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Mark Cole
Hey, welcome to the Maxwell Leadership Podcast. Chris Robinson and I are so glad you're with us today. I'm super excited about this conversation because I think that perspective matters. And so today, John's going to share with us about the leadership lens. How you view things is how you do things. Now, Chris, we're all about adding value to leaders who multiply value to others. But there's probably some times in our life we viewed some things and did some things incorrectly. So tell me about a time in your life.
Chris Robinson
Yeah, when I think about it, I think about, you know, viewing how self talk, how important that is. Like, I always heard about, you know, you need to talk well to yourself. But of course, you know, you let things slip. And, like, growing up, you know, I would just say things to myself that weren't helpful. You know, you would say things like, I'm stupid or, oh, I'm dumb, or, you know, you would just talk to yourself bad. And I realized that, you know, talking well to myself is really something that can help me, and it really began to encourage me, and I've got to be my number one encourager. And as I've grown, I've realized how important that is. But I've seen it kind of play out. Just a few days ago, my youngest daughter is now playing golf. I mean, oh, my goodness, you talk about a dad's dream daughter. Did the golf, and she's just loving it every day, going to the range. But we were on the driving range, and I hit a bad shot, and out loud, I said, ooh, that was bad. And I didn't really think about it, but it came out my mouth. And then the next shot, she hits the ball, and she goes, oh, that was bad. And I said, whoa, whoa, whoa, wait a minute. I said, I'm sorry. I said. I said that out loud. But that was. I didn't mean to say that out loud. I said, here's what you have to say, Eliana. I said, look, you can't talk bad to yourself. You can't call it a bad shot. I said, so here's what we're going to do. Every single shot that you take, no matter what happens, say, that shot was good. The next shot's gonna be better. I love this. And so what now began to happen. She would hit a ball, it wouldn't go the way that she wanted to. She looked back, she goes, that was good, but the next one's gonna be better. And so my view on how I talk to myself and paying attention to how I model that for my kids has, you know, has changed extremely over the years.
Mark Cole
It's so funny. When you were talking about that, I thought about. I don't know if you have these. I love our podcast listeners. I wish we had a quicker way to get comments back. Because did you ever sing a song, like way back in the day, you thought one song said this and you would sing it out loud, you would go, and finally somebody corrected you and you felt like, goofy. But truly how it was said was how it was played in your mind and you made it make sense, even if it didn't make sense. Right? We've all had these experiences. I wish. We need to have a podcast conversation about some of this. My grandson Ryder, he said for years. I mean, he's 12 now, and I can remember saying this four or five months ago when he wanted it, when he was trying something and he couldn't get it, he'd say, I forgive up. And I'd go, do you mean you give up? He said, no, I forgive up. And I went, okay. I said, tell me what you mean there. Because it really was the appropriate thing to say. I give up. I'm not shooting the shot anymore. I'm not doing this. But he said, I forgive up. And he said, well, I'm just trying to say I'm sorry, but I'm not going to do it anymore. And I went, I forgive up too. I just forgive up. How we view things is how we do things. And he was asking for forgiven. Cause he wasn't gonna try it one more time. He was done. And so, hey, what I want us to do today, kind of, where do you do this in leadership? Where are you viewing things in a certain way that is driving what you do? And there's times that's good. There's other times that's not so good. What John's gonna share with us today is, number one, the foundational principle that our leadership is shaped by our perspective, our view. And then how do we sometimes change that view, therefore change what we expect? So, hey, grab a pen, grab a piece of paper. In fact, if you're new to the podcast, we have a resource that I want you to take advantage of. We call it the Bonus resource. And you can find it as well as the link to participate with Chris and I visually today. Their YouTube link is there. And any notes that we have, any links that we mention throughout the show today, you can find all of that@maxwellpodcast.com lens so grab that pen, grab some paper. Here is John Maxwell.
