifted, you could probably land in the top 20% of, in this case, communication profession. But if you work at it, you can get into the top 2%. And that's when I made a decision in my early 20s that I would not be a winged communicator, I would be a workforce communicator. And I developed the discipline at 22 to write out all my sermons. And I wrote them out and I wrote sermons out for 25 straight. Why? I wanted to develop the discipline of wordsmithing. I wanted to develop the discipline of phrasing. So when I give phrases and I turn words around and people say, oh my gosh, he's amazing. It's not amazing. It's called work. And I decided I would work for it instead of wing it. And it was a life changing decision for me. I went inside of my intuitive self and I asked myself, like on preparation, I went and I said, okay, now how do I really prepare teachings and lessons? And I wrote them out. And here's what's beautiful. I discovered that every time I teach, I teach two messages. I didn't know this. I teach what I call the best message and I teach what I call the big message. Let me give you the difference. The best message is the message that I'm preparing to teach to the audience. It's what I'm doing right now. And I call it my best message because I'm giving it my best shot. I prepared it, I developed it. But the best message changes. It's the message I have for the audience that they are requiring or expecting from me. When I teach, does that make sense? That's the best message. You see, the best message is the lesson I teach you. Now, the big message is, is the DNA of me as a communicator. It's who John Maxwell is. So you listen to the best message, but the big message you receive emotionally. For you to determine what your big message is. Because, by the way, you all have one. You just haven't developed it yet. For you to know what the big message is, you ask yourself four questions. Question number one is, what do I want the audience to see? Question number two, what do I want the audience to know? Question number three, what do I want the audience to feel? And question number four, what do I want the audience to do? So when I ask myself, I go into myself and say, what do I want my audience to see? What do I want you to see? What I want you to see is your possibilities. I'm a possibility communicator. So what do I want you to know? I want you to know that you're valued. Whenever you hear me communicate, I will Always treat you with respect. I will always talk to you about your potential. I will always share with you how much I believe in you. I. I am a value communicator. I value you as a person. So I want you to see your possibilities. I want you to know you're valued. Well, what do I want you to feel? Empowered. I'm an empowered communicator. When you hear me teach, I'm talking about the fact that what I do, you can do. And I'm going to encourage you to pick up your tools, pick up your resources and begin to. When you leave me, I want you always to feel, I can do this, I can do this. So I want you to feel empowered. I want you to know that I value. I want you to see your possibilities. And what do I want you to do? Apply and multiply. I want you to take what I taught you and apply it to your life. And because I do leadership, I always want you to multiply. Who am I? What do I do? I add value to leaders who multiply value to others. So I'm an apply multiply communicator. Now that is my big message. What I want you to do now is I want you to ask yourself those same four questions. Now your answers will be different than mine. They should be different from mine because you're not me, I'm not you. But when you can answer those four questions with great integrity and look around the people who know you best and kind of throw it at em and say, is this me? Is this? I mean, they'll help you. Then what you'll know is you have your big message. The reason you need to know that you have a big message is the moment you have that big message, no matter what your best message is. The weight of the message is carried by those four questions, no matter what the subject. When they leave me, gosh, they see possibilities. They feel valued in their life and empowered in their life and they wanna go out and apply and multiply. That's who they are. But when you know your big message, guess what? The big message gets bigger. Because now you teach with incredible purpose and meaning and big picture. And it'll take your communication to an entire new level.