John C. Maxwell
How we view Things is how we do things. Here's what I know. What we believe about life determines how we perceive life, which determines what we receive from life. The old comedian, you're too young to know about this, but Flip Wilson was a great comedian and he used to have this expression, he would say all the time, what you see is what you get. What I'm about to share with you has great life changing potential for you. Trust me. Number one, hold the perspective of others in a proper perspective. The most important voice that you listen to is your own. That's why I tell people all the time when they do self talk, be careful what you say to yourself. This is the most important voice that you're going to hear. Let me give you some questions to ask about people's perspective of you. Questions I ask about people's perspective of me. Here are the questions. When people have a perspective of me, I ask myself these questions first, do they care about me? If they don't care about me, to be honest with you, why would their perspective matter? Number two, do they want the best for me? Number three, do they understand me? A lot of people, they just don't understand you. A misunderstanding leads to a wrong perspective. Number four, do they want to control me? Number five, will they help me? I mean, are they going to give me more than perspective or are they going to give me a hand? Another question I ask myself is, are they immature? Immature people always have a selfish perspective. Keep a realistic perspective as you become successful. You know, Max Dupree said, the first responsibility of a leader is to define reality. And the challenge with success is to be honest with you. It's a separator. And the challenge with separation is when you get separated from people, you lose the common touch. And so much of the time you lose the realistic touch. I can still remember in my life when I would speak at conferences during the breaks, I would just go down to the front and stand there and people would come up and we'd just talk and they'd ask questions about what I taught. And I just kind of loved this, the camaraderie. And I remember very specifically when I stepped down to have that conversation. And all of a sudden the people around me, instead of wanting to ask me questions, wanted me to sign one of my books. So I started signing books and I missed, I really missed the conversation. That was the day I realized that I had gotten to a level of success that was going to begin to separate me. I was going to be an author that signed books, not a friend that just Kind of had a little conversation with people that you love. It's okay, it's part of what happens in your life. But the challenge with separation is if we're not careful, we lose perspective. That's why I share with people all the time. Just walk slowly through the crowd. Take your time, listen, listen, learn, and then lead. The fourth thing or the third thing, not the fourth. Focus on the big picture when the small stuff distracts you. You've heard me talk about what you focus on expands. And in our days, we have good days, we have bad days, what am I going to focus on? When you're doing something great that's making a difference in people's lives. Don't let the small petty stuff control your agenda, control your day. Hey, quit getting off of the wall, doing something big and life changing to try to satisfy just a few people who are never going to take the journey with you and usually just want to kind of distract you on taking your own journey. Number four, live with a values perspective. Don't do what is best, do what is right. Wow, what maybe is best for me, maybe isn't best for you at all. Right? Aligns with good values. If you align your behavior with good values, then everybody wins in it. And I thought, wow, I love this distinction. Don't try to do the best, just try to do what's right. You know, Teddy Roosevelt said, in any decision, the best thing to do is the right thing to do. In my book Change youe World, I talk about the value of values. And I close with this that if you live and learn good values, you have an interchange that the law can never reach or touch. Take these four and chew on them for a couple of days. Live them, practice them.
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Mark Cole
I love Chris as we as we come out of John teaching. John was mentored by John Wooden. And I love this quote by John Wooden that says, in my opinion, being an effective leader requires being an effective listener. The most productive leaders are usually those who are consistently willing to listen and learn. If there's any way, if there's any way better than learning. If our perspective, number one is right. Number two, if it's driving our actions, it's by listening. It's by paying attention to others. So I love that quote by John Wooden. I love this lesson by John.
Chris Robinson
Yeah, absolutely. I mean, when we talk about listening, man, I really have seen you do this. Well and you know, most recently seen you do this with a group of members that you flew all of us into West Palm Beach, Florida and you sat there for a couple days just listening. I've seen you do that before in town hall meetings with our members. I've seen you do that before with our executive team where you really, you know, and sometimes I know it's gotta be difficult cause I can see you sitting on your hands and I tell you something. But yeah, I think you do a great job of modeling that. I think you do a phenomenal job of modeling that. And even, even when you bring in new staff to our organization, the first 90 days, they can't do anything. They've just got to listen, they've got to understand context, they've got to understand why we do things the way that we do them. And so I appreciate you modeling that out for us and just being a good listener in those times.
Mark Cole
Well, thank you for that, John. Really. He has modeled that for me. You and I do. Chris is talking about our tribe, our community. If you. Chris's day job is an Ambassador to 61,000 certified coaches, speakers and trainers. He's a product of the product. He was that before. He's executive vice president in Maxwell Leadership. He'll be traveling internationally. Well, man, you're right in the middle, man, and going all over and seeing these 61,000 coaches in 169 countries. And really what John has modeled with all that success is really we're better leaders when we're better listeners. And I've watched you do it. That's kind of an expectation. It's a characteristic of leadership, is listening.
Chris Robinson
For sure it is. You know, but let's talk about perspective because he says that how we view things is how we do things. But sometimes we can be technically right, but practically wrong. I love that. Now I see this play out with my 13 year old David here recently. So David, he has got an entrepreneurial spirit like his daddy bit a little bit. I was like, where do you get that from? We don't know. And so this past week, my wife's phone was just messages going off and going off and going off. And it's Facebook Marketplace. Well, she goes, well, why is Facebook Marketplace going off? I said, I don't know. She says, where's my computer? Well, her computer was missing, and David had the computer. Well, David is heavy into E Bikes right now, and he's trading up. He's modifying these bikes. He's doing.
Mark Cole
Where do you get that from?
Chris Robinson
He's doing up. Well, all the Facebook messages were on Facebook Marketplace to adults all over the county trying to trade bikes, trade Xbox. How much cash will you take? I mean, he's working deals. We're seeing these conversations that he's having with the dolls. And we go and ask him, david, what are you doing? Because he doesn't have access to social media. And she said. He said, well, I'm trying to sell my bike because then I can now buy the next bike because I've got this much cash, and if I trade my Xbox as well, then I can get this bike that's triple the price of what I want. And my wife was irate because here he is talking to all of these strangers all around the county, adults, kids, whoever, and he has no idea the concept of the other side. Now, me, I'm going, oh, my goodness, this is. This is awesome. If I could just get the adults to reach out like this for business that I. That I help some. Some of the 61,000. Some of you listening right now. If I could just get you to reach out way that David did in this moment, it was great. He was practically correct. He was technically right, but he was practically wrong, because being 13, he doesn't know the consequences or who he's inviting to our house to make this trade or whatever the case may be. So I found myself in this conundrum
Mark Cole
of celebrating your characteristics, trying to throttle it down a little bit.
Chris Robinson
But we could often be technically right but practically wrong.
Mark Cole
Love that statement.
Chris Robinson
Talk to me about something where you were practically right, but it was logical. It was even defensible, but later you realized it was the wrong thing at the time.
Mark Cole
Yeah. So, you know, I can remember John wanting to launch one of the books that he wanted. It was the book Intentional Living. For those of you that have not read that book, he thinks it's one of his best under. His best book that was most underappreciated. And we. We were technically going to Release that as kind of this movement of intentionality. Do good works, do good things for people, pay it forward all that time. You remember when Starbucks would have these pay it forward moments and 55, 60 people would buy the person behind them meal, right? Or drink or whatever. And so we were in the middle of that and we felt like that technically intentional living needed to be the right move with that practically, however, we made it a technology launch rather than a book launch. And so while we really, truly, technically got this thing really nailed, practically to get the book out there, people were not going to go do an act to read the book. And so we've sold millions of books. 40 million. Who's counting? John is. We've sold a lot of books. And that was one that we tried to make. We tried to sell a movement with the book rather than sell the book and let the book cause a movement. And so I remember that one partially because we lost about $1.7 million on that book launch. But I also remember that because John said, mark, you can never let a process drive the vision. The vision has to drive the process. And Chris, I remind myself that all the time, systems, processes, people don't drive a vision. A vision drives those things.
Chris Robinson
Right? Yeah, I love that. I love that. You know, he then moves on inside this segment here and he talks about, you know, the most important voice to listen to is your own. Talk to me about, you know, what's the way that we make our own voice the most important.
Mark Cole
Well, so first let me say this, Chris. You started when I asked you the question. Right on. You talked about your self talk, right? Yeah, And I gotta really be careful because I too don't have great self talk sometimes. You talked about your bad shot. You talked about that with your daughter. Man, I grew up calling myself names that I would never call somebody else. As a leader, I have challenged my credibility to lead that I would never challenge in someone else. So when John says this, and I want you and I to camp out a little bit on this, how to make your voice the most important? First you got to check what you're saying, what are you saying to yourself? And if you're saying things more critical to yourself than others, you need to not change the voice you listen to. You need to change your voice. Don't get it confused. I do want and believe and underscore what John's saying here. Your voice has got to matter more than all the other people's. But what you're saying has got to matter more than what your what voice you listen to. You've got to be saying the right things. You gave us a great illustration. It was a great setup to this. Hey, that was a good shot. The next one is going to be better.
Chris Robinson
Right?
Mark Cole
That will absolutely hit pay dirt for not only your daughter, but for you if you'll start thinking like that. So before I underscore, and I want to underscore the most important voices are own, I want to underscore that what we're saying really needs to be looked at. Yeah. Assessed and modified. If it's not uplifting and it's not encouraging, that's number one. But then I do want to camp out on this people pleasing tendency that so many of us have. We get so caught up in popularity contests rather than productive contests. We get so wrapped up in getting everybody to feel good about us and don't realize it's more important that we feel good about ourselves. And we allow people and their opinions and their buy in to modify activity that we already know what we're supposed to be doing. And I think that's what John's trying to dive right here is often we allow our view therefore our due to be shaped by others and it will not last unless it settles deep within. And I think that's not only why John included that in the lesson. I think that's why it's super important in this perspective, in this leadership lens. You've got to get it right at home with yourself. And then others are confirmation, affirmation, not insight or absolute direct. I feel like that it can't even, I was going to say not even direct instruction. I think other people has got to only be affirming what you feel inside. And often it is the insight rather than giving us insight.
Chris Robinson
Right? Yeah. And I love that. I think on the first part that you talked about of really checking our words and what we're saying to ourselves, there was a statement that was made at one of my probably first or second speaking events ever and it's always stuck with me. There's a speaker that said this. They said, hey, when it comes to your self talk, if I said to you what you say about yourself, would we be friends?
Mark Cole
Wow.
Chris Robinson
And I said, oh my goodness, say that again. If I said to you what you say to yourself, would we be friends?
Mark Cole
Wow.
Chris Robinson
Now that I think is the litmus test when people are contemplating, well, do I talk bad to myself? Do I not talk bad to myself? When you answer that question immediately you know where your self talk is.
Mark Cole
That is such a great litmus test. Speaking of the leader, how would you view things is how you do things. That is a great litmus test.
Chris Robinson
And what I found and is that people either say no immediately or yes or maybe, but they're able to find exactly where they're at when asking that question. And then I've had one gentleman challenge it one time afterwards, when I shared this on stage one time, and he says, you know, Chris, he goes, you know, I just need something different. He goes, I talk bad to myself to motivate myself, and I just simply ask, well, how's that working out? Feel motivated?
Mark Cole
He says, no, then try something else.
Chris Robinson
Try something different. Try something different. You know, and so we do have to take that litmus test there, but then also, too, making sure that those outside voices are affirming, you know, so that's where we can. When we're listening to other voices, it's great because we need to have coaching, we need to have mentors, we need to have people that are speaking into our lives. But there's also a hidden cost to listening to the wrong voices for too long. Yep. You know, so tell me about a time when you kept listening to the wrong voice longer than you should have, not because you didn't know better, but because of loyalty, because of responsibility or compassion. And really, kind of, what cost did that have for you, personally or professionally?
Mark Cole
Well, and I'll go even more. Responsibility, leadership. But you listen to that voice because of a commitment you've made. You've committed to be friends, you've committed to be a life mate. You've committed to be in a worship environment and committed to this particular person being a voice in your life. It goes much deeper than even just the relational or the leadership positional. It goes to the fact that oftentimes we stay under the influence of someone's negative perspective because we feel like our commitment makes us. We have to. We got asked a question recently by one of our podcast listeners that said, how do I deal with a leader who is giving me negative talk all the time? And oftentimes I've watched people say, well, that's the leader. I have to just deal with it. That's my significant other. I have to just deal with it. And I say, no, no, no, no, not so. So when. When you ask this question, how do we deal with it? When some. When our position or our relationship seems to demand it, I would say, number one, don't let that be an excuse. Don't allow. Because I can tell you a time in my life to where someone very would hold something over my head for years. And I allowed myself to see myself differently because of that accusation, that guilt, that reminder of a bad season in my life. And for years, I allowed someone else's posture, perspective to identify me. And I felt like I had to. I didn't feel like I had another choice. And what I would tell you, people that are out there listening to somebody significant in your life, whatever that significant category is, don't allow people in your life to improperly define you and therefore minimize you and the power that's within you. Surround yourself with people, as you said, that will talk to you the way that you should be talked to.
Chris Robinson
I love that. I love that. And so you find yourself in that scenario. But then you can now begin to go into this fourth one that John talks about, which is success and separation. And so success can be a separator. But tell me about how you've seen success quietly create distance for you in a relationship. The intentional practices that you use to stay grounded as you ascent. I mean, you're in the room with presidents, you're in the room with celebrities, you're in the room with, you know, multimillionaires, billionaires. And so there's this gap that's being created. But what are some of the practices that you utilize in order to stay connected? And then also too in there, you know, where have you seen it? Quietly separate relationships as well, too Well,
Mark Cole
I think for all of us. And again, you're. You're on a road tour often with people that have great influence. Number one is humbly accepting that you're supposed to be in the room. I have walked into rooms to where I did not feel qualified. I have walked into many rooms to where I didn't feel like I deserved to be there. Two different things. By the fact that I got the invitation, I deserve to be there. I never tell myself in any room, in any room, I don't deserve to be there anymore. I think that creates a mindset that minimizes the contribution you can make to the room. But I also never walk into any room and feel like that I'm entitled and that I should be there. It's a fine line, perhaps. I think it's a wide line because one is the difference of humility and one is the difference of lack of self esteem. And your contribution into a room is going to directly relate to your posture in entering that room every time. And so when I used to say, I don't deserve to be in this room, I automatically put everybody at a different place than What I am that I'm not qualified in the room makes me walk into every room ready to learn. I'm ready to learn, man. If it's a president, I'm ready to learn how I got to become president. But also walking into the room feeling unqualified gives me the ability to walk in with a novice hungry Persona that becomes attractive to people that also want to grow. And so that one idea was a game changer for me and I crossed that bridge, I guess. Chris, it would probably be about 10 years ago when John started taking me into rooms and I'm going, what am I doing here? You and I often, we tear up often and go, can you believe we get to do this? That's not a statement that says we don't deserve it. Oh, we should be here. But it's a statement of humility and appreciation, not a statement of defamation and lowering our self and our self perspective.
Chris Robinson
Yeah, well, that it was exactly 10 years ago. As I think about this and as you were sharing that story, I remember the very first conversation that you and I ever heard. We were inside of what we call our Presence Advisory Council as a part of Maxwell leadership team. And I was on that very first group that was selected. And I had a chance to have lunch with you that day and I asked you about being inside of rooms that, you know, you didn't feel, might not feel like you belong in. And I remember it was almost verbatim to what you just said. You said, hey, I may be unqualified, I may be undeserving, but I'm fully confident I belong in the room. You said those exact words to me 10 years ago. And still today you're out here living it out, man.
Mark Cole
And you are too now. You are too. I mean, think about it. If you had not crossed over that mind, all of a sudd society would have looked over you, all the excuses, all the things, and here you are now walking and people now asking you to come and not even asking John Maxwell to come. Dead serious. You're walking into that. And if you would have not learned that, man, I've got to be qualified to walk in this room. No, you got to be confident that you should be walking into that room.
Chris Robinson
Yeah, you got it, man. What an incredible session today from John. Thank you so much for sharing everything today, man. Great time.
Mark Cole
I know for sure. You know, as we. I'm going to read a podcast comment from Dan, but I want to just say this right here we go back to my little writer saying, I forgive up. I Wish that for every leader listening and every leader viewing today. I wish I could give you belief. The thing I love to say more than anything, Chris, the thing I was saying to you that day in lunch 10 years ago is, man, if you could see what I see in you, you could borrow my belief and walk into any room. You'll get on planes, John, and I won't be there. You don't need it. It's because there is potential in us that when we realize it and we see it, it makes a difference. It's how we view things. It's how we do things. I wish that I could reach through the lens. I wish that I could reach through your audio speakers and I wish that I could just give you. And why I have the belief is I've seen it work so many times. It's worked for me. But guess what? It's not over. It will work for you too. And I want that for you. I want that to become your voice to yourself. Because I do want you to listen to your voice. Hey Dan, thank you for being a podcast listener. Thanks for viewing our podcast. Dan listened to a podcast called Acknowledge youe Humanness. We'll put that in the show notes and let those of you that are new to our podcast listen to that. It goes right along with what we've been talking about today. Here's what Dan said. He said, this advice really humbles us as a leader. We need to ensure that we concentrate on what we are developing and creating, not just on who we are. This podcast also reminds me of the importance of mentoring others so they can succeed. That's what this podcast is all about. Adding value to you. So you'll multiply value to others and do that and do it well because everyone deserves to be led well.
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Maxwell Leadership Podcast
Episode: The Leadership Lens: How You View Things is How You Do Things
Host: John Maxwell
Date: March 4, 2026
This episode of the Maxwell Leadership Podcast explores the powerful concept that "How You View Things is How You Do Things." John C. Maxwell, alongside hosts Mark Cole and Chris Robinson, delves into the impact of perspective on leadership, self-talk, success, and how leaders can shape their outcomes by intentionally adjusting their mindset and inner dialogue. The episode provides practical insights, memorable stories, and actionable advice for transformational leadership.
The episode is conversational, encouraging, and packed with practical stories and leadership wisdom. The hosts and John Maxwell maintain an authentic, warm, and motivating tone throughout, offering both vulnerability and expertise.
For show notes, resources, or the visual episode, visit maxwellpodcast.com/lens.
This summary captures the rich, actionable content of the episode, highlighting key principles and stories leaders can immediately apply to their personal growth and influence.